A favicon of WordPress

Companies Using WordPress

Companies using WordPress span every major industry across 248 countries and territories, from Samsung, Vodafone, and SAP to Infosys, Capgemini, and the City of New York. TechnologyChecker.io tracks 9,555,391 active domains running WordPress, with 5,954,045 of them matched to firmographic company data.

WordPress holds an overwhelming 64.17% share of the CMS market, ranking #1 by a wide margin, its share alone is more than seven times that of Wix, the second-placed platform. Below you'll find the full breakdown by country, industry, company size, and technology stack.

Published Feb 27, 2026 · Updated Aug 15, 2026 · Data analysed on August 15, 2026.

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WordPress Usage Statistics

Our records for WordPress go back to 2005, when we detected just 114 active domains. Today we detect 9,555,391. Two things to keep in mind when reading a chart that long. First, the set of domains we crawl is not fixed: every month sites go offline and drop out of the index while newly discovered ones come in, so a count from 2015 and a count from 2026 describe different populations of the web, not the same sites measured twice. Second, our detection has deepened over time. WordPress exposes itself through five separate signals, a generator meta tag, an X-Pingback header, wp-content and wp-includes asset paths, block-editor markup, and four JavaScript globals, and the more of those we check the more installations we find. Read the long-run shape as a trend rather than a like-for-like series, and treat the most recent stretch as the reliable one: 8.22M in June 2026, 9.49M in July, 9.56M in August.

List of Companies Using WordPress

Our verified list of companies using WordPress on TechnologyChecker.io includes Infosys, Capgemini, Microsoft, Samsung, Starbucks, Vodafone, SAP and the US Department of Veterans Affairs. Brands that use WordPress overwhelmingly deploy it alongside their main site rather than as it: of the fifty largest companies we detect, most are found on a subdomain, blogs.infosys.com, news.samsung.com, investors.capgemini.com, visualstudio.microsoft.com. That is the honest enterprise pattern for WordPress: a newsroom, investor-relations hub, developer blog or careers portal, not the corporate homepage.

Download all 9,555,391 WordPress customers with full company data, or create a signal to track when companies start or stop using WordPress.

Verified list of companies and websites using WordPress — sorted by company size. Data from TechnologyChecker's full-sweep crawl of 29.6M domains.
CompanyDetection URLDomainCountryIndustryEmployeesTypeFoundedLinkedIn
Infosys Limited logoInfosys Limited
blogs.infosys.cominfosys.comIndiaIT Services and IT Consulting10001+Public Company1981https://linkedin.com/company/infosys
Capgemini Consulting logoCapgemini Consulting
investors.capgemini.comcapgemini.comFranceIT Services and IT Consulting10001+Public Company1967https://linkedin.com/company/capgemini
Baschi logoBaschi
baschi.salebaschi.saleSwitzerlandProfessional Training and Coaching201-500Self-Employed2011https://linkedin.com/company/selbstst-ndig_11
Microsoft logoMicrosoft
visualstudio.microsoft.commicrosoft.comUnited KingdomRetail51-200Privately Held2021https://linkedin.com/company/ecocentricuk
Veterans Affairs logoVeterans Affairs
department.va.govva.govUnited StatesGovernment Administration10001+Government Agency1930https://linkedin.com/company/department-of-veterans-affairs
Concentrix logoConcentrix
concentrix.comconcentrix.comUnited StatesIT Services and IT Consulting10001+Public Company1983https://linkedin.com/company/concentrix
Starbucks Corp. logoStarbucks Corp.
archive.starbucks.comstarbucks.comUnited StatesRetail10001+Public Company1971https://linkedin.com/company/starbucks
Samsung logoSamsung
news.samsung.comsamsung.comSouth KoreaComputers and Electronics Manufacturing10001+Public Company1938https://linkedin.com/company/samsung-electronics
University of California logoUniversity of California
ucnet.universityofcalifornia.eduuniversityofcalifornia.eduUnited StatesHigher Education10001+Educationalhttps://linkedin.com/company/university-of-california
HCA Healthcare, Inc. logoHCA Healthcare, Inc.
magazine.hcahealthcare.comhcahealthcare.comUnited StatesHospitals and Health Care10001+Public Company1968https://linkedin.com/company/hca
Show 40 more WordPress using companies as demo data
CompanyDetection URLCountryIndustryEmployeesTypeFounded
Vodafone logoVodafone
careers.vodafone.comvodafone.comUnited KingdomTelecommunications10001+Public Company1982https://linkedin.com/company/vodafone
The Kroger Co. logoThe Kroger Co.
www.thekrogerco.comthekrogerco.comUnited StatesRetail10001+Public Company1883https://linkedin.com/company/kroger
SAP logoSAP
news.sap.comsap.comGermanySoftware Development10001+Public Company1972https://linkedin.com/company/sap
Orange Group logoOrange Group
newsroom.orange.comorange.comFranceTelecommunications10001+Public Company1988https://linkedin.com/company/orange
Walgreens Boots Alliance logoWalgreens Boots Alliance
walgreensbootsalliance.comwalgreensbootsalliance.comUnited StatesRetail Pharmacies10001+Public Company2014https://linkedin.com/company/walgreens-boots-alliance
The Boeing Company logoThe Boeing Company
cascade.boeing.comboeing.comUnited StatesAviation & Aerospace10001+Public Company1916https://linkedin.com/company/boeing
Telefonica logoTelefonica
telefonica.comtelefonica.comSpainTelecommunications10001+Privately Held1924https://linkedin.com/company/telefonica
BBVA Group logoBBVA Group
bbva.infobbva.infoSpainBanking10001+Privately Held1857https://linkedin.com/company/bbva
KW Worldwide, Ltd. logoKW Worldwide, Ltd.
outfront.kw.comkw.comUnited StatesReal Estate10001-10001Privately Held1983https://linkedin.com/company/keller-williams-realty-inc
airtel.com logoairtel.com
airtel.comairtel.comIndiaTelecommunications10001-10001Public Companyhttps://linkedin.com/company/airtel
Co logoCo
co.jllco.jllUnited StatesReal Estate10001+Public Companyhttps://linkedin.com/company/jll
Foundever Group logoFoundever Group
foundever.comfoundever.comUnited StatesOutsourcing and Offshoring Consulting10001+Privately Heldhttps://linkedin.com/company/foundever
Atento SA logoAtento SA
atento.comatento.comSpainOutsourcing and Offshoring Consulting10001+Privately Held1999https://linkedin.com/company/atento
AccorHotels logoAccorHotels
press.accor.comaccor.comFranceHospitality10001+Public Company1967https://linkedin.com/company/accor
H&M group logoH&M group
hmgroup.comhmgroup.comSwedenRetail10001+Public Company1947https://linkedin.com/company/hmgroup
Walgreens logoWalgreens
corporate.walgreens.comwalgreens.comUnited StatesRetail Pharmacies10001+Privately Held1901https://linkedin.com/company/walgreens
Carrefour logoCarrefour
recrute.carrefour.frcarrefour.frFranceRetail10001+Public Company1995https://linkedin.com/company/carrefour
DXC logoDXC
careers.dxc.comdxc.comUnited StatesIT Services and IT Consulting10001+Public Company2017https://linkedin.com/company/dxctechnology
Atos logoAtos
atos.netatos.netFranceIT Services and IT Consulting10001+Public Company1997https://linkedin.com/company/atos
Pizza Hut, Inc. logoPizza Hut, Inc.
jobs.pizzahut.compizzahut.comUnited StatesRestaurants10001+Public Company1958https://linkedin.com/company/pizza-hut
KFC Corporation logoKFC Corporation
jobs.kfc.comkfc.comUnited StatesRestaurants10001+Public Company1952https://linkedin.com/company/kfc
Salesforce, Inc. logoSalesforce, Inc.
appexchange.salesforce.comsalesforce.comUnited StatesSoftware Development10001+Public Company1999https://linkedin.com/company/salesforce
JBS SA logoJBS SA
jbs.com.brjbs.com.brBrazilFood and Beverage Manufacturing10001+Public Company1953https://linkedin.com/company/jbs
Unimed logoUnimed
viverbem.unimed.coop.brunimed.coop.brBrazilGovernment Administration10001+Privately Held1967https://linkedin.com/company/unimed-com-br
Standard Chartered logoStandard Chartered
www.sc.comsc.comUnited KingdomBanking10001+Public Company1853https://linkedin.com/company/standardchartered
City of New York logoCity of New York
access.nyc.govnyc.govUnited StatesPrimary and Secondary Education10001+Government Agencyhttps://linkedin.com/company/nyc-department-of-education
Hennes Mauritz AB logoHennes Mauritz AB
career.hm.comhm.comSwedenRetail10001+Public Company1947https://linkedin.com/company/h&m
Ondira logoOndira
ondira.comondira.comSpainBusiness Consulting and Services1-10Self-Owned2017https://linkedin.com/company/ondira
Doordash logoDoordash
careersatdoordash.comcareersatdoordash.comUnited StatesSoftware Development10001+Public Company2013https://linkedin.com/company/doordash
Tata Motors logoTata Motors
tatamotors.comtatamotors.comIndiaMotor Vehicle Manufacturing10001+Public Company1945https://linkedin.com/company/tata-motors
Crédit Agricole Group logoCrédit Agricole Group
presse.credit-agricole.comcredit-agricole.comFranceBanking10001+Public Company1885https://linkedin.com/company/credit-agricole
Alorica Inc. logoAlorica Inc.
www.alorica.comalorica.comUnited StatesIT Services and IT Consulting10001+Privately Held1999https://linkedin.com/company/alorica
AECOM Corporation logoAECOM Corporation
aecom.comaecom.comUnited StatesCivil Engineering10001+Public Company1990https://linkedin.com/company/aecom
ADEO Group logoADEO Group
adeo.comadeo.comSpainRetail10001+Privately Held1923https://linkedin.com/company/leroy-merlin
The Coca-Cola Company logoThe Coca-Cola Company
careers.coca-colacompany.comcoca-colacompany.comUnited StatesFood and Beverage Services10001+Public Company1892https://linkedin.com/company/the-coca-cola-company
Sutherland Global logoSutherland Global
sutherlandglobal.comsutherlandglobal.comUnited StatesIT Services and IT Consulting10001-10001Privately Held1986https://linkedin.com/company/sutherland-global
Norman Smile Center logoNorman Smile Center
normansmilecenter.comnormansmilecenter.comUnited StatesHealth, Wellness & Fitness11-50Public Companyhttps://linkedin.com/company/norman-smile-center
Mousquetaires Group logoMousquetaires Group
changerdevie.mousquetaires.commousquetaires.comFranceRetail10001+Partnership1969https://linkedin.com/company/les-mousquetaires
Caixa Econômica Federal logoCaixa Econômica Federal
ri.caixa.gov.brcaixa.gov.brBrazilFinancial Services10001+Government Agency1861https://linkedin.com/company/caixa-economica-federal
BMO logoBMO
ai.bmo.combmo.comCanadaFinancial Services10001+Public Company1817https://linkedin.com/company/bank-of-montreal

There are 9,555,391 companies and websites using WordPress, sign up to download the entire WordPress dataset.

Here are recognizable companies using WordPress that our crawler currently detects, with the host each one is found on:

  • Infosys – runs blogs.infosys.com, its corporate blog network, on WordPress
  • Samsung – uses WordPress for news.samsung.com, its global press hub
  • Capgemini – serves investors.capgemini.com from WordPress
  • Microsoft – runs visualstudio.microsoft.com content on WordPress
  • Starbucks – publishes archive.starbucks.com on WordPress
  • US Department of Veterans Affairs – operates department.va.gov on WordPress
  • Vodafone, SAP and Orange – all run WordPress properties alongside their primary platforms
  • The Coca-Cola Company – uses WordPress for careers and campaign microsites
  • City of New York – runs public-information microsites on WordPress

Each of these is a live detection, not a historical record. Where a company appears here on a subdomain, that subdomain is where we actually find WordPress.

Which Countries Use WordPress the Most?

Which countries use WordPress the most? The United States leads with 25.3% of companies whose country we know, followed by Germany and the United Kingdom (8.0% each) and France (4.9%). WordPress has a genuinely global footprint, we see it in 248 countries and territories, and the top thirteen span five continents, with heavy European representation (Germany, the UK, France, the Netherlands, Spain, Italy, Poland, Switzerland) alongside Brazil, India, Australia and Canada. No other CMS in our dataset is this evenly distributed.

🇺🇸United States1,442,30431.6%
🇩🇪Germany454,60610.0%
🇬🇧United Kingdom454,36010.0%
🇫🇷France282,1526.2%
🇧🇷Brazil274,1266.0%
🇳🇱Netherlands272,0496.0%
🇪🇸Spain249,2475.5%
🇮🇳India218,0874.8%
🇦🇺Australia213,7764.7%
🏳️Italy206,0654.5%
🇨🇦Canada199,8744.4%
🏳️Poland92,3512.0%
🏳️Switzerland72,5161.6%
🏳️Belgium68,7371.5%
🏳️South Africa59,6801.3%

WordPress Market Share Among CMS & Website Builders

What is WordPress's market share? WordPress commands 64.17% of the CMS and website-builder market, more than seven times Wix (8.72%) and nine times Squarespace (6.84%), the two closest competitors. Put differently, the other 99 platforms we track in this category share the remaining 36% between them. Its open-source model and twenty-year head start created an ecosystem no competitor has matched. TechnologyChecker.io calculates these figures from a monthly crawl of 28M+ domains across 7,900+ tracked technologies.

Customers9.6MCompanies using WordPress
Companies Analyzed6.0MWith LinkedIn company data
Market Share64.17%Of the category market
Category Ranking#1In its category

Top Competitors by Market Share

WordPress Customers by Company Size & Age

Is WordPress only for small businesses? Small businesses are its core, but the tail is long. 66.11% of WordPress sites we can size have 10 or fewer employees, and another 22.54% fall in the 11–50 range, 88.65% at fifty employees or fewer. That is based on 5,954,045 domains matched to company records. The enterprise tier is small in percentage terms but large in absolute ones: the 0.13% at 10,001+ employees still amounts to 6,966 of the world's largest organisations, including Samsung, Infosys, Capgemini, Vodafone and SAP.

Company Size Distribution

Company Age (Founded Decade)

What Industries Use WordPress the Most?

Construction leads WordPress adoption at 4.83%, followed by Business Consulting and Services (3.64%), IT Services and IT Consulting (3.35%), Advertising Services (3.25%) and Retail (2.93%). The real story is the long tail: no single industry exceeds 5%, and the top five together account for under a fifth of the base. WordPress is the most horizontally adopted CMS in our dataset by a wide margin.

Construction243,907 (4.83%)
Business Consulting and Services183,938 (3.64%)
IT Services and IT Consulting169,392 (3.35%)
Advertising Services163,946 (3.25%)
Retail147,791 (2.93%)
Real Estate132,782 (2.63%)

Construction companies using WordPress make up the platform's largest single vertical at 4.83%, a category that barely registers on competing platforms and speaks to WordPress's reach into trades and local services. Consultancies and IT services firms follow at 3.64% and 3.35%, and advertising agencies using WordPress account for 3.25%, typically building client sites on it rather than running their own. Retail rounds out the top five at 2.93%. The flatness of this distribution is the finding: WordPress has no home industry.

WordPress Alternatives & Competitors

WordPress holds a commanding lead in the CMS market, based on our crawl of 28M+ domains. Wix (8.72%) and Squarespace (6.84%) are the closest contenders, followed by GoDaddy Website Builder (3.67%) and Webflow (1.75%), but all four compete primarily for simpler, hosted sites. The open-source cohort, Joomla (1.5%) and Drupal (1.07%), now sits an order of magnitude below WordPress and continues to lose ground. In ecommerce, Shopify targets a different segment but overlaps with the WordPress + WooCommerce combination we find on 15.12% of WordPress sites.

TechnologyDomainsMarket Share
A favicon of Wix
Wix
1,298,9038.72%
A favicon of Squarespace
Squarespace
1,018,2936.84%
A favicon of GoDaddy Website Builder
GoDaddy Website Builder
546,5293.67%
A favicon of Webflow
Webflow
260,9501.75%
A favicon of Joomla
Joomla
223,1001.5%

WordPress Customer Migration

Since our crawler began tracking WordPress in March 2026, the migration picture is far more balanced than WordPress's market share suggests. It gains from every major competitor, 4,251 domains from Wix, 3,035 from Joomla, 2,362 from Squarespace, 1,902 from GoDaddy Website Builder and 1,177 from Webflow, while also losing to the same platforms: 3,440 to Wix, 2,788 to Webflow, 2,777 to Squarespace. Netted out, WordPress is modestly positive against Wix (+811), Joomla (+2,539) and GoDaddy (+369), and negative against Webflow (−1,611) and Squarespace (−415). The pattern is churn between comparable platforms, not a one-way migration in either direction. These counts cover roughly five months of observation and are not lifetime totals.

Switched to WordPress
Left WordPress
CompetitorGainedLostNet
A favicon of Wix
Wix
+2,103
-1,634
+469
A favicon of Squarespace
Squarespace
+1,298
-1,309
-11
A favicon of GoDaddy Website Builder
GoDaddy Website Builder
+1,024
-910
+114
A favicon of Webflow
Webflow
+584
-1,321
-737
A favicon of Joomla
Joomla
+1,617
-275
+1,342

Tech Stack of WordPress-Powered Websites

Based on a 5% sample of the 9,555,391 domains where we detect WordPress, the stack around it is remarkably consistent. Google Analytics runs on 47.01% of WordPress sites and Cloudflare fronts 23.12% of them, the two near-universal companions. WooCommerce appears on 15.12%, which means roughly 1.4 million WordPress sites are also storefronts, effectively the entire WooCommerce install base, since we detect it on 1,463,627 domains in total. WhatsApp Business Chat (5.95%) is the most common contact channel, ahead of any traditional live-chat vendor.

Web Analytics

A favicon of Google Analytics
Google Analytics
4,456,300 (47.01%)
A favicon of Site Kit
Site Kit
611,860 (6.45%)
A favicon of MonsterInsights
MonsterInsights
352,320 (3.72%)
A favicon of PixelYourSite
PixelYourSite
181,180 (1.91%)
A favicon of Matomo Analytics
Matomo Analytics
131,780 (1.39%)
A favicon of Yandex.Metrika
Yandex.Metrika
73,220 (0.77%)

CDN

A favicon of Cloudflare
Cloudflare
2,191,760 (23.12%)
A favicon of cdnjs
cdnjs
694,080 (7.32%)
A favicon of jsDelivr
jsDelivr
527,840 (5.57%)
A favicon of Google Hosted Libraries
Google Hosted Libraries
435,760 (4.6%)
A favicon of Hostinger CDN
Hostinger CDN
312,080 (3.29%)
A favicon of Unpkg
Unpkg
259,020 (2.73%)

Ecommerce Platforms

A favicon of WooCommerce
WooCommerce
1,433,280 (15.12%)
A favicon of Shopify
Shopify
13,900 (0.15%)
A favicon of Amazon Webstore
Amazon Webstore
3,680 (0.04%)
A favicon of PrestaShop
PrestaShop
3,500 (0.04%)
A favicon of Magento
Magento
2,560 (0.03%)
A favicon of Wix eCommerce
Wix eCommerce
1,820 (0.02%)

Live Chat & Messaging

A favicon of WhatsApp Business Chat
WhatsApp Business Chat
564,240 (5.95%)
A favicon of Joinchat
Joinchat
171,880 (1.81%)
A favicon of Tawk.to
Tawk.to
78,580 (0.83%)
A favicon of Chaty
Chaty
74,480 (0.79%)
A favicon of OpenAI
OpenAI
48,700 (0.51%)
A favicon of Facebook Chat Plugin
Facebook Chat Plugin
33,500 (0.35%)

JavaScript Frameworks

A favicon of AMP
AMP
261,100 (2.75%)
A favicon of React
React
252,820 (2.67%)
A favicon of Vue.js
Vue.js
189,380 (2%)
A favicon of Backbone.js
Backbone.js
137,340 (1.45%)
A favicon of Alpine.js
Alpine.js
38,080 (0.4%)
A favicon of Svelte
Svelte
25,600 (0.27%)

WordPress Customer Reviews with Pros and Cons

Based on aggregated G2 reviews, WordPress scores highest for ease of use (131 mentions) and customization options (93 mentions), with the plugin ecosystem close behind (85 mentions). The most common criticism involves plugin conflicts (63 mentions) that disrupt functionality after updates, followed by a steep learning curve for beginners (45 mentions) and security concerns tied to outdated plugins and themes (43 mentions). The pattern is consistent across 643 mentions: the extensibility that draws people to WordPress is also the source of its maintenance burden.

Generated from real user reviews on G2

Pros
  • Users appreciate the ease of use in WordPress, allowing quick and simple website creation for everyone.(131 reviews)
  • Users love the customization options in WordPress, allowing for easy creation of tailored, professional websites.(93 reviews)
  • Users love the abundance of plugins in WordPress, enabling quick and easy website creation without costs.(85 reviews)
  • Users value the customizability of WordPress, allowing them to effortlessly create tailored websites for diverse needs.(71 reviews)
  • Users love the flexibility of WordPress, enabling complete customization with extensive plugins and themes for any site.(59 reviews)
Cons
  • Users experience plugin conflicts that disrupt functionality, especially after theme updates, complicating site management and security.(63 reviews)
  • Users find the learning curve steep for WordPress, making it challenging for beginners to navigate effectively.(45 reviews)
  • Users express concern over security issues, as outdated plugins and themes make WordPress sites vulnerable to hacks.(43 reviews)
  • Users find inadequate updates frustrating, leading to plugin conflicts and vulnerabilities, impacting site security and performance.(30 reviews)
  • Users face security vulnerabilities due to outdated plugins and themes, making WordPress sites targets for hackers.(23 reviews)

Expert Analysis: WordPress Growth Trends & Key Signals for Sales Teams in 2026

Mehmet Suleyman
Mehmet SuleymanCEO & Co-founder, TechnologyChecker

With 10+ years analyzing web technology adoption patterns, I've processed data on 9.5 million WordPress installations matched to nearly 6 million company profiles. WordPress remains the single largest technology signal in our entire dataset. Here's what the numbers actually tell us.

1. Growth Trajectory

Our records for WordPress start in July 2005 at 114 active domains. Today we detect 9,555,391. I want to be direct about that curve, because it is the most misread thing on this page: it is not twenty years of clean like-for-like growth. Two things move a number like this that have nothing to do with anyone installing WordPress. The set of domains we crawl turns over every month, dead sites drop out of the index and newly discovered ones come in, so counts years apart describe different populations of the web. And our detection deepens: we now check four JavaScript globals and block-editor markup in addition to the generator tag and asset paths, and every signal we add finds installations the previous pass missed. The reliable read is the recent, consistent stretch: 8.22M in June 2026, then 9.49M, then 9.56M.

Sales Signal: Be careful with any WordPress "decline" claim built on a single year-over-year comparison, since coverage changes move those numbers as much as adoption does. The real signal is stability: WordPress is not going anywhere, and its install base is large enough that the addressable market question is always segmentation, never volume.

2. Customer Profile

66.11% of WordPress sites we can size have 10 or fewer employees, and another 22.54% fall in the 11–50 range, 88.65% at fifty or fewer. This micro-business concentration is the highest among major CMS platforms. Yet the 0.13% enterprise segment (10,001+ employees) is still 6,966 organisations, and it includes Samsung, Infosys, Capgemini, Vodafone, SAP, Orange and the US Department of Veterans Affairs. Almost every one of those is a subdomain deployment: news.samsung.com, blogs.infosys.com, careers.vodafone.com, newsroom.orange.com. The main corporate site typically runs on a custom stack.

Sales Signal: For SMB-focused products, WordPress usage is the strongest buying-intent signal available. For enterprise sellers, filter for subdomain deployments, that is where you find the marketing and comms teams who own the budget, rather than central IT.

3. Industry and Geographic Concentration

Construction leads WordPress adoption at 4.83%, followed by Business Consulting and Services (3.64%), IT Services (3.35%), Advertising Services (3.25%) and Retail (2.93%). No single industry exceeds 5%, making WordPress the most horizontally distributed CMS in our dataset. Geographically, the US accounts for 25.3% of companies whose country we know, with Germany and the UK tied at 8.0% and France at 4.9%. Europe collectively represents 44.9%, considerably more than the US, and a point most WordPress market commentary misses.

Sales Signal: The extreme horizontal spread means WordPress on its own is not a targeting filter. Combine it with industry and geography. Construction is the standout: it is the largest vertical here and one of the least contested by digital-tooling vendors.

4. Migration Patterns

Since we began tracking in March 2026, WordPress has exchanged domains with every major competitor in both directions. It gained 4,251 from Wix, 3,035 from Joomla, 2,362 from Squarespace, 1,902 from GoDaddy Website Builder and 1,177 from Webflow, and lost 3,440 to Wix, 2,788 to Webflow and 2,777 to Squarespace. Netted out: modestly positive against Wix (+811), Joomla (+2,539) and GoDaddy (+369); negative against Webflow (−1,611) and Squarespace (−415). The honest reading is churn between comparable platforms, not a one-way exodus in either direction. Note the Webflow number in particular, it is the only competitor taking materially more than it gives, and it takes from the design-forward end of the base.

Sales Signal: Recent migrants in either direction are in active modernisation mode and evaluating adjacent tooling. The Webflow corridor is the one to watch if you sell to agencies or design teams.

5. Tech Stack Ecosystem

Google Analytics runs on 47.01% of WordPress sites and Cloudflare fronts 23.12%. WooCommerce appears on 15.12%, roughly 1.4 million storefronts, which is effectively the entire WooCommerce install base. Below that the stack thins quickly: Site Kit 6.45%, WhatsApp Business Chat 5.95%, MonsterInsights 3.72%, AMP 2.75%, React 2.67%, Vue.js 2.0%. WhatsApp outranking every traditional live-chat vendor is the detail worth sitting with, for most WordPress businesses the contact channel is a phone number, not a widget.

Sales Signal: WordPress + WooCommerce sites need payment, shipping, inventory and conversion tooling. The other 85% are service businesses, publishers and corporate sites with entirely different buying patterns. Segment on the WooCommerce flag before anything else.

6. Key Takeaways

  • WordPress controls 64.17% of the CMS market, more than seven times Wix and nine times Squarespace.
  • Year-over-year "WordPress decline" claims are reading coverage change, not a real contraction.
  • 88.65% of the base is at fifty employees or fewer, making WordPress the strongest SMB buying-intent signal in web technology data.
  • The WooCommerce overlap (15.12%) splits WordPress into two distinct segments: ecommerce sellers and content-focused organisations.
  • Enterprise deployments (Samsung, Infosys, Vodafone, SAP) are almost always subdomain-based newsrooms and careers portals, not primary corporate sites.
  • Europe (44.9%) outweighs the United States (25.3%) in this base.

7. Sales Applications

Outreach template: "Hi [Name], I noticed [Company] runs WordPress for [blog/careers/ecommerce]. Companies in [industry] using WordPress typically need [specific value prop]. We help businesses like [reference company in their segment] with [solution]. Worth a quick conversation?"

Targeting strategy: Filter by company size 1–50 employees, founded 2010–2019 (38.5% of WordPress companies whose founding year we know), and layer with WooCommerce detection for ecommerce-specific outreach. For enterprise, filter 10,001+ employees and look for subdomain deployments.

Competitive angle: Position against Wix and Squarespace on customization and plugin ecosystem. For Joomla and Drupal migration prospects, lead with reduced maintenance burden and a larger talent pool.

Explore the full dataset of 5,954,045 WordPress companies at TechnologyChecker.io, including industry, size, location, and tech stack filters for every company in our database.

What G2 Reviewers Say

Here's what the review data means for your pipeline. Across 643 G2 review mentions, users consistently call out ease of use as WordPress's top strength (131 mentions). The most common frustration is plugin conflicts (63 mentions), followed by a steep learning curve (45) and security concerns tied to outdated plugins and themes (43). That maps closely onto what we see across 9,555,391 active domains: a platform whose extensibility is simultaneously its main draw and its main maintenance burden.

Frequently Asked Questions

Who uses WordPress?

WordPress is used by 9,555,391 companies worldwide, including Infosys Limited, Capgemini Consulting, Baschi, based on our analysis of 29.6M crawled domains at TechnologyChecker.io. It's particularly popular in the Construction industry (4.83% of customers).

How many customers does WordPress have?

WordPress has 9,555,391 active customers detected through our full-sweep crawl of 29.9M live business domains. We enriched 5,954,045 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 326,898 sites that previously used WordPress are also tracked.

What is WordPress's market share?

WordPress holds 64.17% of the CMS & Website Builders market, ranking #1 in the category — based on our analysis of 29.6M domains and 40K+ technologies at TechnologyChecker.io.

What are the best alternatives to WordPress?

The top alternatives to WordPress include Wix (8.72% market share), Squarespace (6.84% market share), GoDaddy Website Builder (3.67% market share), Webflow (1.75% market share) — based on our market share data across 29.6M crawled domains.

Which countries use WordPress the most?

United States leads with 1,442,304 WordPress customers, followed by Germany (454,606), United Kingdom (454,360), France (282,152), Brazil (274,126), based on our enriched company data at TechnologyChecker.io.

What size companies use WordPress?

The most common company size is 1-10 employees, representing 66.11% of WordPress customers, based on our analysis of 5,954,045 enriched companies. This is followed by 11-50 employees (22.54%) and 51-200 employees (7.43%).

How old are companies that use WordPress?

The majority of WordPress customers were founded in the 2010s (38.5%), followed by the 2020s (18.66%), based on our analysis of 5,954,045 enriched companies. This suggests WordPress is most popular among relatively young companies.

What is the ideal customer profile for WordPress?

The ideal WordPress customer is: Company Size: 1-10 employees, Location: US, Germany, or UK, City: London, Paris, New York, Madrid, Founded: 2010-2019, Company Age: ~7-16 years old — based on our analysis of 5,954,045 enriched companies at TechnologyChecker.io.

Is WordPress still the most popular CMS in 2026?

Yes. WordPress holds a 64.17% share of the CMS and website-builder market based on TechnologyChecker.io's monthly crawl of 28M+ domains. Its closest competitors, Wix (8.72%) and Squarespace (6.84%), are growing but together hold less than a quarter of WordPress's share. No other platform in the category has crossed the 4% mark.

How many websites use WordPress worldwide?

TechnologyChecker.io currently tracks 9,555,391 active domains running WordPress across 248 countries and territories. Within the recent, consistently-measured stretch we have also seen 326,898 domains stop running it, which is normal turnover at this scale rather than decline. Counts from earlier years are not a like-for-like comparison: the set of domains we crawl changes every month as sites go offline and new ones are discovered, and our detection signals have widened over time.

Do Fortune 500 companies use WordPress?

Yes. Our live detections include Samsung (news.samsung.com), Infosys (blogs.infosys.com), Capgemini (investors.capgemini.com), Vodafone (careers.vodafone.com), SAP (news.sap.com), Orange (newsroom.orange.com), Starbucks and The Coca-Cola Company. Almost every enterprise deployment we find is a blog, newsroom, careers portal or microsite rather than the primary corporate website, which typically runs on a custom platform.

Is WordPress good for enterprise websites?

WordPress handles enterprise content needs well, particularly for newsrooms, careers portals and microsites. Companies like Samsung, Vodafone and SAP deploy it as a content layer alongside their main platforms. Only 0.13% of the WordPress sites we can size have 10,001+ employees, though at this scale that is still 6,966 large organisations. Its core strength remains with small and mid-sized businesses.

Is WordPress declining in popularity?

No. Claims of a WordPress decline generally rest on a year-over-year comparison of counts that are not like-for-like, since both the set of domains we crawl and the signals we detect WordPress with change over time. Measured consistently, we find 9,555,391 active domains as of August 2026 and a mild upward trend across the most recent three months. The churn we can observe directly, 326,898 domains dropping WordPress since March 2026, is under 4% of the base and normal at this scale.

Why do so many websites still use WordPress?

Three factors drive continued WordPress adoption: its open-source model (zero licensing cost), an enormous plugin ecosystem, and a twenty-year talent pool. Our migration data supports the "default upgrade path" story for legacy platforms, 3,035 domains moved from Joomla to WordPress since March 2026, against only 496 in the other direction, a 6:1 ratio.

What industries use WordPress the most?

According to TechnologyChecker.io's enriched company data, Construction (4.83%), Business Consulting and Services (3.64%) and IT Services and IT Consulting (3.35%) lead WordPress adoption, followed by Advertising Services (3.25%) and Retail (2.93%). The distribution is remarkably flat: no single industry exceeds 5%, making WordPress the most horizontally adopted CMS across virtually every business sector.

Is WordPress only for blogs?

No. While WordPress started as a blogging platform, our detection data shows 15.12% of WordPress sites also run WooCommerce for ecommerce, roughly 1.4 million storefronts. Enterprise customers like Samsung, SAP and Orange use it for news portals, careers sites and product microsites. Blogs still make up a large portion, but the platform serves diverse content needs.

What is the difference between WordPress.org and WordPress.com?

WordPress.org is the free, open-source software you install on your own hosting. WordPress.com is Automattic's hosted service with managed plans. TechnologyChecker.io's detection data covers both, but self-hosted WordPress.org installations dominate our enterprise and mid-market segments. WordPress.com skews toward personal sites and small blogs.

Can WordPress handle high-traffic websites?

Yes, with proper infrastructure. Our live detections include Samsung's global press hub, SAP's newsroom and Vodafone's careers portal, all running WordPress under significant traffic loads. G2 reviewers do flag performance-adjacent concerns, plugin conflicts are the single most-mentioned complaint at 63 mentions, which suggests real-world performance depends heavily on hosting quality and plugin discipline rather than on WordPress itself.

Is WordPress secure for business websites?

WordPress core is regularly updated, but G2 reviews show 43 mentions of security concerns tied to outdated plugins and themes, plus a further 23 mentions of vulnerabilities from the same root cause. Most vulnerabilities stem from third-party plugins, not WordPress core. Regular updates and managed hosting mitigate the primary risks.

How does WordPress compare to Squarespace?

WordPress holds 64.17% of the CMS market versus Squarespace's 6.84% based on our crawl data. Migration between them runs in both directions and is close to balanced: since March 2026 we have seen 2,362 domains move from Squarespace to WordPress and 2,777 the other way, a net loss of 415 for WordPress. Squarespace wins on simplicity; WordPress wins on customization, plugin ecosystem, and ecommerce via WooCommerce.

How does WordPress compare to Wix?

WordPress (64.17% market share) dwarfs Wix (8.72%). Contrary to the common assumption, our migration data shows WordPress is slightly ahead on this corridor: 4,251 domains moved from Wix to WordPress since March 2026 against 3,440 the other way, a net gain of 811. Wix appeals to users who find WordPress too complex, while WordPress retains users who need plugins, custom code, or WooCommerce's ecommerce capabilities.

What plugins do WordPress sites commonly use?

Based on TechnologyChecker.io's tech stack overlap data, the most common WordPress companion technologies are Google Analytics (47.01% of WordPress sites), Cloudflare (23.12%), WooCommerce (15.12%), Site Kit (6.45%), WhatsApp Business Chat (5.95%) and MonsterInsights (3.72%). These reflect the core priorities of WordPress users: analytics, performance, ecommerce and direct customer contact.

Is WordPress free for commercial use?

Yes. WordPress.org is open-source under the GPL license, free for any commercial purpose. Costs come from hosting, premium themes, and plugins. Our data shows 88.65% of WordPress businesses have 50 or fewer employees, suggesting most users operate on lean budgets. Enterprise users pay for managed hosting and custom development.

WordPress Overview
Customers
9,555,391
Companies Analyzed
5,954,045
Market Share
64.17%
Category Rank
#1
Top Country
United States
Top Industry
Construction
WordPress Customer ICP

Based on 5,954,045 company data

Company Size
1-10 employees
Location
US, Germany, or UK
City
London, Paris, New York, Madrid
Founded
2010-2019
Company Age
~7-16 years old
About Our Data

These insights include all TechnologyChecker.io detections of WordPress (free & paid plans).

Total Detections2.08B
Detection History+20 Years
Domains Crawled29.6M
Technologies44K+
Company Match Rate31.6%