Companies Using GetResponse

With 10+ years in web crawling and technographic data analysis, I've examined GetResponse's growth trajectory and customer profile using our 2,872 enriched company dataset (a 46.4% match rate against 6,196 active domains), as of our April 2026 crawl at TechnologyChecker.io. We matched GetResponse domains against LinkedIn company profiles to uncover who actually uses the platform, where they're located, and how the competitive dynamics are shifting. For broader market context, see our 2026 Marketing Automation Report.

Growth trajectory

GetResponse went from a single detected domain in September 2005 to a peak of 6,318 active domains in December 2024. The company was actually founded in 1998 by Simon Grabowski, then 18, working from his family's attic in Gdansk, Poland (per a SaaStock interview). He started with 1,000 Polish zloty ($200) and has never taken outside funding. That seven-year gap between founding and our first detection isn't unusual for email tools, which often don't leave visible footprints on websites until they're used for landing pages or web forms. Today, Latka reports GetResponse generates $150M in annual revenue with approximately 400 employees.

Growth was slow and steady through the 2010s. Active domains crossed 1,000 only in late 2017. The real acceleration came during 2020-2024, when active domains nearly quadrupled from 1,695 to 6,318. A notable spike in January 2018 (2,070 active, 11,259 total) appears to be a one-time crawl expansion rather than organic growth, as numbers returned to trend the following month.

The most telling metric is the gap between active and total domains. At peak, GetResponse had 6,318 active domains against a total detection history of 24,795. That means roughly 75% of domains that ever used GetResponse have since stopped. Compare that to the current 6,196 active domains, and the platform's retention challenge becomes clear.

"GetResponse's 75% historical churn rate isn't a death signal, it's the reality of SMB email marketing. Small businesses launch, try a tool, and either outgrow it or shut down. The question isn't churn rate but whether new signups outpace departures. Through 2024, they did. In 2025, that balance is shifting." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: GetResponse's customer base is actively turning over. The 24,795 total historical detections represent a massive pool of former users who may be open to re-engagement or who now use competing tools. If you sell to GetResponse's target market, the "previously used" list is almost 4x the current active base. Target those former users with messaging around what's changed since they left.

Customer profile

Our enriched data paints a very specific picture. 72.3% of GetResponse companies have 1-10 employees, and combined with the 11-50 range, 88.5% are small businesses. The age distribution is concentrated: 48.7% were founded in the 2010s, with another 17.7% from the 2000s. This is a platform for relatively young, small companies.

The enterprise names in our detection data tell a different story when you look closer. Novo Nordisk's detection is on jobs.novonordisk.com (recruitment marketing), Red Bull uses a dedicated mailing subdomain, and Iveco runs dmmailing.iveco.com. These are departmental uses, not company-wide email platforms. GetResponse's own case studies confirm the SMB focus. Med&Beauty generated $43K from 10 newsletters in 5 months with 873% ROI. DAAG, a Polish leather goods brand, reported $139K in newsletter sales over 11 months, including $19.2K from a single email in two days. Eveline Cosmetics made $13K from a single campaign and generated $7K through AI product recommendations in one month. These are mid-market ecommerce and service businesses, not enterprises.

Sales Signal: The sweet spot for reaching GetResponse's audience is companies with 1-50 employees (88.5% of the base) in advertising, coaching, consulting, or wellness. These businesses are typically 6-15 years old, past the startup phase, and actively spending on marketing tools. Polish and German companies are over-represented compared to other marketing automation platforms, so if you serve EU markets, GetResponse's install base is a pre-qualified lead list.

Industry and geographic concentration

Advertising Services leads at 6.67%, followed by Professional Training and Coaching (6.09%) and Business Consulting and Services (5.98%). No single industry exceeds 7%, which makes the distribution relatively flat. But the top three sectors tell a coherent story: GetResponse attracts people who sell knowledge, services, and expertise through email funnels.

Geographically, the United States leads with 640 companies (22.3%), but Poland's #2 position with 447 companies (15.6%) is the standout data point. For context, Poland accounts for less than 1% of enriched companies for most marketing automation tools. GetResponse's Gdansk headquarters drives this anomaly. Germany (9.4%), Italy (6.8%), and Spain (4.7%) round out the European concentration. Together, EU countries account for over 60% of enriched companies, compared to roughly 30% for tools like MailerLite or ActiveCampaign.

Sales Signal: If you're targeting European SMBs that use marketing automation, GetResponse's install base gives you disproportionate access to Poland, Germany, Italy, and Spain. The consulting and coaching vertical (combined 12% of the base) is especially interesting for B2B service providers selling CRM, payment, or scheduling tools alongside email marketing.

Migration patterns

This is where the data gets uncomfortable for GetResponse. Against every major competitor, the platform is losing more customers than it gains. The numbers are stark.

MailerLite gained 522 companies from GetResponse while sending only 222 back. That's a 2.4:1 loss ratio. In the last year alone, 211 companies left for MailerLite versus 177 gained, so the bleeding is recent and accelerating. HubSpot shows a similar pattern: 488 lost vs. 193 gained (2.5:1). HighLevel is the fastest-growing threat, taking 235 customers (108 in the last year) while returning just 22.

The pattern across all competitors points to a squeeze from both ends. Budget-conscious users leave for MailerLite (simpler, cheaper). Growth-stage companies graduate to HubSpot or ActiveCampaign (more features, better CRM). Agency-model businesses defect to HighLevel (white-label capabilities). GetResponse's all-in-one positioning, combining email, webinars, landing pages, and funnels, isn't enough to retain users who can find each feature done better by a specialist or bundled differently by a competitor.

"The 2.4:1 loss ratio to MailerLite is the most actionable data point here. MailerLite costs less and does the one thing most small businesses need: send emails. GetResponse bundles webinars, funnels, and landing pages, but 72% of its users have fewer than 10 employees. They don't need all-in-one. They need affordable and simple." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Companies leaving GetResponse are in active tool-evaluation mode. The 522 that went to MailerLite prioritize price and simplicity. The 488 that moved to HubSpot want a full CRM suite. The 235 that switched to HighLevel run agencies. Each migration path tells you what the customer valued most. Target recent GetResponse churners with messaging that matches their likely motivation.

Technology ecosystem

Google Analytics (77.6%) is near-universal among GetResponse users, with GA4 (50.2%) showing strong migration from Universal Analytics. Hotjar at 24.9% and Microsoft Clarity at 22.6% suggest that roughly a quarter of GetResponse users invest in user behavior analytics beyond basic traffic metrics.

The CMS data is revealing. No single CMS dominates: Wix (2.1%), Squarespace (1.6%), and Drupal (1.6%) lead, but the vast majority of GetResponse sites either use WordPress (not detected as a named CMS in our stack overlap) or custom-built pages. Ecommerce adoption is low at 3.9% for cart functionality, confirming that GetResponse's core audience runs service-based businesses rather than online stores. Live chat adoption is also minimal, with Brevo Live Chat (2.1%) and Tawk.to (2.1%) tied at the top.

Sales Signal: The 24.9% Hotjar overlap means nearly 1 in 4 GetResponse users already invests in conversion optimization tools. If you sell A/B testing, form analytics, or landing page optimization, these are pre-qualified buyers. The low ecommerce overlap (3.9%) means Shopify-focused tools won't find much audience here, but course platforms, scheduling tools, and coaching software will.

G2 review signals

GetResponse holds a 4.3-star rating from 1,118+ verified reviews on G2 and sits in the G2 Leader quadrant for email marketing. That rating aligns with our crawl data. The most praised feature is ease of use, which tracks with the 72.3% micro-business customer base. These are solo entrepreneurs and small teams who need to send emails without a dedicated marketing ops person. Automation workflows and the drag-and-drop editor round out the top positives.

On the negative side, steep learning curve for advanced features is telling. Users find basic email sending easy but struggle with complex automations and segmentation. Pricing escalation maps directly to our migration data: the 522 companies that left for MailerLite and the 205 that moved to Brevo were likely hitting price thresholds as their contact lists grew. GetResponse's free plan covers only 500 contacts with 2,500 emails per month. Paid plans start at \u20ac16/month for Starter (\u20ac13.12 if billed annually), but the jump to the Creator tier at \u20ac62/month is steep for small businesses that just need more contacts (per the official pricing page).

Sales Signal: The gap between "easy basic email" (59 positive mentions) and "hard advanced features" (24 negative mentions) is where upsell opportunity lives. If you offer onboarding, migration, or marketing consulting services, GetResponse users who've hit the advanced-feature wall are ready for help. They like the platform but can't unlock its full value alone.

Key takeaways

1. GetResponse is a solid mid-tier email marketing tool with a retention problem. 75% of domains that ever used it have since stopped. Net migration is negative against all major competitors.

2. The customer base is overwhelmingly small and European. 72.3% have 10 or fewer employees, and 60%+ are in EU countries. Poland alone accounts for 15.6% of enriched companies.

3. Knowledge-commerce and service businesses dominate. Advertising, coaching, and consulting account for nearly 19% of the customer base. This isn't an ecommerce platform.

4. MailerLite is the primary competitive threat. With a 2.4:1 loss ratio and 211 departures in the last year, MailerLite is winning the price-and-simplicity battle.

5. The free plan (500 contacts) creates trial users, not long-term customers. The pricing jump from free to \u20ac16/month (Starter) to \u20ac62/month (Creator) creates natural churn points.

6. GetResponse's all-in-one positioning (email + webinars + funnels + landing pages) targets a real need for solopreneurs who want one tool instead of five. Vendor case studies like Med&Beauty ($43K, 873% ROI) and DAAG ($139K over 11 months) show it works when users commit to the full stack.

Sales applications

Outreach template for GetResponse users:

"Hi [Name], I noticed [Company] uses GetResponse for email marketing. Our data shows that 72% of GetResponse customers are businesses with under 10 employees, and many pair it with [Hotjar/Google Analytics/no live chat]. Are you using the automation workflows and conversion funnels, or mainly sending newsletters? Happy to share what similar [industry] businesses are doing to get more from their email lists."

Targeting strategy: Filter the GetResponse install base by company size (1-50 employees), industry (advertising, coaching, consulting, or wellness), geography (Poland, Germany, US, or Italy), and tech stack (uses Hotjar or Microsoft Clarity, no ecommerce). This narrows to the highest-value segment: small service businesses actively investing in marketing tools.

Competitive angle: Don't lead with "GetResponse is losing customers." Lead with the all-in-one problem: most users signed up for email marketing but aren't using webinars, funnels, or landing pages. They're paying for features they don't touch. If your product does one thing better (CRM, scheduling, course hosting), pitch the unbundling: "You're paying for 5 tools in one and using 1. We do that 1 thing better for less."

Explore the full GetResponse install base with company-level filtering at TechnologyChecker.io. Our dataset covers 6,196 active GetResponse domains with 2,872 enriched companies including industry, size, location, and tech stack data. Use the "Create Lead List" feature to build targeted prospect lists, or set up a Signal to track when companies start or stop using GetResponse.