Companies Using FullStory

FullStory is used by 78,461 companies worldwide, including Accenture PLC, PwC, Siemens AG, based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Software Development industry (5.74% of customers).

FullStory has 78,461 active customers detected through our monthly crawl of 50M+ domains. We enriched 30,914 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 83,001 sites that previously used FullStory are also tracked.

FullStory holds 0.32% of the Web Analytics market, ranking #21 in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to FullStory include Hotjar (1.04% market share), Microsoft Clarity (0.89% market share), Mixpanel (0.08% market share), Smartlook (0.07% market share) — based on our market share data across 50M+ crawled domains.

United States leads with 7,915 FullStory customers, followed by Germany (9,924), France (2,249), Switzerland (1,331), Netherlands (1,022), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 78.37% of FullStory customers, based on our analysis of 30,914 enriched companies. This is followed by 11-50 employees (11.16%) and 51-200 employees (5.48%).

The majority of FullStory customers were founded in the 2010s (49.58%), followed by the 2020s (16.61%), based on our analysis of 30,914 enriched companies. This suggests FullStory is most popular among relatively young companies.

The ideal FullStory customer is: Company Size: 1-10 employees, Location: Germany, US, or France, City: Munich, Charlotte, Seattle, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 30,914 enriched companies at TechnologyChecker.io.

They serve different purposes. Google Analytics tracks aggregate traffic metrics like page views, bounce rates, and conversion funnels. FullStory captures individual user sessions with video-like replay, heatmaps, and frustration signals like rage clicks. Most FullStory customers run both tools. Our data shows 56.12% of FullStory domains also use Google Analytics.

FullStory is a behavioral data platform that records user sessions, generates heatmaps, and provides product analytics for websites and mobile apps. Teams use it to identify friction points in checkout flows, debug UI issues, and understand why users abandon pages. In February 2026 FullStory launched Guides and Surveys after acquiring Usetiful in November 2025.

FullStory offers a free tier with 30,000 monthly sessions and 12 months of data retention for up to 10 users. Paid plans aren't publicly listed, but third-party sources estimate Business plans start around $199-$500 per month, with Enterprise pricing requiring a custom quote. Costs scale based on session volume, retention period, and feature access.

FullStory provides autocapture (no manual event tagging), session replay with video-like playback, conversion funnels, advanced search, heatmaps, sentiment signals that detect user frustration, and mobile app analytics. It integrates with tools like Segment, Salesforce, and Slack. The 2026 Guides and Surveys feature adds in-app messaging triggered by behavioral data.

Yes. FullStoryFree includes 30,000 sessions per month, 12 months of data retention, session replay, basic analytics, and debugging tools for up to 10 users. It's a permanent free tier, not a time-limited trial. Paid plans unlock higher session volumes, longer retention, advanced product analytics, and features like sentiment signals.

According to TechnologyChecker.io data across 30,914 enriched companies, Software Development leads at 5.74%, followed by Retail (5.21%), Individual & Family Services (4.91%), Real Estate (4.12%), and Business Consulting (4.10%). No single industry exceeds 6%, making FullStory a horizontal platform used across virtually every vertical.

FullStory provides GDPR compliance tools including data subject access requests, the ability to exclude specific page elements from recording, user consent management, and data deletion capabilities. Our data shows 32.5% of FullStory customers are based in Germany and over 47% in the EU, so GDPR compliance is critical for the platform's user base.

Both offer session replay and heatmaps, but they target different segments. Hotjar focuses on ease of use and affordability for small teams, with 256,146 detected domains. FullStory positions itself for product and engineering teams at mid-market and enterprise companies with deeper behavioral analytics, autocapture, and API integrations. FullStory has 78,461 detected domains.

Our detection data at TechnologyChecker.io shows FullStory on domains belonging to Accenture, PwC, Siemens, Bank of America, JP Morgan Chase, Starbucks, UPS, Target, General Electric, PepsiCo, HP, Uber, Lowe's, Costco, and Fidelity Investments. Most enterprise deployments appear on internal portals, alumni sites, or specialized subdomains rather than primary marketing sites.

Microsoft Clarity is completely free with unlimited session recordings and heatmaps, which has driven its rapid growth to 220,035 detected domains. FullStory charges for premium features but offers deeper product analytics, autocapture, frustration scoring, custom funnels, and mobile SDK support. Teams that need qualitative insights beyond basic heatmaps tend to choose FullStory.

Yes. FullStory offers native SDKs for iOS and Android that capture mobile app sessions with the same autocapture approach used for web. Mobile analytics include gesture recognition, screen-by-screen journey mapping, and crash reporting. The February 2026 launch of Guides and Surveys extended in-app engagement tools to mobile as well.

Autocapture records every user interaction on a website or app without requiring developers to manually tag events. Clicks, scrolls, form inputs, page navigations, and errors are captured automatically from the first line of code. This eliminates the instrumentation gap where teams miss user behaviors they didn't anticipate tracking, and it lets non-technical teams explore data retroactively.

For small teams, FullStory's free tier (30,000 sessions, 10 users) covers basic session replay and analytics needs without cost. Paid plans start in the hundreds per month and make sense when teams need higher session volumes or advanced features. Our data shows 78.4% of FullStory companies have 10 or fewer employees, so small teams are its core audience.