Companies Using GetResponse

With 10+ years in web crawling and technographic data analysis, I've examined GetResponse's growth trajectory and customer profile using our 3,787 enriched company dataset (an 83.7% match rate against 4,525 active domains, the highest in this category), as of our August 2026 crawl at TechnologyChecker.io. We matched GetResponse domains against LinkedIn company profiles to uncover who actually uses the platform, where they're located, and how the competitive dynamics are shifting. For broader market context, see our 2026 Marketing Automation Report.

Growth trajectory

GetResponse went from a single detected domain in September 2005 to a peak of 6,318 active domains in December 2024, easing to 4,479 by July 2025 in our long-run detection history. The company was actually founded in 1998 by Simon Grabowski, then 18, working from his family's attic in Gdansk, Poland (per a SaaStock interview). He started with 1,000 Polish zloty ($200) and has never taken outside funding. That seven-year gap between founding and our first detection isn't unusual for email tools, which often don't leave visible footprints on websites until they're used for landing pages or web forms. Today, Latka reports GetResponse generates $150M in annual revenue with approximately 400 employees.

Growth was slow and steady through the 2010s, then accelerated during 2020-2024, when active domains nearly quadrupled from 1,695 to 6,318. We now detect GetResponse on 4,525 domains and the count is flat month over month. Those two series measure different things, so treat them separately rather than reading the step between them as churn.

"GetResponse loses 6.9% of its base in five months, which is on the low side for this category, and its enrichment match rate is the highest of any platform we track here at 83.7%. Both point the same way: this is a base of real, registered, mostly European businesses rather than throwaway sites." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Only 312 domains dropped GetResponse since March 2026. That is a small, high-quality churn pool rather than a flood, so competitive prospecting here needs precision rather than volume.

Customer profile

Our enriched data paints a very specific picture. 60.9% of GetResponse companies have 1-10 employees, and combined with the 11-50 range, 87.0% are small businesses. The age distribution is concentrated: 43.2% were founded in the 2010s, with another 19.7% from the 2000s and 14.9% from the 2020s.

The larger names in our detection data are all departmental. Sinclair College's detection is on workforce.sinclair.edu, CUCKOO International's on its ebrandshop subdomain. GetResponse's own case studies confirm the SMB focus. Med&Beauty generated $43K from 10 newsletters in 5 months with 873% ROI. DAAG, a Polish leather goods brand, reported $139K in newsletter sales over 11 months, including $19.2K from a single email in two days. Eveline Cosmetics made $13K from a single campaign. These are mid-market European ecommerce and service businesses, not enterprises, and they match our data exactly.

Sales Signal: The sweet spot for reaching GetResponse's audience is companies with 1-50 employees (87% of the base) in consulting, coaching, retail, or advertising. Polish, German, and Italian companies are massively over-represented compared to other platforms, so if you serve EU markets, GetResponse's install base is a pre-qualified lead list.

Industry and geographic concentration

Business Consulting and Services leads at 5.9%, followed by Professional Training and Coaching (5.02%), Retail (4.38%), and Advertising Services (4.35%). No single industry exceeds 6%, which makes the distribution relatively flat. But the top sectors tell a coherent story: GetResponse attracts people who sell knowledge, services, and expertise through email funnels.

Geographically, the standout is unambiguous. Poland is GetResponse's largest market at 32.2% of enriched companies, ahead of the United States at 18.4%. For context, Poland accounts for well under 1% of enriched companies for almost every other platform in this category. GetResponse's Gdansk headquarters drives this anomaly. Germany (8.0%), Italy (8.0%), and Spain (4.3%) fill out the European concentration, and EU member states account for 60.3% of enriched companies against just 26.9% for the English-speaking markets that dominate everything else here.

Sales Signal: If you're targeting European SMBs that use marketing automation, GetResponse's install base gives you disproportionate access to Poland, Germany, Italy, and Spain. The consulting and coaching vertical (combined 10.9% of the base) is especially interesting for B2B service providers selling CRM, payment, or scheduling tools alongside email marketing.

Migration patterns

Migration here counts domains we watched switch since March 2026, so the numbers are small by design and current by construction. GetResponse loses on four of five corridors, but at tiny volumes: 13 domains to SendGrid against 1 arriving, 7 to Mailgun against 2, 5 to Klaviyo against 4, and 4 to Amazon SES against 1. The one it wins is MailChimp, at 11 in against 8 out.

Note what those losing corridors are. Three of the four are transactional sending APIs, which for a Polish consultancy adding a booking or invoicing flow is a stack addition rather than a replacement. There is no large competitive drain in this data, which is consistent with the low overall churn rate.

"GetResponse's competitive problem is not that people leave. It is that almost nobody outside Poland arrives. Thirty-two percent of its base sits in one country of 37 million people, and the rest of the world barely knows it exists." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Companies leaving GetResponse are mostly adding transactional email rather than switching campaign tools. If you sell billing, booking, or notification infrastructure to European SMBs, that is the pattern to target.

Technology ecosystem

Google Analytics (76.17%) is near-universal among GetResponse users. WordPress dominates the CMS layer at 54.96%, with TYPO3 at 1.09% adding a distinctly German and Polish enterprise flavour you rarely see elsewhere.

The ecommerce picture is more substantial than GetResponse's service-business reputation suggests: WooCommerce runs on 16.16% of GetResponse domains, more than three times Shopify at 4.95%, and PrestaShop at 2.47% is a European storefront signature you will not find on a US-centric platform. Marketing automation overlap is thin: HubSpot appears on only 2.57%.

Sales Signal: One in six GetResponse domains runs WooCommerce. If you sell WordPress or WooCommerce extensions into European markets, that slice is the highest-intent target here. Shopify-focused tools will find little audience.

G2 review signals

GetResponse holds a 4.3-star rating from 1,118+ verified reviews on G2 and sits in the G2 Leader quadrant for email marketing. That rating aligns with our crawl data. The most praised feature is ease of use, which tracks with the small-business customer base. These are solo entrepreneurs and small teams who need to send emails without a dedicated marketing ops person. Automation workflows and the drag-and-drop editor round out the top positives.

On the negative side, steep learning curve for advanced features is telling. Users find basic email sending easy but struggle with complex automations and segmentation. Pricing escalation is the other recurring theme. GetResponse's free plan covers only 500 contacts with 2,500 emails per month. Paid plans start at €16/month for Starter (€13.12 if billed annually), but the jump to the Creator tier at €62/month is steep for small businesses that just need more contacts (per the official pricing page).

Sales Signal: The gap between "easy basic email" and "hard advanced features" is where upsell opportunity lives. If you offer onboarding, migration, or marketing consulting services, GetResponse users who've hit the advanced-feature wall are ready for help. They like the platform but can't unlock its full value alone.

Key takeaways

1. GetResponse is a solid mid-tier email marketing tool with an unusually stable base. 6.9% churn in five months is on the low side for this category, and the 83.7% LinkedIn match rate is the highest we measure here.

2. The customer base is overwhelmingly small and European. 60.9% have 10 or fewer employees, 60.3% are in EU countries, and Poland alone accounts for 32.2%, making it the only platform in this category whose largest market is neither the US nor the UK.

3. Knowledge-commerce and service businesses dominate. Consulting, coaching, and advertising account for over 15% of the customer base, with retail close behind.

4. There is no single competitive drain. Losses are spread thinly across five corridors, three of them transactional APIs rather than campaign rivals, and MailChimp is net positive for GetResponse.

5. WooCommerce, not Shopify, is the commerce layer. 16.16% against 4.95%, with PrestaShop behind it, which is exactly what a European SMB base looks like.

6. GetResponse's all-in-one positioning (email + webinars + funnels + landing pages) targets a real need for solopreneurs who want one tool instead of five. Vendor case studies like Med&Beauty ($43K, 873% ROI) and DAAG ($139K over 11 months) show it works when users commit to the full stack.

Sales applications

Outreach template for GetResponse users:

"Hi [Name], I noticed [Company] uses GetResponse for email marketing. Our data shows that 61% of GetResponse customers are businesses with under 10 employees, and over half run WordPress. Are you using the automation workflows and conversion funnels, or mainly sending newsletters? Happy to share what similar [industry] businesses are doing to get more from their email lists."

Targeting strategy: Filter the GetResponse install base by company size (1-50 employees), industry (consulting, coaching, retail, or advertising), geography (Poland, Germany, Italy, or the US), and tech stack (WordPress with WooCommerce). This narrows to the highest-value segment: small European service and commerce businesses actively investing in marketing tools.

Competitive angle: Don't lead with "GetResponse is losing customers," because on this data it mostly isn't. Lead with the all-in-one problem: most users signed up for email marketing but aren't using webinars, funnels, or landing pages. They're paying for features they don't touch. If your product does one thing better (CRM, scheduling, course hosting), pitch the unbundling.

Explore the full GetResponse install base with company-level filtering at TechnologyChecker.io. Our dataset covers 4,525 active GetResponse domains with 3,787 enriched companies including industry, size, location, and tech stack data. Use the "Create Lead List" feature to build targeted prospect lists, or set up a Signal to track when companies start or stop using GetResponse.