Companies Using Magento

With 10+ years in web crawling and technographic data analysis at TechnologyChecker.io, I've examined our dataset of 23,497 active Magento domains enriched with LinkedIn company data for 14,584 companies (59.4% match rate). Here's what the data reveals about Magento's market position, customer profile, and where the platform is headed.

1. Growth Trajectory

Magento's active domain count grew steadily from a single detection in late 2007 to a peak of 23,503 in December 2024. That's 17 years of continuous growth. But look closer: total domains (active + inactive) peaked at 105,413 in January 2018 and have dropped to around 26,000 by early 2025. The gap between active and total domains narrowed sharply, meaning fewer new sites adopted Magento while existing ones kept running.

The last two data points (January-February 2025) show active domains dipping below 23,500 for the first time since late 2024. Early signs of the active base contracting, not just the total.

Sales Signal: Magento's install base is mature and shrinking at the edges. Companies still running Magento in 2025 are there by choice, not inertia. They've already survived the Shopify migration wave and likely have complex requirements that keep them on the platform. These are high-intent, high-value accounts for any vendor serving the Magento ecosystem.

2. Customer Profile

60.4% of Magento customers have 1-10 employees, which sounds like a small-business platform. It's not. Magento's enterprise tail is heavier than the headline suggests: 3.5% have 201-1,000+ employees, and nearly 1% exceed 10,000. Samsung, HP, Vodafone, American Express, LG, and Atlassian are all in the dataset. The 837 companies founded before 1960 (11.7%) are legacy enterprises with decades-old operations and deep pockets.

The age distribution tells a story too: 28.2% founded in the 2010s, 22.6% in the 2000s, but 14.1% in the 1990s and 11.7% pre-1960. Magento attracts established businesses, not startups.

Sales Signal: Don't let the 60.4% micro-business number fool you. Filter by company size 201+ employees and you get 830+ enterprise accounts. These are the highest-value targets. The pre-1960 cohort (837 companies) represents legacy enterprises with complex digital transformation needs and significant IT budgets.

3. Industry and Geographic Concentration

Retail (22.4%) and Wholesale (5.6%) together represent over a quarter of all Magento companies. Add Retail Apparel and Fashion (3.0%) and Luxury Goods and Jewelry (1.7%), and retail-adjacent industries account for nearly a third of the install base. These are high-value accounts with complex product catalogs, multi-warehouse fulfillment, and multi-channel needs.

Geographically, the US leads at 25.7%, but Magento's European concentration is distinctive. Netherlands (8.2%), Germany (6.8%), France (3.6%), Italy (3.6%), and Spain (2.9%) together account for over 25% of the base. The Netherlands at 8.2% is remarkable for a country of 17 million people, reflecting Magento's strong position in Dutch B2B wholesale and retail.

Sales Signal: European Magento merchants need multi-language, multi-currency, and VAT-compliant solutions. Craft region-specific outreach: there are 1,190 Dutch companies, 989 German companies, and 521 French companies in the dataset. Each market has different compliance and localization needs that create upsell opportunities.

4. Migration Patterns

The migration data is stark. 9,664 companies moved from Magento to Shopify over all time, with 1,262 in the last year alone. 6,853 moved to WooCommerce. Going the other direction: Magento gained just 293 from Shopify and 1,337 from WooCommerce. The net outflow to Shopify is roughly 33:1 in the last year.

PrestaShop and OpenCart show a different pattern. Magento gains 427 from PrestaShop and 339 from OpenCart, while losing 788 and 305 respectively. The ratios are less extreme, suggesting Magento is still competitive against other open-source platforms, but losing decisively to SaaS solutions.

Sales Signal: The 14,000+ companies still on Magento after this migration wave are not accidental holdouts. They have requirements that Shopify and WooCommerce don't meet: B2B workflows, complex product configurators, multi-store management, or custom integrations. Position your product around what keeps them on Magento, not around why they should leave.

5. Tech Stack Ecosystem

Google Analytics (84.4%) is nearly universal among Magento stores. RequireJS (64.7%) is a core Magento 2 dependency, so its presence is architectural, not a choice. The interesting signals are in the marketing stack: MailChimp (14.6%) leads for email marketing, followed by Klaviyo (9.2%) and HubSpot (3.7%). Facebook Pixel (32.6%) and Hotjar (17.8%) indicate active conversion optimization.

The Zendesk Embeddables (3.9%) and Tawk.to (5.4%) overlap suggests that a meaningful segment invests in customer support tooling alongside their ecommerce infrastructure.

Sales Signal: MailChimp at 14.6% and Klaviyo at 9.2% mean roughly 75% of Magento stores don't use either platform for email marketing. That's a large addressable market. The RequireJS dependency (64.7%) is a known performance bottleneck for Magento 2 sites, so performance optimization tools and services have a natural pitch to this audience.

What G2 Reviewers Say

I've cross-referenced our crawl data with G2 reviews, and the patterns align. With 58 review mentions on G2, the signal is clear. Users consistently praise customizability (8 mentions), which tracks with what we see in adoption rates. The main pain point? learning curve steep (7 mentions). For teams evaluating Magento, this review data is worth factoring in.

Key Takeaways

• Magento's active base peaked in December 2024 and shows early signs of contraction. The remaining install base is loyal, enterprise-heavy, and high-value.
• The 9,664-company migration to Shopify is the dominant trend, but the 14,000+ companies still on Magento have made a deliberate choice to stay.
• European concentration (25%+ of the base) and strong retail/wholesale vertical focus create clear segmentation opportunities.
• The 837 pre-1960 companies and 830+ companies with 201+ employees are the highest-value target accounts in the dataset.

Sales Applications

Outreach Template: "I noticed your company runs Magento alongside [MailChimp/Klaviyo/no email platform]. We've analyzed 14,584 Magento merchants and found that [specific pain point based on their segment]. Can I show you how we help retailers like yours?"

Targeting Strategy: Filter by 201+ employees for enterprise accounts, or by Netherlands/Germany/France for European mid-market. Cross-reference with the RequireJS overlap (64.7%) for performance optimization pitches, or with the 32.6% Facebook Pixel overlap for conversion optimization services.

Competitive Angle: Companies still on Magento in 2025 have already considered and rejected Shopify. Don't pitch against Shopify. Instead, position around what Magento does that Shopify can't: B2B workflows, multi-store management, deep customization, and complex catalog structures.

Access the full Magento customer list with company-level enrichment, contact data, and technology stack details at TechnologyChecker.io. Our dataset covers 50M+ domains and 40K+ technologies, updated monthly.