Companies Using Storyblok

I've spent most of my career on crawling infrastructure, and a headless CMS is one of the harder things to count, because the CMS never renders the page itself. Storyblok leaves three traces we can read. Its images load from a.storyblok.com, its visual editor needs the site's security policy to allow app.storyblok.com, and its editor bridge script sometimes ships to the live site. A domain counts if any of them shows. That gives 10,631 live domains in our October 2026 crawl, 6,783 of them matched to a company.

The image clause is the loose one, because anyone can paste a Storyblok-hosted image into their own page. So I opened 30 random live Storyblok domains in a browser. 27 showed Storyblok. In every one, the images came from the site's own Storyblok space and ran across the page, or Storyblok's editor script or policy was present. I found no hotlinked images. The other three didn't load or showed nothing that day. A wider check agrees: of the 5,593 Storyblok domains where we recorded a social preview image, 2,799 serve it from Storyblok's CDN. What does inflate the count is redirects. 9 of the 30 forwarded to another domain, arcllc.com to FGS Global's site for one, so read 10,631 as domains, not companies.

Growth after one step

The chart reads 7,845 in June, 9,292 in July, 9,536 in August, 10,277 in September and 10,631 in October. Some of that rise is ours: the set of domains we crawl turns over each month, with dead sites leaving and newly found ones arriving, and our detection widens over time. The June to July step of 1,447 is the one to discount most. Exits are small. Since mid-March, 688 domains have dropped Storyblok, and 94 of them still run it on another hostname, which leaves 594 that left it entirely.

"Storyblok added 2,786 domains on our chart between June and October and lost about 594 outright since March. Even after discounting our own coverage gains, that's a CMS still winning sites." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales signal: treat Storyblok as a growing pool of about 10,600 domains, with new adopters arriving every month from WordPress (see below). That makes it a good list for monthly refreshes.

Who the customers are

38.73% of matched companies with a known size have 1 to 10 employees and 28.65% have 11 to 50. They're young: 34.8% were founded in the 2010s and 18.38% in the 2020s. The enterprise tail is bigger than those shares suggest. 330 companies have more than 1,000 staff, about 5.2% of those with a known size, against 1.86% on Sanity's profile, and the names are mostly European groups: Roche, Deutsche Telekom, Kuehne + Nagel, Greggs, Stadler Rail, BESIX, Engel & Völkers. Many run Storyblok on one site. Deutsche Telekom uses it for careers.telekom.com, Kuehne + Nagel for its privacy pages, Metso for an events site.

Two names appear on both sides. Our crawl finds Storyblok on deliveroo.co.uk, and Storyblok's August 2023 announcement names Deliveroo as a customer. The same release names BlackLine, whose site loads images from two Storyblok spaces.

Sales signal: at a large account the Storyblok buyer is usually the owner of one property, such as recruiting, investor relations or events. Find that team before you pitch the group.

Germany first, and a Porsche fleet

Germany has 1,133 matched companies, the United States 972, the Netherlands 792 and the United Kingdom 684. Add Austria (299) and Switzerland (259) and the German-speaking countries reach 1,691, more than the US and UK together. Sweden, Denmark and Norway add 553. Sanity's, Contentful's and Strapi's profiles all put the US first.

Industries are spread thin. Software Development leads at 5.89% and nothing reaches 6%. The one outlier is a fleet: Motor Vehicle Manufacturing holds 2.79% (172 companies), and 83 of those matches are domains with Porsche in the name. Porsche dealer sites such as asheville.porsche.com load their images from Storyblok, and 312 live Storyblok domains carry the Porsche name.

Sales signal: a German- or Dutch-speaking sales team will find this list unusually well matched. Treat the Porsche dealer domains as one account, Porsche's, not 312 prospects.

Where sites come from

These counts are domains, since we began tracking in March 2026. The flow from WordPress is the story: 320 domains left WordPress for Storyblok and 70 went back, about 4.6 to one. The 320 arrived on 86 different days, never more than 10 in one day, so these are separate rebuilds, and 119 came in the last 30 days. 38 of them still run WordPress on another hostname. Webflow leans the same way (56 in, 13 out), and so does Prismic (21 in, 3 out). Of the rivals with more than five moves either way, Sanity is the only one that takes more sites than it gives: 15 went to Sanity and 6 came from it.

"WordPress sites are moving to Storyblok at more than four to one, a few at a time rather than in bulk. Sanity is the one rival that wins more of these sites than it loses." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales signal: new Storyblok sites are mostly former WordPress sites rebuilt on a JavaScript front end. The agencies doing those rebuilds are the channel, and the 119 recent arrivals are the freshest list.

The stack around it

Percentages here are of the 10,677 live domains in our clean set. Next.js runs on 48.21% and Nuxt.js on 22.36%. Vercel hosts 33.51%, Amazon Web Services 16.28% and Netlify 13.79%. Tailwind CSS is on 63.15% and Radix UI on 18.19%. Google Analytics is on 56.22%, with Adobe Analytics (3.93%), Plausible (2.51%) and Matomo (2.29%) further down.

Sales signal: a Storyblok site is a Next.js or Nuxt build, often on Vercel. Front-end performance, hosting and edge tooling sell here. WordPress plugins don't.

What it costs

Storyblok's pricing page (checked 10 October 2026) lists a free Starter plan with one seat, 100GB of traffic and 100,000 API requests a month. Growth costs $99 a month, or $90.75 billed annually, with 5 seats and 1 million API requests. Growth Plus is $349, or $319.91, with 15 seats and 4 million. Premium and Elite are quoted. Growth charges extra for more traffic, API calls and locales, so growth in any of them shows up on the bill.

Sales signal: the jump from $99 to $349 is where mid-sized teams stall. Growth customers adding editors or languages are the upgrade conversations.

Key takeaways

1. 10,631 live domains in October 2026, second among headless CMSs in our table behind Sanity's 35,994.

2. Germany (1,133) leads the United States (972), and the German-speaking countries hold 1,691.

3. 330 companies with more than 1,000 staff, often on one site.

4. WordPress sends 320 domains for every 70 it takes back.

5. Next.js on 48.21% and Vercel on 33.51% of domains.

How to use this list

Filter by country and company size, then collapse redirects and fleets. Dealer networks and a brand's country domains, such as the 46 domains named roche or the 46 named universal-robots, are single accounts. The full list of 10,631 Storyblok domains, with company, size and stack data, is on TechnologyChecker.io.