Companies Using Ecwid

With 10+ years in web crawling and technology detection, I've analyzed Ecwid's footprint across 142,306 detected domains with a 61.2% company match rate (87,151 enriched companies). Ecwid occupies a fascinating niche — rather than competing as a standalone platform, it is an embeddable commerce widget that layers onto existing websites. Here are three signals sales teams should exploit.

1. The Duda-Ecwid Partnership Signal (83.3% CMS Overlap)

Key Insight: An extraordinary 83.3% of Ecwid-detected sites run on Duda CMS (72,619 out of 87,150 enriched companies). This isn't coincidental — Ecwid is Duda's native e-commerce integration, meaning most "Ecwid stores" are actually Duda websites with embedded shopping. This concentration creates a precise prospecting channel.

Prospecting: Target Duda agencies and resellers who build Ecwid-powered stores for clients. They control the technology stack and can influence adoption at scale. Lead with: "We've identified 72,619 businesses running Ecwid on Duda — want to see which of your clients' competitors are using it?"

2. The Micro-Business Dominance Signal (89.4% Under 10 Employees)

Key Insight: Ecwid has the highest micro-business concentration of any e-commerce platform we track — 89.4% of companies have 1-10 employees. Combined with Construction being the #1 industry (9.16%), this reveals Ecwid's core persona: local service businesses (contractors, plumbers, landscapers) who need a simple way to sell parts, book services, or accept payments online without building a full e-commerce site.

Prospecting: If you sell tools for small businesses (accounting, scheduling, payment processing), Ecwid's customer base is your target market. Ad copy: "137,000+ small businesses use Ecwid to sell online — are you helping them manage the back office too?"

3. The Migration Vulnerability Signal (Net Outflow to Big 3)

Key Insight: Ecwid is experiencing a net migration loss to all three major competitors — losing 2,962 companies to Shopify, 3,554 to Wix eCommerce, and 3,743 to WooCommerce over time, while only gaining 517, 2,079, and 4,027 respectively. In the last year alone, Ecwid lost 482 companies to Shopify while gaining just 94. This signals that growing Ecwid merchants outgrow the embedded model and migrate to standalone platforms.

Prospecting: Position migration services to companies showing growth signals. Lead with: "We track 3,000+ businesses that switched from Ecwid to Shopify — here's what triggered their move and how to make the transition smooth."

Quick Pipeline Hacks

Email: "We analyzed 137,062 Ecwid stores and found that 83% run on Duda CMS, with Construction as the top industry. Here are 50 Ecwid merchants in your target market."

Ads: "89.4% of Ecwid merchants have fewer than 10 employees — and they're looking for tools that grow with them. Target the 'graduating' segment."

Pro Tip: The COVID surge (13K → 54K domains in 8 months during 2020) created a cohort of pandemic-era stores now reaching maturity. These 5-year-old businesses are prime migration or upsell candidates — filter by founded date 2020 to find them.

Build your prospect list at TechnologyChecker.io.