Companies Using Carrd

With 10+ years in web crawling and technographic data analysis, I've examined Carrd's growth trajectory and customer profile using our 2,769 enriched company dataset (a 41.9% match rate against 6,609 detected customers), as of our March 2026 crawl at TechnologyChecker.io. Carrd is an unusual case study: a solo-developer product built by AJ (who previously created the popular HTML5 UP template library) that grew to over 2.5 million sites and $1M ARR by April 2021, entirely without paid marketing. We matched Carrd domains against LinkedIn company profiles to uncover who actually uses this platform, where they're located, and what migration patterns reveal about when companies outgrow it.

Growth trajectory

Carrd went from zero active domains in mid-2019 to a peak of 6,014 active domains in April 2025. The growth story has one standout moment: between July and September 2020, active domains exploded from 2 to 388. That's a 194x increase in a single month.

AJ confirmed in his Indie Hackers AMA that COVID-19 and US protests "crazy accelerated growth," pushing daily site creation from hundreds to 10,000+ new sites per day. By that AMA in April 2021, Carrd had reached 2.5 million sites, 1.6 million users, and $1M ARR. All of it organic. Carrd's only "marketing" is the "Made with Carrd" footer link on every free site, which AJ described on the SaaS Club podcast as creating a zero-cost acquisition loop.

From that initial surge, growth was remarkably steady. Active domains climbed from 388 in September 2020 to 919 by December 2021, then to 1,715 by December 2022, and to 3,048 by December 2023. That's roughly 80-90% year-over-year growth through 2022 and 2023. The pace accelerated in 2024, with active domains jumping from 3,316 in March to 5,495 by December. April 2025 marked the peak at 6,014 before a pullback to 4,973 by July 2025.

"The 2020 explosion from 2 to 388 active domains in a single month wasn't gradual adoption. It was a pandemic-era wave of side projects and personal brands, which our crawl data captured in real time. That moment established Carrd's identity as the fastest path from idea to live page." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: The mid-2025 decline could indicate market saturation among solopreneurs or increased competition from Notion Sites, Typedream, and similar no-code tools. For vendors selling to this audience, the 6,014 peak represents the addressable market ceiling for one-page builder users. Target the active base now, before further contraction.

Customer profile

95.5% of Carrd companies have 1-10 employees. That number isn't surprising, but its magnitude stands out even compared to other small-business tools. Another 3.3% have 11-50 employees, and just 0.8% fall in the 51-200 range. At the top end, only 5 companies exceed 10,001 employees. This is, by a wide margin, a solopreneur platform.

The founding year data reinforces this. 59.07% of Carrd users were founded in the 2020s. Another 32.18% date to the 2010s. Only 8.75% predate 2010. These are young, early-stage ventures. Many of them are personal brands, freelancer portfolios, or side projects rather than traditional businesses. Stanford University and University of Surrey do appear in the dataset, but they use Carrd on specific subdomains for research projects, not as their primary web presence. Carrd also gained unexpected visibility when Kim Kardashian shared a Carrd-built website with her followers, which AJ discussed on the Fathom Analytics podcast. That kind of celebrity reach is unusual for a tool in this price range.

Sales Signal: If you're selling to Carrd users, you're selling to individuals and micro-teams, not procurement departments. Your pricing needs to match. Your outreach should be direct, informal, and value-focused. Think $10-50/month tools, not enterprise contracts.

Industry and geographic concentration

Business Consulting leads at 9.41%, but no industry exceeds 10%. This is a genuinely horizontal platform. Technology (6.76%), Marketing Services (5.18%), IT Consulting (5.02%), and Advertising (4.72%) round out the top five. The common thread isn't the industry itself. It's the type of worker: independent consultants, freelancers, and agency founders who need a professional web presence without the complexity of WordPress.

Geographically, the US accounts for 38.6% of enriched companies (814 out of 2,108). The UK follows at 10.8%, Canada at 5.3%. English-speaking markets collectively represent over 58% of Carrd's user base. France (3.8%) and Spain (2.7%) lead the non-English contingent, but the numbers drop off quickly from there.

Sales Signal: The industry distribution means you can't segment by vertical. Segment by behavior instead. Look for companies that recently registered a domain, just launched a new service, or are building a personal brand. The geographic concentration in US/UK/Canada simplifies language targeting for outreach.

Migration patterns

The migration data paints a clear picture of Carrd's position in the website builder lifecycle. Companies arrive from WordPress-based page builders: ThemePunch contributed the most inbound migrations at 109 companies, followed by Elementor Pro at 72 and wpBakery at 66. These companies simplified. They moved from a multi-page WordPress setup to a single Carrd page.

The outbound story is more telling. Elementor Pro absorbed 151 Carrd users while sending only 72 back, a net loss of 79 companies. Astra Theme gained 56 while returning 41. Divi gained 50 while sending 53, nearly balanced. The pattern: companies that outgrow Carrd's single-page limitation consistently move to WordPress-based page builders.

"The net outflow to Elementor Pro (72 gained, 151 lost) reveals the natural ceiling of a one-page builder. As AJ himself told OpenView, 'What you don't build is as important as what you do build.' That constraint drives both Carrd's simplicity advantage and its graduation problem." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: For multi-page website builders, Carrd users represent a pre-qualified pipeline. They've already proven they'll pay for a web presence. They've already built one. Now they need more. Target companies that have been on Carrd for 12+ months with outreach highlighting multi-page capabilities.

Technology ecosystem

The tech stack data reflects Carrd's budget-conscious, privacy-aware user base. MailerLite leads marketing automation at 3.43% (95 companies). It's an affordable email tool that aligns with Carrd's pricing philosophy. HubSpot follows at 1.52%, mostly small teams on HubSpot's free tier.

For analytics, Cloudflare Web Analytics leads at 3.11%, with Cloudflare Insights at 2.93%. Microsoft Clarity comes in at 2.78%. The preference for Cloudflare over Google Analytics is notable. Carrd users skew toward privacy-friendly tools, and Cloudflare's analytics product requires no cookies. CMS overlap is remarkably low: Wix at 1.37%, Squarespace at 0.90%. Most Carrd users don't maintain a separate CMS site alongside their Carrd page.

One architectural detail worth noting: AJ makes all Carrd sites 100% static, which keeps them lightweight and cheap to serve at scale. That design choice is a business decision, not just a technical one. It's how a 4-person team can host millions of sites without a proportionally large infrastructure bill.

Sales Signal: The MailerLite dominance tells you something about price sensitivity. If your product costs more than $20/month, you'll face resistance from this audience. The Cloudflare analytics preference also suggests that privacy-first messaging will resonate better than data-heavy marketing pitches.

G2 review signals

Carrd has just 33 G2 reviews, which limits statistical significance but still provides directional signal. Ease of use is the top positive theme (12 mentions). Users consistently describe Carrd as the fastest way to get a site live. Affordable pricing follows at 10 mentions, with multiple reviewers calling out the $9/year Pro plan as exceptional value.

The top criticism aligns perfectly with the migration data: single-page limitation at 11 mentions. Users love Carrd until they need a second page, a blog, or a product catalog. The limited template selection on the free plan (7 mentions) and restrictive customization options (6 mentions) are secondary friction points.

Cross-referencing with migration patterns confirms the story. The 151 companies that left for Elementor Pro likely hit exactly this wall. They built a successful one-page site, their business grew, and they needed more than Carrd could offer.

Sales Signal: For competitors, the review data hands you the objection on a silver platter. "Love your Carrd site, but ready for page two?" is a messaging angle with direct support from both G2 reviews and migration data.

Key takeaways

1. Carrd peaked at 6,014 active domains in April 2025. The mid-2025 decline may signal saturation or competition from Notion Sites, Typedream, and similar tools.

2. This is a solopreneur platform, full stop. 95.5% of users have 1-10 employees. 59% were founded in the 2020s. Enterprise names like Stanford use it on subdomains, not as primary web infrastructure.

3. The platform's reach exceeds its domain count. AJ reported 2.5 million sites and 1.6 million users by April 2021 (Indie Hackers AMA). Our 6,609 detected domains represent the custom-domain Pro users, not the full user base.

4. The single-page limitation drives consistent outflow to WordPress builders. Elementor Pro gained 151 users from Carrd while losing only 72 back.

5. MailerLite and Cloudflare analytics define the tech stack. Budget-friendly, privacy-conscious tools match the Carrd user profile.

6. No marketing spend, ever. Growth comes from the "Made with Carrd" footer, Product Hunt, and word of mouth. That's rare for a platform serving millions of users.

Sales applications

Outreach template for recently launched companies on Carrd:

"Hi [Name], I noticed [Company] launched on Carrd recently. Great choice for getting live fast. We see a lot of companies in [industry] start with Carrd and then look for [email marketing / analytics / multi-page] tools within 6-12 months. We've helped similar [1-10 person] teams with [specific value prop]. Worth a quick chat?"

Targeting strategy on TechnologyChecker.io: Filter the Carrd install base by founding year (2023-2025), company size (1-10 employees), and geography (US or UK). This narrows to the highest-engagement segment: new businesses that are still in their first year and actively building their online presence. For multi-page builder vendors, filter for Carrd users who've been active for 12+ months, as they're most likely to hit the single-page ceiling.

Competitive angle for multi-page builders: The 151 companies that switched from Carrd to Elementor Pro prove demand for graduation from one-page to multi-page. Reference Carrd's single-page limitation (the #1 G2 criticism) in competitive positioning. Offer a migration path, not a criticism of Carrd itself.

Explore the full Carrd install base with company-level filtering at TechnologyChecker.io. Our dataset covers 6,609 detected Carrd domains with 2,769 enriched companies including industry, size, location, and tech stack data. Use the "Create Lead List" feature to build targeted prospect lists, or set up a Signal to track when companies start or stop using Carrd.