Companies Using Omnisend

Omnisend is used by 23,139 companies worldwide, including Samsung, UNDP, Bancogalicia, based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Retail industry (15.65% of customers).

Omnisend has 23,139 active customers detected through our monthly crawl of 50M+ domains. We enriched 10,188 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 75,314 sites that previously used Omnisend are also tracked.

Omnisend holds 1.56% of the Marketing Automation market, ranking #14 in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Omnisend include MailChimp (19.07% market share), Klaviyo (9.93% market share), HubSpot (8.17% market share), MailerLite (6.46% market share) — based on our market share data across 50M+ crawled domains.

United States leads with 3,915 Omnisend customers, followed by United Kingdom (1,138), Australia (645), Canada (560), India (397), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 83.5% of Omnisend customers, based on our analysis of 10,188 enriched companies. This is followed by 11-50 employees (12%) and 51-200 employees (3.4%).

The majority of Omnisend customers were founded in the 2010s (45.55%), followed by the 2020s (33.56%), based on our analysis of 10,188 enriched companies. This suggests Omnisend is most popular among relatively young companies.

The ideal Omnisend customer is: Company Size: 1-10 employees, Top Industry: Retail & E-Commerce, Location: US, UK, or Australia, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 10,188 enriched companies at TechnologyChecker.io.

It depends on your stage. Omnisend wins on ease of use (193 G2 mentions) and price: its free plan and $16/month Standard are cheaper than Klaviyo at similar contact counts. But Klaviyo offers deeper segmentation and analytics. Our migration data shows a 4.4:1 loss ratio: 6,714 companies switched from Omnisend to Klaviyo, while 1,531 went the other direction. Stores that outgrow Omnisend's feature set tend to graduate to Klaviyo.

For ecommerce, generally yes. Omnisend was built for online stores, with native Shopify integration, abandoned cart automation, and bundled SMS. Mailchimp targets broader use cases: newsletters, general marketing, and small business CRM. Our data shows 2,868 companies switched from Mailchimp to Omnisend, while 1,793 went the other direction, a net gain of 1,075 for Omnisend. If you run an ecommerce store, Omnisend is the stronger fit.

Yes, omnisend's free plan includes up to 250 contacts and 500 emails per month with access to all features including automation workflows. No credit card is required. The Standard plan starts at $16/month and scales by list size (for example, $132/month for 10,000 contacts). The Pro plan starts at $59/month and adds unlimited emails, advanced reporting, and priority support.

Yes, and it's Omnisend's strongest integration. Our data shows 66.3% of Omnisend customers use Shopify, the highest single-platform concentration in marketing automation. The native integration syncs customer data, purchase history, and product catalogs automatically, enabling abandoned cart emails, post-purchase sequences, and product recommendations without manual setup.

They serve different needs. Shopify Email handles basic campaigns and is included free (up to 10,000 emails/month) for Shopify merchants. Omnisend adds advanced automation, SMS, push notifications, and deeper segmentation. Most brands use Shopify Email for simple broadcasts and switch to Omnisend when they need multi-step workflows, abandoned cart sequences, or omnichannel campaigns across email, SMS, and web push.

The data says yes. Over 30% of Omnisend's customer base is in retail and apparel, the highest retail concentration of any marketing automation platform we track. G2 reviewers give it 4.6 stars (1,162 reviews), with ease of use earning 193 mentions and automation features earning 193 additional mentions. emailtooltester named it their 2026 Best Email Marketing Tool for Ecommerce. It's purpose-built for online stores, not adapted from a general-purpose tool.

Omnisend was founded in 2014 in Vilnius, Lithuania by Rytis Lauris and Justas Kriukas, originally under the name Soundest. It focused on email marketing for ecommerce stores. The company rebranded to Omnisend in November 2017 to reflect its shift toward omnichannel marketing. SMS features launched in 2018. Our detection data shows first appearances in late 2015, with rapid growth starting in 2018-2019 as the Shopify integration gained traction.

Yes, omnisend added SMS marketing in 2018 and web push notifications shortly after. All three channels (email, SMS, and push) can be combined in a single automation workflow. SMS credits are either bundled (on Pro plans) or purchased separately. This omnichannel approach is a key differentiator: 66.5% of Omnisend customers also use Facebook Pixel, suggesting they pair Omnisend's owned channels with paid social acquisition.

Our migration data shows 6,714 companies have moved from Omnisend to Klaviyo. The G2 reviews explain why: 112 combined mentions cite missing or limited features, 34 mention limited customization, and 32 flag limited templates. As stores grow, they need deeper segmentation, more complex automation logic, and customizable reporting, areas where Klaviyo has an edge. The flip side: Omnisend's simplicity is exactly what micro-businesses (83.5% of its base) want.

Retail leads at 15.65%, followed by Retail Apparel and Fashion at 10.29%. Together with Luxury Goods (2.52%) and Health & Personal Care (1.91%), retail-adjacent industries account for over 30% of Omnisend's base. Wellness (4.08%) and Food & Beverage (3.36%) round out the top five verticals. This heavy ecommerce concentration makes Omnisend unique among marketing automation platforms, per our analysis of 10,188 enriched companies on TechnologyChecker.io.

Omnisend's data says it's built for them. 83.5% of Omnisend customers have 1-10 employees, and 95.5% are under 50. The free plan (250 contacts, 500 emails) lets solo founders start at zero cost, and G2 reviewers praise its ease of use above all other attributes (193 mentions). The tradeoff: G2 reviewers also cite limited features (112 mentions) and limited customization (34 mentions) as pain points when businesses scale beyond the basics.

Yes to both. Our tech stack data shows 10.9% of Omnisend customers use WooCommerce and 3.29% use BigCommerce. Omnisend has native integrations for each platform, syncing products, orders, and customer data. That said, Shopify dominates at 66.3%, and Omnisend's WooCommerce and BigCommerce integrations exist but don't get the same depth of features or speed of updates as the Shopify integration.

Different tools for different needs. Omnisend is ecommerce-first: 66.3% Shopify overlap, built-in product recommendations, bundled SMS. ActiveCampaign (3.83% market share, #5 in the category) targets a broader audience with CRM, sales automation, and deeper email customization. Our data shows minimal migration between the two: 120 companies switched from ActiveCampaign to Omnisend, while 127 went the other direction. They rarely compete head-to-head.