Companies Using Duda

At TechnologyChecker.io, I've analyzed the Duda platform across 132,368 active domains matched to 82,257 company profiles (a 62.1% match rate). Duda occupies a unique niche: a white-label website builder for agencies and SaaS platforms, not end consumers. Here's what the data tells us about its growth, customer base, and competitive positioning.

1. Growth Trajectory: From 1 Domain to 132K in 14 Years

Our detection history for Duda starts in February 2011 with a single domain. Growth stayed below 1,000 active domains until Q4 2017, when partnership-driven expansion pushed it past 2,400. The real breakout came in mid-2019: active domains jumped from 8,185 in April to 36,581 by December, a 4.5x increase in eight months. Agency partnership expansions and reseller integrations drove that spike.

From 2020 onward, growth was steady at 15,000-20,000 new active domains per year, peaking at 132,390 in April 2025. The recent decline to 123,570 by July 2025 is Duda's first sustained contraction. About 85,350 domains have run Duda at some point but stopped, giving a retention rate around 60%. That's healthier than Joomla but below Squarespace.

Sales Signal: The 2019 growth cohort (companies detected 5-6 years ago) is approaching renewal decisions. These agencies know the platform well enough that switching costs matter, but they've also had time to hit its limitations. Target this cohort with competitive offers while the platform's first contraction creates uncertainty.

2. Customer Profile: Ultra-SMB, US-Centric, Agency-Managed

Duda's customer concentration is extreme. 89.9% have 10 or fewer employees. Add the 11-50 bracket and you're at 97.9%. Only 6 companies in the entire dataset exceed 10,000 employees. The US dominates at 43% (35,365 companies), followed by the UK at 11% (9,009) and Germany at 7.2% (5,916). English-speaking markets (US, UK, Australia, Canada) account for 61% of all Duda companies.

This makes sense given Duda's business model. The platform doesn't market to individual small businesses directly. Agencies and SaaS platforms use Duda's white-label tools to build and manage sites for their SMB clients. The "customer" in our data is usually the end-client business, not the agency. One agency might control 50-200 of these sites.

Sales Signal: Don't target Duda's end-client businesses with website-related offers. They don't control their own site. Target the agencies managing them instead. Look for domains with Duda detection plus agency indicators (advertising services industry, business consulting). These are the actual decision-makers who control dozens or hundreds of client sites.

3. Industry and Geographic Patterns

Construction leads at 10.94% (6,510 companies), the highest construction concentration of any CMS we track. That's more than double the #2 industry. Individual and Family Services (5.06%), Retail (4.10%), Medical Practices (3.89%), and Business Consulting (3.84%) follow. The construction dominance points to marketing agencies that specialize in contractors, roofers, and home improvement businesses. The same agency-vertical pattern shows up in medical practices (dental marketing agencies) and real estate (property listing site builders).

Geographically, Italy at 4,981 and France at 3,459 are notable. Most US-founded website builders have under 2% European adoption. Duda's stronger European presence likely reflects localization efforts and partnerships with European agency networks.

Sales Signal: Construction + Duda detection is a strong signal. These companies work with a marketing agency and already pay for digital services. They're receptive to adjacent tools: CRM, lead management, review platforms, and local SEO services. The medical practices vertical (3.89%) is similarly agency-managed and high-value for SaaS companies selling to healthcare providers.

4. Migration: Balanced Against Consumer Builders, Winning From Legacy Platforms

Duda's migration data is surprisingly balanced. Against Wix: 2,954 gained, 3,076 lost (net -122). Against Squarespace: 1,424 gained, 1,427 lost (net -3). These near-even exchanges suggest Duda and consumer builders serve overlapping but distinct audiences.

The clear wins come from older platforms. Duda gained 2,668 from Joomla while losing only 125 back (a 21:1 ratio). From GoDaddy Website Builder: 1,868 gained, 811 lost (2.3:1 ratio). From Weebly: 1,133 gained, 194 lost (5.8:1 ratio). Agencies are migrating client portfolios from aging builders to Duda's modern editor.

Sales Signal: The Joomla-to-Duda pipeline (net +2,543) is the single largest inbound channel. Agencies with remaining Joomla portfolios are prime Duda prospects. Conversely, the roughly even Wix exchange means both platforms compete directly for the same agency accounts. Companies that recently moved from GoDaddy Website Builder to Duda are in active migration mode and may consolidate other tools too.

5. Tech Stack: The Ecwid Signal and the Marketing Gap

88.29% of Duda sites include Ecwid, the e-commerce platform integrated into Duda's native online store. This makes Ecwid detection almost synonymous with Duda. Google Analytics leads analytics at 38.95%, GA4 at 31.89%, Facebook Pixel at 8.33%.

The marketing automation numbers are telling. HubSpot at 3.46%. HighLevel at 0.87%. ActiveCampaign at 0.86%. MailChimp at 0.71%. Live chat is even lower: Brevo at 0.40%, Tawk.to at 0.38%. These numbers reflect what the customer profile tells us. Most Duda sites are simple brochure pages for local businesses. They don't run email campaigns or live chat because the sites are managed by agencies, not by the businesses themselves.

Sales Signal: The low marketing automation overlap (under 4% for HubSpot, under 1% for everything else) is a gap. These 132,368 domains have a web presence but minimal marketing infrastructure. Email marketing, review management, and local SEO tools are natural upsells for the agencies managing these sites. The agencies already have a relationship with the client; they just need the right tools to sell.

Key Takeaways

Agency-first model. Duda's 132,368 domains are managed by agencies and SaaS partners, not end businesses. Target the agencies, not the SMBs. Ultra-SMB. 89.9% have 10 or fewer employees. This is local business territory. Construction vertical. 10.94% of Duda companies are in construction, the highest of any CMS we track. Ecwid overlap. 88.29% of Duda sites include Ecwid. Use this as a secondary detection signal. Balanced migration. Near-1:1 exchanges with Wix and Squarespace, but strong net gains from Joomla (+2,543) and GoDaddy Website Builder (+1,057). Marketing tool gap. Under 4% HubSpot, under 1% for most other marketing tools.

Sales Applications

Outreach template for agency targeting: "I noticed your agency manages [X] client sites on Duda. We've analyzed 82,257 Duda-powered companies on TechnologyChecker.io and found that under 4% use any marketing automation platform. We help agencies like yours add [email marketing / review management / local SEO] to client packages, increasing per-client revenue without adding headcount."

Targeting strategy on TechnologyChecker.io: Filter by Duda detection + Industry: Advertising Services or Business Consulting + Country: United States + Employees: 11-50. This surfaces the mid-size agencies managing multiple Duda client portfolios, the ones with budget for new tools and enough scale to justify them.

Build your prospect list of companies using Duda at TechnologyChecker.io to filter by industry, company size, geography, and tech stack overlap across 132,368 tracked domains and 82,257 enriched company profiles.