Companies Using Kit (formerly ConvertKit)

Kit (formerly ConvertKit) is used by 17,099 companies worldwide, including Persona, Genesis Group, Ahern Rentals, Inc, based on our analysis of 29.6M crawled domains at TechnologyChecker.io. It's particularly popular in the Professional Training and Coaching industry (11.59% of customers).

Kit (formerly ConvertKit) has 17,099 active customers detected through our full-sweep crawl of 29.9M live business domains. We enriched 8,712 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 1,557 sites that previously used Kit (formerly ConvertKit) are also tracked.

Kit (formerly ConvertKit) holds 0.69% of the Email Marketing market, ranking #15 in the category — based on our analysis of 29.6M domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Kit (formerly ConvertKit) include MailChimp (21.24% market share), Klaviyo (16.78% market share), Sendgrid (13.23% market share), Mailgun (11.54% market share) — based on our market share data across 29.6M crawled domains.

United States leads with 4,633 Kit (formerly ConvertKit) customers, followed by United Kingdom (654), Canada (530), Australia (259), India (127), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 91.16% of Kit (formerly ConvertKit) customers, based on our analysis of 8,712 enriched companies. This is followed by 11-50 employees (7.45%) and 51-200 employees (1.11%).

The majority of Kit (formerly ConvertKit) customers were founded in the 2010s (48.2%), followed by the 2020s (37.05%), based on our analysis of 8,712 enriched companies. This suggests Kit (formerly ConvertKit) is most popular among relatively young companies.

The ideal Kit (formerly ConvertKit) customer is: Company Size: 1-10 employees, Industry: Training, Coaching & Consulting, Location: US, UK, or Canada, City: San Francisco, New York, San Diego, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 8,712 enriched companies at TechnologyChecker.io.

Kit excels at email marketing for content creators. With a 4.4/5 rating on G2 (217 reviews), users praise its ease of use, visual automation builder, and tag-based subscriber management. It's best suited for bloggers, podcasters, and course creators who need simple but effective email tools. For ecommerce-heavy businesses, Klaviyo or Mailchimp may be better fits.

Kit and Mailchimp serve different audiences. Kit focuses on content creators with simpler automations and tag-based segmentation. Mailchimp targets small businesses and ecommerce with broader features. TechnologyChecker.io migration data shows Kit winning that corridor since March 2026: 39 domains switched from Mailchimp to Kit while 25 went the other direction, the only competitor corridor Kit is net positive on.

MailerLite is Kit's closest competitor for budget-conscious creators, and the two have strikingly similar customer profiles: both are dominated by coaching, consulting, and training businesses under ten people. Kit charges $33/month (yearly) for the Creator plan at 1,000 subscribers; MailerLite starts lower and holds a larger share of the Email Marketing category (4.96% against Kit's 0.69%). For price-sensitive creators MailerLite usually wins on cost; Kit wins on tag-based segmentation and creator commerce features.

Kit offers three plans: Newsletter (free, up to 10,000 subscribers), Creator ($33/month billed yearly), and Pro ($66/month billed yearly). Monthly billing costs more. Pricing scales with subscriber count. The free Newsletter plan includes unlimited broadcasts, landing pages, and forms but limits automations to one basic sequence and includes Kit branding.

ConvertKit rebranded to Kit in September 2024. Founder Nathan Barry explained the change as reflecting the platform's evolution beyond email into broader creator commerce: digital products, subscriptions, and paid newsletters. Our TechnologyChecker.io detection data still tracks both names, as many websites reference the original ConvertKit scripts and integrations.

Kit's customer base is dominated by the creator economy. Professional training and coaching firms make up 11.59% of users, followed by business consulting (7.91%) and wellness and fitness (5.38%). TechnologyChecker.io data shows 91.2% of Kit customers have 1-10 employees and none of the fifty largest domains we detect exceeds 10,000 employees, meaning solo creators, freelancers, and small coaching businesses are effectively the entire audience.

Kit and Flodesk both target creators but differ in approach. Kit offers tag-based segmentation, visual automations, and commerce tools. Flodesk focuses on design-forward email templates with flat-rate pricing. In our Email Marketing category Kit sits at 0.69% share against Flodesk's 0.94%, so Flodesk currently reaches slightly more domains, though the two serve noticeably different creator temperaments: design-first versus automation-first.

Yes, WordPress is the #1 CMS among Kit users: 60.94% of Kit domains run WordPress based on our crawl data at TechnologyChecker.io. Kit offers a native WordPress plugin for embedding opt-in forms, triggering automations, and syncing subscribers. WooCommerce integration is also common, with 12.33% of Kit domains running both platforms together.

Kit's public creator partners include James Clear (Atomic Habits author), Ali Abdaal (YouTuber), Pat Flynn (entrepreneur), Andrew Huberman (Stanford neuroscientist), and Matthew McConaughey. TechnologyChecker.io detection data also identifies Adobe, GitHub, Zapier, and Calendly as companies using Kit for newsletter and content marketing operations.

Yes, kit includes built-in commerce tools for selling digital products, paid newsletters, and subscriptions directly to your email audience. The Newsletter plan (free) supports selling, and paid plans add advanced features. This commerce capability distinguishes Kit from pure email tools; it's designed to help creators earn directly from their audience without third-party platforms.

Yes, kit's G2 reviews consistently highlight ease of use as its top strength. The free Newsletter plan supports up to 10,000 subscribers with no credit card required, making it low-risk for beginners. The visual automation builder uses drag-and-drop. The main learning curve is understanding tag-based segmentation versus the list-based systems used by Mailchimp and others.

Yes, kit offers a free Newsletter plan for up to 10,000 subscribers, including unlimited email broadcasts, landing pages, and forms. The free plan limits you to one basic visual automation and includes Kit branding. Paid plans start at $33/month (Creator, billed yearly) and $66/month (Pro, billed yearly) with pricing that scales based on subscriber count.

ConvertKit rebranded to Kit in September 2024. The product functionality remains the same; Kit is the new name for ConvertKit. Our TechnologyChecker.io detection data continues to track the technology under its original identifier, as many websites still reference the original scripts and integrations. All historical data covers both brand eras.