Companies Using Wistia

We detect Wistia on 37,073 domains, including Starbucks Corp., Allied Universal Security, AECOM Corporation. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Software Development (7.25%).

We detect 37,073 domains running Wistia across our monthly crawl of live business domains. Company data could be matched for 21,382 of them (57.7%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 4,835 domains carried a Wistia detection previously and no longer do.

Wistia holds 0.92% of the Video Players & Hosting category, ranking #6. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to Wistia include YouTube (38.11% market share), MediaElement.js (18.3% market share), VideoJS (17.49% market share), Vimeo (16.95% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 11,992 matched Wistia domains, followed by United Kingdom (1,722), Australia (1,056), Canada (968), Germany (853). These are counts within the 21,382 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 60.78% of the Wistia domains we could match to a company record and size — a subset of 21,382 matched companies, not of all 37,073 detected domains. This is followed by 11-50 employees (22.47%) and 51-200 employees (9.23%).

Among the Wistia domains we could match to a company with a known founding date, the largest group was founded in the 2010s (41.74%), followed by the 2020s (20.5%). That matched subset is drawn from 21,382 companies and is not representative of all 37,073 detected domains. This suggests Wistia is most popular among relatively young companies.

The ideal Wistia customer is: Company Size: 1-10 employees, Location: US, UK, or Australia, City: New York, Boston, San Francisco, London, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 21,382 enriched companies at TechnologyChecker.io.

They do different jobs, and our data shows sites keep both. YouTube appears on 7.84% of domains that kept Wistia but only 4.78% of those that dropped it, which is coexistence rather than substitution. YouTube gives reach, search visibility and zero bandwidth cost; Wistia gives gated video, viewer-level analytics and CRM attribution — which is why HubSpot co-occurs on 12.56% of Wistia domains. Use YouTube for discovery, Wistia for the demo behind a form.

Wistia offers three plans as of 2026. The Free plan costs $0 and includes 25GB of storage for a single user. The Business plan starts at $79/month (billed annually) with 250GB storage and 3 users. Enterprise pricing is custom and includes 1TB+ storage, advanced governance, and dedicated support. Webinars are a $350/month add-on available on paid plans.

Vimeo is a broader video platform with strong creator and portfolio use; Wistia is narrowly built for business video with lead capture and CRM attribution. By footprint Vimeo is far larger at 683,359 domains against Wistia's 37,073, but that reflects Vimeo's free tier. Our switching data shows they coexist rather than compete: Vimeo appears on 4.13% of domains that kept Wistia against 3.08% of those that dropped it.

Yes, through Wistia's Salesforce integration and via marketing automation platforms that sit in front of it. In our detection data, Salesforce Marketing Cloud Account Engagement co-occurs on 2.88% of Wistia domains and Marketo on 2.12%, while HubSpot leads the marketing layer at 12.56%. The common pattern is video engagement flowing into a marketing automation platform first, which then syncs to Salesforce as the system of record.

Three things YouTube cannot do: gate a video behind a form, report viewing at the level of an individual lead, and push that data into a CRM. The co-occurrence data shows customers buying exactly that — HubSpot on 12.56% of Wistia domains, Salesforce Marketing Cloud Account Engagement on 2.88%, Marketo on 2.12%, all well above their rates elsewhere. You also avoid YouTube branding and recommended videos pulling viewers off your page.

Yes. Wistia's Free plan includes 25GB of storage, basic video analytics, and hosting for unlimited videos at no cost. The free tier supports one user and covers the core hosting and embedding functionality. To unlock advanced analytics, lead generation forms, A/B testing, and the HubSpot integration, you need the Business plan at $79/month.

Wistia hosts business video and instruments it: customisable players without third-party branding, forms and gates inside the video, viewer-level analytics and heatmaps, and integrations that push engagement data into a CRM. Our crawl detects it on 37,073 domains. The customer base splits between B2B marketing teams (HubSpot on 12.56% of domains) and online course creators (Kajabi on 21.61%), the latter being a larger constituency than Wistia's positioning suggests.

It depends which of Wistia's two customer groups you belong to. For B2B marketing teams the return comes from attribution — HubSpot co-occurs on 12.56% of Wistia domains and Marketo on 2.12%, so viewing data feeds directly into lead scoring. For the creator segment, and Kajabi runs on 21.61% of Wistia domains, video is the product being sold and hosting reliability is revenue-critical. If you only need to display a video, free players do that and 83% of Wistia's base would be overpaying.

Brightcove targets enterprise and media organisations with large libraries, live streaming and OTT distribution; Wistia targets marketing teams and creators who need a small number of videos to convert. The customer profiles reflect that: 83.25% of matched Wistia companies have fewer than 50 employees and only 0.43% exceed 10,000. Wistia's differentiator is CRM attribution rather than scale of delivery.

Wistia was founded in 2006 in Cambridge, Massachusetts by Chris Savage, Brendan Schwartz, and Jacob Kazakevich. The company has operated for nearly 20 years. Our earliest detection of Wistia dates to October 2009. By 2017 the company had reached $18 million in annual run rate, and it surpassed $40 million in revenue by 2019 without raising venture capital.

Yes, and it is the most-used integration in our data: HubSpot appears on 12.56% of Wistia domains, several times its rate on comparable tools. The integration passes viewing data into HubSpot contact timelines, so video engagement can trigger workflows and lead scoring. That attribution capability is the core reason companies pay for Wistia rather than embedding a free player.

Yes. Wistia launched webinar hosting as a $350/month add-on for paid plans. The feature supports customizable live events, audience engagement tools, instant replays after events end, and AI-powered clip creation from recorded sessions. Reddit used Wistia to scale its webinar program, and Litmus ran a 4-day, 36-session live event with over 6,000 registrants through the platform.

Yes. According to Wistia's 2025 State of Video Report, 41% of surveyed professionals now use AI for video creation, more than double the 18% reported in 2024. AI adoption on the platform spans pre-production (scripting, brainstorming) and post-production (captions, voice dubbing, language translation). Caption usage on Wistia increased 572% since 2021.