Companies Using Mixpanel

With over a decade of experience in web crawling and technographic data analysis, I rebuilt Mixpanel's numbers from our October 2026 crawl. This analysis draws on 28,359 live Mixpanel domains, of which we matched 17,816 to a company (a 62.82% match rate), a browser check of the top of the company list on October 11, 2026, DNS lookups on the same day, and Mixpanel's own pricing page and documentation. Mixpanel, Inc. is not a public company and publishes no revenue, so every number here is either ours or Mixpanel's own published product facts.

Growth trajectory

Mixpanel's October 2026 count of 28,359 domains follows 21,384 in June, 24,915 in July, 27,566 in August and 28,168 in September. The June to July step of 3,531 domains came from our side: the set of domains we crawl turns over every month, with dead sites dropping out and new ones added, and our detection widens over time. After August the line flattens, adding 602 domains and then 191. Since we began tracking Mixpanel on March 16, 2026, 6,383 domains have dropped it, so a flat net line still hides real turnover.

The product kept moving even as the footprint held still. Mixpanel made Mixpanel AI generally available on May 12, 2026, per CTO Anant Gupta, with rollout to all customers through June, and CEO Jen Taylor keynoted MXP 2026.

"Mixpanel's web footprint is flat, and it says little about the enterprise business. Forty-six of the top 50 companies on our list show up through Mixpanel's single sign-on record, not on their public sites, so their Mixpanel use sits in apps and logged-in tools a crawl can't see." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Mixpanel is a mature installed base, not a land-grab market. The flat August to October line means new web installs roughly match drops, so prospect by account fit rather than by recency of adoption.

Customer profile

Mixpanel's matched base is small, but less small than its rivals'. 48.18% of the 17,241 companies with a known size have 1-10 employees and 28.14% have 11-50, so 76.32% have 50 or fewer staff. Among the five product analytics tools we compare, that 1-10 share is the lowest; PostHog's is 61.99% and Amplitude's 60.63%. Founding years point to the same kind of buyer: 47.57% started in the 2010s and 21.49% in the 2020s, while 5.41% predate 1960, against Amplitude's 2.28%.

The enterprise end has two kinds of evidence. Our browser saw the SDK running on nyulangone.org (with Mixpanel's session recorder), CWT's myCWT travel portal (with feature flags), tedatwork.ted.com, uc.cl and Pru Life UK's customer portal. Far more often, the evidence is DNS: Uber, Cisco, AT&T, Accenture, Pfizer, Salesforce, Workday and Twitch all carry a mixpanel-domain-verify record, which Mixpanel's docs describe as the domain claim for single sign-on on Growth plans and above. That makes them likely paying organizations that use Mixpanel inside products and internal tools.

Sales Signal: An SSO domain record is a strong buying signal: the company most likely pays for a Growth plan or above and manages Mixpanel access centrally. Treat those 46 top accounts as enterprise analytics buyers, and the 13,158 companies at 50 staff or fewer as the likely self-serve base on Mixpanel's free and $0-start plans.

Industry and geographic concentration

Software Development leads at 11.2%, and the three tech industries reach 21.61% with Technology, Information and Internet (6.57%) and IT Services (3.84%). Two of the top four industries need a warning label. Wellness and Fitness (1,148 companies) is largely MindBody's booking widget, which loads MindBody's own Mixpanel project: 719 of those companies also run MindBody. Medical Practices (846) is largely a practice-website template that defines a placeholder mixpanel object; 498 of those sites carry its fingerprint. Financial Services (780, 4.86%) is the next real vertical, with U.S. Bank, TransUnion and Morningstar among the SSO-record holders.

By country, 9,506 of the 17,816 matched companies are in the United States, more than half. The United Kingdom (1,018), Australia (659), India (634) and Canada (590) follow. Australia ahead of India is the reverse of Amplitude's order.

Sales Signal: Filter Wellness and Medical Practices out before sizing a Mixpanel market; those counts describe MindBody and a website template more than Mixpanel buyers. The verticals that hold up are software, internet and financial services, with the US and UK as the core markets.

Overlap and consolidation with rivals

None of Mixpanel's pairs passes our switching tests, so this page has no migration table. Most sites seen with Mixpanel and a rival still run both. With PostHog, 1,077 of 1,502 domains ever seen with both still run both; since March 16, 2026, 192 domains that dropped Mixpanel run PostHog, against 113 that dropped PostHog and run Mixpanel. With Amplitude it is close to even: 601 of 806 still run both, and the split is 65 to Amplitude against 76 to Mixpanel. Pendo is the one pair leaning Mixpanel's way: 163 domains that dropped Pendo run Mixpanel, against 23, while 629 of 987 still run both.

"Against the two bigger rivals, Mixpanel is holding its sites rather than losing them: the Amplitude split is 65 to 76, and most PostHog pairs still run both. The one lean we see is Pendo's sites keeping Mixpanel when they drop Pendo." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: The 1,077 domains running Mixpanel and PostHog together are the consolidation conversation in this category; both vendors and every analytics agency will want it. Replay vendors should note that Microsoft Clarity runs on 20.78% of Mixpanel domains, well ahead of Hotjar's 12.56%.

Technology ecosystem

Shares below are of the 28,597 live Mixpanel domains in our October 2026 stack data. Google Analytics runs on 81.7% and Google Tag Manager on 80.46%, so Mixpanel nearly always sits beside a free traffic tool. Microsoft Clarity (20.78%) and Hotjar (12.56%) cover replay, Segment (8.23%) is the main data pipeline, and Intercom (5.69%) and Zendesk (5.23%) cover support. OpenAI shows up on 7.94%. Plausible's 5.37% is inflated by the same medical-site template that fakes a Mixpanel object.

Sales Signal: Segment's 8.23% marks the warehouse-minded Mixpanel accounts, the natural audience for CDP and reverse-ETL tools. Clarity's 20.78% says many Mixpanel teams pair it with a free replay tool, an opening for anyone selling paid replay or experience analytics.

G2 review signals

The G2 summary on this page praises ease of use (64 mentions) and real-time event tracking (52), and the complaints cluster on getting up to speed: a steep learning curve (38), onboarding and documentation (29) and overwhelming advanced features (18), 85 mentions in all. Pricing that climbs with event volume draws 21. That fits our data: Mixpanel's free plan covers 1 million events a month, and the 76.32% of matched companies at 50 staff or fewer are the ones most likely to be learning it without a dedicated analyst.

Sales Signal: Onboarding and tracking-plan services sell to the small-team majority, while the event-volume pricing complaint gives cost-focused rivals an opening at accounts nearing the Growth plan's 20 million-event ceiling.

Key takeaways

1. Third in reach: 28,359 domains and 9.53% of product analytics in October 2026, behind PostHog and Amplitude.

2. Enterprise through SSO: 46 of the top 50 companies carry Mixpanel's single sign-on domain record; the SDK was visible on 6 public sites.

3. Less micro than rivals: 48.18% of matched companies have 1-10 staff, the lowest of the five tools we compare.

4. Two inflated industries: Wellness and Fitness and Medical Practices mostly reflect MindBody's widget and a website template.

5. Holding position: overlap with PostHog and Amplitude, not migration, and a lean toward Mixpanel against Pendo.

Sales applications

Outreach template: "Hi [Name], I noticed [Company] uses Mixpanel (your domain is verified for Mixpanel single sign-on). In our October 2026 data, 80.46% of Mixpanel sites also run Google Tag Manager and 1,077 run PostHog alongside it. If you're reviewing your analytics stack, I can share how similar [industry] teams split the work. Worth 15 minutes?"

Targeting strategy: On TechnologyChecker.io, filter Mixpanel companies with 51-200 employees (2,170) in Software Development or Financial Services, and exclude Wellness and Medical Practices.

Competitive angle: Start with the 1,077 domains running Mixpanel and PostHog and the 629 running Mixpanel and Pendo; double spend on product analytics opens a consolidation conversation.

For the full list of 28,359 Mixpanel domains and 17,816 matched companies, visit TechnologyChecker.io.