Companies Using Moodle

With over a decade analysing technographic data and crawling more than 50M domains, I've watched Moodle hold the #1 LMS spot in our category rankings continuously since we began monthly market-share tracking. Our February 2026 crawl shows Moodle running on 17,064 active domains, including 12,480 enriched companies matched to LinkedIn profiles, a 63.18% match rate that's well above our platform average. For context, Moodle's own live registered-sites counter reports 148,053 sites and 508 million users across 232 countries, so what our crawl picks up represents the slice with institution-owned domains and detectable footprints. This analysis pulls together everything we know about who runs Moodle, where they sit, what they pair it with, and where the platform is gaining or losing ground.

1. Growth trajectory

Moodle first released on 20 August 2002, built by founder Martin Dougiamas and now coordinated by Moodle HQ in Australia and a network of around 80 Certified Moodle Partners. Moodle's detected install base grew from 2 domains in September 2005 to a peak of 17,379 active sites in December 2024, with a sharp acceleration during the 2020 to 2022 remote-learning surge that almost doubled active installs. The 54% drop to 7,994 active by July 2025 looks alarming until you reconcile it with the Market Share API count of 17,064: a large share of that delta represents institutions migrating from self-hosted Moodle on their own domain to MoodleCloud subdomains, which our detection assigns to moodlecloud.com rather than the original institution. Net of that hosting shift, the active customer base is broadly flat.

"Moodle's growth story isn't a hockey stick anymore. It's a steady, sticky base of universities and governments that don't churn, plus a long tail of training consultancies that quietly cycle in and out every year." - Mehmet Suleyman, CEO at TechnologyChecker.io

Crossing the 500 million registered users milestone in November 2025 reframes how I read our crawl decline. CEO Scott Anderberg's announcement notes "that number reflects only the sites that have chosen to register with us, meaning there are many more Moodle users than we can officially count." Our 17,064 active domains is a small subset of the real install base; the platform is much larger than any single dataset captures.

Sales Signal: The total addressable market for Moodle services is mature, not expanding. New revenue comes from displacement (winning institutions away from Blackboard, BrightSpace, or Google Classroom) and from upselling existing self-hosted installs to Moodle Workplace or MoodleCloud-managed plans.

2. Customer profile

Moodle's customer base is the most institutionally heavy we track: 32.13% of enriched companies are classified as Educational, 14.1% are Nonprofits, and 5.64% are Government Agencies. Together those three categories account for over 51% of identifiable installs, a profile that no commercial LMS comes close to matching. The age distribution reinforces this: 13.63% of Moodle customers are organisations founded before 1960 and another 13.32% in the 1990s, including universities centuries old like Sapienza Università di Roma (founded 1303). At the enterprise end of the spectrum, our data also shows 606 organisations with 10,001+ employees running Moodle, including IBM (learn.ibm.com), Mahindra (emile.mahindra.com), Allianz, Roche, and Medtronic. Cross-referencing with Moodle's own published case studies adds detail to the scale: Network Rail trains over 100,000 people across 800 partner agencies using Moodle Workplace's multi-tenancy; the University Hospitals Birmingham NHS Trust trained 60,000 staff and volunteers on Moodle Workplace during Covid-19; Cegos runs personalised paths for 55,000+ active users; and Universitas Indonesia hosts 59,000+ learners. Most large-enterprise installs are departmental learning portals, not company-wide HR systems.

Sales Signal: The buying motion at universities and nonprofits is fundamentally different from SaaS commerce. Procurement cycles run 6-18 months, decisions are committee-driven, and total cost of ownership beats per-seat pricing every time. Pitches that lean on GPL freedom, on-premise data control, and academic-research integrations will land far better than feature checklists.

3. Industry and geographic concentration

Higher Education leads at 16.31%, followed by Professional Training and Coaching (7.25%), Education Administration Programs (5.45%), E-Learning Providers (4.78%), and Education (4.76%). Together, education-related verticals account for over 34% of customers, with no other industry breaking double digits. Geographically, the surprise is Spain at 12.67%, ahead of the United States at 9.04%. Spanish and Portuguese-speaking countries (Spain, Brazil, Mexico, Argentina, Colombia, Chile, Peru) together represent over 25% of detected installs, and European countries add another 30%. This is the most Latin-American and Mediterranean-skewed customer base of any major LMS we track, and it reflects Moodle's open-source, multi-language positioning that resonates with public universities operating on constrained budgets.

Sales Signal: Higher Ed in Iberia, Latin America, and continental Europe represents the densest pocket of Moodle customers. Vendors selling complementary services (Spanish-language content authoring, GDPR-compliant hosting, accessibility plugins) should anchor their go-to-market here, not in the US-first SaaS playbook.

4. Migration patterns

Migration data from our 12,479 enriched companies shows Moodle gaining roughly as many domains as it loses to its closest competitors. The biggest flows are with WordPress-based course tools: Moodle gained 230 companies from H5P and 168 from ThimPress over five years, but lost 225 to H5P and 234 to ThimPress in the same period. The clearest net loser is to Google Classroom (-34 over five years), which keeps quietly winning K-12 institutions with its free, hosted offering. Migration with traditional higher-ed competitors (Blackboard, BrightSpace, Canvas LMS) is muted in our data because those platforms are hosted on vendor subdomains that our crawl doesn't detect on customer domains.

"The fact that Moodle's gains and losses with H5P and ThimPress are nearly identical tells you something specific: organisations are choosing the WordPress plugin route when they want a course microsite, and coming back to Moodle when they need real LMS infrastructure." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Migration services in either direction are a real market. There's also an underrated retention play: helping mid-market customers who are tempted by lighter-weight WordPress course plugins stay on Moodle by addressing the specific friction (admin UX, theming) those competitors solve better.

5. Technology ecosystem

Moodle's customers pair the platform with a very specific stack. Google Analytics (62.21%) and Global Site Tag (56.39%) dominate the analytics layer. On the CMS side, Drupal accounts for 14.83% (combined across versions), with Atlassian Cloud (5.25%), Joomla (5.22%), and TYPO3 (2.28%) rounding out the top picks. This is a strikingly European, academic, open-source profile. The hosting mix tells the same story: Cloudflare Hosting (20.34%), OVH (10.76%), Hetzner (9.58%), and IONOS (3.50%) together represent the largest infrastructure footprint, with European-headquartered hosts accounting for nearly a quarter of all detected Moodle installs.

Sales Signal: Hotjar shows up on only 8.84% of Moodle sites, and no other product analytics tool breaks 8%, even though learning-portal UX is a recurring G2 complaint. There's a real opening for session replay and behaviour analytics tools to upsell into the existing Moodle install base.

6. G2 review signals

The G2 review dataset is unusually contradictory. Ease of use tops the pros list with 24 mentions, but not user-friendly and steep learning curve together pull 11 + 9 + 9 + 7 = 36 mentions in the top five cons. This isn't a contradiction once you read it alongside our customer profile: instructors who inherit a configured Moodle instance praise the customisability they enjoy, while administrators who have to set one up from scratch struggle with the configuration surface. Our migration data confirms the implication: 234 companies switched to ThimPress and 150 to Tutor LMS, both of which are explicitly positioned as easier to set up. Moodle's review sentiment maps cleanly to the buyer split we see in the data.

Sales Signal: Moodle Partners and Certified Service Providers are the highest-impact referral channel. The institutions losing to ThimPress and Tutor LMS over admin friction are exactly the customers a managed-Moodle partner could retain.

Key takeaways

1. Market position: Moodle remains the #1 LMS by detected domains (14.99% share), with a lead almost 2x its closest competitor.
2. Growth phase: Mature, not expanding. New revenue comes from displacement and tier upgrades, not category creation.
3. Core archetype: Mid-sized European or Latin American university, public-sector agency, or training consultancy that values data ownership and multi-language support over polish.
4. Competitive moat: GPL licensing, on-premise control, and the Moodle Partner network that handles deployment and customisation for institutions that lack the technical staff.
5. Key vulnerability: Steep admin learning curve drives churn to WordPress course plugins (ThimPress, Tutor LMS) for smaller deployments, and to Google Classroom for K-12.

Sales applications

Outreach template: "Hi {name}, we noticed {institution} is one of 17,064 organisations running Moodle, including peer institutions like {peer_uni}. The 234 companies we tracked migrating to lighter platforms in the past five years usually cite admin overhead. If that's a concern, here's what {your_offering} does specifically for higher-ed Moodle stacks..."

Targeting strategy: On TechnologyChecker.io, filter the Moodle customer list by Educational + 1001-5000 employees + Europe or Latin America to surface 800+ mid-sized institutions that match the highest-converting profile. Layer in Cloudflare Hosting or Drupal as paired technologies to narrow to the most modernised stacks.

Competitive angle: Use the Blackboard and BrightSpace customer lists to identify institutions evaluating an LMS switch. Pair with our open-source LMS comparison report for context, and pitch Moodle's GPL licensing plus the Partner network as the lowest-TCO migration path.

Want to see the full company list, filterable by industry, region, employee size, and paired technology? Browse the Moodle customer database on TechnologyChecker.io, sourced from 50M+ crawled domains and 12,480 enriched company profiles.