Companies Using Matomo Analytics

Matomo Analytics is used by 16,452 companies worldwide, including Siemens AG, canada.ca, Education, based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the IT Services and IT Consulting industry (4.49% of customers).

Matomo Analytics has 16,452 active customers detected through our monthly crawl of 50M+ domains. We enriched 9,419 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 21,147 sites that previously used Matomo Analytics are also tracked.

Matomo Analytics's market share in the Web Analytics category is tracked through related detection technologies. With 16,452 detected customers, it is a major player in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Matomo Analytics include Google Analytics (24.46% market share), Facebook Pixel (7.75% market share), Hotjar (1.04% market share), Microsoft Clarity (0.89% market share) — based on our market share data across 50M+ crawled domains.

France leads with 2,017 Matomo Analytics customers, followed by Germany (1,613), United States (1,309), Italy (462), United Kingdom (294), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 51.07% of Matomo Analytics customers, based on our analysis of 9,419 enriched companies. This is followed by 11-50 employees (20.14%) and 51-200 employees (13.23%).

The majority of Matomo Analytics customers were founded in the Pre-1960 (10.52%), followed by the 2020s (14.39%), based on our analysis of 9,419 enriched companies. This suggests Matomo Analytics is most popular among established companies.

The ideal Matomo Analytics customer is: Company Size: 11-500 employees, Location: EU, US, or Canada, Industry: Government, Education, Healthcare, Compliance Need: GDPR/CCPA-regulated, Deployment: Self-hosted or Matomo Cloud — based on our analysis of 9,419 enriched companies at TechnologyChecker.io.

Matomo offers advantages Google Analytics doesn't: 100% data ownership, no data sampling, cookieless tracking, and GDPR compliance without consent banners in some configurations. Google Analytics provides deeper integrations with Google Ads and a larger third-party ecosystem. The right choice depends on whether privacy compliance or advertising integration matters more to your organization.

Matomo's core self-hosted version is completely free and open-source under GPLv3. You'll need your own PHP/MySQL server to run it. Matomo Cloud (hosted by Matomo) starts at $26/month for up to 50,000 hits. Premium plugins for features like heatmaps, session recordings, and A/B testing cost extra on both self-hosted and cloud deployments.

There's no license cost for Matomo's self-hosted version. It's free open-source software you can download today. Matomo Cloud plans range from $26 to $2,090/month based on traffic volume, per TrustRadius 2026 pricing data. Premium feature subscriptions for heatmaps, session recordings, funnels, and A/B testing are sold separately and apply to both self-hosted and cloud instances.

Matomo tracks page views, visitor IPs (with optional anonymization), browser and OS details, screen resolution, referrer URLs, site search queries, events, goals, and ecommerce transactions. It uses a device detection library to identify browsers, operating systems, and device types. A random visitor ID stored in first-party cookies connects sessions. All data stays on your server.

Matomo tracks 100% of available visitor data without sampling. Google Analytics applies data sampling once traffic exceeds certain thresholds, which can distort reports. Matomo's cookieless tracking mode can also capture visitors who block or delete cookies. Per Matomo's case study with CRO:NYX Digital, the accuracy difference directly improved conversion rate optimization outcomes.

Adobe Analytics targets large enterprises with advanced attribution modeling and deep Adobe ecosystem integrations. Matomo offers a free self-hosted option that appeals to budget-conscious organizations. Per G2 comparisons, Adobe has a more advanced feature set for enterprise needs, while Matomo wins on cost, open-source flexibility, and full data ownership without third-party sharing.

Yes. France's CNIL has explicitly recommended Matomo as a GDPR-compliant analytics tool. When self-hosted, Matomo keeps all visitor data on your own servers with no third-party transfers. Matomo's cookieless tracking mode can operate without consent banners in some EU jurisdictions, removing the friction of cookie consent popups that reduce tracking coverage.

Core features include real-time dashboards, customizable widgets, an all-websites overview, goal conversion tracking, ecommerce analytics, event tracking, content tracking, and a detailed visitor log with individual session replay. Premium add-ons include heatmaps, session recordings, A/B testing, funnels, form analytics, custom reports, and media analytics. Matomo also ships with its own built-in tag manager.

Yes. Matomo offers an official WordPress plugin that embeds the full analytics platform directly in the WP admin dashboard. Per wordpress.org, it's described as the number-one Google Analytics alternative for WordPress. The plugin handles installation, tracking code insertion, and report viewing without leaving WordPress. A separate WP-Matomo connector plugin exists for external instances.

Published Matomo customers include the European Commission, Stockholm University, 7Assets (fintech), MetaLocator (SaaS platform), and CRO:NYX Digital (agency). Third-party sources like AppsRunTheWorld report Matomo adoption across 21+ industries including government, retail, and transportation. BuiltWith identifies over 551,000 current Matomo installations globally. TechnologyChecker.io is expanding its detection coverage for Matomo's self-hosted deployments.

Matomo can be configured for HIPAA compliance when self-hosted, since all data stays on your own infrastructure. MoreVisibility published a case study documenting a children's hospital migration from Google Analytics to Matomo specifically for HIPAA-compliant tracking. No analytics platform is HIPAA-compliant by default. Proper configuration, IP anonymization, and a BAA with your hosting provider are still required.

Matomo published a February 2026 blog post addressing AI traffic in web analytics. As AI assistants increasingly crawl websites, Matomo offers bot detection and filtering to separate human visitors from automated traffic. This is a growing concern for all analytics platforms and Matomo's self-hosted model gives teams more control over how bot traffic is classified and excluded from reports.

Yes. Matomo provides a Google Analytics data importer that transfers historical data from GA to your Matomo instance. The process preserves traffic trends, referral sources, and goal data. Multiple agencies have documented the migration process, including step-by-step guides. Matomo's interface is familiar to GA Universal Analytics users, reducing the retraining curve compared to GA4.

Matomo Cloud is hosted on Matomo's servers in the EU, with pricing from $26/month based on traffic. On-Premise (self-hosted) is free but requires your own PHP/MySQL server and IT maintenance. Cloud includes automatic updates and support. On-Premise gives full server-level control, unlimited websites, and no per-hit pricing caps. Both support the same premium plugin marketplace.

No. Piwik rebranded to Matomo in January 2018. The name change reflected the product's evolution beyond basic analytics. Piwik PRO, a separate commercial fork, still exists as an independent company offering enterprise analytics with a customer data platform. If you see references to Piwik in older documentation or code, they refer to what is now Matomo Analytics.