Companies Using WordPress

With 10+ years analyzing web technology adoption patterns, I've processed data on over 6 million WordPress installations matched to 2.5 million company profiles. WordPress remains the most significant technology signal in our entire dataset — and it tells a nuanced story about the companies that choose it.

1. The Small Business Backbone Signal (77.3% SMB Adoption)

Key Insight: Over 77% of WordPress users are micro-businesses with 1-10 employees, yet the platform simultaneously serves Fortune 500 enterprises like IBM, Samsung, and JPMorgan Chase. This dual-market positioning creates unique prospecting opportunities.

Prospecting: For B2B SaaS targeting SMBs, WordPress usage is the strongest intent signal available — it identifies businesses actively investing in their online presence. Target the advertising services (3.81%) and retail (3.72%) verticals for highest conversion rates.

2. The Legacy Migration Wave (14,375 Joomla → WordPress Switches)

Key Insight: WordPress is the #1 destination for companies leaving legacy CMS platforms. We detected 14,375 switches from Joomla and 5,837 from Drupal — these represent companies actively modernizing their tech stack.

Prospecting: Companies that recently migrated to WordPress are in "digital refresh" mode and are 3-5x more likely to evaluate complementary tools (hosting, SEO, security plugins). Time your outreach within 6 months of detected migration.

3. The Website Builder Leakage Pattern (Net -5,098 to Squarespace)

Key Insight: While WordPress gains from legacy CMS platforms, it's losing ground to modern website builders. The net loss of 5,098 companies to Squarespace and 3,587 to Wix signals a segment of users who found WordPress too complex for their needs.

Prospecting: Companies still on WordPress despite the no-code trend are committed users who need advanced functionality — they're ideal prospects for premium plugins, managed hosting, and development services.

4. Capterra Reviewer Profile: Who Actually Uses WordPress (5,000+ Reviews)

Key Insight: Capterra's extensive review dataset — with over 3,164 reviews on blogging alone — independently validates our technographic findings while adding rich user-voice context. The reviewer base is overwhelmingly small business, with top job functions split across Administrative (21%), Marketing (20%), and Creative & Design (20%) — confirming that WordPress users are primarily non-technical professionals managing their own sites.

The sentiment data tells a powerful story: 95% positive on versatile blogging (3,164 reviews) and 95% positive on flexible content control (986 reviews) validate why WordPress dominates despite simpler alternatives. However, 74% negative on frequent glitches and conflicts (1,252 reviews) and 74% negative on security threats (1,216 reviews) explain the migration leakage to Squarespace and Wix we observe in our detection data. The 77% negative on speed and plugin bloat (761 reviews) correlates directly with the 22.45% WooCommerce adoption rate — sites that add e-commerce layers become heavier and more prone to performance issues.

The industry breakdown from Capterra aligns closely with our detection data: Health & Wellness (21%), Non-Profit (21%), Education (20%), and IT (20%) are the top reviewer industries. Notably, Health & Wellness doesn't appear in our top 10 by volume — suggesting these users are particularly engaged with WordPress and more likely to leave reviews, making them high-intent prospects. Streamlined client management scored 95% positive from 588 reviews, a signal that freelancers and agencies managing multiple WordPress sites form a significant power-user segment.

Prospecting Signal: Target Administrative and Creative & Design job titles at Health & Wellness and Non-Profit organizations. These reviewers are vocal advocates who prioritize content flexibility over technical sophistication — pitch managed hosting and security solutions to address their top pain points (plugin conflicts and security vulnerabilities).

Quick Pipeline Hacks

Email: "Companies using WordPress in [industry] — We help [specific value prop] for businesses like [top company in their segment]."

Ads: Target WordPress users in the 2010s-founded cohort (41.8% of all users) — these digital-native businesses are most responsive to technology upgrade messaging.

Pro Tip: Filter for WordPress sites without WooCommerce to find service businesses vs. e-commerce — they have different buying patterns and budget profiles.

Transform these signals into sales today.