Companies Using Wix eCommerce

Wix eCommerce is used by 411,241 companies worldwide, including AECOM Corporation, UNICEF, Dentsu International. It's particularly popular in the Business Consulting and Services industry (5.21% of customers).

Based on our detection data, Wix eCommerce has 411,241 active customers. We enriched 191,198 of these with LinkedIn company data to generate our insights. We also know of 423,152 sites that previously used Wix eCommerce.

Wix eCommerce holds 7.89% of the Ecommerce Platforms market, ranking #3 in the category.

The top alternatives to Wix eCommerce include Shopify (46.95% market share), WooCommerce (18.17% market share), Ecwid (2.63% market share), PrestaShop (0.77% market share).

United States leads with 72,262 customers, followed by United Kingdom (20,121), Brazil (10,836), Canada (8,601), Australia (8,404).

The most common company size is 1-10 employees, representing 90.4% of Wix eCommerce customers. This is followed by 11-50 employees (7.2%) and 51-200 employees (1.8%).

The majority of Wix eCommerce customers were founded in the 2010s (42.8%), followed by the 2020s (35.03%). This suggests Wix eCommerce is most popular among relatively young companies.

Based on 191,198 analyzed companies, the ideal Wix eCommerce customer is: Company Size: 1-10 employees, Location: US, UK, or Brazil, City: New York, London, São Paulo, Founded: 2010-2019, Company Age: ~5-15 years old.

Wix eCommerce is the built-in ecommerce solution within the Wix website builder platform. Launched as part of Wix's app marketplace, it allows businesses to add product catalogs, payment processing, shipping management, and inventory tracking to any Wix website. It's designed for non-technical users who want to sell online without coding, offering drag-and-drop store design and integration with Wix's suite of marketing and analytics tools.

These insights include all TechnologyChecker.io detections of Wix eCommerce (free & paid plans). Our platform has tracked over 2.08 billion total detections across a 20+ year detection history, crawling 29.6 million domains and monitoring 44,000+ technologies with a 31.6% company match rate. Need paid-only or company data filtering? Register at TechnologyChecker.io.

We update all data every month. Our crawler scans over 2 billion URLs across 30 million domains each cycle, detecting both frontend and backend technologies to ensure comprehensive, up-to-date coverage.

You can find companies using Wix eCommerce through TechnologyChecker.io's technology detection tool. It scans both frontend and backend technologies using numerous detection methods — including script analysis, DNS records, HTTP headers, and HTML patterns — to accurately identify which technologies a website uses.

Wix eCommerce is available as part of Wix's premium plans. While you can set up a basic Wix website for free, enabling ecommerce functionality (accepting payments, managing orders) requires a Business & eCommerce plan starting at $17/month. All ecommerce plans include Wix eCommerce at no additional cost — it's a native app within the Wix ecosystem.

Wix eCommerce is best suited for micro-businesses and solopreneurs who prioritize ease of use and all-in-one simplicity — 90% of its users have 1-10 employees. Shopify, with nearly 47% market share, offers a more robust app ecosystem, advanced analytics, and multi-channel selling capabilities suited for scaling businesses. Many businesses start on Wix eCommerce and migrate to Shopify as they grow, as reflected in our migration data showing 9,762 companies making that switch.