Companies Using Magento

As CMO at TechnologyChecker.io, I’ve spent a decade studying how technology adoption signals translate into market opportunities. Our dataset of 23,497 active Magento domains — enriched with LinkedIn company data for 14,584 companies (59.4% match rate) — reveals three high-value prospecting signals for sales teams targeting the Magento ecosystem.

1. Enterprise Migration Wave — Magento-to-Shopify Churn (9,664 companies)

Key Insight: A massive 9,664 companies have migrated from Magento to Shopify, with 1,262 in the last year alone. This creates two distinct opportunity pools: companies actively mid-migration who need implementation services, and Magento loyalists (14,000+ active) who may need modernization help.

Prospecting: Target companies still on Magento with messaging like: “Still running Magento? 1,262 companies switched to Shopify last year — here’s what they gained (and what they lost).” For agencies, frame migration expertise as a premium service. For SaaS vendors, position your tool as “designed for teams navigating the Magento-to-Shopify transition.”

2. European Enterprise Concentration (25%+ of base in NL, DE, FR, IT, ES)

Key Insight: Over 25% of Magento customers are in the Netherlands, Germany, France, Italy, and Spain — far higher than typical for ecommerce platforms. The Netherlands alone accounts for 8.2%, a remarkable concentration for a country of 17 million. This reflects Magento’s strong position among European B2B wholesale and retail enterprises.

Prospecting: Craft region-specific outreach: “We analyzed 1,190 Dutch companies running Magento — here are the 3 tech stack patterns that predict which ones will invest in upgrades this quarter.” European Magento merchants are more likely to need multi-language, multi-currency, and VAT-compliant solutions — position accordingly.

3. Retail & Wholesale Dominance (28% of customer base)

Key Insight: Retail (22.4%) and Wholesale (5.6%) together represent over a quarter of all Magento companies. Add Retail Apparel & Fashion (3.0%) and Luxury Goods & Jewelry (1.7%), and retail-adjacent industries account for nearly a third of the install base. These are high-value accounts with complex product catalogs and multi-channel needs.

Prospecting: Create vertical-specific content: “How 2,737 retailers use Magento to manage complex product catalogs — and the 3 integrations that separate the top 10% from the rest.” Luxury and fashion brands running Magento typically have higher average order values and longer sales cycles, making them ideal targets for premium service providers.

Quick Pipeline Hacks

Email: “I noticed your company runs Magento alongside [Klaviyo/MailChimp] — we help retailers like yours increase email revenue by 30% with [specific integration]. Can I show you how?”
Ads: Target Magento + RequireJS overlap (64.7% of users) with ads about performance optimization — RequireJS is a known bottleneck for Magento 2 page speed.
Pro Tip: The 837 Magento companies founded before 1960 (11.7% of the base) are legacy enterprises with deep pockets and complex digital transformation needs — they’re the highest-value accounts in this dataset.

Transform these signals into sales today. Register at TechnologyChecker.io to access the full Magento customer list with company-level enrichment and contact data.