Companies Using Shopify

With 10+ years in web crawling and technographic data analysis, I've examined Shopify's market position by combining our 100,000 enriched company dataset with insights from StorLeads (2,823,680 live stores), user sentiment from G2 (4,973 reviews), and Capterra. Here are the key signals for sales teams targeting the world's largest ecommerce ecosystem. For the full deep-dive including financial performance, conversion benchmarks, and BFCM data, see our Shopify Analytics and Trends 2026 report.

1. The 2.8 Million Store Ecosystem — 18% YoY Growth, But Cooling

Key Insight: StorLeads tracks 2,823,680 live Shopify stores globally, while TechnologyChecker detects 2,446,083 active domains. Year-over-year growth hit 18% in Q4 2025, but quarter-over-quarter growth dipped to -1.3%, the first sign that pandemic-fuelled expansion is maturing. The easy growth phase is over. stores that survive now are serious operators, not pandemic hobbyists.

Prospecting: The QoQ cooling creates urgency. Merchants who stuck around through the slowdown are committed and looking for every competitive edge: "The easy Shopify growth is over — here's how top stores are pulling ahead in a maturing market."

2. Apparel Dominates at 27.7% — But Home & Garden and Beauty Are the Growth Plays

Key Insight: StorLeads breaks down Shopify stores by vertical: Apparel & Fashion leads at 27.7% (~782K stores), followed by Home & Garden (11.8%) and Beauty & Fitness (11.1%). TechnologyChecker's enriched company data matches. Retail (16.6%) and Retail Apparel (11.9%) dominate our dataset too. Capterra reviewers show the same thing: Retail (30%), Marketing & Advertising (23%), Apparel & Fashion (21%). All three datasets point to the same vertical split.

Prospecting: Apparel is the largest segment but also the most competitive. The real opportunity is in Home & Garden and Beauty & Fitness. Both are large enough to matter (11%+ each) but less saturated. Target these verticals with niche-specific messaging: "We help 300+ Shopify beauty brands optimize their product pages — here's the playbook."

3. The Micro-Business Goldmine — 82.7% Have 1-10 Employees, 27.2% Sell Under 10 Products

Key Insight: Over 82% of enriched Shopify companies have 10 or fewer employees, and StorLeads shows 27.2% of stores sell just 1-9 products. These are solo founders, side hustlers, and niche DTC brands, not enterprise operations. Capterra backs this up: small businesses dominate the review base, with top job functions being Administrative (27%), Marketing (17%), and Entrepreneurs/Owners (13%). StorLeads also shows 95.2% of stores have unknown employee counts, which fits the micro-business profile.

Prospecting: Target stores scaling beyond the "1-9 products" phase, merchants who've found product-market fit and need to expand their catalogue and operations: "You've proven your first few products work. Here's how stores like yours scale from 5 SKUs to 500."

4. The Social Commerce Signal — Instagram 47.8%, TikTok 13.0%

Key Insight: StorLeads shows 47.8% of Shopify stores integrate with Instagram, 28.3% with Facebook, and a rapidly growing 13.0% with TikTok. Nearly half of all Shopify merchants already run social commerce. TikTok Shop's 13% penetration makes it the fastest-growing acquisition channel on Shopify.

Prospecting: The Instagram-to-TikTok migration is a live trigger. Stores on Instagram but NOT yet on TikTok are a ready-to-convert audience: "Your Shopify store already sells on Instagram — here's why your competitors are seeing 3x ROAS on TikTok Shop."

5. The Klaviyo-Judge.me Stack — The "Serious Seller" Signal

Key Insight: StorLeads ranks the top Shopify apps as Judge.me (18.9%), Klaviyo (13.9%), and Shopify Inbox (13.2%). TechnologyChecker detects even higher Klaviyo penetration at 43.1% among enriched companies, more than double MailChimp (19.6%). When a store runs both Klaviyo and Judge.me, it signals a revenue-focused merchant who understands the review-to-email flywheel. Capterra reviewers from Retail (30%) and Apparel (21%) verticals are exactly the audience deploying this stack.

Prospecting: Filter for stores running Shopify + Klaviyo + Judge.me. That triple-stack signals a merchant who is actively investing in growth and has budget for complementary tools: "Your Shopify + Klaviyo + Judge.me stack is already generating reviews and email revenue. Here's the one gap most stores miss."

6. 90-Day Migration: Net +9,341 Stores — Shopify Keeps Winning

Key Insight: In the last 90 days, StorLeads recorded 20,887 stores migrating TO Shopify vs 11,546 leaving. That's a net gain of +9,341. TechnologyChecker's long-term enriched data tells the same story: 16,660 gained from WooCommerce alone vs 6,448 lost (2.6:1 ratio). Notable recent switches TO Shopify include Huda Beauty, Forever 21, and Magnolia. The rare departures are enterprise-level: Patagonia moved to Salesforce Commerce Cloud and Cinemark left for a custom solution.

Prospecting: Recently migrated stores are the highest-intent prospects in ecommerce. They just rebuilt their entire stack and evaluating every tool in their new stack. Target stores that switched in the last 90 days: "Congrats on the move to Shopify — here's the integration checklist that stores like Huda Beauty use to get ROI in the first 30 days."

7. Geographic Hotspots — US 37.8%, India Emerging at 4.3%

Key Insight: StorLeads shows US (37.8%), UK (7.7%), Canada (5.0%), Australia (4.6%), and India (4.3%) as the top five markets. TechnologyChecker's enriched data skews even more US-heavy at 53.6%, because larger companies cluster in the US. The big one: India at 4.3% (~121K stores) is a growth market most SaaS vendors are ignoring.

Prospecting: While the US is saturated, India, Australia, and Canada offer less competitive prospecting environments. Indian Shopify stores in particular are scaling fast and often underserved by Western SaaS tools: "120K+ Indian Shopify stores are growing fast — but most tools aren't built for INR pricing and UPI payments. Yours is."

8. Shopify Plus: The 55K Enterprise Goldmine

Key Insight: StorLeads identifies 55,327 Shopify Plus domains, the enterprise tier with custom checkout, automation, and dedicated support. These stores have much higher GMV and are willing to spend on premium tools. Top Shopify stores by global traffic include QVC (#133 globally), Fashion Nova (#171), and Owala (#192). Capterra data shows enterprise users are a small minority, making Plus stores a high-value, low-competition target.

Prospecting: The 55K Plus stores are the biggest spenders on Shopify. Filter specifically for Shopify Plus domains. They have bigger budgets and more complex needs: "We work exclusively with Shopify Plus stores doing $10M+ — here's the operations playbook that QVC and Fashion Nova use."

9. The Pain Point Opportunity: Pricing & Technical Friction

Key Insight: Both G2 and Capterra surface the same core frustrations. Pricing is the #1 complaint with 124 G2 mentions of "expensive" plus 64% negative Capterra sentiment on monthly costs. Capterra adds a wrinkle: technical glitches frustrate 64% of negative reviewers (543 reviews), and high transaction fees concern 77% of negative reviewers (239 reviews). StorLeads data adds context: with 27.2% of stores selling under 10 products, many merchants are paying Shopify's monthly fee for a tiny catalogue, so the cost-per-SKU feels even steeper.

Prospecting: Position products that reduce total cost of ownership for Shopify merchants: apps that replace multiple paid add-ons, services that lower transaction fees, or tools that reduce reliance on expensive third-party apps: "Shopify stores selling under 10 products spend disproportionately on apps. Here's how to cut your stack cost in half."

Quick Pipeline Hacks

By Theme: StorLeads shows Trademark (18.5%) and Dawn (9.1%) as the most popular themes. Stores still on Dawn (Shopify's default free theme) are likely early-stage. Sell them design services. Stores on premium themes like Trademark are more established. Sell them growth tools.

By Social Channel: The 47.8% Instagram and 13.0% TikTok penetration rates give you two clear audience segments. Stores on Instagram but not TikTok? Sell them TikTok Shop setup. Stores on TikTok already? Sell them creator management tools.

By Migration Timing: The 20,887 stores that migrated to Shopify in the last 90 days are rebuilding their tech stack right now. This is the highest-intent segment in ecommerce. They need new email, shipping, and review tools.

By Technology Stack: Cloudflare at 99.3% means nearly every Shopify store uses it, so don't filter by it. Instead, filter by Apple Pay (59.6%) to find mobile-optimised stores, or by Klaviyo (13.9-43.1%) to find revenue-focused merchants.

Transform these signals into pipeline today. Register at TechnologyChecker.io to build targeted prospect lists of Shopify stores by industry, size, tech stack, and migration status across 2.8M+ live stores.