Companies Using HighLevel

We detect HighLevel on 109,442 domains, including The Millionaire Homemaker, Lularoe, Nacional Vida Group. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Advertising Services (6.86%).

We detect 109,442 domains running HighLevel across our monthly crawl of live business domains. Company data could be matched for 64,439 of them (58.9%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 10,810 domains carried a HighLevel detection previously and no longer do.

HighLevel holds 8.91% of the Marketing Automation category, ranking #2. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to HighLevel include HubSpot (47.55% market share), Salesforce Marketing Cloud Account Engagement (4% market share), WonderPush (2.8% market share), RD Station (2.45% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 40,020 matched HighLevel domains, followed by United Kingdom (4,097), Canada (3,616), Australia (3,504), Mexico (530). These are counts within the 64,439 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 76.22% of the HighLevel domains we could match to a company record and size — a subset of 64,439 matched companies, not of all 109,442 detected domains. This is followed by 11-50 employees (19.47%) and 51-200 employees (3.36%).

Among the HighLevel domains we could match to a company with a known founding date, the largest group was founded in the 2010s (40.32%), followed by the 2020s (34.95%). That matched subset is drawn from 64,439 companies and is not representative of all 109,442 detected domains. This suggests HighLevel is most popular among relatively young companies.

The ideal HighLevel customer is: Company Size: 1-10 employees, Location: US, UK, Canada, or Australia, City: San Francisco, Dallas, Jacksonville, San Diego, Founded: 2010-2026, Company Age: Under 16 years old — based on our analysis of 64,439 enriched companies at TechnologyChecker.io.

Yes. The company's official name is HighLevel Inc., founded in 2018 in Dallas, Texas by Shaun Clark, Varun Vairavan and Robin Alex. 'GoHighLevel' comes from the domain name gohighlevel.com, and users and communities use both names interchangeably. We track it as HighLevel, currently on 109,442 active domains.

Yes, and the data confirms it twice over. Advertising Services (6.86%) and Marketing Services (6.83%) together account for 13.69% of the 64,439 enriched companies, the agencies running HighLevel on their own sites. The larger effect is indirect: the white-label feature lets an agency rebrand HighLevel and open a sub-account per client, so most of the domains we detect belong to those clients rather than to the agency or to HighLevel's own customer list.

HighLevel offers three plans: Starter at $97/month (3 sub-accounts), Unlimited at $297/month (unlimited sub-accounts), and SaaS Pro at $497/month (white-label reselling with Stripe integration). All plans include CRM, email, SMS, funnels, and scheduling. A 14-day free trial is available on all tiers. Additional usage-based costs apply for phone numbers, SMS sends, and AI features.

It depends on who is buying. Our migration data shows HighLevel gained 279 domains from HubSpot and lost 221 to it, a net of +58 in HighLevel's favour, which is notable given HubSpot is detected on 583,796 domains to HighLevel's 109,442. Agencies prefer HighLevel's flat pricing and the ability to resell the platform under their own brand. HubSpot wins on enterprise features, the integrations ecosystem and reporting depth. Both figures are counts of domains, and they are in the hundreds, so treat the direction as a signal rather than a verdict.

That is the pitch, and it is why agencies buy it. HighLevel consolidates CRM, email, SMS, funnel building, appointment scheduling, reputation management and white-label reselling into one platform, replacing separate email, landing page, scheduling (Calendly and similar) and CRM subscriptions. In the current window we recorded 279 domains moving to HighLevel from HubSpot and 78 from ClickFunnels, the two closest all-in-one alternatives.

That is the model most HighLevel agencies run on. The SaaS Pro plan lets an agency rebrand HighLevel and resell it to clients at its own pricing. In our data 13.69% of the 64,439 enriched companies are in advertising or marketing services, and the deployment pattern across the rest of the base tells the same story: HighLevel is repeatedly detected on client campaign and booking subdomains rather than on the buyer's own site. No other platform in the category's top five offers an equivalent reselling licence.

G2 reviews put the steep learning curve top of the list (131 mentions), driven by how frequently the platform changes. Missing features (88 mentions), a non-intuitive interface (52) and slow support (51) follow. On the detection side, 10,810 domains have dropped HighLevel since we began tracking technology changes in March 2026. Because agencies operate the platform on clients' sites, some of that churn is an agency relationship ending rather than a HighLevel subscription being cancelled.

HighLevel was founded on 1 April 2018 by Shaun Clark, Varun Vairavan and Robin Alex in Dallas, Texas, built to help marketing agencies consolidate fragmented tool stacks. Eight years on we detect it on 109,442 active domains, second only to HubSpot in the Marketing Automation category.

G2 reviewers consistently cite a steep learning curve as the biggest drawback (131+ mentions). The platform combines CRM, funnels, email, SMS, scheduling, and white-label SaaS into one interface. However, 142 reviewers also praise its ease of use once mastered, and the support team earns 137 mentions for being 'exceptional', both factors that help flatten the curve over time.

Yes, but it is a CRM built for agencies and small businesses rather than enterprise sales teams. HighLevel includes pipeline management, contact tracking, lead scoring and automation workflows. Our firmographic data shows 76.22% of enriched companies have ten or fewer employees and 95.69% have fewer than fifty, which is the shape of the base it is designed for. For enterprise CRM requirements at the Salesforce level, it is the wrong tool.

The industry data says yes, and it is the platform's core use case. Wellness and fitness (5.71%), construction (5.39%), real estate (4.78%) and medical practices (4.10%) are all in the top eight industries, and every one of them sells appointments. Real examples from our data: Best Choice Roofing, Jefferson Dental Clinics and the Seeff estate agency branch in Hermanus, South Africa. Appointment scheduling, reputation management and automated follow-up are exactly what these businesses buy an agency to run for them.

They overlap on funnels and diverge after the conversion. Our migration data shows HighLevel gained 78 domains from ClickFunnels and lost 54 to it in the current window, a modest net win. ClickFunnels is the stronger dedicated funnel builder with a deeper template ecosystem. HighLevel wraps a weaker funnel builder in a CRM, SMS and email sending, a booking calendar and a reselling licence, which is what makes it the default for agencies managing many clients at once rather than one offer at a time. Both counts are domains and both are small, so read the direction, not the magnitude.

There is no official HighLevel plugin for WordPress, but the two sit side by side often: we detect WordPress on 24,558 HighLevel domains (24.56%) and Elementor on 12,960 (12.96%). The usual split is a WordPress site for content and pages, with HighLevel handling funnels, forms, booking and follow-up. The overlap says the two complement each other rather than compete.