Companies Using ActiveCampaign

ActiveCampaign is used by 52,180 companies worldwide, including eXp Realty International Corporation, BrassRing, LLC, CAE Inc., based on our analysis of 29.6M crawled domains at TechnologyChecker.io. It's particularly popular in the Professional Training and Coaching industry (6.8% of customers).

ActiveCampaign has 52,180 active customers detected through our full-sweep crawl of 29.9M live business domains. We enriched 35,497 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 5,078 sites that previously used ActiveCampaign are also tracked.

ActiveCampaign holds 2.1% of the Email Marketing market, ranking #10 in the category — based on our analysis of 29.6M domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to ActiveCampaign include MailChimp (21.24% market share), Klaviyo (16.78% market share), Sendgrid (13.23% market share), Mailgun (11.54% market share) — based on our market share data across 29.6M crawled domains.

United States leads with 12,287 ActiveCampaign customers, followed by Netherlands (4,594), Australia (2,445), United Kingdom (2,227), Brazil (1,796), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 60.33% of ActiveCampaign customers, based on our analysis of 35,497 enriched companies. This is followed by 11-50 employees (26.84%) and 51-200 employees (8.9%).

The majority of ActiveCampaign customers were founded in the 2010s (45.91%), followed by the 2000s (18%), based on our analysis of 35,497 enriched companies. This suggests ActiveCampaign is most popular among relatively young companies.

The ideal ActiveCampaign customer is: Company Size: 1-10 employees, Location: US, France, or Netherlands, City: New York, Paris, London, Amsterdam, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 35,497 enriched companies at TechnologyChecker.io.

Yes, and it goes well beyond basic email. G2 reviewers cite automation as ActiveCampaign's top strength, with 2,783 combined mentions across four automation-related categories. The user-friendly interface leads all review categories at 913 mentions. Our data tracks 52,180 active domains using it, concentrated in coaching, advertising, and consulting businesses that live on nurture sequences.

ActiveCampaign includes built-in CRM functionality alongside its marketing automation tools. It's not a standalone CRM like Salesforce, but it covers contact management, deal pipelines, and sales automation. Our data shows companies in Business Consulting (4.53%) and Financial Services (3.27%) use it heavily, industries where CRM and marketing automation need to work together, not in separate systems.

ActiveCampaign starts at $15/month for the Starter plan (billed annually). Plus runs $49/month, Pro $79/month, and Enterprise $145/month. Prices scale with contact count: at 10,000 contacts, Starter jumps to about $189/month. There's no free plan, only a 14-day free trial. As of late 2025, ActiveCampaign charges for all contacts, including unsubscribed and bounced.

No, ActiveCampaign doesn't offer a free plan, only a 14-day free trial limited to 100 emails. Paid plans start at $15/month (Starter). This is a key differentiator from competitors: MailerLite offers a free tier for up to 500 subscribers, and Brevo allows 300 free emails daily. The absence of a free tier is one reason ActiveCampaign's base skews to established businesses rather than startups: only 15.9% were founded in the 2020s.

It depends on your needs. Mailchimp wins on simplicity and its free plan; ActiveCampaign wins on automation depth and built-in CRM. G2 reviews reflect that split: ActiveCampaign gets 2,783 automation mentions against Mailchimp's ease-of-use focus. Our current migration data runs slightly Mailchimp's way, with 173 domains leaving ActiveCampaign for Mailchimp since March 2026 against 75 coming back, which usually means price rather than features.

Different price points, different audiences. HubSpot's Marketing Hub Pro starts around $800/month, while ActiveCampaign's Pro is $79/month. Both offer CRM, but HubSpot's is more complete for sales teams. ActiveCampaign wins on automation depth per dollar spent, and our data shows the two coexist more often than they compete: HubSpot appears alongside ActiveCampaign on 7.02% of its domains.

Yes, ActiveCampaign offers built-in SMS marketing that integrates directly into automation workflows. You can send text messages as part of multi-channel sequences alongside email and site messages. SMS is available on paid plans, with messages billed separately based on volume and destination country. Our data shows 52,180 domains currently using ActiveCampaign, many combining email and SMS in their automation flows.

Small businesses are ActiveCampaign's core audience. Our data shows 60.3% of customers have 1-10 employees and 87.2% have fewer than 50, with Professional Training (6.8%), Advertising (6.27%), and Business Consulting (4.53%) topping the industry breakdown, all typical small-business verticals. Pricing starts at $15/month, making it accessible. The main drawback? G2 reviewers cite a learning curve (431 mentions), so budget time for onboarding.

Very well. 66.88% of ActiveCampaign domains also run WordPress, the highest CMS overlap we track in this category. WooCommerce adds another 14.98% overlap. ActiveCampaign offers a dedicated WordPress plugin for form embedding and site tracking. If you run a WordPress site and need marketing automation that goes beyond basic email, ActiveCampaign is one of the most common choices in our dataset.

Yes, ActiveCampaign reached unicorn status with a $3 billion valuation, having raised $363 million from investors including Tiger Global Management and Susquehanna Growth Equity. Founded in 2003 by Jason VandeBoom in Chicago, the company took 17 years to reach that milestone. Our data currently tracks 52,180 active domains using the platform.

ActiveCampaign's visual automation builder lets you create multi-step workflows triggered by email opens, link clicks, site visits, purchases, and dozens of other events. It supports conditional logic (if/else branching), wait steps, and CRM actions. G2 reviewers mention automation in 2,783 reviews, more than any other feature. The Starter plan limits automations to 5 actions with no branching; Pro and above have no limits.

Yes, our tech stack data shows WooCommerce is the most common e-commerce pairing at 14.98% overlap, followed by Shopify at 6.62%, Squarespace Commerce at 3.08%, and Wix eCommerce at 1.26%. ActiveCampaign offers native integrations for product recommendations, abandoned cart recovery, and purchase-based segmentation. The heavy WooCommerce skew reflects its WordPress-heavy user base, since 66.88% of AC domains run WordPress.

ActiveCampaign was founded in 2003 by Jason VandeBoom in Chicago, Illinois. Our detection history first picks it up in 2005 on a single domain, and it stayed under 100 domains until well after 2015. Since then it's grown to 52,180 active domains. The company raised $363 million at a $3 billion valuation, making it one of marketing automation's few unicorns.

ActiveCampaign offers GDPR compliance features including consent tracking, data processing agreements, and the ability to honor deletion requests. Our data backs this up geographically: EU member states account for 33.8% of enriched ActiveCampaign customers, with the Netherlands (13.4%) its second-largest market worldwide and Spain (4.2%) and Italy (3.4%) also significant. That European concentration wouldn't exist without workable GDPR tooling.