Companies Using Next.js

With 10+ years in web crawling and technographic data analysis, I've examined 319,967 active Next.js domains and enriched 49,896 of them with firmographic data (a 49.9% match rate) at TechnologyChecker.io. As of our March 2026 crawl, Next.js tells one of the most compelling growth stories in modern web development. Here's what our data means for sales teams targeting this install base.

Growth Trajectory

Next.js has one of the steepest adoption curves we've tracked. The framework sat at 3-4 domains through 2016, then crossed 100 in late 2017 after Vercel (then ZEIT) released Next.js 2.0. The real breakout came in mid-2018 when active domains jumped from 74 to 478 in a single month. From there, growth compounded: 3,097 by end of 2019, 10,309 by end of 2020, 25,900 by end of 2021, and 54,635 by end of 2022. Next.js crossed 100,000 active domains in October 2023 and peaked at 246,040 in April 2025.

Since April 2025, active domains have pulled back to 201,063, an 18.3% decline from peak. The total-ever count of 570,227 domains means 250,260 have come and gone. That 1.3:1 former-to-current ratio is healthy compared to older frameworks.

Sales Signal: Companies adopting Next.js in 2024-2025 tend to be more committed (enterprise portals, production apps) than the experimental wave of 2020-2022. Target companies that adopted in the last 18 months -- they're past evaluation and actively investing in their stack.

"Next.js went from 3 domains to 246,000 in under a decade. That's not a trend. It's a platform shift. The companies still building on Next.js after the hype cycle are the ones with real budget and real problems to solve." - Mehmet Suleyman, CEO at TechnologyChecker.io

Customer Profile

35.9% of Next.js customers have 1-10 employees, and 55.5% have 50 or fewer. This is a developer-first framework adopted heavily by startups and small agencies. The 2020s cohort (founded 2020-present) dominates at 42.25%, with the 2010s close behind at 35.26%. The typical Next.js customer is a digital-native company less than 5 years old with a small engineering team.

But the enterprise story is real. 9.5% of the user base has 10,001+ employees, including Amazon, Accenture, Deloitte, IBM, Siemens, Oracle, and Bank of America. Vercel's own showcase page lists Nike, OpenAI, Stripe, Spotify, and Netflix. Most enterprise detections are on specific subdomains: Accenture runs Next.js on aee.accenture.com, McDonald's on submissions.mcdonalds.com, and Bank of America on alumni.bankofamerica.com. These are departmental deployments for talent acquisition, alumni networks, and digital products, not company-wide framework standardization.

Sales Signal: The sweet spot is companies with 11-200 employees (34.8% of users). They're large enough to have dedicated engineering teams and budget, but small enough that Next.js is their primary framework rather than a departmental side project. For enterprise plays, pitch to digital experience teams and product groups, not central IT. The decision-makers are engineering managers and VPs of product, not CIOs.

Industry and Geographic Concentration

Software Development leads at 14.19%, with Technology, Information and Internet adding 8.25% and IT Services at 4.10%. Combined, tech-related verticals account for 26.5% of the install base. Financial Services at 3.78% is the largest non-tech vertical, followed by Retail (3.36%) and Advertising Services (1.80%). No single industry exceeds 15%, making Next.js a horizontal framework with particularly strong pull in tech-adjacent companies.

The United States holds 42.2% of the install base (combining cased variants), with the United Kingdom at 5.7% and Turkey at a notable 3.5%. India (2.86%) and Brazil (2.4%) are emerging markets. English-speaking countries together account for roughly 51% of all users.

Sales Signal: Financial services companies running Next.js are prime targets for developer tooling, security, and compliance products. They've chosen a modern framework, which signals a forward-looking engineering culture with budget. Turkey and India are underserved markets where localized outreach could gain traction.

Migration Patterns

Within the Static Site Generators category, Next.js shows net-positive migration against most competitors. The largest inbound flow is from Surge (66 companies gained, 10 lost), a 6.6:1 ratio. Gridsome shows 53 gained vs. 21 lost, a 2.5:1 ratio reflecting the broader move from Vue-based static generators to React-based ones.

The one negative corridor is VitePress: Next.js gained 36 but lost 53, a 0.68:1 ratio. VitePress is eating into Next.js's documentation site use case. Companies with developer docs are finding VitePress lighter and better suited for that job.

Sales Signal: Companies migrating from Gridsome or Surge are upgrading their infrastructure and likely spending on new hosting, monitoring, and analytics. The VitePress outflow signals a different opportunity: companies splitting their stack between Next.js for apps and VitePress for docs.

"The VitePress migration corridor is worth watching. It doesn't mean Next.js is losing. It means companies are getting smarter about using the right tool for each job. The companies running both Next.js and VitePress are the most technically mature in the dataset." - Mehmet Suleyman, CEO at TechnologyChecker.io

Technology Ecosystem

React at 89.65% overlap is expected since Next.js is a React framework. More interesting: Vercel at 35.45% means roughly one-third of Next.js sites deploy on Vercel's platform, while the rest use Cloudflare (41.05%), Amazon infrastructure (64.53%), Nginx (35.59%), or Google Cloud (18.03%). This multi-cloud distribution shows Next.js isn't locked to Vercel despite the corporate relationship.

Google Tag Manager (60.71%) and Google Analytics (56.93%) dominate the analytics stack. Sentry at 20.19% stands out because it's higher than typical for web frameworks, suggesting Next.js users care about error monitoring and performance. Facebook Pixel (20.87%) and Facebook Custom Audiences (19.97%) show that Next.js isn't purely a developer-tools play. These sites run paid acquisition and retargeting.

Sales Signal: The 64.53% who don't use Vercel are your target if you sell hosting or edge computing. They've chosen Next.js but not the default hosting platform, which means they're price-sensitive or have specific infrastructure requirements. The high Sentry adoption (20.19%) suggests this audience values observability. If you sell APM or monitoring tools, Next.js users are more likely to convert than the average React site.

Key Takeaways

1. Next.js is a modern web development standard. From 3 domains in 2005 to 246,000+ at peak, it's the dominant React meta-framework. The recent pullback to 201,000 reflects natural churn, not decline.
2. Startup-heavy but enterprise-validated. 35.9% of users have 1-10 employees, but 9.5% are 10,001+ companies including Amazon, IBM, and Siemens. Enterprise deployments are typically subdomain-specific.
3. Tech-first, industry-second. 26.5% of users are in software, IT, or technology companies. Financial services (3.78%) and retail (3.36%) are the largest non-tech verticals.
4. Vercel isn't the default host. Only 35.45% deploy on Vercel. Amazon infrastructure (64.53%) and Cloudflare (41.05%) serve the majority, creating an opportunity for alternative hosting providers.
5. Developer tooling ecosystem is strong. Sentry (20.19%), Webpack (16.07%), and Emotion (18.04%) show a mature, tooling-aware user base that invests in developer experience.

Sales Applications

Outreach template for Next.js companies:

"Hi [Name], I noticed [Company] runs Next.js on [detected URL]. Our data shows that 89.65% of Next.js sites also use React, and 35.45% deploy on Vercel. If you're among the 64.5% hosting elsewhere, are you seeing performance gaps in edge rendering or build times? Happy to share what we're seeing from similar [industry] companies."

Targeting strategy: Filter the Next.js install base by company size (11-200 employees), industry (Software Development or Financial Services), and geography (US or UK). This narrows to high-conversion prospects with engineering teams large enough to have budget.

Competitive angle: Don't position against Next.js itself. Position around the ecosystem gaps. Companies running Next.js with Google Analytics but not Sentry (about 80%) need monitoring. Companies on Cloudflare hosting without edge-optimized builds need performance tuning. Sell the missing pieces of their stack, not a framework replacement.

Explore the full Next.js install base with company-level filtering at TechnologyChecker.io. Our dataset covers 319,967 active Next.js domains with 49,896 enriched companies including industry, size, location, and tech stack data.