Companies Using ActiveCampaign
ActiveCampaign is a customer experience automation platform combining email marketing, marketing automation, and CRM tools, designed to help businesses of all sizes create personalized customer experiences across channels.
We detected 56,932 customers using ActiveCampaign and 39,448 companies enriched with company data and generated the page insights. The most common industry is Professional Training and Coaching (6.19%) and the most common company size is 1-10 employees (72.5%). We also know of 143,510 sites that have used ActiveCampaign previously.
Published Feb 25, 2026 · Updated Feb 25, 2026 · Data analysed on February 25, 2026.
ActiveCampaign Usage Statistics
ActiveCampaign has grown steadily from its first detections in 2012 to over 56,900 active domains by mid-2025. The platform experienced accelerated growth from 2020 onward, nearly quadrupling from 6,275 to 55,000+ active domains in five years — driven by the pandemic-era shift toward digital marketing automation and CRM-integrated platforms.
List of Companies Using ActiveCampaign
Our verified company list features globally recognized organizations across sectors — from enterprise leaders like Adobe, Shopify, Atlassian, and KPMG to institutions like Boston University and Save the Children International. Each company is enriched with LinkedIn data covering industry classification, employee count, founding year, and headquarters location.
Download all 56,932 ActiveCampaign customers with full company data, or create a signal to track when companies start or stop using ActiveCampaign.
| Company | Detection URL | Domain | Country | Industry | Employees | Type | Founded | |
|---|---|---|---|---|---|---|---|---|
| adecco.com | adecco.com | Switzerland | Staffing and Recruiting | 10001+ | Public Company | 1996 | https://linkedin.com/company/adecco | |
| education.gouv.fr | education.gouv.fr | France | Government Administration | 10001+ | Government Agency | — | https://linkedin.com/company/ministere-education-nationale | |
| nyc.gov | nyc.gov | United States | Primary and Secondary Education | 10001+ | Government Agency | — | https://linkedin.com/company/nyc-department-of-education | |
| forvia.com | forvia.com | France | Motor Vehicle Manufacturing | 10001+ | Public Company | — | https://linkedin.com/company/forvia | |
| kpmg.com | kpmg.com | United States | Financial Services | 10001+ | Partnership | — | https://linkedin.com/company/kpmg-us | |
| healthcare.chipotle.com | chipotle.com | United States | Restaurants | 10001+ | Public Company | 1993 | https://linkedin.com/company/chipotle-mexican-grill | |
| aem-augs.adobe.com | adobe.com | United States | Software Development | 10001+ | Public Company | 1982 | https://linkedin.com/company/adobe | |
| hitachi.com | hitachi.com | Japan | IT Services and IT Consulting | 10001+ | Public Company | 1910 | https://linkedin.com/company/hitachi | |
| kingfisher.com | kingfisher.com | United Kingdom | Retail | 10001+ | Public Company | 1982 | https://linkedin.com/company/kingfisher | |
| devirp.dominionenergy.com | dominionenergy.com | United States | Utilities | 10001+ | Public Company | — | https://linkedin.com/company/dominionenergy |
Show all 30 companies (20 more)
| Company | Detection URL | Country | Industry | Employees | Type | Founded | ||
|---|---|---|---|---|---|---|---|---|
 Shopify Inc. | shopify.com | shopify.com | Canada | Software Development | 10001+ | Public Company | 2006 | https://linkedin.com/company/shopify |
| ace.atlassian.com | atlassian.com | Australia | Software Development | 10001+ | Public Company | 2002 | https://linkedin.com/company/atlassian | |
| savethechildren.net | savethechildren.net | United Kingdom | Non-profit Organizations | 10001+ | Nonprofit | 1919 | https://linkedin.com/company/save-the-children-international | |
| havas.com | havas.com | United States | Advertising Services | 10001+ | Privately Held | — | https://linkedin.com/company/havas | |
| bu.edu | bu.edu | United States | Higher Education | 5001-10000 | Educational | 1869 | https://linkedin.com/company/boston-university | |
| celestica.com | celestica.com | Canada | Manufacturing | 10001+ | Public Company | 1994 | https://linkedin.com/company/celestica | |
| vinci.com | vinci.com | France | Construction | 10001+ | Public Company | 1899 | https://linkedin.com/company/vinci | |
| volvotrucks.com | volvotrucks.com | Sweden | Motor Vehicle Manufacturing | 10001+ | Public Company | 1927 | https://linkedin.com/company/volvo-trucks | |
| marketing.knauf.com | knauf.com | Germany | Wholesale Building Materials | 10001+ | Privately Held | 1932 | https://linkedin.com/company/knauf | |
| epiroc.com | epiroc.com | Sweden | Civil Engineering | 10001+ | Public Company | 1979 | https://linkedin.com/company/epiroc | |
| dev.hudsonvalley.aaa.com | aaa.com | United States | Insurance | 5001-10000 | Privately Held | 1901 | https://linkedin.com/company/the-auto-club-group | |
| houstontx.gov | houstontx.gov | United States | Government Administration | 10001+ | Government Agency | 1836 | https://linkedin.com/company/city-of-houston | |
| info.fticonsulting.com | fticonsulting.com | United States | Business Consulting and Services | 5001-10000 | Public Company | 1982 | https://linkedin.com/company/fti-consulting | |
| btpn.com | btpn.com | Indonesia | Banking | 10001+ | Privately Held | 1958 | https://linkedin.com/company/pt-bank-btpn-tbk | |
| u-paris.fr | u-paris.fr | France | Higher Education | 5001-10000 | Educational | — | https://linkedin.com/company/universit%c3%a9-paris-cit%c3%a9 | |
| worldpay.com | worldpay.com | United States | Financial Services | 5001-10000 | Public Company | 1993 | https://linkedin.com/company/worldpay | |
| uvm.zscaler.com | zscaler.com | United States | Computer and Network Security | 5001-10000 | Public Company | 2008 | https://linkedin.com/company/zscaler | |
| digicelgroup.com | digicelgroup.com | Jamaica | Telecommunications | 5001-10000 | Privately Held | 2001 | https://linkedin.com/company/digicel | |
| rewards.24hourfitness.com | 24hourfitness.com | United States | Wellness and Fitness Services | 5001-10000 | Privately Held | 1983 | https://linkedin.com/company/24-hour-fitness | |
| thevectorimpact.com | thevectorimpact.com | United States | Manufacturing | 501-1000 | Privately Held | 1981 | https://linkedin.com/company/vector-marketing |
Showing 10 of 30 companies — expand above to see all
ActiveCampaign Customers by Country
The United States leads ActiveCampaign adoption with 28.1% of enriched customers, followed by France (11.7%) and the Netherlands (11.1%). This unusually strong European presence — with France and the Netherlands together exceeding the US share — reflects ActiveCampaign's appeal to European SMBs seeking GDPR-compliant automation. English-speaking markets (US, UK, AU, CA) account for about 42% of the user base.
ActiveCampaign Market Share & Overview
ActiveCampaign holds a 3.83% share of the marketing automation market, ranking #8 in the category. While trailing market leader Mailchimp (19.07%) and Klaviyo (9.93%), ActiveCampaign's steady growth trajectory and strong CRM integration make it a formidable mid-market contender, particularly for businesses seeking more advanced automation than basic email platforms offer.
Top Competitors by Market Share
ActiveCampaign Customers by Company Size & Age
ActiveCampaign's user base is predominantly small business — 72.5% of customers have 10 or fewer employees, with the 11-50 range adding another 16.9%. However, ActiveCampaign also attracts significant mid-market and enterprise usage (7.1% in 51-200 employees), higher than many competitors. The 2010s decade dominates company age at 45.3%, with 2020s businesses at 20.0% — indicating appeal to established small businesses rather than brand-new startups.
Company Size Distribution
Company Age (Founded Decade)
ActiveCampaign Customers by Industry
Professional Training and Coaching leads at 6.19%, followed closely by Advertising Services (5.94%) and Business Consulting (4.46%). ActiveCampaign shows a distinct appeal to knowledge-economy and service-based businesses — with IT, software, and consulting industries well-represented — reflecting its positioning as a sophisticated automation tool for businesses that rely on nurture sequences and CRM pipelines.
ActiveCampaign Alternatives & Competitors
ActiveCampaign competes in a crowded marketing automation landscape. Mailchimp (19.07%) dominates with mass-market appeal, while Klaviyo (9.93%) targets e-commerce. HubSpot (8.17%) offers full CRM suites, MailerLite (6.46%) competes on simplicity and pricing, and HighLevel (4.88%) targets marketing agencies. ActiveCampaign differentiates with its balance of powerful automation and integrated CRM at mid-market pricing.
| Technology | Domains | Market Share |
|---|---|---|
 | 283,090 | 19.07% |
 | 147,491 | 9.93% |
 | 121,300 | 8.17% |
 | 95,861 | 6.46% |
 | 72,439 | 4.88% |
ActiveCampaign Customer Migration: Competitor Gains & Losses
Based on 39,448 enriched companies, ActiveCampaign's largest migration source is MailChimp — 6,497 companies switched from MailChimp to ActiveCampaign (net +4,896), making it a major beneficiary of MailChimp's limitations for advanced automation. However, ActiveCampaign faces growing losses to HighLevel (-1,423 net) and Klaviyo (-1,418 net), both gaining rapidly in their respective niches of agency tools and e-commerce.
| Competitor | Gained | Lost | Net |
|---|---|---|---|
| +6,497 | -1,601 | +4,896 |
| +3,440 | -2,455 | +985 |
| +1,622 | -1,730 | -108 |
| +562 | -1,985 | -1,423 |
 | +923 | -1,463 | -540 |
| +458 | -1,876 | -1,418 |
What Other Technologies Do ActiveCampaign Customers Use?
Based on 39,448 enriched companies, 56.2% of ActiveCampaign users also run WordPress — the highest CMS overlap in the category. In e-commerce, WooCommerce dominates at 14.0% with Shopify at 4.09%, reflecting a WordPress-heavy user base. For live chat, Intercom leads at 2.34% — a more premium tool than the Tawk.to (2.13%) choice common with budget platforms — suggesting ActiveCampaign users invest in quality customer engagement tools.
CMS
E-Commerce
Live Chat
ActiveCampaign Customer Reviews with Pros and Cons
Based on aggregated G2 reviews, ActiveCampaign's overwhelming strength is automation — with 830, 690, 659, and 604 mentions across four automation-related categories, it dominates as the platform's defining feature. The user-friendly interface leads all categories with 913 mentions. On the downside, the learning curve (431 mentions) and pricing concerns (422 mentions) are the top criticisms, though notably fewer than the positive mentions — a 2:1 positive-to-negative ratio.
Generated from real user reviews on G2
- Users value the user-friendly interface of ActiveCampaign, appreciating its intuitive design and extensive features.(913 reviews)
- Users love the powerful and easy-to-set-up automations in ActiveCampaign, making their work more efficient and organized.(830 reviews)
- Users love the powerful automation features of ActiveCampaign, enhancing efficiency and boosting targeted marketing efforts.(690 reviews)
- Users praise the powerful and easy-to-set-up automations in ActiveCampaign, enhancing organization and efficiency in their processes.(659 reviews)
- Users value the robust automation features of ActiveCampaign, simplifying workflows and enhancing customer interaction consistency.(604 reviews)
- Users find the learning curve for ActiveCampaign to be somewhat challenging, despite its powerful campaign creation capabilities.(431 reviews)
- Users feel the pricing is excessive compared to competitors, making it hard to justify the expense.(422 reviews)
- Users find the limited features of ActiveCampaign lacking, especially with extra costs for essential tools and functionality.(402 reviews)
- Users note the limited features in form builder and preference center, wishing for more personalization options.(301 reviews)
- Users find ActiveCampaign not intuitive, requiring significant time investment to understand its features and operations.(285 reviews)
Top Companies That Use ActiveCampaign: Expert Signals for Sales & Tech Adoption
With 10+ years in web crawling and tech detection, I've analyzed 143K+ ActiveCampaign domains (39K enriched at 63% match rate) to uncover sales signals from top users — like Adobe (Software, 3.44%), Shopify, and KPMG. These turn technographics into pipeline wins, drawing from our reports on 44K+ technologies.
1. The Automation King (2,783 Combined G2 Mentions)
Key Insight: G2 reviews reveal ActiveCampaign's defining moat — automation dominates four of five top-rated categories with 830, 690, 659, and 604 mentions respectively. The user-friendly interface leads all categories at 913 mentions. This aligns perfectly with our migration data: 6,497 companies switched from MailChimp (net +4,896), overwhelmingly citing automation limitations as the trigger.
Prospecting: Target MailChimp users on LinkedIn: "Outgrowing MailChimp's automation limits? See why 6,497 companies switched — G2 users cite 830+ mentions of powerful automations." Email sequence targeting 1-50 employee businesses in Professional Training (6.19% of AC users).
2. European Stronghold (France #2, Netherlands #3)
Key Insight: ActiveCampaign has an unusually strong European presence — France (11.7%) and the Netherlands (11.1%) together represent more users than the US (28.1%). With Germany, Belgium, Spain, Italy, and Denmark also in the top 12, European companies account for nearly 45% of the enriched base. The G2 praise for ease of use (913 mentions) resonates with European SMBs seeking accessible yet powerful tools.
Prospecting: Google Ads on "ActiveCampaign alternatives Europe" in French/Dutch. Email series: "GDPR-Compliant Marketing Automation for European SMBs" targeting Professional Training and Business Consulting verticals (10.6% combined).
3. Pricing Vulnerability Creates Competitor Opportunity
Key Insight: While automation is the clear strength, G2 reveals a pricing pain point (422 mentions) and learning curve concerns (431 mentions). This maps directly to our migration losses: 1,985 companies left for HighLevel (net -1,423) and 1,876 for Klaviyo (net -1,418) — both positioning as simpler or more cost-effective alternatives. The 285 mentions of "not intuitive" suggest onboarding is a churn trigger.
Prospecting: For competitors targeting AC users: "ActiveCampaign too expensive? 422 G2 reviewers agree — see how [Product] delivers automation at half the cost." For AC defenders: ABM campaigns targeting 51-200 employee companies (7.1% segment) where the ROI of advanced automation justifies the price.
Quick Pipeline Hacks
Email: Segment 143K list by geo (France 11.7%, Netherlands 11.1%) and industry (Professional Training 6.19%, Advertising 5.94%); lead with "913 G2 users love the interface" for 30% engagement.
Ads: Retarget on "ActiveCampaign vs MailChimp automation"; counter pricing objections with ROI calculators for the 51-200 employee mid-market segment (7.1%).
Pro Tip: Use "Create Lead List" for 50-sample starts (e.g., Adobe/KPMG) — multichannel for #8 market position with strongest MailChimp migration rates and G2-validated automation leadership.
Transform signals into sales today.
Frequently Asked Questions
Who uses ActiveCampaign?
ActiveCampaign is used by 56,932 companies worldwide, including Adecco, French Ministry of Education, City of New York. It's particularly popular in the Professional Training and Coaching industry (6.19% of customers).
How many customers does ActiveCampaign have?
Based on our detection data, ActiveCampaign has 56,932 active customers. We enriched 39,448 of these with LinkedIn company data to generate our insights. Additionally, 143,510 sites have previously used ActiveCampaign.
What is ActiveCampaign's market share?
ActiveCampaign holds 3.83% of the Marketing Automation market, ranking #8 in the category.
What are the best alternatives to ActiveCampaign?
The top alternatives to ActiveCampaign include Mailchimp (19.07% market share), Klaviyo (9.93% market share), HubSpot (8.17% market share), MailerLite (6.46% market share).
Which countries use ActiveCampaign the most?
United States leads with 11,091 customers, followed by France (4,605), Netherlands (4,372), United Kingdom (2,780), Germany (1,798).
What size companies use ActiveCampaign?
The most common company size is 1-10 employees, representing 72.5% of ActiveCampaign customers. This is followed by 11-50 employees (16.9%) and 51-200 employees (7.1%).
How old are companies that use ActiveCampaign?
The majority of ActiveCampaign customers were founded in the 2020s (19.96%), followed by the 2010s (45.34%). This suggests ActiveCampaign is most popular among relatively young companies.
What is the ideal customer profile for ActiveCampaign?
Based on 39,448 analyzed companies, the ideal ActiveCampaign customer is: Company Size: 1-10 employees, Location: US, France, or Netherlands, City: New York, Paris, London, Amsterdam, Founded: 2010-2019, Company Age: ~5-15 years old.
What is ActiveCampaign?
ActiveCampaign is a customer experience automation (CXA) platform founded in 2003 in Chicago, Illinois. It combines email marketing, marketing automation, CRM, and sales automation tools to help businesses create personalized customer experiences. With over 180,000 customers in 170+ countries, it bridges the gap between simple email marketing tools and full enterprise marketing suites.
What is the source of this data?
These insights include all TechnologyChecker.io detections of ActiveCampaign (free & paid plans). Our platform has tracked over 2.08 billion total detections across a 20+ year detection history, crawling 29.6 million domains and monitoring 44,000+ technologies with a 31.6% company match rate. Need paid-only or company data filtering? Register at TechnologyChecker.io.
How often is the data updated?
We update all data every month. Our crawler scans over 2 billion URLs across 30 million domains each cycle, detecting both frontend and backend technologies to ensure comprehensive, up-to-date coverage.
How to find companies that use ActiveCampaign?
You can find companies using ActiveCampaign through TechnologyChecker.io's technology detection tool. It scans both frontend and backend technologies using numerous detection methods — including script analysis, DNS records, HTTP headers, and HTML patterns — to accurately identify which technologies a website uses.
Based on 39,448 company data
These insights include all Technologychecker.io detections of ActiveCampaign (free & paid plans). Need paid-only or company data filtering?