Companies Using BigCommerce

With 10+ years in web crawling and technographic data analysis, I've examined BigCommerce's position in the ecommerce platform market using data from 7,073 enriched companies matched against LinkedIn profiles, combined with historical detection data spanning 14+ years. This analysis draws on our crawl of 50M+ domains and 40K+ tracked technologies to provide actionable sales intelligence.

1. Growth Trajectory

BigCommerce first appeared in our crawl data in January 2011 with 30 active domains, roughly two years after its 2009 founding in Sydney. The platform grew steadily to 11,675 active domains by March 2025. A 389x increase over 14 years. Unlike Shopify's explosive growth curve, BigCommerce's trajectory has been gradual and linear, averaging about 800 new active domains per year.

The 2020-2021 period saw modest acceleration coinciding with BigCommerce's August 2020 IPO on Nasdaq. Since March 2025, active domains have dipped slightly to 11,010 by July 2025, though this is consistent with seasonal patterns we see across ecommerce platforms.

Sales Signal: BigCommerce's steady but slow growth suggests a mature platform with loyal merchants rather than a viral acquisition engine. Sales teams targeting BigCommerce merchants should position around stability and feature depth. The slight plateau signals merchants who stay are committed. They don't churn quickly.

2. Customer Profile

BigCommerce skews heavily toward micro-businesses: 73.2% of customers have 1-10 employees, with another 18.6% in the 11-50 range. That's 91.8% small business. But the enterprise tail is real. AMD, Terex, Lucid Motors, GE Appliances and Salt River Project all run BigCommerce stores at enterprise scale.

The age distribution tells a different story than most ecommerce platforms. Only 6.5% of BigCommerce customers were founded in the 2020s, compared to 31.78% in the 2010s and 24.65% in the 2000s. Nearly 57% of customers are companies founded before 2010. These are mature organizations, not startups.

Sales Signal: The established-company profile means BigCommerce merchants have existing revenue, operational complexity, and budget for tools. Target companies founded 2000-2019 with 1-50 employees. They're the core segment and likely have decision-making authority concentrated in the founder or a small leadership team.

3. Industry & Geographic Concentration

Retail at 19.59% is BigCommerce's core vertical, nearly 1 in 5 customers. Manufacturing (4.39%) and Wholesale (4.35%) together add another 8.7%. BigCommerce is one of the more B2B-friendly ecommerce platforms. Sporting Goods Manufacturing at 2.92% and Motor Vehicle Manufacturing at 1.85% highlight a physical-product focus.

Geographically, BigCommerce is overwhelmingly English-speaking: the US accounts for 74.5% of enriched customers, followed by the UK (9.0%) and Australia (7.9%). Together, English-speaking markets represent over 95% of the customer base. Brazil at 1.9% is the only non-English market in the top 5.

Sales Signal: The manufacturing and wholesale concentration is BigCommerce's differentiation. Companies selling B2B through BigCommerce need ERP integrations, custom pricing, and catalog management tools, high-value services. The Australian presence (7.9%) likely reflects the platform's Sydney founding; partners and agencies in ANZ have a natural advantage.

4. Migration Patterns

Migration data reveals BigCommerce's biggest strategic challenge. 2,976 companies left BigCommerce for Shopify. A 7.6:1 loss ratio against only 393 companies moving in the opposite direction. This is one of the most lopsided migration patterns in our ecommerce dataset.

The bright spot: BigCommerce gained 620 companies from Magento while losing only 122, a 5.1:1 gain ratio. WooCommerce migration is closer to balanced at 0.76:1 (683 gained, 898 lost). BigCommerce has become the natural upgrade path from self-hosted platforms, even as it loses ground to Shopify.

Sales Signal: Two opportunities exist. First, Magento merchants actively migrating represent warm leads, 620 have already made the switch. Target Magento agencies and system integrators for referral partnerships. Second, the Shopify outflow creates a retention market, BigCommerce merchants considering Shopify need compelling reasons to stay, particularly around B2B features and transaction fee savings.

5. Technology Ecosystem

Google Analytics at 72.74% is nearly universal among BigCommerce merchants. Facebook Pixel (47.71%) shows almost half run paid social advertising. In email marketing, MailChimp leads at 24.93% with Klaviyo at 15.33%, the Klaviyo adoption rate suggests an ecommerce-savvy merchant base willing to pay for specialized tools.

LiveChat (4.24%) leads support tools, followed by Tawk.to (2.66%) and Tidio (2.43%). Gorgias at 1.63% is an ecommerce-specific helpdesk, a sign of merchant sophistication. The low live chat adoption overall (under 5%) suggests most BigCommerce stores handle support through email or phone.

Sales Signal: The 85% of BigCommerce merchants without Klaviyo represent an upsell opportunity for ecommerce email marketing. The low live chat adoption (under 5% for any single tool) signals a gap, chat and conversational commerce tools have room to grow in this merchant base.

G2 Review Signals for Buyers

The G2 data adds a buyer-perspective layer to our technographic analysis. Across 143 review mentions, BigCommerce scores highest for ease of use (41 mentions). Where it falls short: pricing (10 mentions). If you're in a sales conversation about BigCommerce, users who stick with BigCommerce do so because of ease of use; be prepared to address concerns about pricing in any evaluation.

6. Key Takeaways

BigCommerce occupies a defined niche: established small businesses in retail, manufacturing, and wholesale, predominantly in the US, UK, and Australia. It's not competing with Shopify for DTC startups. It's competing with Magento for B2B-capable hosted commerce. The 5.1:1 gain ratio from Magento validates this positioning. The platform's challenge is the persistent Shopify migration at 7.6:1 loss ratio, which suggests merchants seeking simplicity and ecosystem breadth choose Shopify over BigCommerce's feature depth.

7. Sales Applications

Prospecting template: "We analyzed {company}'s BigCommerce store and noticed you're in the {industry} vertical, one of BigCommerce's core segments. Our data shows {specific insight, e.g., '4.39% of BigCommerce merchants are in Manufacturing'}. We help companies like yours with {specific service}."

Targeting strategy on TechnologyChecker.io: Filter for BigCommerce + no Klaviyo to find merchants with basic email marketing setups ready for an upgrade. Filter for BigCommerce + Manufacturing/Wholesale industries to find B2B merchants needing ERP and catalog tools.

Competitive angle: Monitor Magento merchants (our data shows 620 already switched to BigCommerce), these are companies actively evaluating hosted alternatives. Position your services as part of the migration package.

Explore the full BigCommerce dataset, including 7,073 enriched company profiles, industry breakdowns, and migration data. At TechnologyChecker.io.