Companies Using 1Password

1Password Usage Statistics

1Password reads 17,992 domains on our June 2026 rollup, 20,470 in July and 20,876 in August. Three points cannot carry a growth rate, and this movement is coverage rather than adoption. The crawled domain set turns over every month, with dead domains dropping out and newly discovered ones coming in, and detection widens at the same time: the total number of domains seen carrying the 1Password record in a month moved from 17,992 to 21,002 across those three rollups, ahead of the active line. Read the three points as three sightings of a population we can see progressively more of, not as a trend in accounts sold. One caution belongs here more than on most profiles. The signal is a DNS record that outlives the account which created it, so a domain that enters this series has very little mechanism for leaving it, and a series that can only really move one way should never be read as momentum. The August figure, 20,876, is the one quoted at the top of this page.

Which Countries Use 1Password the Most?

Which countries use 1Password the most? The United States holds 7,554 of the 18,692 companies we could place, 40.41%, ahead of the United Kingdom on 1,880 (10.06%), Germany on 1,423 (7.61%), Canada on 1,069 (5.72%) and Australia on 1,053 (5.63%). Then the Netherlands 989 (5.29%), Switzerland 481 (2.57%), France 393 (2.10%), Sweden 321 (1.72%), Belgium 299 (1.60%), Denmark 254 (1.36%), Norway 246 (1.32%), Brazil 197 (1.05%), Italy 197 (1.05%) and New Zealand 192 (1.03%). Two shapes are worth naming against other profiles on TechnologyChecker.io. A US share of 40.41% is low for a product marketed out of North America, where a US-first SaaS profile more often runs close to half. And the European rows are heavier than usual: the Netherlands alone is 989 of the 18,692 companies, 5.29%, and Sweden, Denmark and Norway together are 821, 4.39%, with Germany at 1,423 sitting ahead of Canada. That is what a base of small technology firms looks like, because small technology firms are exactly what those markets produce in volume. Two caveats before reading the table. Country is the headquarters on the company record, not where anyone opens the app. And a verification record is published once at a group apex, so a multinational that buys centrally appears once, under its head office, rather than once per subsidiary.

1Password Market Share Among Authentication & SSO

What is 1Password's market share? 1Password holds 2.13% of Authentication & SSO and ranks 5th of 54 in that category, on 20,876 domains. That is the position, and the four rows above it are what the position means. Facebook Login leads on 621,585 domains and 63.43%, Google Sign-in follows on 219,115 (22.36%), then Duo Security on 21,045 (2.15%) and LinkedIn Sign-in on 21,020 (2.15%). Three of those four are social sign-in buttons embedded on consumer websites so a visitor can log in with an account they already have, and those three together hold 87.94% of the category, 861,720 domains against 1Password's 20,876. A business password manager is a different product, bought by a different person, for a different reason. Duo Security, the one row above that is not a social button, is multi-factor authentication, which is adjacent to the job but not the same job. So 2.13% is a share of our Authentication & SSO taxonomy and not a share of the password-manager market. The mechanism differs as well. A social login button sits in a page's markup, served to a browser and visible to anyone reading the source; 1Password sits in a DNS record that no page ever has to serve. A percentage computed across two kinds of evidence is a position in a table, not a measure of spend, seats or accounts.

1Password Customers by Company Size & Age

What size companies use 1Password? Small, and the distribution is emphatic about it. 6,118 of the 18,937 companies with a size band, 32.31%, employ 11 to 50 people, the largest band in the table, with 1-10 second on 5,511 (29.10%) and 51-200 third on 4,094 (21.62%). Add those three and 15,723 companies, 83.03% of the 18,937, employ fewer than 200 people. The top of the table is thin: 1,499 at 201-500 (7.92%), 740 at 501-1,000 (3.91%), 726 at 1,001-5,000 (3.83%), 116 at 5,001-10,000 (0.61%) and 133 at 10,001+ (0.70%), so only 975 companies, 5.15%, employ more than a thousand. Now set that against the named table, where Ford, General Motors, Roche and AstraZeneca all sit in the largest band, because that list is ordered by LinkedIn following. It shows the top of the base rather than its centre. The centre is a company of twenty or thirty people that reached the point where a shared spreadsheet of logins stopped being acceptable, bought a Business account, and verified its domain so new starters could be provisioned automatically. That is a self-serve purchase on a card rather than an enterprise procurement, and four fifths of this list looks like it.

What Industries Use 1Password the Most?

Software Development leads at 11.41% of the 18,496 companies with a recorded industry, 2,110 companies, ahead of IT Services and IT Consulting on 1,960 (10.60%), Technology, Information and Internet on 1,087 (5.88%), Financial Services on 986 (5.33%) and Advertising Services on 765 (4.14%). Then Business Consulting and Services 396 (2.14%), Information Technology & Services 395 (2.14%), Hospitals and Health Care 383 (2.07%), Construction 318 (1.72%) and Non-profit Organizations 314 (1.70%). Group the four labels that describe the same kind of company and the base resolves at once: Software Development, IT Services and IT Consulting, Technology, Information and Internet, and Information Technology & Services come to 5,552 companies, 30.02% of the 18,496. Close to a third of this list is a technology company, and no other industry reaches 6%. That concentration is the point of the page, because it is the same finding as the two tables beside it. 83.03% under 200 employees, 55.10% founded in 2010 or later and 30.02% technology companies are not three results, they are one: a software or IT firm founded in the last fifteen years with a headcount in the tens, whose engineers need shared secrets and which has no legacy identity platform to put them in.

The technology cluster is the block that defines this page: 5,552 of the 18,496 companies with a recorded industry, 30.02%. Two non-technology labels are large enough to sit beside it and both fit the same buyer for the same reason. Financial Services on 986 (5.33%) and Advertising Services on 765 (4.14%) are largely boutiques rather than institutions in a base this small, and a twenty-person agency or fund runs on shared logins to client platforms, ad accounts and portals, which is precisely the problem a business password manager is bought to solve. The named table shows the other end of the distribution and needs the caveat spelled out. Ford and General Motors are motor vehicle manufacturing, Roche is biotechnology research, AstraZeneca pharmaceutical manufacturing, Bureau Veritas environmental services, ANZ banking, H-E-B retail and WPP advertising services. Eleven organisations, every one of them above ten thousand employees, against 15,723 companies under 200 people: the logo wall here is the exception in this data rather than a description of it. Two things the table hides are worth stating. Industry sits on the company record rather than on the deployment, so Kyndryl is filed under IT Services and IT Consulting whether the account covers its own staff or work it runs for clients. And a bare-apex signal collapses a group to one row: WPP is one domain here whether the account covers one agency or every agency in the group.

1Password Alternatives & Competitors

This table lists the largest technologies filed in the same category, not the products a 1Password buyer shortlists, and on this page the gap between those two things is unusually wide. Facebook Login sits on 621,585 domains and 63.43%, Google Sign-in on 219,115 (22.36%), Duo Security on 21,045 (2.15%) and LinkedIn Sign-in on 21,020 (2.15%), all above 1Password's 20,876 and 2.13%. Three of those four are social sign-in buttons dropped onto consumer websites, and between them they hold 87.94% of the category. Nobody weighs putting a Facebook button on a signup form against buying a password manager for their staff: the two answer unrelated questions and are found on unrelated surfaces, one in served page markup, the other in DNS. Duo Security is the closest row and still not a substitute, because multi-factor authentication is bought alongside a password manager at least as often as instead of one. 1Password's real substitutes are other business password managers, which our category taxonomy does not gather onto one shelf.

There is no switching table on this page, and that is a decision rather than a gap. Two reasons, and the second is the stronger. The first is the evidence in front of us: 196 domains have stopped showing the 1Password record, and running the destination query against all 53 other technologies in the category returned a largest destination of two domains. Nothing there clears its own base rate and nothing there is a trend, so we publish nothing rather than dress up noise. The second reason is structural and would still apply at ten times the volume. A verification record survives the account that created it. DNS does not get pruned when a subscription lapses, so a company that moved off 1Password usually keeps the TXT record, keeps appearing in this data, and never registers as a departure at all. This rule measures arrival well and departure badly, and a switching table built on it would be reporting the wrong end of the relationship.

Technology	Domains	Market Share
Facebook Login	621,585	63.43%
Google Sign-in	219,115	22.36%
Duo Security	21,045	2.15%
Linkedin Sign-in	21,020	2.15%
NextAuth.js	16,285	1.66%

Tech Stack of 1Password-Powered Websites

Every percentage in this table divides by the 21,894 domains our live crawl currently answers for 1Password, a different base from the 20,876 in the August rollup at the top of the page. No row here is a share of the headline count.

Start with the first group, because it is the only like-for-like comparison on the page. Verified SaaS accounts on the same domains are found exactly the way 1Password is, as a vendor verification record published in DNS at the apex. Same surface, same kind of evidence, same undercount, so the ratios between these rows and 1Password's own number mean something. Atlassian is on 6,221 of the 21,894 live domains (28.41%), Slack on 2,271 (10.37%), Zoom on 2,068 (9.45%), DocuSign on 1,730 (7.90%), Miro on 1,301 (5.94%), Notion on 1,036 (4.73%), Jamf on 833 (3.80%) and Smartsheet on 746 (3.41%). Atlassian is the row to stop on. 6,221 domains, 28.41% of the 21,894, are verified to both 1Password and Atlassian, which is the highest same-mechanism overlap we have recorded on any profile. Jira and Confluence are bought by software teams, and Slack at 10.37% with Notion at 4.73% finishes a signature you could sketch for a modern software company before opening any of these tables. Jamf at 3.80% adds a managed Apple fleet to the same picture.

The developer tooling group is a different surface, and that is what makes it useful rather than redundant. Webpack on 2,916 of the 21,894 (13.32%), Turbopack on 1,374 (6.28%), Babel on 496 (2.27%) and Airtable on 416 (1.90%) are build tools visible in the JavaScript a site ships, found by reading a page rather than by resolving a name. They are therefore independent evidence for the conclusion the industry table already reaches, that 5,552 of the 18,496 companies with a recorded industry, 30.02%, are technology companies. Two rules, two surfaces, one answer.

Content management shows the same base from a third angle. WordPress is on 8,199 of the 21,894 (37.45%), then Webflow 1,927 (8.80%), Squarespace 667 (3.05%), Drupal 513 (2.34%), Wix 476 (2.17%), Framer Sites 443 (2.02%) and Sanity 340 (1.55%). A WordPress share of 37.45% is restrained by the standard of most profiles, where it runs well above half, and Webflow at 8.80% with Framer Sites and Sanity behind it is the toolkit a design-literate startup picks rather than one an established enterprise inherits.

Consent and privacy: Cookie Control 1,567 (7.16%), Cookiebot 1,516 (6.92%), CookieYes 1,377 (6.29%), OneTrust 1,192 (5.44%), Complianz 550 (2.51%) and Usercentrics 482 (2.20%). OneTrust is the enterprise choice in that group and it ranks fourth, behind three tools bought self-serve by small teams. That is a second read on the size distribution, arrived at from a table that has nothing to do with headcount. One last point belongs to this page specifically: none of these can touch 1Password's detection. A DNS record is answered by a resolver rather than served by a web server, so no consent banner, bot rule or login wall stands between us and it. The record either resolves or it does not.

Verified SaaS Accounts on the Same Domains

Atlassian

6,221 (28.41%)

Slack

2,271 (10.37%)

Zoom

2,068 (9.45%)

DocuSign

1,730 (7.9%)

Miro

1,301 (5.94%)

Notion

1,036 (4.73%)

Jamf

833 (3.8%)

Smartsheet

746 (3.41%)

Developer Tooling

Webpack

2,916 (13.32%)

Turbopack

1,374 (6.28%)

Babel

496 (2.27%)

Airtable

416 (1.9%)

Content Management

WordPress

8,199 (37.45%)

Webflow

1,927 (8.8%)

Squarespace

667 (3.05%)

Drupal

513 (2.34%)

Wix

476 (2.17%)

Framer Sites

443 (2.02%)

Sanity

340 (1.55%)

Consent & Privacy

Cookie Control

1,567 (7.16%)

Cookiebot

1,516 (6.92%)

CookieYes

1,377 (6.29%)

OneTrust

1,192 (5.44%)

Complianz

550 (2.51%)

Usercentrics

482 (2.2%)

Expert Analysis: 1Password Growth Trends & Key Signals for Sales Teams in 2026

David ThomsonCTO, TechnologyChecker

Frequently Asked Questions