Companies Using Hotjar

Hotjar is used by 256,146 companies worldwide, including Accenture PLC, Deloitte Touche Tohmatsu Limited, McDonald's, based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the IT Services and IT Consulting industry (8.6% of customers).

Hotjar has 256,146 active customers detected through our monthly crawl of 50M+ domains. We enriched 131,478 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 795,924 sites that previously used Hotjar are also tracked.

Hotjar holds 1.04% of the Web Analytics market, ranking #12 in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Hotjar include Google Analytics (24.46% market share), Facebook Pixel (7.75% market share), Snowplow (0.93% market share), Microsoft Clarity (0.89% market share) — based on our market share data across 50M+ crawled domains.

United States leads with 53,716 Hotjar customers, followed by United Kingdom (13,148), Germany (7,236), France (6,574), India (5,920), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 32.78% of Hotjar customers, based on our analysis of 131,478 enriched companies. This is followed by 11-50 employees (25.54%) and 51-200 employees (18.31%).

The majority of Hotjar customers were founded in the 2010s (41.71%), followed by the 2020s (18.8%), based on our analysis of 131,478 enriched companies. This suggests Hotjar is most popular among relatively young companies.

The ideal Hotjar customer is: Company Size: 1-50 employees, Location: US, UK, or Germany, City: New York, London, San Francisco, Berlin, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 131,478 enriched companies at TechnologyChecker.io.

Hotjar and Google Analytics serve different purposes and most teams use both. Google Analytics provides quantitative traffic data (page views, sessions, bounce rates), while Hotjar offers qualitative behavior insights through heatmaps, session recordings, and surveys. Our data shows 92.1% of Hotjar customers also run Google Analytics, confirming they're complementary tools rather than alternatives.

The top Hotjar alternatives based on our web analytics market data are Microsoft Clarity (free heatmaps and session recordings), FullStory (enterprise session replay), Smartlook (affordable session recordings), Mouseflow (form analytics focused), and Lucky Orange (all-in-one analytics). Microsoft Clarity holds 0.89% market share compared to Hotjar's 1.04% on TechnologyChecker.io and is the strongest free alternative available.

Hotjar offers four pricing tiers: Basic (free, limited to 35 daily sessions), Plus ($39/month billed annually), Business ($99/month), and Scale ($213/month). The Observe module covers heatmaps and recordings, while the separate Ask module for surveys starts at $59/month for Plus. Since July 2025, Hotjar pricing is managed through the Contentsquare platform following their merger.

Yes. As of July 1, 2025, Hotjar (Hotjar Ltd. Malta) formally merged into the Contentsquare Group. The core Hotjar tools like Heatmaps, Recordings, and Surveys remain available within the Contentsquare platform. Our detection data shows Hotjar active domains peaked at 257,542 in March 2025 and have declined to 208,042 by July 2025, possibly reflecting this transition.

Hotjar tracks user behavior at an aggregated level to help website owners improve their sites. It records mouse movements, clicks, scrolls, and form interactions to generate heatmaps and session replays. Hotjar doesn't identify individual users by default. You can opt out via the Do Not Track browser setting, which Hotjar respects, or by visiting Hotjar's opt-out page.

Hotjar has a 10MB HTML capture limit per page, pages longer than 50,000 pixels may cause heatmap timeouts, and the free plan only records 35 daily sessions. Session recordings are sampled rather than capturing every visitor. Hotjar doesn't provide traditional traffic metrics like page views or bounce rates, so it needs to be paired with a quantitative analytics tool like Google Analytics.

Yes, Hotjar supports single-page applications built with React, Angular, Vue.js, and other JavaScript frameworks. It uses the History API to detect page changes without full reloads. Our tech stack data shows 28.9% of Hotjar customers also run React, confirming broad SPA adoption. Setup may require additional configuration for dynamic content loading and virtual page views.

Based on our analysis of 131,478 enriched companies on TechnologyChecker.io, IT Services and IT Consulting leads at 8.6%, followed by Software Development (7.0%), Marketing Services (4.4%), Financial Services (3.9%), and Technology/Internet companies (3.6%). No single industry exceeds 9%, making Hotjar a horizontal tool used across technology, finance, healthcare, and education.

Hotjar is primarily a web analytics tool and doesn't natively support mobile app tracking. For mobile apps, you'd need a dedicated product analytics platform like Mixpanel, Amplitude, or FullStory's mobile SDK. Hotjar does work on mobile websites (responsive sites viewed in mobile browsers), and it captures mobile-specific interaction patterns like tap and scroll behavior.

Hotjar is designed with GDPR compliance features including data anonymization, user consent management, and the ability to suppress sensitive data from recordings. Hotjar was founded in Malta (EU) and processes data through EU-based infrastructure. It respects Do Not Track signals and offers tools for data deletion requests. Our data shows strong European adoption at approximately 25% of the customer base.

Microsoft Clarity offers free unlimited heatmaps and session recordings, while Hotjar's free tier is limited to 35 daily sessions. Hotjar adds survey and feedback tools that Clarity lacks. Our market data shows Hotjar at 1.04% market share vs. Clarity at 0.89%, with only 18% overlap between the two, suggesting most companies pick one or the other rather than running both.

Hotjar's tracking script loads asynchronously and is designed to minimize performance impact. The script size is approximately 35KB compressed. However, session recording does consume browser resources, and heatmap data collection adds some overhead. Most websites see minimal impact, though high-traffic sites on the free plan should note that Hotjar samples sessions rather than recording every visitor.

Hotjar integrates with Google Analytics, Google Tag Manager, HubSpot, Slack, Jira, Asana, AB Tasty, Kissmetrics, Zapier, and Segment. Our tech stack data shows 94% of Hotjar users deploy it via Google Tag Manager, making GTM the primary integration point. The HubSpot integration enables syncing survey responses directly into CRM records for sales team follow-up.