Companies Using HighLevel
HighLevel is an all-in-one sales and marketing platform built for marketing agencies, combining CRM, funnel building, email/SMS marketing, appointment scheduling, and white-label SaaS capabilities into a single dashboard.
We detected 72,439 customers using HighLevel and 36,056 companies enriched with company data and generated the page insights. The most common industry is Advertising Services (9.55%) and the most common company size is 1-10 employees (86.2%). We also know of 42,985 sites that have used HighLevel previously.
Published Feb 25, 2026 · Updated Feb 25, 2026 · Data analysed on February 25, 2026.
HighLevel Usage Statistics
HighLevel has experienced one of the most explosive growth trajectories in marketing automation, surging from under 100 active domains in early 2021 to over 72,000 by April 2025. The platform's white-label agency model drove a dramatic inflection point in mid-2022, achieving a 100x increase in just 3 years.
List of Companies Using HighLevel
Our verified company list spans a surprisingly diverse range — from tech leaders like Twilio, Asana, and Zapier to financial services firms like Rocket Mortgage and franchise businesses like Fred Astaire Dance Studios. The mix reflects HighLevel's appeal to both agencies and the businesses they serve.
Download all 72,439 HighLevel customers with full company data, or create a signal to track when companies start or stop using HighLevel.
| Company | Detection URL | Country | Industry | Employees | Type | Founded |
|---|---|---|---|---|---|---|
| nywebinar.rocketmortgage.com | United States | Financial Services | 10001+ | Public Company | 1985 | |
| twilio.com | United States | Software Development | 5001-10000 | Public Company | 2008 | |
| app.workana.com | Argentina | Human Resources Services | 51-200 | Privately Held | 2012 | |
| upgrade.smh.com | United States | Hospitals and Health Care | 5001-10000 | Nonprofit | 1925 | |
| asana.com | United States | Software Development | 1001-5000 | Public Company | 2008 | |
| incubator.csudh.edu | United States | Higher Education | 1001-5000 | Educational | 1960 | |
| join.lularoe.com | United States | Retail Apparel and Fashion | 201-500 | Privately Held | 2013 | |
| amadaseniorcare.com | United States | Hospitals and Health Care | 201-500 | Privately Held | 2007 | |
| gohighlevel.com | United States | Software Development | 1001-5000 | Privately Held | 2018 | |
| agency.outsourceddoers.com | Australia | Outsourcing and Offshoring Consulting | 1001-5000 | Privately Held | — |
HighLevel Customers by Country
The United States dominates HighLevel adoption with 73.1% of all customers, reflecting the platform's roots in the American agency ecosystem. The UK (8.3%), Canada (6.9%), and Australia (6.7%) round out the top four, with English-speaking markets collectively accounting for over 95% of the user base.
HighLevel Market Share & Overview
HighLevel holds the 5th position in the marketing automation category with 4.63% market share — remarkable for a platform launched in 2018. Its rapid ascent from zero to 72,000+ domains in under 5 years makes it the fastest-growing platform in the space by growth rate.
Top Competitors by Market Share
HighLevel Customers by Company Size & Age
HighLevel's user base is overwhelmingly micro-business — 86% of customers have 10 or fewer employees, with the 11-50 segment adding another 11%. This is the highest micro-business concentration in the marketing automation category, reflecting HighLevel's core positioning for small agencies and solo marketers.
Company Size Distribution
Company Age (Founded Decade)
HighLevel Customers by Industry
Advertising Services leads at 9.55%, followed closely by Marketing Services (9.13%). Together, agency-related industries account for nearly 19% of all customers — the highest agency concentration of any marketing automation platform, confirming HighLevel's dominance in this vertical.
HighLevel Alternatives & Competitors
HighLevel competes in a market led by MailChimp (18.11%) and Klaviyo (9.43%). While these competitors focus on email and e-commerce respectively, HighLevel differentiates with its all-in-one agency model — combining CRM, funnels, SMS, scheduling, and white-label SaaS into a single platform.
| Technology | Domains | Market Share |
|---|---|---|
 | 283,090 | 18.11% |
 | 147,491 | 9.43% |
 | 121,300 | 7.76% |
 | 95,861 | 6.13% |
 | 67,311 | 4.31% |
HighLevel Customer Migration: Competitor Gains & Losses
Based on 36,055 enriched companies, HighLevel shows strong net-positive migration from most competitors. It has gained 2,991 companies from MailChimp and 2,218 from HubSpot, while losing relatively few — a 6:1 gain-to-loss ratio against MailChimp demonstrates the platform's strong competitive pull.
| Competitor | Gained | Lost | Net |
|---|---|---|---|
| +2,991 | -489 | +2,502 |
| +2,218 | -564 | +1,654 |
 | +1,415 | -416 | +999 |
| +1,002 | -355 | +647 |
| +275 | -404 | -129 |
| +263 | -156 | +107 |
What Other Technologies Do HighLevel Customers Use?
Based on 36,055 enriched companies, HighLevel customers most commonly pair it with WordPress (44.48%) and Google Analytics (66.05%). Facebook Pixel (43.41%) and WooCommerce (7.32%) also feature prominently, reflecting the marketing agency and small business e-commerce ecosystem.
CMS
E-Commerce
Live Chat
Web Analytics
HighLevel Customer Reviews with Pros and Cons
Based on aggregated G2 reviews, HighLevel scores highest for constant improvement and ease of use (142 mentions) and exceptional support (137 mentions). The most common criticism relates to a steep learning curve driven by frequent platform updates.
Generated from real user reviews on G2
- Users love the constant improvement and ease of use with HighLevel, appreciating its templates and supportive community.(142 reviews)
- Users find the exceptional support from HighLevel invaluable, especially praising the patience and clarity of the support team.(137 reviews)
- Users commend the excellent customer support of HighLevel, enhancing their overall business management experience seamlessly.(131 reviews)
- Users value the extensive features of HighLevel, appreciating the innovative tools and requestable enhancements.(118 reviews)
- Users love the amazing AI and automation workflows in HighLevel, making client management efficient and straightforward.(115 reviews)
- Users find the steep learning curve challenging due to frequent updates and a need for ongoing adaptation.(131 reviews)
- Users desire missing features in HighLevel, such as easier live streaming and support for multiple bank accounts.(88 reviews)
- Users face a steep learning curve with HighLevel, requiring dedication to master its constantly evolving features.(83 reviews)
- Users find HighLevel to be not intuitive, often struggling with the platform's design and delayed notifications.(52 reviews)
- Users experience poor customer support, often facing long response times and insufficient knowledge from support staff.(51 reviews)
Top Companies That Use HighLevel: Expert Signals for Sales & Tech Adoption
As a marketing strategist with 10 years in B2B growth, I've analysed HighLevel's technographic data to uncover high-value signals for sales teams and growth marketers. Our dataset covers 72,439 domains with a 43.4% company match rate (36,055 enriched companies) — revealing the fastest-growing agency platform in marketing automation.
1. The Agency-First Customer Base (19% Agency Concentration)
Key Insight: Advertising Services (9.55%) and Marketing Services (9.13%) together account for nearly 19% of all HighLevel customers — the highest agency concentration of any marketing automation tool. No other platform in the category even comes close to this level of agency focus.
Growth Opportunity: Target agencies still running fragmented stacks (MailChimp + ClickFunnels + Calendly + ActiveCampaign) with consolidation messaging. Lead with ROI calculators showing how replacing 4-5 tools with HighLevel reduces monthly SaaS spend by 40-60%. Create case studies from the wellness (5.82%) and real estate (4.30%) verticals to show industry-specific agency wins.
2. Micro-Business Dominance (86% Have 10 or Fewer Employees)
Key Insight: 86.2% of HighLevel customers are micro-businesses with 1-10 employees. Combined with the age data showing 37.95% founded in the 2020s, this reveals a customer base of brand-new, lean agencies and solo marketers — founders who need an all-in-one platform from day one.
Growth Opportunity: Position HighLevel as the "agency starter kit" for new business owners. The white-label SaaS angle is particularly powerful here — "Build your own branded software company" messaging resonates with ambitious agency founders. Target startup communities, marketing course graduates, and freelancer-to-agency transition audiences.
3. Record-Breaking Net Migration (+6:1 from MailChimp)
Key Insight: HighLevel gained 2,991 companies from MailChimp while losing only 489 — a remarkable 6:1 gain-to-loss ratio. The pattern holds across all major competitors: +1,654 net from HubSpot, +999 from ActiveCampaign, +647 from MailerLite. Only Klaviyo shows a slight net negative (-129), as its e-commerce focus serves a different buyer.
Growth Opportunity: Create competitor comparison landing pages targeting "HighLevel vs MailChimp" and "HighLevel vs HubSpot" search intent. Build migration guides with step-by-step workflows for each competitor's users. The 73.1% US concentration means English-language competitive content will reach the vast majority of the addressable market.
Quick Growth Playbook
Email: "You're paying for 5 separate tools. HighLevel replaces them all for one price." Target agencies currently using MailChimp + ClickFunnels + Calendly combos — our data shows these are the most common migration paths.
Ads: Run comparison campaigns on "HighLevel vs [competitor]" keywords. With a 6:1 migration ratio from MailChimp, competitive intent searchers are already predisposed to switch. Use the WordPress co-usage (44.48%) data to also target WordPress agency communities.
Pro Tip: The white-label SaaS angle is HighLevel's unique moat. No competitor offers agencies the ability to rebrand and resell the platform. Lead with "Build your own SaaS brand" messaging in agency-focused channels — this single differentiator drives conversion rates that outperform feature-by-feature comparisons.
Transform these technographic signals into targeted campaigns today.
Frequently Asked Questions
Who uses HighLevel?
HighLevel is used by 72,439 companies worldwide, including Rocket Mortgage, LLC, Twilio Inc., Workana LLC. It's particularly popular in the Advertising Services industry (9.55% of customers).
How many customers does HighLevel have?
Based on our detection data, HighLevel has 72,439 active customers. We enriched 36,056 of these with LinkedIn company data to generate our insights. Additionally, 42,985 sites have previously used HighLevel.
What is HighLevel's market share?
HighLevel holds 4.63% of the Marketing Automation market, ranking #5 in the category.
What are the best alternatives to HighLevel?
The top alternatives to HighLevel include MailChimp (18.11% market share), Klaviyo (9.43% market share), HubSpot (7.76% market share), MailerLite (6.13% market share).
Which countries use HighLevel the most?
United States leads with 22,178 customers, followed by United Kingdom (2,518), Canada (2,106), Australia (2,031), Spain (281).
What size companies use HighLevel?
The most common company size is 1-10 employees, representing 86.2% of HighLevel customers. This is followed by 11-50 employees (11.1%) and 51-200 employees (2.2%).
How old are companies that use HighLevel?
The majority of HighLevel customers were founded in the 2010s (41.38%), followed by the 2020s (37.95%). This suggests HighLevel is most popular among relatively young companies.
What is the ideal customer profile for HighLevel?
Based on 36,056 analyzed companies, the ideal HighLevel customer is: Company Size: 1-10 employees, Location: US, UK, Canada, or Australia, City: San Francisco, Dallas, Detroit, Irvine, Founded: 2010-2024, Company Age: ~2-10 years old.
What is HighLevel?
HighLevel is an all-in-one sales and marketing platform founded in 2018, designed specifically for marketing agencies and small businesses. It combines CRM, funnel building, email and SMS marketing, appointment scheduling, reputation management, and white-label SaaS capabilities into a single platform — enabling agencies to consolidate multiple tools and offer branded solutions to their clients.
What is the source of this data?
These insights include all TechnologyChecker.io detections of HighLevel (free & paid plans). Our platform has tracked over 2.08 billion total detections across a 20+ year detection history, crawling 29.6 million domains and monitoring 44,000+ technologies with a 31.6% company match rate. Need paid-only or company data filtering? Register at TechnologyChecker.io.
How often is the data updated?
We update all data every month. Our crawler scans over 2 billion URLs across 30 million domains each cycle, detecting both frontend and backend technologies to ensure comprehensive, up-to-date coverage.
How to find companies that use HighLevel?
You can find companies using HighLevel through TechnologyChecker.io's technology detection tool. It scans both frontend and backend technologies using numerous detection methods — including script analysis, DNS records, HTTP headers, and HTML patterns — to accurately identify which technologies a website uses.
Is HighLevel designed for agencies?
Yes, HighLevel is specifically built for marketing agencies. Its unique white-label feature allows agencies to rebrand the entire platform and resell it to their clients as their own SaaS product, creating a recurring revenue stream beyond traditional agency services. Nearly 19% of HighLevel customers are in Advertising or Marketing Services — the highest agency concentration of any marketing automation platform.
Does HighLevel replace multiple marketing tools?
Yes, HighLevel consolidates CRM, email marketing, SMS marketing, funnel building, appointment scheduling, reputation management, and more into a single platform. Many agencies use it to replace separate subscriptions to tools like MailChimp, ClickFunnels, Calendly, and ActiveCampaign — our migration data shows HighLevel has gained nearly 3,000 companies from MailChimp alone.
Based on 36,056 company data
These insights include all Technologychecker.io detections of HighLevel (free & paid plans). Need paid-only or company data filtering?