Companies Using HubSpot

We detect HubSpot on 583,796 domains, including Ford, LTIMindtree Limited, KW Worldwide, Ltd.. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Software Development (8.71%).

We detect 583,796 domains running HubSpot across our monthly crawl of live business domains. Company data could be matched for 319,898 of them (54.8%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 32,059 domains carried a HubSpot detection previously and no longer do.

HubSpot holds 47.55% of the Marketing Automation category, ranking #1. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to HubSpot include HighLevel (8.91% market share), Salesforce Marketing Cloud Account Engagement (4% market share), WonderPush (2.8% market share), RD Station (2.45% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 135,708 matched HubSpot domains, followed by United Kingdom (30,854), Australia (15,442), Canada (13,810), Germany (11,874). These are counts within the 319,898 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 43.01% of the HubSpot domains we could match to a company record and size — a subset of 319,898 matched companies, not of all 583,796 detected domains. This is followed by 11-50 employees (33.58%) and 51-200 employees (15.35%).

Among the HubSpot domains we could match to a company with a known founding date, the largest group was founded in the 2010s (39.31%), followed by the 2020s (21.23%). That matched subset is drawn from 319,898 companies and is not representative of all 583,796 detected domains. This suggests HubSpot is most popular among relatively young companies.

The ideal HubSpot customer is: Company Size: 1-10 employees, Top Industries: Software, IT Services, Advertising, Location: US, UK, or Australia, Founded: 2010-2019, Company Age: ~7-16 years old — based on our analysis of 319,898 enriched companies at TechnologyChecker.io.

Major companies detected running HubSpot include Ford, Cisco, Salesforce, Hewlett Packard Enterprise, TikTok, Michelin, Boston Consulting Group, Randstad, Cardinal Health and Bupa. Across the 319,898 domains we match to a company record, 782 belong to companies of 10,001+ employees. The base is far smaller than those names suggest: 43.01% of matched domains belong to companies of 1-10 employees. Detection is at domain level, so an entry means HubSpot was found on that company's site or a subdomain of it.

Yes, and it is the largest one we track. HubSpot started as marketing automation software in 2006 and has expanded into a full CRM suite covering sales, service, content and operations. Our latest crawl finds 583,796 domains running HubSpot, giving it 47.55% of the Marketing Automation category and the #1 spot of the 415 tools we track in it, ahead of HighLevel (8.91%) and Salesforce Marketing Cloud Account Engagement (4.00%).

HubSpot is primarily a CRM platform with built-in email capability. Unlike standalone email service providers, it bundles contact management, deal tracking, email marketing and automation into one system. The stack data supports that reading: 39.21% of matched HubSpot domains also run WordPress and 76.80% run Google Tag Manager, which is the profile of a site using HubSpot as its central lead-capture and nurture hub rather than as a sending tool bolted onto a shop.

HubSpot is most commonly used for inbound marketing, lead generation, email campaigns and CRM management. Across the 319,898 domains we match to a company record, the largest users are in Software Development (8.71%), IT Services and IT Consulting (7.06%) and Advertising Services (4.75%). Its all-in-one approach suits B2B companies that want marketing, sales and service tools in a single platform instead of three separate subscriptions.

It depends on the size of the sales operation. HubSpot is faster to set up and easier to run, per G2 reviews citing 3,100+ ease-of-use mentions. Salesforce offers deeper customisation for enterprise sales teams. Our data shows 43.01% of matched HubSpot domains belong to companies of 1-10 employees and 76.59% to companies of 50 or fewer, so HubSpot is the stronger fit for small and mid-market B2B companies. The switching data is close to even between HubSpot and Salesforce Marketing Cloud Account Engagement: 411 domains moved to HubSpot and 401 moved the other way.

Based on aggregated G2 reviews, the most cited disadvantages are missing features in social media integration (953 mentions), a steep learning curve for template customisation (951 mentions) and pricing that reviewers call steep for startups (763 mentions). Our switching data points the same way: HighLevel and ClickFunnels are the only two tools currently taking more domains from HubSpot than they give back, 279 and 100 respectively, and both compete mainly on price.

HubSpot offers a free CRM tier with contact management, email marketing, forms and landing pages for a small number of users. Paid plans scale from Starter upwards. The 583,796 domains we detect running HubSpot include both free and paid deployments, and we cannot tell them apart from the outside, so treat the count as sites with HubSpot installed rather than as paying customers. Most businesses upgrade once they need automation workflows, custom reporting or advanced segmentation.

Yes, and it is the most common CMS pairing. Our stack data shows 39.21% of matched HubSpot domains also run WordPress, with Elementor on 15.10% of them. Webflow (4.80%) and Squarespace (2.70%) trail well behind. The integration lets WordPress sites track visitors, capture leads through forms and sync contacts into HubSpot's CRM. In practice most installs go in through Google Tag Manager, which is present on 76.80% of matched domains.

For many small and mid-market B2B companies, yes. HubSpot's CRM handles contact management, deal pipelines and reporting that previously required Salesforce. Our data shows 76.59% of matched HubSpot domains belong to companies of 50 or fewer employees, a segment where Salesforce's complexity is rarely justified. Enterprise teams with heavily customised sales processes still tend to need Salesforce, which is why the two-way switching between HubSpot and Salesforce Marketing Cloud Account Engagement is almost perfectly balanced.

HubSpot is strong for small businesses, and they are most of its footprint: 43.01% of matched HubSpot domains belong to companies of 1-10 employees. The free CRM tier, the interface (3,100+ G2 ease-of-use mentions) and the bundled marketing tools all suit lean teams. The caveat is cost as you scale, with 763 G2 mentions citing pricing as steep for startups and solo creators, and that is the same pressure behind the outflow to HighLevel and ClickFunnels.

Software Development leads at 8.71%, followed by IT Services and IT Consulting (7.06%), Advertising Services (4.75%) and Business Consulting and Services (4.30%), across the 319,898 domains we match to a company record here at TechnologyChecker.io. The top verticals are heavily B2B and tech-oriented. Financial Services (4.00%), Technology, Information and Internet (3.82%), Real Estate (2.71%) and Construction (2.62%) round out the list.

They target different buyers. HubSpot is a full CRM suite built for B2B pipelines, while Klaviyo focuses on e-commerce email and SMS tied to a storefront. The HubSpot footprint reflects that split: its top industries are Software Development (8.71%), IT Services (7.06%) and Advertising Services (4.75%), and 39.21% of matched domains run WordPress, a content-marketing stack rather than a shop. If your revenue comes from a catalogue and repeat purchases, the e-commerce specialists fit better; if it comes from long-cycle B2B deals, HubSpot's CRM is the reason to choose it.

By revenue and enterprise adoption, Salesforce remains the largest CRM vendor globally. By deployed websites in our Marketing Automation category, HubSpot leads with 47.55% share across 583,796 domains, ahead of HighLevel (8.91%) and Salesforce Marketing Cloud Account Engagement (4.00%). Those two measures answer different questions: one counts spend, the other counts sites with the tool installed.

No. Zapier is a workflow automation tool that connects different apps together. HubSpot is an all-in-one CRM and marketing platform with its own built-in automation for emails, deals, and lead nurturing. Many companies use both: HubSpot as their core marketing and sales system, and Zapier to connect HubSpot with niche tools that don't have native integrations.

We currently detect 583,796 domains running HubSpot, including Ford, Cisco, Salesforce, Hewlett Packard Enterprise, TikTok, Michelin, Randstad and Boston Consulting Group. The base skews far smaller than those names suggest: 43.01% of matched domains belong to companies of 1-10 employees and only 8.06% to companies of more than 200. A further 32,059 domains have dropped HubSpot since we began tracking this in March 2026, most often to Salesforce Marketing Cloud Account Engagement (401) or HighLevel (279).

HubSpot is the largest platform in the Marketing Automation category, holding 47.55% market share across the sites we scan: 583,796 active domains against its nearest tracked competitor HighLevel at 8.91% and 109,442 domains. Note this measures deployed websites rather than seats or revenue. HubSpot does not publish a public user count, one customer domain can represent anywhere from one seat to thousands, and a company running HubSpot on several properties is counted once per domain.

The ten largest industries running HubSpot are Software Development (8.71%), IT Services and IT Consulting (7.06%), Advertising Services (4.75%), Business Consulting and Services (4.30%) and Financial Services (4.00%), followed by Technology, Information and Internet (3.82%), Real Estate (2.71%), Construction (2.62%), Marketing Services (1.94%) and Hospitals and Health Care (1.86%). This is the industry breakdown of the 319,898 domains we match to a company record, not HubSpot's own in-product industry picker, which uses different categories.