Companies Using Wix eCommerce

Wix eCommerce is used by 1,078,931 companies worldwide, including Claire’s Inc., University of Hong Kong, Douglas Elliman Real Estate, based on our analysis of 29.6M crawled domains at TechnologyChecker.io. It's particularly popular in the Construction industry (4.74% of customers).

Wix eCommerce has 1,078,931 active customers detected through our full-sweep crawl of 29.9M live business domains. We enriched 916,510 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 43,649 sites that previously used Wix eCommerce are also tracked.

Wix eCommerce holds 16.53% of the Ecommerce Platforms market, ranking #3 in the category — based on our analysis of 29.6M domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Wix eCommerce include Shopify (34.42% market share), WooCommerce (22.42% market share), Squarespace Commerce (15.59% market share), PrestaShop (1.01% market share) — based on our market share data across 29.6M crawled domains.

United States leads with 330,805 Wix eCommerce customers, followed by United Kingdom (96,168), Brazil (52,940), Canada (45,037), Australia (39,156), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 77.9% of Wix eCommerce customers, based on our analysis of 916,510 enriched companies. This is followed by 11-50 employees (16.92%) and 51-200 employees (3.77%).

The majority of Wix eCommerce customers were founded in the 2010s (41.62%), followed by the 2020s (29.26%), based on our analysis of 916,510 enriched companies. This suggests Wix eCommerce is most popular among relatively young companies.

The ideal Wix eCommerce customer is: Company Size: 1-10 employees, Location: US, UK, or Brazil, City: New York, London, São Paulo, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 916,510 enriched companies at TechnologyChecker.io.

Yes, wix eCommerce is a native app built into the Wix website builder. It adds product catalogs, payment processing, shipping management, and inventory tracking to any Wix site. With 411,241 active stores tracked by TechnologyChecker.io. It's the third-largest ecommerce platform globally behind Shopify and WooCommerce. You don't need a separate tool; ecommerce is included in Wix's Business plans starting at $17/month.

It depends on your stage. Shopify controls 46.95% of the ecommerce market and offers thousands of apps, advanced analytics, and multi-channel selling. Wix eCommerce holds 7.89% and wins on ease of use, with 87 of 1,839 G2 reviewers citing it as their top reason for choosing the platform. Our migration data shows 9,762 companies moved from Wix eCommerce to Shopify, typically when they needed features beyond the all-in-one builder.

Three consistent pain points emerge from G2 reviews: expensive pricing once you need premium features (24 mentions), limited customization compared to open-source platforms (24 mentions), and restricted template switching. Our data also shows that 90.4% of Wix eCommerce users have 1-10 employees, which suggests larger businesses tend to outgrow the platform. Migration data confirms this: 9,762 companies left for Shopify when they needed more advanced tools.

Wix eCommerce requires a Business & eCommerce plan, starting at $17/month for Basic. The Business Unlimited plan is $25/month, and Business VIP is $59/month. All plans include the ecommerce app at no extra cost, plus payment processing, abandoned cart recovery, and basic analytics. There are no per-transaction fees from Wix itself, though payment processors charge their standard rates.

Yes, wix was founded in 2006 in Tel Aviv, Israel, by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. The company is headquartered in Tel Aviv and listed on NASDAQ (WIX). It's sometimes confused with Russian companies because early development teams were based in multiple countries. As of 2025, Wix employs over 5,000 people across offices in Israel, the US, Brazil, and several other countries.

Wix has improved significantly. It now supports custom meta tags, structured data, clean URLs, and server-side rendering for better crawlability. The Wix SEO Wiz tool guides beginners through basic optimization. That said, G2 reviewers still cite limited SEO controls (15 mentions) as a concern compared to WordPress or Shopify. For small businesses targeting local search, Wix's built-in SEO tools are generally sufficient.

Shopify holds the #1 position with 46.95% market share across 2.4 million active domains, based on TechnologyChecker.io's crawl of 50M+ domains. WooCommerce ranks #2 at 18.17% with 946K domains. Wix eCommerce is #3 at 7.89% with 411K domains. Shopify's lead is driven by its app ecosystem, multi-channel selling, and strong enterprise tier (Shopify Plus).

The data strongly says yes. Among 1,839 G2 reviews, ease of use received 87 mentions as the top positive, and easy creation process got 35 mentions. Our firmographic data confirms this: 90.4% of Wix eCommerce customers have 1-10 employees, and 35% of companies were founded in the 2020s. These are new, small businesses choosing Wix for its low learning curve and drag-and-drop store builder.

Shopify is stronger for dropshipping. Its app marketplace includes purpose-built tools like DSers, Spocket, and CJ Dropshipping with deep integration. Wix eCommerce supports dropshipping through third-party apps like Modalyst and Printful, but the selection is smaller. Our data shows that businesses scaling beyond basic dropshipping tend to migrate to Shopify, with 1,633 Wix eCommerce users making that switch in the last year alone.

No, wix doesn't charge its own transaction fees on any Business & eCommerce plan. You'll only pay the payment processor's standard rate (Wix Payments charges 2.9% + $0.30 per transaction in the US). This is different from Shopify, which charges additional transaction fees of 0.5-2% if you don't use Shopify Payments. For micro-businesses processing small volumes, this can make Wix eCommerce more cost-effective.

WooCommerce holds 18.17% market share versus Wix eCommerce's 7.89%, but they serve different users. WooCommerce is a WordPress plugin requiring self-hosting, PHP knowledge, and plugin management. Wix eCommerce is fully managed. Our migration data shows 9,574 companies switched from WooCommerce to Wix eCommerce, typically seeking simplicity over customization. In the other direction. 7,882 companies moved from Wix eCommerce to WooCommerce when they needed more control.

Yes, wix eCommerce supports digital downloads including files, music, videos, and digital art. You can set automatic delivery after purchase, limit download attempts, and create subscription-based access. For courses and memberships, Wix offers a separate Pricing Plans app that integrates with the ecommerce store. Our data shows that Business Consulting (5.21%) and Professional Training (2.52%) are among the top Wix eCommerce verticals, many of which sell digital products.

Yes, and many businesses do. Our migration data shows 9,762 companies have moved from Wix eCommerce to Shopify, with 1,633 making the switch in the last year. Shopify offers a built-in import tool for products, customers, and orders. The main challenge is recreating your site design, since Wix templates don't transfer. Most businesses that migrate are growing beyond Wix eCommerce's feature set and need Shopify's app ecosystem.

Wix eCommerce supports up to 50,000 products on all Business & eCommerce plans. Each product can have up to 6 options (like size and color) with up to 300 variants. For stores with larger catalogs, this can be a limiting factor compared to Shopify (unlimited products) or WooCommerce (unlimited). Most Wix eCommerce users don't hit this limit, given that 90.4% are micro-businesses with 1-10 employees.

Yes, wix eCommerce operates in 100+ countries based on our enriched company data. The US leads with 37.7% of customers, followed by the UK (10.5%), Brazil (5.6%), Canada (4.5%), and Australia (4.4%). Wix Payments is available in select countries; where it's not, you can use third-party processors like PayPal or Stripe. Multi-currency support is included, though automatic currency conversion requires a Business Unlimited plan or higher.