Companies Using HubSpot

HubSpot is used by 121,300 companies worldwide, including Siemens, DHL Express, FedEx, based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Software Development industry (8.54% of customers).

HubSpot has 121,300 active customers detected through our monthly crawl of 50M+ domains. We enriched 99,700 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 289,752 sites that previously used HubSpot are also tracked.

HubSpot holds 7.76% of the Marketing Automation market, ranking #3 in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to HubSpot include MailChimp (18.11% market share), Klaviyo (9.43% market share), MailerLite (6.13% market share), HighLevel (4.63% market share) — based on our market share data across 50M+ crawled domains.

United States leads with 38,400 HubSpot customers, followed by United Kingdom (9,510), Germany (6,359), Australia (3,810), Canada (3,524), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 52.56% of HubSpot customers, based on our analysis of 99,700 enriched companies. This is followed by 11-50 employees (23.26%) and 51-200 employees (12.77%).

The majority of HubSpot customers were founded in the 2010s (42.31%), followed by the 2020s (23.91%), based on our analysis of 99,700 enriched companies. This suggests HubSpot is most popular among relatively young companies.

The ideal HubSpot customer is: Company Size: 1-10 employees, Top Industries: Software, IT Consulting, Advertising, Location: US, UK, or Germany, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 99,700 enriched companies at TechnologyChecker.io.

Major companies using HubSpot include Siemens, FedEx, NVIDIA, KPMG, McKinsey, Novartis, and DHL Express. Our data at TechnologyChecker.io shows 99,700 enriched HubSpot companies, with 247 having 10,001+ employees. The platform's B2B focus attracts enterprise players across manufacturing, logistics, financial services, and technology, though 52.6% of its customer base consists of businesses with 1-10 employees.

Yes, but it's more than that. HubSpot started as marketing automation software in 2006 and has expanded into a full CRM suite covering sales, customer service, content management, and operations. Our data shows 121,300 active domains using HubSpot, making it the #3 Marketing Automation platform with 7.76% market share behind MailChimp (18.11%) and Klaviyo (9.43%).

HubSpot is primarily a CRM platform with built-in email service capabilities. Unlike standalone ESPs like MailChimp or Klaviyo, HubSpot bundles contact management, deal tracking, email marketing, and automation in one system. Our data shows 55.18% of HubSpot users also run WordPress, suggesting they use it as their central marketing hub rather than just for email.

HubSpot is most commonly used for inbound marketing, lead generation, email campaigns, and CRM management. Based on our analysis of 99,700 enriched companies, the top users are in Software Development (8.54%), IT Consulting (6.59%), and Advertising (5.65%). Its all-in-one approach makes it popular with B2B companies that want marketing, sales, and service tools in a single platform.

It depends on your needs. HubSpot excels at inbound marketing and is easier to set up, per G2 reviews citing 3,100+ ease-of-use mentions. Salesforce offers deeper CRM customization for enterprise sales teams. Our data shows 52.6% of HubSpot customers have 1-10 employees, making it the stronger choice for small and mid-market B2B companies that don't need Salesforce-level complexity.

Based on aggregated G2 reviews, the most cited disadvantages are missing features in social media integration (953 mentions), a steep learning curve for template customization (951 mentions), and pricing that's steep for startups (763 mentions). Our migration data also shows 3,741 companies switched from HubSpot to Klaviyo, suggesting the platform loses e-commerce-focused users to more specialized tools.

HubSpot offers a free CRM tier with contact management (up to 1 million contacts), email marketing (2,000 sends per month), forms, and landing pages for up to 5 users. Paid plans scale from Starter ($20/month) to Enterprise. Our data shows HubSpot's 121,300 active domains include both free and paid users. Most businesses upgrade once they need automation workflows, custom reporting, or advanced segmentation.

Yes, and it's the most common pairing. Our tech stack data shows 55.18% of HubSpot users also run WordPress, making it the #1 CMS overlap by a wide margin. Squarespace (3.85%) and Wix (3.24%) trail far behind. The integration lets WordPress users track visitors, capture leads via forms, and sync contacts directly into HubSpot's CRM without leaving their site.

For many small and mid-market B2B companies, yes. HubSpot's CRM handles contact management, deal pipelines, and reporting that previously required Salesforce. Our data shows 75.8% of HubSpot customers have 50 or fewer employees, a segment where Salesforce's complexity often isn't justified. Enterprise teams with highly customized sales processes may still need Salesforce's deeper configuration options.

HubSpot is strong for small businesses. Our data shows 52.6% of HubSpot customers have 1-10 employees. Its free CRM tier, user-friendly interface (3,100+ G2 ease-of-use mentions), and bundled marketing tools make it accessible for lean teams. However, G2 reviewers note pricing gets steep as you upgrade, with 763 mentions citing cost concerns for startups and solo creators.

Software Development leads at 8.54%, followed by IT Consulting (6.59%), Advertising Services (5.65%), and Business Consulting (4.88%), based on our analysis of 99,700 enriched companies here at TechnologyChecker.io. HubSpot's top industries are heavily B2B and tech-oriented. Financial Services (3.62%) and Real Estate (2.67%) round out the top verticals.

HubSpot is a full CRM suite built for B2B, while Klaviyo focuses on e-commerce email and SMS. Our market share data shows HubSpot at 7.76% vs. Klaviyo at 9.43% in Marketing Automation. Migration patterns tell a clearer story: 3,741 companies switched from HubSpot to Klaviyo, while only 671 went the other direction, a 5.6:1 ratio favoring Klaviyo for e-commerce.

By market capitalization and enterprise adoption, Salesforce remains the #1 CRM globally. In our Marketing Automation category, MailChimp leads with 18.11% market share by domain count, followed by Klaviyo (9.43%) and HubSpot (7.76%). HubSpot differentiates itself as the top choice for mid-market B2B companies that want CRM, marketing, and sales tools bundled together without Salesforce-level complexity.

No. Zapier is a workflow automation tool that connects different apps together. HubSpot is an all-in-one CRM and marketing platform with its own built-in automation for emails, deals, and lead nurturing. Many companies use both: HubSpot as their core marketing and sales system, and Zapier to connect HubSpot with niche tools that don't have native integrations.