Companies Using MailerLite

MailerLite is used by 122,973 companies worldwide, including University of Michigan, UW group, Arizona State University, based on our analysis of 29.6M crawled domains at TechnologyChecker.io. It's particularly popular in the Business Consulting and Services industry (5.1% of customers).

MailerLite has 122,973 active customers detected through our full-sweep crawl of 29.9M live business domains. We enriched 80,110 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 5,149 sites that previously used MailerLite are also tracked.

MailerLite holds 4.96% of the Email Marketing market, ranking #8 in the category — based on our analysis of 29.6M domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to MailerLite include MailChimp (21.24% market share), Klaviyo (16.78% market share), Sendgrid (13.23% market share), Mailgun (11.54% market share) — based on our market share data across 29.6M crawled domains.

United States leads with 18,752 MailerLite customers, followed by United Kingdom (9,438), Poland (6,004), Australia (3,734), Canada (3,427), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 75.69% of MailerLite customers, based on our analysis of 80,110 enriched companies. This is followed by 11-50 employees (17.3%) and 51-200 employees (4.76%).

The majority of MailerLite customers were founded in the 2010s (40.39%), followed by the 2020s (32.49%), based on our analysis of 80,110 enriched companies. This suggests MailerLite is most popular among relatively young companies.

The ideal MailerLite customer is: Company Size: 1-10 employees, Location: US, UK, or Poland, City: London, New York, Sydney, Chicago, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 80,110 enriched companies at TechnologyChecker.io.

MailerLite is one of the strongest email marketing platforms for small businesses and creators. It earned 64 G2 mentions for ease of use and 62 for customer support quality. Our data shows 122,973 active domains rely on it. The drag-and-drop editor, automation builder, and landing page tools handle most email marketing needs without the complexity or cost of enterprise platforms like HubSpot.

MailerLite offers a free plan with 500 subscribers and 12,000 monthly emails, more generous than most competitors. Paid plans start at just $9/month. Its user base of 122,973 domains spans consulting, coaching, advertising, and higher education. According to TechnologyChecker.io data, 75.7% of customers are micro-businesses with 1-10 employees, which reflects MailerLite's focus on simplicity and value.

MailerLite consistently scores higher for ease of use in G2 reviews, with 64 dedicated mentions praising its interface simplicity. Mailchimp offers more features but has grown more complex over time. Our migration data confirms the trend: since March 2026, 344 domains switched from Mailchimp to MailerLite against 97 going back, with pricing and complexity the usual reasons. MailerLite's drag-and-drop editor requires less onboarding than Mailchimp's current interface.

MailerLite's free plan covers 500 subscribers and 12,000 emails per month. Paid plans start at $9/month (Growing Business). Mailchimp's free tier allows 500 contacts with 1,000 monthly sends, and paid plans start at $13/month. At 1,000 subscribers, MailerLite costs roughly $9/month versus Mailchimp at $26/month. That pricing gap is why MailerLite runs net +247 domains against Mailchimp in our migration data.

MailerLite Classic is being phased out. The company has been increasing Classic plan prices to push users toward the new version, and migration tools are available. Classic users who don't migrate face higher costs and eventually limited support. The new version offers an updated editor, improved automations, and a rebuilt interface. If you're still on Classic, migrating sooner avoids last-minute disruption.

The MailerLite free plan costs $0 and includes up to 500 subscribers, 12,000 monthly emails, 1 user seat, 1 website, and 10 landing pages. As of September 2025, the subscriber limit was reduced from 1,000 to 500. The free plan includes the drag-and-drop editor, email automation builder, signup forms, and pop-ups. Paid plans (Growing Business from $9/month, Advanced from $20/month) unlock unlimited emails and templates.

Mailchimp offers a free plan with 500 contacts and 1,000 monthly sends. Brevo (formerly Sendinblue) provides a free tier with unlimited contacts but 300 daily emails. HubSpot's free tools include basic email marketing. In our market share data, Mailchimp leads at 21.24%, while MailerLite sits at 4.96%. Each free plan has trade-offs in subscriber limits, send caps, and feature access.

MailerLite was founded in 2010 by Ignas Rubezius in Vilnius, Lithuania. The company started as a web design agency in 2005 before pivoting to email marketing. Our detection data first picked up MailerLite in mid-2011, about a year after its founding. It now runs on 122,973 active domains across 201 countries per TechnologyChecker.io data.

Yes, and it's the most common pairing in our data. Of the 122,973 MailerLite domains we detect, 56.03% also run WordPress, the highest CMS overlap by a wide margin. Squarespace follows at 5.45% and Wix at 4.22%. MailerLite offers an official WordPress plugin for embedding signup forms, pop-ups, and managing subscribers directly from the WordPress dashboard.

MailerLite supports e-commerce email marketing through direct integrations with WooCommerce (17.59% overlap in our data), Shopify (8.59%), and Wix eCommerce (4.0%). It handles abandoned cart emails, product recommendations, and purchase follow-ups. However, for heavy e-commerce automation, platforms like Klaviyo (16.78% market share) offer deeper product data integration and revenue attribution tools.

MailerLite is simpler and cheaper; ActiveCampaign offers deeper automation and CRM features. Both sit in our Email Marketing category, with MailerLite at 4.96% share on 122,973 domains and ActiveCampaign at 2.1% on 52,180. Companies that prioritize ease of use and cost choose MailerLite. Those needing advanced sales automation, lead scoring, and CRM integration tend to move to ActiveCampaign.

Yes, MailerLite is headquartered in the EU (originally Vilnius, Lithuania; now Dublin, Ireland) and processes data under GDPR requirements. The platform offers double opt-in forms, consent tracking, and data processing agreements. Poland's #3 ranking (8.0% of customers) in our geographic data reflects strong EU adoption. MailerLite's European roots give it natural alignment with EU data protection standards.

Yes, the free plan includes 1 website and 10 landing pages. Paid plans unlock unlimited websites and landing pages. The website builder supports custom domains, blog functionality, and e-commerce product pages. In our data, many MailerLite users pair it with WordPress (56.03%) for their main site while using MailerLite's built-in pages for specific campaigns, lead magnets, and product launches.

Our data says yes. MailerLite grew from 5,644 active domains in early 2020 to nearly 100,000 by April 2025, roughly 17x growth in five years, and our current crawl now finds it on 122,973. The broader Email Marketing category we track across 28.2M domains continues expanding. Email consistently delivers higher ROI than social media for direct customer communication. The shift isn't away from email but toward better segmentation, automation, and personalization.