Companies Using HubSpot
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
We detected 121,300 customers using HubSpot and 99,700 companies enriched with company data and generated the page insights. The most common industry is Software Development (8.54%) and the most common company size is 1-10 employees (52.56%). We also know of 289,752 sites that have used HubSpot previously.
HubSpot Usage Statistics
HubSpot has experienced remarkable and consistent growth, reaching over 119,000 active domains by early 2025. The platform saw accelerated adoption from 2019 to 2024, more than quintupling its active user base during this period as inbound marketing became the dominant B2B growth strategy.
List of Companies Using HubSpot
Our verified company list includes global enterprise leaders — from Siemens, FedEx, and NVIDIA to consulting giants like KPMG and McKinsey, alongside pharma leaders like Novartis and tech companies like Synopsys. Data enriched from 99,700 LinkedIn-matched company profiles (72.7% match rate).
Download all 121,300 HubSpot customers with full company data, or create a signal to track when companies start or stop using HubSpot.
| Company | Detection URL | Country | Industry | Employees | Type | Founded |
|---|---|---|---|---|---|---|
| blog.additive-manufacturing-network.sws.siemens.com | Germany | Automation Machinery Manufacturing | 10001+ | Public Company | 1847 | |
| bootcamp.latam.express.dhl.com | Germany | Transportation, Logistics, Supply Chain and Storage | 10001+ | Public Company | 1969 | |
| customboxes.office.fedex.com | United States | Freight and Package Transportation | 10001+ | Public Company | 1973 | |
| adecco.com | Switzerland | Staffing and Recruiting | 10001+ | Public Company | 1996 | |
| employeereferrals.rtx.com | United States | Aviation and Aerospace Component Manufacturing | 10001+ | Public Company | — | |
| virtual.novartis.com | Switzerland | Pharmaceutical Manufacturing | 10001+ | Public Company | 1996 | |
| nvidia.com | United States | Computer Hardware Manufacturing | 10001+ | Public Company | 1993 | |
| kpmg.com | United States | Financial Services | 10001+ | Partnership | — | |
| feedback.mckinsey.com | United States | Business Consulting and Services | 10001+ | Partnership | 2009 | |
| cgi.com | Canada | IT Services and IT Consulting | 10001+ | Public Company | 1976 |
HubSpot Customers by Country
The United States leads HubSpot adoption with 38.5% of all customers, followed by the United Kingdom (9.5%) and Germany (6.4%). Unlike more consumer-focused tools, HubSpot shows strong European penetration with Germany, France, Spain, Netherlands, Italy, and Switzerland all in the top 10.
HubSpot Market Share & Overview
HubSpot holds the #3 position in the Marketing Automation category with 7.76% market share, behind MailChimp (18.11%) and Klaviyo (9.43%). While not the largest by domain count, HubSpot's CRM-integrated approach gives it a unique positioning in the B2B segment.
Top Competitors by Market Share
HubSpot Customers by Company Size & Age
HubSpot's user base is heavily weighted toward small businesses — 52.6% have 1-10 employees and 75.8% have 50 or fewer. However, HubSpot maintains a significant enterprise presence with 247 companies with 10,000+ employees, including Siemens, FedEx, and NVIDIA.
Company Size Distribution
Company Age (Founded Decade)
HubSpot Customers by Industry
Software Development leads at 8.54%, followed by IT Services (6.59%) and Advertising Services (5.65%). HubSpot's B2B technology-focused profile is clear — the top 5 industries are all tech and professional services, reflecting its CRM and inbound marketing positioning.
HubSpot Alternatives & Competitors
HubSpot competes in the crowded Marketing Automation space where MailChimp (18.11%) leads by volume. However, HubSpot differentiates through its all-in-one CRM platform, while Klaviyo (9.43%) focuses on e-commerce and MailerLite (6.13%) on simplicity.
| Technology | Domains | Market Share |
|---|---|---|
 | 283,090 | 18.11% |
 | 147,491 | 9.43% |
 | 95,861 | 6.13% |
 | 72,439 | 4.63% |
 | 67,311 | 4.31% |
HubSpot Customer Reviews with Pros and Cons
Based on aggregated G2 reviews, HubSpot scores highest for ease of use with over 3,100 mentions. The most common criticisms relate to missing features in social media integration and a steep learning curve for template customization.
Generated from real user reviews on G2
- Users find HubSpot Marketing Hub extremely easy to use, facilitating seamless integration and efficient campaign management.(3,102 reviews)
- Users appreciate the all-in-one integration of HubSpot Marketing Hub, making campaign management and data insights seamless.(1,408 reviews)
- Users appreciate the user-friendly email marketing features of HubSpot Marketing Hub, enhancing efficiency and effectiveness in campaigns.(1,350 reviews)
- Users rave about the intuitive interface of HubSpot Marketing Hub, making campaign creation and management effortless.(1,274 reviews)
- Users value the seamless automation features of HubSpot Marketing Hub, streamlining processes and enhancing team collaboration.(1,213 reviews)
- Users note missing features in HubSpot Marketing Hub, particularly in social media and integration with Sales Hub.(953 reviews)
- Users find the learning curve steep due to complex template adjustments and the need for additional technical skills.(951 reviews)
- Users express concern over limited features in HubSpot Marketing Hub, affecting usability and overall satisfaction.(940 reviews)
- Users find the pricing of HubSpot Marketing Hub to be steep for startups and solo creators, affecting overall accessibility.(763 reviews)
- Users find the complexity in reporting and features overwhelming, making initial setup and automation challenging.(589 reviews)
Top Companies Using HubSpot: Expert Signals for Sales & Tech Adoption
With 10+ years in web crawling and tech detection, I've analyzed 137K+ HubSpot domains (99K enriched at 73% match rate) to uncover sales signals from top B2B users — like Salesforce integrations in Software (8.12%) and agencies in Advertising (5.37%). These turn technographics into pipeline wins, drawing from my reports on 40K+ technologies — highlighting HubSpot's edge in mid-market growth (19% 51+ employees vs. competitors' 6%).
1. CRM Integration Velocity (Mid-Market Momentum: 23% 11-50 Employees)
Key Insight: 30-day Salesforce/Pipedrive hooks boost pipeline 3x; thrives in Software/IT (14.4%, 14K firms) and US/UK hubs (48% adoption), with 2010s founders (42.6%) leading.
Prospecting: LinkedIn Ads: "3x Your HubSpot Pipeline — Free CRM Audit." Email: "Optimize [Company] B2B Leads with HubSpot Syncs" (25% opens via signals).
2. Leadpikes in Content Peaks (Agency Surge: 5.37% Share)
Key Insight: 25%+ monthly form submissions cut CAC 50%; Q1 spikes in Advertising/Consulting (10%, 10K), Europe (38%) markets. Ties to G2 inbound praise for formalized teams (59% privately held).
Prospecting: Google Ads on "HubSpot lead gen Q1." Email series: "Lead Alert + Content Toolkit" (15-20% conversions).
3. Workflow Depth + Deal Stages (Enterprise Scaling: 6% 201+ Employees)
Key Insight: 7+ workflows triple close rates; signals in Financial/Real Estate (6%, e.g., Boston tech hubs), with VC-backed profiles (8% public). Outpaces MailChimp in B2B maturity.
Prospecting: Facebook lookalikes (e.g., tech firms). Email: "Scale [Company] HubSpot Workflows for Enterprise" (30% replies with LinkedIn data).
Quick Pipeline Hacks
Email: Segment 137K list by geo/era (e.g., Germany 6.4%, 2010s 43%); aim 85% deliverability for B2B.
Ads: Retarget on "Salesforce vs. HubSpot"; Instagram polls for 2x engagement in 51-200 segment (13%).
Pro Tip: Use "Create Lead List" for 50-sample starts (e.g., mid-market SaaS) — multichannel for 0.52% market dominance.
Dive into our B2B SaaS reports for more. Transform signals into sales today.
Frequently Asked Questions
Based on 99,700 company data
These insights include all Technologychecker.io detections of HubSpot (free & paid plans). Need paid-only or company data filtering?