Companies Using Taboola

As of our October 2026 crawl, Taboola runs on 51,446 domains, and 18,576 of them (36.1%) match a company record we can enrich. Very few are junk: only 42 live Taboola domains had a for-sale or gambling page title. The question this analysis answers is the one most people searching for Taboola's customers have: which of these sites are publishers selling Taboola ads, and which are advertisers buying them?

1. A level, not a surge

The chart opens at 35,682 domains in June 2026 and steps to 49,543 in July. That step reflects changes on our side, both the domains we cover and the signals we detect Taboola with, rather than a surge in adoption. Since July the count has stayed in a narrow band, reaching 51,446 in October. Our crawled universe turns over every month, so a band that tight is a stable footprint, not growth.

Our records also show 13,626 domains dropping Taboola since 16 March 2026. That counts a domain once any of its hostnames drops the tag, even if another hostname still runs it, so treat it as an upper bound.

"Taboola is two businesses sharing one script host. If you prospect this list without splitting publishers from advertisers, half your emails pitch the wrong product." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales Signal: Treat this as a steady market of about 51,000 domains. Nothing in our data supports a trend pitch either way.

2. Publishers and advertisers on one tag

Taboola says on its about page that it works with 9,000 publishers and 15,000+ advertisers. Both kinds of site load Taboola code. Publishers load the feed loader, a script named for their site under cdn.taboola.com/libtrc/. Advertisers load the Taboola pixel, a tfa.js file under the same path. When we opened companies from our list and could see which Taboola script loaded, 17 of 18 ran the advertiser pixel, among them Airtel, Emerson, UOB, Raízen, Turkish Airlines Holidays, First American and CARE. One, Business Insider's Markets Insider, ran the publisher feed.

That split reflects how the list is ranked. Sorting by LinkedIn following puts large brands first, and large brands are advertisers. The industry chart tells the other half: newspaper publishing (5.23%), broadcast media (3.82%) and book and periodical publishing (3.7%) add up to 12.75%, the biggest cluster in Taboola's base.

Sales Signal: Use industry to split the list before anything else. Media companies on Taboola need yield, audience and consent tools. Advertisers on Taboola need landing pages, attribution and lead validation.

3. Germany, Israel and a thick middle

The United States holds 5,871 of the 18,576 matched companies (31.6%), and Germany is a strong second with 2,991 (16.1%), more than India (1,147) and the United Kingdom (1,011) together. Israel, where Taboola was founded in 2007, is sixth with 829.

By size, 43.81% of companies we could size have 1-10 employees, but the middle is substantial: 15.94% at 51-200 and 6.56% at 201-500. By founding decade, 10.39% predate 1960, the newspapers and broadcasters again.

Sales Signal: German-language outreach covers one Taboola company in six. For a European publisher-tools vendor, Germany is the first market to work on this list.

4. Overlap, not switching

No competitor corridor passed our switching test, which only publishes a switch when 40% or fewer of the domains that ever ran both tools still run both. Outbrain is the clearest case of coexistence: of 5,770 domains that have run both, 4,623 (80.1%) still do. Teads is 2,661 of 3,821 (69.6%), and Criteo 9,621 of 13,668 (70.4%).

The one-way counts lean toward Taboola. Domains that dropped Teads and kept Taboola number 546, against 172 the other way. For Outbrain it's 268 against 119, for MGID 89 against 61, and for StackAdapt 109 against 45. Criteo shows the same lean on bigger numbers: 1,295 dropped Criteo and kept Taboola, and 1,001 did the reverse.

"Teads, Outbrain and MGID each drop off Taboola sites more often than Taboola drops off theirs, yet four in five sites that ever ran Outbrain and Taboola together still run both. Publishers stack recommendation feeds; they rarely swap them." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales Signal: The 4,623 domains running both Taboola and Outbrain are publishers comparing two feeds on the same pages. A yield-analytics tool has a direct use case there.

5. A publisher-shaped stack

Across the 51,476 clean live Taboola domains, Google Tag Manager (78.95%) and Google Analytics (74.87%) lead, but both sit lower than on Criteo or AdRoll sites, where Google Analytics reaches 84.65% and 91.36%. The difference is the publisher tooling: comScore (7.04%), Snowplow (6.96%) and Chartbeat (3.43%). Consent tools are common, with Google's Funding Choices on 9.27% and OneTrust on 8.04%. WordPress (23.62%) and Shopify (10.27%) carry the smaller advertisers.

Sales Signal: Chartbeat and comScore on a Taboola domain mark a newsroom. Funding Choices marks a site that monetises with Google ads too. Those are the publisher prospects.

6. G2 review signals

G2 reviews of Realize, the performance product Taboola launched in February 2025, praise AI-assisted ad generation and cheap, high-volume traffic, and complain about lead-count discrepancies and integration friction. Each theme rests on one review mention in G2's summary, so it's a small sample. Still, it fits what our crawl shows: 17 of the 18 sites we classified are advertisers running the Taboola pixel, the tool that counts those leads.

Sales Signal: Lead validation and offline-conversion tools can pitch Taboola advertisers on counting accuracy, the complaint reviewers name most.

7. Key takeaways

• 51,446 domains in October 2026; 14th in Ad Networks at 0.94%.
• One tag, two roles: publishers load the feed, advertisers load the pixel.
• Media industries are the largest cluster at 12.75%; Germany is 16.1% of the matched base.
• No switching corridor passed our test, but one-way counts favour Taboola over every native rival.
• The stack is publisher-shaped: Chartbeat, comScore and consent tools.

8. Sales applications

Outreach to publishers: "Your site runs Taboola's feed next to Outbrain. Here's how [product] shows which one earns more per page."

Targeting: On TechnologyChecker.io, filter the Taboola list to Newspaper Publishing and Broadcast Media in Germany and the United States for publisher prospects.

Competitive angle: For advertisers, pull Taboola domains in financial services and real estate. They buy leads through native ads and, per G2, struggle to count them.

Our Taboola data covers 51,446 domains and 18,576 enriched companies, ready to filter and export on TechnologyChecker.io.