Companies Using Sanity

With over a decade of experience in web crawling and technographic data analysis, I've examined thousands of technology adoption patterns across 50M+ domains. Sanity stands out as a fast-growing headless CMS that has carved a distinct niche in the API-first content management segment. This analysis draws from 5,716 enriched companies matched to LinkedIn profiles (a 62.1% match rate from 9,210 active domains), cross-referenced with G2 review data and Sanity's own published case studies, as of our April 2026 crawl.

1. Growth trajectory

Sanity's growth curve tells a clear story of developer-led adoption. First detected on a single domain in June 2013, the platform saw almost no traction until its public launch in 2018. From there, growth was exponential: 81 active domains by December 2019, 1,040 by December 2021, and 7,528 by July 2025. That's a 93x increase in under six years.

The acceleration is still ongoing. Between January 2024 and July 2025, Sanity grew from 4,072 to 7,528 active domains, an 85% increase in 18 months. For context, Contentful leads the headless CMS segment at 11,214 domains, but Sanity is gaining ground faster proportionally. The company's $85M Series C in May 2025, led by Bullhound Capital with participation from Shopify Ventures and ICONIQ Growth, gives it fuel to sustain this trajectory.

"The 93x growth from 81 domains in 2019 to 7,528 in 2025 isn't just adoption. It reflects a structural shift: developer teams are choosing structured-content-as-data over traditional CMS page builders." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Sanity's active domain count is growing at roughly 85% per year. Sales teams targeting companies that still run legacy CMS platforms should time outreach around site redesigns or replatforming cycles, when the switching cost is already budgeted.

2. Customer profile

64% of Sanity customers have 1-10 employees. Combined with 18.8% in the 11-50 range, over 82% of Sanity's base consists of small teams. These are digital agencies, indie SaaS builders, and freelance developers who value Sanity's open-source Studio and free tier (20 seats, no credit card). The 2010s (37.4%) and 2020s (35.4%) dominate the founding decade distribution, meaning 72.8% of Sanity's customers are companies less than 16 years old.

But the enterprise tail is real. Our detection data shows 81 companies with 10,001+ employees running Sanity, including Burger King (bk.com), HP (veneer.hp.com), Novartis (account.novartis.com), and Takeda Pharmaceuticals (takeda.com). PUMA and Mejuri are double-verified: they appear in both our crawl data and Sanity's published case studies. Notably, many enterprise detections are on specific subdomains or internal tools rather than company-wide deployments, which aligns with Sanity's composable architecture pitch.

Sales Signal: The 64% micro-business concentration creates an opportunity for agencies and tool vendors targeting small, developer-led teams. For enterprise sales, focus on companies already running Sanity on one subdomain. They've validated the technology internally and may be ready to expand.

3. Industry and geographic concentration

Software Development leads at 9.13%, followed by Technology, Information and Internet (5.66%) and Design Services (4.27%). Together, tech-adjacent industries (software, IT consulting, design, advertising) account for over 26% of all Sanity customers. This is a developer tool first, enterprise CMS second.

Geographically, the United States dominates at 34% (1,946 companies), with the United Kingdom at 9.9% (566) and Norway at 5.2% (296). Norway's disproportionate presence, ranking #3 despite having 5.4 million people compared to the UK's 67 million, reflects Sanity's Norwegian roots. The company was founded in Oslo by Simen Svale Skogsrud, Even Westvang, and Oyvind Rostad. English-speaking markets (US, UK, Canada, Australia, New Zealand) combine for 51%+ of the base.

Sales Signal: Nordic markets (Norway, Sweden, Denmark combined) represent 7.5% of Sanity's base, far above their share of global web traffic. For Nordic-focused agencies and integrators, Sanity's local brand recognition is an advantage. For non-English markets like France (158), Germany (151), and the Netherlands (156), there's untapped potential since Sanity supports localization workflows.

4. Migration patterns

Sanity is winning the headless CMS migration war. Across every competitor we track, Sanity shows net positive migration flows. The Contentful corridor is the most active: 135 companies switched from Contentful to Sanity versus 54 going the other way, a 2.5:1 gain ratio. Prismic is even more lopsided at 4.1:1 (74 gained, 18 lost).

The only competitor where losses come close to gains is Ghost (70 gained vs 37 lost, 1.9:1 ratio), which makes sense since Ghost serves a different use case (publishing) and the two platforms overlap less directly. Strapi shows a 2.6:1 gain ratio (34 vs 13), notable given Strapi's open-source positioning that should theoretically make it stickier.

"The 4.1:1 gain ratio against Prismic is striking. It's not just that Sanity is growing. Entire development teams are actively choosing to migrate away from other headless platforms, absorbing the switching cost because the developer experience gap is that wide." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Companies currently on Contentful or Prismic are the most likely migration candidates. G2 reviews confirm the pattern: Sanity's top pro is customizability (93 mentions), while Contentful's pricing model is a frequent complaint. Migration service providers should target Contentful customers approaching contract renewals.

5. Technology ecosystem

Google Analytics appears on 61.5% of Sanity-powered sites, which is standard. More telling is the JavaScript framework data: Emotion (13.1%), Material-UI (9.2%), and styled-components (4.5%) dominate, confirming a React-heavy frontend ecosystem that mirrors Sanity Studio's own React foundation.

Svelte at 4.0% is notable. Sanity's SvelteKit integration has been gaining traction in the developer community, and 231 enriched companies already pair the two. On the marketing side, HubSpot (7.5%) and Klaviyo (5.4%) suggest a split audience: B2B SaaS companies using HubSpot for lead gen, and e-commerce brands pairing Sanity with Klaviyo for email marketing.

Sales Signal: The 4.8% e-commerce cart functionality overlap signals that Sanity is being used for headless commerce frontends. Companies running Sanity with Shopify POS (0.8%) or Webflow Ecommerce (0.75%) are building composable commerce stacks, a growing market where Sanity positions itself explicitly (see their Shopify Hydrogen integration).

6. G2 review signals

G2 reviews paint a consistent picture with our crawl data. The top pro, customizability (93 mentions), aligns with Sanity's structured content model where developers define their own schemas. The second and third pros (headless flexibility at 85 mentions, intuitive interface at 84) confirm that the platform delivers on its core promise.

The top con, steep learning curve (66 mentions), is the other side of that customizability coin. Unlike WordPress or Wix, Sanity requires developers to write code for schema definitions, Studio customization, and frontend rendering. Our migration data supports this: the 1.9:1 Ghost ratio (compared to 2.5:1 for Contentful) suggests that Ghost's simpler publishing model retains users who don't need Sanity's full power.

Sales Signal: Sanity's learning curve creates a natural consulting market. Agencies can offer Sanity implementation and migration services to non-technical teams. The 66 G2 mentions of learning curve difficulty represent pain points that training programs and managed services can address.

7. Key takeaways

1. Fastest-growing headless CMS: 85% domain growth in 18 months (Jan 2024 to Jul 2025), closing the gap on Contentful.

2. Developer-first, enterprise-ready: 64% micro-businesses in the base, but HP, Burger King, PUMA, and Novartis validate enterprise use cases.

3. Winning every migration corridor: positive net migration against all seven tracked headless CMS competitors, with Prismic at a 4.1:1 gain ratio.

4. Norwegian roots, global reach: 51% English-speaking markets, but strong Nordic presence (7.5%) and growing European adoption.

5. React ecosystem alignment: Emotion, Material-UI, and styled-components dominate the tech stack, matching Sanity Studio's React foundation.

6. Key vulnerability: the learning curve. With 66 G2 mentions of difficulty, Sanity risks losing potential adopters to simpler alternatives like Ghost or Storyblok.

8. Sales applications

Outreach template (Contentful customers): "Hi [Name], I noticed [Company] is currently using Contentful for content management. Our data shows 135 companies switched from Contentful to Sanity in the past year, often citing customizability and pricing flexibility. Would it be worth a 15-minute call to discuss how your content architecture compares to similar companies in [Industry]?"

Targeting strategy: On TechnologyChecker.io, filter for companies using Contentful or Prismic, founded after 2010, with 11-200 employees in Software Development or Design Services. These digital-native companies have the technical capacity to evaluate and migrate to Sanity, and our migration data shows they're already doing so at 2.5:1 and 4.1:1 ratios respectively.

Competitive angle: Companies leaving Contentful cite pricing as a top concern (per G2 reviews). Sanity's free tier (20 seats, no credit card) and $15/seat Growth plan compare favorably for mid-market teams. Pair this with Sanity's stronger GROQ query language and real-time collaboration to build a differentiation pitch.

For a complete, filterable database of all 9,210 companies using Sanity, including enriched company profiles for 5,716 matched organizations, visit TechnologyChecker.io.