Companies Using Omnisend
Omnisend is an ecommerce marketing automation platform providing omnichannel marketing through email, SMS, and push notifications, specifically designed for online stores and e-commerce businesses.
We detected 23,139 customers using Omnisend and 10,188 companies enriched with company data and generated the page insights. The most common industry is Retail (15.65%) and the most common company size is 1-10 employees (83.5%). We also know of 75,314 sites that have used Omnisend previously.
Published Feb 25, 2026 · Updated Feb 25, 2026 · Data analysed on February 25, 2026.
Omnisend Usage Statistics
Omnisend has experienced remarkable growth since its first detections in late 2015, reaching a peak of 23,141 active domains in April 2025. The platform saw its sharpest acceleration during 2018–2019, coinciding with its Shopify integration and pivot to omnichannel e-commerce marketing.
List of Companies Using Omnisend
Our verified company list spans a wide range — from global brands like Samsung and Ricoh to e-commerce platforms like BigCommerce and niche D2C brands. The diversity reflects Omnisend's core positioning as a Shopify-first marketing automation tool serving retail and consumer-facing businesses.
Download all 23,139 Omnisend customers with full company data, or create a signal to track when companies start or stop using Omnisend.
| Company | Detection URL | Domain | Country | Industry | Employees | Type | Founded | |
|---|---|---|---|---|---|---|---|---|
| shop.samsung.com | samsung.com | South Korea | Computers and Electronics Manufacturing | 10001+ | Public Company | 1938 | https://linkedin.com/company/samsung-electronics | |
| shop.undp.org | undp.org | United States | International Affairs | 10001+ | Nonprofit | 1965 | https://linkedin.com/company/undp | |
| tienda.galicia.ar | galicia.ar | Argentina | Financial Services | 5001-10000 | Privately Held | 1905 | https://linkedin.com/company/bancogalicia | |
| lopeshops.gcu.edu | gcu.edu | United States | Higher Education | 1001-5000 | Nonprofit | 1949 | https://linkedin.com/company/grand-canyon-university | |
| jafra.com | jafra.com | United States | Personal Care Product Manufacturing | 1001-5000 | Public Company | 1956 | https://linkedin.com/company/jafra-cosmetics | |
| buy.advancedtech.com | advancedtech.com | United States | Commercial and Industrial Machinery Maintenance | 1001-5000 | Privately Held | 1985 | https://linkedin.com/company/advanced-technology-services | |
| docshop.flyingdoctor.org.au | flyingdoctor.org.au | Australia | Hospitals and Health Care | 1001-5000 | Nonprofit | 1928 | https://linkedin.com/company/royalflyingdoctorservice | |
| bigcommerce.com | bigcommerce.com | United States | Software Development | 1001-5000 | Public Company | 2009 | https://linkedin.com/company/bigcommerce | |
| store.pfu-us.ricoh.com | ricoh.com | Japan | Information Technology & Services | 10001+ | Public Company | 1936 | https://linkedin.com/company/ricohgroup | |
| ezviz.com | ezviz.com | United States | Computers and Electronics Manufacturing | 5001-10000 | Privately Held | 2013 | https://linkedin.com/company/ezviz-inc |
Show all 36 companies (26 more)
| Company | Detection URL | Country | Industry | Employees | Type | Founded | ||
|---|---|---|---|---|---|---|---|---|
| americantextile.com | americantextile.com | United States | Textile Manufacturing | 1001-5000 | Privately Held | 1925 | https://linkedin.com/company/american-textile-company | |
| traya.health | traya.health | India | Wellness and Fitness Services | 501-1000 | Privately Held | 2019 | https://linkedin.com/company/trayahealth | |
| futurismtechnologies.com | futurismtechnologies.com | United States | IT Services and IT Consulting | 501-1000 | Privately Held | 2003 | https://linkedin.com/company/futurism-technologies | |
| winterhalter.com | winterhalter.com | Germany | Machinery Manufacturing | 1001-5000 | Public Company | 1947 | https://linkedin.com/company/winterhalter | |
| vertu.com | vertu.com | United Kingdom | Retail Luxury Goods and Jewelry | 1001-5000 | Public Company | 1998 | https://linkedin.com/company/vertu | |
| camelia.lt | camelia.lt | Lithuania | Pharmaceutical Manufacturing | 1001-5000 | Public Company | 1993 | https://linkedin.com/company/camelia-vaistine | |
| maharishiayurvedaindia.com | maharishiayurvedaindia.com | India | Pharmaceutical Manufacturing | 501-1000 | Privately Held | 1986 | https://linkedin.com/company/maharishi-ayurveda-india | |
| shops.mountvernon.org | mountvernon.org | United States | Museums, Historical Sites, and Zoos | 201-500 | Nonprofit | 1853 | https://linkedin.com/company/mountvernon | |
| lelo.com | lelo.com | Sweden | Retail Luxury Goods and Jewelry | 201-500 | Privately Held | 2003 | https://linkedin.com/company/leloi-ab | |
| discussion.mediavine.com | mediavine.com | United States | Technology, Information and Internet | 201-500 | Privately Held | 2004 | https://linkedin.com/company/mediavine | |
| surefire.com | surefire.com | United States | Consumer Electronics | 201-500 | Privately Held | 1979 | https://linkedin.com/company/sure-fire | |
| interdomicilio.com | interdomicilio.com | Spain | Individual and Family Services | 201-500 | Self-Owned | 2010 | https://linkedin.com/company/interdomicilio | |
| goodlife.co.ke | goodlife.co.ke | Kenya | Retail Pharmacies | 51-200 | Privately Held | 2013 | https://linkedin.com/company/goodlife---pharmacy-health-and-beauty | |
| yogabars.in | yogabars.in | India | Manufacturing | 51-200 | Privately Held | 2015 | https://linkedin.com/company/yoga-bar | |
| villagerealtyobx.com | villagerealtyobx.com | United States | Real Estate | 51-200 | Public Company | 1993 | https://linkedin.com/company/village-realty | |
| globe-electric.com | globe-electric.com | Canada | Consumer Goods | 51-200 | Privately Held | 1932 | https://linkedin.com/company/globe-electric | |
| iqacademy.ac.za | iqacademy.ac.za | South Africa | Higher Education | 51-200 | Educational | 2006 | https://linkedin.com/company/iqacademysa | |
| cloud9.gg | cloud9.gg | United States | Spectator Sports | 11-50 | Privately Held | 2013 | https://linkedin.com/company/cloud9-esports | |
| dotcominfoway.com | dotcominfoway.com | India | Information Technology & Services | 51-200 | Privately Held | 2000 | https://linkedin.com/company/dotcominfoway | |
| khatam.com.my | khatam.com.my | Malaysia | Retail Apparel and Fashion | 51-200 | Privately Held | — | https://linkedin.com/company/khatammalaysia | |
| estetica.com.hk | estetica.com.hk | Hong Kong | Personal Care Product Manufacturing | 1-10 | Privately Held | 2021 | https://linkedin.com/company/esteticaltd | |
| lifeisporno.com | lifeisporno.com | Czechia | Retail Apparel and Fashion | 1-10 | Privately Held | 2012 | https://linkedin.com/company/life-is-porno | |
| mesmo1.com | mesmo1.com | Netherlands | Retail Apparel and Fashion | 1-10 | Partnership | — | https://linkedin.com/company/mesmo1 | |
| artigianostyle.com | artigianostyle.com | United States | Retail Apparel and Fashion | 1-10 | Privately Held | 2020 | https://linkedin.com/company/artigiano-style | |
| chasedimond.com | chasedimond.com | United States | Business Consulting and Services | 1-10 | Privately Held | 2008 | https://linkedin.com/company/ceo | |
| shop.srh.com | srh.com | Bangladesh | Textile Manufacturing | 5001-10000 | Privately Held | 2020 | https://linkedin.com/company/uujhhuv |
Showing 10 of 36 companies — expand above to see all
Omnisend Customers by Country
The United States dominates Omnisend adoption with 38.4% of all enriched companies, followed by the United Kingdom (11.2%) and Australia (6.3%). Notably, Lithuania — Omnisend's home country — ranks 7th with 242 companies, reflecting a strong homeland effect.
Omnisend Market Share & Overview
Omnisend holds a 1.56% market share in marketing automation, ranking 14th in the category. While significantly smaller than leaders like MailChimp (19.07%) and Klaviyo (9.93%), Omnisend has carved out a strong niche in e-commerce-focused automation.
Top Competitors by Market Share
Omnisend Customers by Company Size & Age
Omnisend's user base is overwhelmingly micro-business — 83.5% of customers have 1-10 employees, making it one of the most SMB-concentrated platforms in the marketing automation space. Only 0.4% of users are enterprise-sized (1,000+ employees).
Company Size Distribution
Company Age (Founded Decade)
Omnisend Customers by Industry
Retail dominates at 15.65%, with Retail Apparel and Fashion adding another 10.29%. Combined, retail-related industries account for over 30% of all Omnisend customers — reinforcing its identity as an e-commerce-first platform.
Omnisend Alternatives & Competitors
Omnisend competes primarily with Klaviyo, which has been its biggest competitive threat — particularly in the Shopify ecosystem. MailChimp (19.07%) remains the overall market leader, while HubSpot (8.17%) and MailerLite (6.46%) serve broader use cases.
| Technology | Domains | Market Share |
|---|---|---|
 | 283,090 | 19.07% |
 | 147,491 | 9.93% |
 | 121,300 | 8.17% |
 | 95,861 | 6.46% |
 | 56,932 | 3.83% |
Omnisend Customer Migration: Competitor Gains & Losses
Based on 10,187 enriched companies, Omnisend shows a challenging migration pattern with Klaviyo. While Omnisend gained 1,531 companies from Klaviyo, it lost 6,714 companies to Klaviyo — a net deficit of over 5,000. MailChimp is the strongest inflow source with 2,868 companies switching to Omnisend.
| Competitor | Gained | Lost | Net |
|---|---|---|---|
| +1,531 | -6,714 | -5,183 |
| +2,868 | -1,793 | +1,075 |
| +431 | -372 | +59 |
| +200 | -300 | -100 |
 | +186 | -274 | -88 |
| +120 | -127 | -7 |
What Other Technologies Do Omnisend Customers Use?
Based on 10,187 enriched companies, Omnisend's tech stack tells a clear e-commerce story. 66.3% use Shopify, making it the dominant platform, followed by WooCommerce (10.9%). Judge.me (21.5%) is the most popular review app, and Facebook Pixel (66.5%) shows heavy paid acquisition reliance.
E-Commerce Platforms
CMS
Analytics & Tracking
Customer Reviews & Support
Omnisend Customer Reviews with Pros and Cons
Based on aggregated G2 reviews, Omnisend scores highest for ease of use (193 mentions) and customer support (218 combined mentions). The most common criticisms involve missing and limited features (112 combined mentions), followed by pricing concerns around unsubscribed contacts inflating costs (35 mentions).
Generated from real user reviews on G2
- Users find Omnisend to be exceptionally easy to use, appreciating its affordability and excellent support team.(193 reviews)
- Users value the excellent support provided by Omnisend, appreciating both AI and human assistance.(112 reviews)
- Users commend Omnisend's excellent customer support, highlighting both AI and human assistance as outstanding.(106 reviews)
- Users value the powerful automation features of Omnisend, which significantly enhance their email marketing efficiency and effectiveness.(102 reviews)
- Users love the powerful automation features of Omnisend, significantly enhancing their email marketing efficiency and sales.(91 reviews)
- Users find the missing features of Omnisend, like Instagram DM automation and countdown timers, limiting their experience.(57 reviews)
- Users highlight limited features in Omnisend, finding constraints in content setup and lacking essential integrations.(55 reviews)
- Users find Omnisend expensive due to accumulating unsubscribed contacts, leading to higher monthly subscription costs.(35 reviews)
- Users feel there are limited customization options, which hampers their ability to create personalized campaigns and flows.(34 reviews)
- Users note the limited templates in Omnisend, which restricts creativity and makes customization challenging.(32 reviews)
Top Companies That Use Omnisend: Expert Signals for Sales & Tech Adoption
As CMO at TechnologyChecker.io, I've analyzed the adoption patterns of 10,187 enriched Omnisend companies across our database of 26,371 active detections, cross-referenced with G2 user reviews totalling over 600 sentiment mentions. Omnisend's data reveals a distinctly e-commerce-focused platform where ease of use drives adoption — but feature limitations fuel churn to Klaviyo. Here are the key sales signals.
1. The Ease-of-Use Advantage (193 G2 Mentions + 83.5% Micro-Business Base)
Key Insight: G2 reviewers overwhelmingly praise Omnisend's ease of use (193 mentions) and customer support (218 combined mentions) — and the data confirms why this matters: 83.5% of Omnisend customers have 1-10 employees, and 66.3% run Shopify stores. These micro-business owners don't have dedicated marketers; they need a tool that works out of the box. The automation features earn 193 additional combined mentions, with users specifically praising abandoned cart and post-purchase workflows.
Prospecting: Lead with simplicity: "Rated #1 for ease of use — join 6,700+ Shopify stores automating email and SMS in minutes, not weeks." For ads targeting MailChimp users (Omnisend's strongest inflow at 2,868 companies), emphasize the upgrade path: "MailChimp emails + Omnisend automation = more sales, same simplicity."
2. The Feature Gap Fueling Klaviyo Migration (112 G2 Complaints + 6,714 Lost Companies)
Key Insight: The #1 and #2 G2 criticisms are missing features (57 mentions) and limited features (55 mentions) — users cite lacking Instagram DM automation, countdown timers, and essential integrations. This directly maps to the migration data: 6,714 companies have switched to Klaviyo while only 1,531 came back, a net loss of 5,183 companies. Additionally, limited customization (34 mentions) and limited templates (32 mentions) compound the problem — as stores grow, they outgrow Omnisend's simplicity.
Prospecting: For Omnisend retention: "New advanced segmentation and A/B testing features — the customization power-users asked for." For competitive win-back: "All of Klaviyo's power, at a fraction of the cost — plus bundled SMS pricing" — directly addressing the 35 G2 mentions of Omnisend being expensive due to unsubscribed contact billing.
3. The E-Commerce Ecosystem Play (30%+ Retail + Judge.me 21.5%)
Key Insight: Retail (15.7%) and Apparel (10.3%) account for over 30% of Omnisend's customer base — the highest retail concentration of any marketing automation platform we've analyzed. The tech stack data deepens this: Judge.me (21.5%), Yotpo (4.9%), and Stamped (3.8%) show a review-obsessed customer base, while Facebook Pixel at 66.5% reveals heavy reliance on paid social acquisition. These are D2C brands that live and die by product reviews and Facebook/Instagram ads.
Prospecting: Create co-marketing angles: "Combine Judge.me reviews + Omnisend automated review request emails — boost your review count 3x." Target the 79% of customers founded after 2010 (digital-native brands) with content about e-commerce automation best practices for scaling stores.
Quick Pipeline Hacks
Email: Subject line: "Why 23,000+ Shopify stores chose the #1 rated tool for ease of use" — combine the G2 ease-of-use praise (193 mentions) with the customer count for powerful social proof.
Ads: Target MailChimp-to-Omnisend migration with "2,868 stores already upgraded" messaging. For Klaviyo win-backs, lead with pricing: "Same automation power, bundled SMS — save 40% vs Klaviyo."
Pro Tip: The support praise (218 G2 mentions) is Omnisend's secret weapon. Use testimonials from actual G2 reviews in retargeting ads — "Outstanding AI and human support" resonates strongly with solo entrepreneurs running Shopify stores.
Transform these e-commerce and review signals into targeted outreach today.
Frequently Asked Questions
Who uses Omnisend?
Omnisend is used by 23,139 companies worldwide, including Samsung, UNDP, Bancogalicia. It's particularly popular in the Retail industry (15.65% of customers).
How many customers does Omnisend have?
Based on our detection data, Omnisend has 23,139 active customers. We enriched 10,188 of these with LinkedIn company data to generate our insights. Additionally, 75,314 sites have previously used Omnisend.
What is Omnisend's market share?
Omnisend holds 1.56% of the Marketing Automation market, ranking #14 in the category.
What are the best alternatives to Omnisend?
The top alternatives to Omnisend include MailChimp (19.07% market share), Klaviyo (9.93% market share), HubSpot (8.17% market share), MailerLite (6.46% market share).
Which countries use Omnisend the most?
United States leads with 3,915 customers, followed by United Kingdom (1,138), Australia (645), Canada (560), India (397).
What size companies use Omnisend?
The most common company size is 1-10 employees, representing 83.5% of Omnisend customers. This is followed by 11-50 employees (12%) and 51-200 employees (3.4%).
How old are companies that use Omnisend?
The majority of Omnisend customers were founded in the 2010s (45.55%), followed by the 2020s (33.56%). This suggests Omnisend is most popular among relatively young companies.
What is the ideal customer profile for Omnisend?
Based on 10,188 analyzed companies, the ideal Omnisend customer is: Company Size: 1-10 employees, Top Industry: Retail & E-Commerce, Location: US, UK, or Australia, Founded: 2010-2019, Company Age: ~5-15 years old.
What is Omnisend?
Omnisend is an e-commerce marketing automation platform founded in 2014 in Vilnius, Lithuania. It specializes in omnichannel marketing — combining email, SMS, and push notifications into unified automated workflows — and is particularly popular among Shopify store owners for its seamless integration and competitive pricing.
What is the source of this data?
These insights include all TechnologyChecker.io detections of Omnisend (free & paid plans). Our platform has tracked over 2.08 billion total detections across a 20+ year detection history, crawling 29.6 million domains and monitoring 44,000+ technologies with a 31.6% company match rate. Need paid-only or company data filtering? Register at TechnologyChecker.io.
How often is the data updated?
We update all data every month. Our crawler scans over 2 billion URLs across 30 million domains each cycle, detecting both frontend and backend technologies to ensure comprehensive, up-to-date coverage.
How to find companies that use Omnisend?
You can find companies using Omnisend through TechnologyChecker.io's technology detection tool. It scans both frontend and backend technologies using numerous detection methods — including script analysis, DNS records, HTTP headers, and HTML patterns — to accurately identify which technologies a website uses.
Is Omnisend free to use?
Yes, Omnisend offers a free plan that includes up to 250 contacts and 500 emails per month, along with basic automation workflows. Paid plans start at $16/month for expanded features including SMS, push notifications, advanced segmentation, and higher sending limits.
Does Omnisend integrate with Shopify?
Omnisend has a native Shopify integration that is one of the most popular in the Shopify App Store. It syncs customer data, purchase history, and product catalogs automatically, enabling automated workflows like abandoned cart emails, product recommendations, and post-purchase sequences without any manual setup.
Based on 10,188 company data
These insights include all Technologychecker.io detections of Omnisend (free & paid plans). Need paid-only or company data filtering?