Companies Using ActiveCampaign

ActiveCampaign is used by 56,932 companies worldwide, including Adecco, French Ministry of Education, City of New York, based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Professional Training and Coaching industry (6.19% of customers).

ActiveCampaign has 56,932 active customers detected through our monthly crawl of 50M+ domains. We enriched 39,448 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 143,510 sites that previously used ActiveCampaign are also tracked.

ActiveCampaign holds 3.83% of the Marketing Automation market, ranking #8 in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to ActiveCampaign include Mailchimp (19.07% market share), Klaviyo (9.93% market share), HubSpot (8.17% market share), MailerLite (6.46% market share) — based on our market share data across 50M+ crawled domains.

United States leads with 11,091 ActiveCampaign customers, followed by France (4,605), Netherlands (4,372), United Kingdom (2,780), Germany (1,798), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 72.5% of ActiveCampaign customers, based on our analysis of 39,448 enriched companies. This is followed by 11-50 employees (16.9%) and 51-200 employees (7.1%).

The majority of ActiveCampaign customers were founded in the 2020s (19.96%), followed by the 2010s (45.34%), based on our analysis of 39,448 enriched companies. This suggests ActiveCampaign is most popular among relatively young companies.

The ideal ActiveCampaign customer is: Company Size: 1-10 employees, Location: US, France, or Netherlands, City: New York, Paris, London, Amsterdam, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 39,448 enriched companies at TechnologyChecker.io.

Yes, and it goes well beyond basic email. G2 reviewers cite automation as ActiveCampaign's top strength, with 2,783 combined mentions across four automation-related categories. The user-friendly interface leads all review categories at 913 mentions. Our data tracks 56,932 active domains using it, and the MailChimp-to-ActiveCampaign migration (net +4,896 companies) confirms users upgrade specifically for its automation capabilities.

ActiveCampaign includes built-in CRM functionality alongside its marketing automation tools. It's not a standalone CRM like Salesforce, but it covers contact management, deal pipelines, and sales automation. Our data shows companies in Business Consulting (4.46%) and Financial Services (2.79%) use it heavily, industries where CRM and marketing automation need to work together, not in separate systems.

ActiveCampaign starts at $15/month for the Starter plan (billed annually). Plus runs $49/month, Pro $79/month, and Enterprise $145/month. Prices scale with contact count: at 10,000 contacts, Starter jumps to about $189/month. There's no free plan, only a 14-day free trial. As of late 2025, ActiveCampaign charges for all contacts, including unsubscribed and bounced.

No, activeCampaign doesn't offer a free plan, only a 14-day free trial limited to 100 emails. Paid plans start at $15/month (Starter). This is a key differentiator from competitors: MailerLite offers a free tier for up to 1,000 subscribers, and Brevo allows 300 free emails daily. Our migration data shows 1,622 users came from MailerLite, possibly after outgrowing its free limits.

It depends on your needs. Our migration data shows a clear trend: 6,497 companies switched from Mailchimp to ActiveCampaign (net +4,896), mostly citing automation limitations. G2 reviews confirm this: ActiveCampaign gets 2,783 automation mentions vs. Mailchimp's ease-of-use focus. Mailchimp wins on simplicity and its free plan. ActiveCampaign wins on automation depth and built-in CRM. Most switchers outgrew Mailchimp's basic workflows.

Different price points, different audiences. HubSpot's Marketing Hub Pro starts around $800/month, while ActiveCampaign's Pro is $79/month. Our migration data shows a net +985 flow from HubSpot to ActiveCampaign, suggesting some companies find HubSpot's pricing hard to justify. Both offer CRM, but HubSpot's is more complete for sales teams. ActiveCampaign wins on automation depth per dollar spent.

Yes, activeCampaign offers built-in SMS marketing that integrates directly into automation workflows. You can send text messages as part of multi-channel sequences alongside email and site messages. SMS is available on paid plans, with messages billed separately based on volume and destination country. Our data shows 56,932 domains currently using ActiveCampaign, many combining email and SMS in their automation flows.

Small businesses are ActiveCampaign's core audience. Our data shows 72.5% of customers have 1-10 employees, and Professional Training (6.19%), Advertising (5.94%), and Business Consulting (4.46%) top the industry breakdown, all typical small-business verticals. Pricing starts at $15/month, making it accessible. The main drawback? G2 reviewers cite a learning curve (431 mentions), so budget time for onboarding.

Very well. 56.2% of ActiveCampaign users also run WordPress, the highest CMS overlap we track in marketing automation. WooCommerce adds another 14.0% overlap. ActiveCampaign offers a dedicated WordPress plugin for form embedding and site tracking. If you run a WordPress site and need marketing automation that goes beyond basic email, ActiveCampaign is the most common choice in our dataset.

Yes, activeCampaign reached unicorn status with a $3 billion valuation, having raised $363 million from investors including Tiger Global Management and Susquehanna Growth Equity. Founded in 2003 by Jason VandeBoom in Chicago, the company took 17 years to reach that milestone. Our data currently tracks 56,932 active domains using the platform, with 143,510 total domains detected historically.

ActiveCampaign's visual automation builder lets you create multi-step workflows triggered by email opens, link clicks, site visits, purchases, and dozens of other events. It supports conditional logic (if/else branching), wait steps, and CRM actions. G2 reviewers mention automation in 2,783 reviews, more than any other feature. The Starter plan limits automations to 5 actions with no branching; Pro and above have no limits.

Yes, our tech stack data shows WooCommerce is the most common e-commerce pairing at 14.0% overlap, followed by Shopify at 4.09%, Ecwid at 1.91%, and Wix eCommerce at 1.48%. ActiveCampaign offers native integrations for product recommendations, abandoned cart recovery, and purchase-based segmentation. The heavy WooCommerce skew reflects its WordPress-heavy user base, since 56.2% of AC users run WordPress.

ActiveCampaign was founded in 2003 by Jason VandeBoom in Chicago, Illinois. Our detection data first picked it up in June 2012 with a single domain. It took nearly a decade after founding to gain measurable web presence. Since then it's grown to 56,932 active domains. The company raised $363 million at a $3 billion valuation, making it one of marketing automation's few unicorns.

ActiveCampaign offers GDPR compliance features including consent tracking, data processing agreements, and the ability to honor deletion requests. Our data backs this up geographically: 46.3% of enriched ActiveCampaign customers are in Europe, with France (11.7%) and the Netherlands (11.1%) as the #2 and #3 markets. That European concentration wouldn't exist without strong GDPR tooling; it's a practical requirement for EU adoption.