Companies Using Privy

We detect Privy on 37,810 domains, including Life Time, Inc., Carhartt, Inc., Arc'teryx Limited. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Retail (16.45%).

We detect 37,810 domains running Privy across our monthly crawl of live business domains. Company data could be matched for 13,310 of them (35.2%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 3,643 domains carried a Privy detection previously and no longer do.

Privy holds 8.85% of the Popups & Lead Capture category, ranking #3. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to Privy include Popup Maker (27.32% market share), POWR (12.52% market share), Mailmunch (8.19% market share), Poptin (6.05% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 7,486 matched Privy domains, followed by United Kingdom (1,083), Canada (1,010), Australia (762), India (246). These are counts within the 13,310 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 78.93% of the Privy domains we could match to a company record and size — a subset of 13,310 matched companies, not of all 37,810 detected domains. This is followed by 11-50 employees (16.08%) and 51-200 employees (3.45%).

Among the Privy domains we could match to a company with a known founding date, the largest group was founded in the 2010s (56.41%), followed by the 2020s (17.58%). That matched subset is drawn from 13,310 companies and is not representative of all 37,810 detected domains. This suggests Privy is most popular among relatively young companies.

The ideal Privy customer is: Company Size: 1-10 employees, Location: US, Brazil, or UK, City: New York, São Paulo, London, Toronto, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 13,310 enriched companies at TechnologyChecker.io.

Privy no longer offers a permanent free plan. It provides a 15-day free trial with no credit card required. After that, the Email plan starts at $30/month for up to 1,500 mailable contacts with unlimited email sends. A pop-ups-only plan starts at $24/month, and SMS-only plans begin at $199/month. Pricing scales with your contact list size.

Yes, privy has a native Shopify app that syncs customer data, cart information, and purchase history for targeted pop-ups and automated email/SMS campaigns. Our data shows 70.28% of Privy customers also use Shopify, one of the highest platform-concentration rates for any marketing tool tracked by TechnologyChecker.io.

Privy's Email plan starts at $30/month for 0-1,500 mailable contacts with unlimited email sends. A pop-ups-only plan starts at $24/month. SMS-only plans begin at $199/month. All plans include 250 free monthly SMS credits. There are no annual contracts or hidden fees, and pricing scales based on mailable contact count.

Ben Jabbawy founded Privy in 2013 in Boston. He served as CEO until Attentive, a mobile messaging platform, acquired Privy in June 2021 for approximately $120 million. Privy continues to operate as a separate product under Attentive's umbrella, and in 2025 announced its acquisition of Sendlane to expand its email and SMS capabilities.

Yes, attentive, the SMS marketing platform, acquired Privy in June 2021. The deal was valued at approximately $120 million. Privy still operates as a standalone product focused on e-commerce pop-ups, email, and SMS for small merchants. In 2025, Privy acquired Sendlane to strengthen its email infrastructure.

By footprint, the two largest on Shopify stores are Privy (37,810 domains, 91.1% of them Shopify) and POWR (53,506 domains, 72.27% Shopify). Plenty of merchants run both: 3,207 domains have Privy and POWR active at the same time. OptiMonk is a smaller third option at 14,555 domains, 56.9% of them Shopify.

Yes, privy offers SMS marketing as an add-on or standalone plan. The email plan includes 250 free monthly SMS credits, and unused credits roll over. Standalone SMS plans start at $199/month. Privy supports text campaigns, automated SMS flows, and short code messaging for higher-volume senders.

Not technically, but in practice close to it. 91.1% of the domains running Privy also run Shopify, the highest platform concentration of any tool in the popups and lead capture category. WordPress appears on just 2.25% of Privy domains.

Yes, and most do. 22.21% of the domains where we detect Privy also run Klaviyo, the most common email pairing on Privy sites, just ahead of MailChimp at 21.88%. Privy handles the on-site capture and hands contacts to Klaviyo for flows.

Less often than the question assumes. On our current data Klaviyo runs on 22.21% of Privy domains, so the two are far more commonly used together than swapped - Privy for on-site capture, Klaviyo for the sending and flows. Merchants who do consolidate tend to do it when email volume, not popups, becomes the bottleneck.

Retail leads at 16.45% of enriched companies, with Retail Apparel and Fashion adding 11.54% and Retail Luxury Goods and Jewelry 2.98%. Manufacturing (4.39%) and Wellness and Fitness Services (4.13%) follow. Retail-related businesses are close to 28% of the base.

Yes, privy supports A/B testing for pop-ups, allowing you to test different designs, copy, and targeting rules. The pop-ups-only plan (starting at $24/month) includes A/B testing, spin-to-win wheels, exit-intent pop-ups, and multi-step forms. Email A/B testing is available on the email plan starting at $30/month.

They solve different halves of the same job, which is why 21.88% of Privy domains also run MailChimp. Privy is an on-site capture tool built around the Shopify storefront; MailChimp is a general email platform. We rank Privy #3 in popups and lead capture with 37,810 domains.