Companies Using Squarespace

Squarespace is used by 653,387 companies worldwide, including Subway, Prosegur Group, Progressive Corp., based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Business Consulting and Services industry (5.09% of customers).

Squarespace has 653,387 active customers detected through our monthly crawl of 50M+ domains. We enriched 322,350 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 341,040 sites that previously used Squarespace are also tracked.

Squarespace holds 18.42% of the CMS market, ranking #2 in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Squarespace include Wix (17.87% market share), GoDaddy Website Builder (10.33% market share), WordPress.com Hosting (6.2% market share), Duda (3.73% market share) — based on our market share data across 50M+ crawled domains.

United States leads with 171,862 Squarespace customers, followed by United Kingdom (31,632), Australia (20,829), Canada (18,578), France (3,632), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 91.8% of Squarespace customers, based on our analysis of 322,350 enriched companies. This is followed by 11-50 employees (6.4%) and 51-200 employees (1.4%).

The majority of Squarespace customers were founded in the 2010s (46.23%), followed by the 2020s (32.78%), based on our analysis of 322,350 enriched companies. This suggests Squarespace is most popular among relatively young companies.

The ideal Squarespace customer is: Company Size: 1-10 employees, Location: US, UK, or Australia, City: New York, London, Los Angeles, Toronto, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 322,350 enriched companies at TechnologyChecker.io.

Major brands using Squarespace include the NFL, The Economist, Financial Times, McKinsey, Progressive, GameStop, Rio Tinto, and Bombardier. Most large organizations don't use Squarespace as their main corporate site. Instead, they run campaign microsites, portfolio pages, and internal tools on Squarespace. TechnologyChecker.io tracks 322,350 enriched companies using the platform.

Yes, heavily. Photographers, designers, media producers, consultants, and coaches are the core Squarespace audience. Photography (2.69%), Design Services (3.18%), and Media Production (2.62%) together account for 8.49% of Squarespace customers in our TechnologyChecker.io dataset. Squarespace's template-first approach appeals to professionals who want a polished portfolio without hiring a developer.

Check the page source for Squarespace-specific scripts and CSS files, or look for "squarespace" in DNS records and HTTP headers. TechnologyChecker.io automates this across 50M+ domains using script analysis, DNS records, HTTP headers, and HTML pattern detection. You can also check any site at technologychecker.io for free with 100 monthly lookups.

Squarespace is a proprietary platform built in-house, not on top of WordPress, Drupal, or another open-source CMS. It uses Java on the backend. The frontend relies on its own template engine with CSS, JavaScript, and the JSONT template language. This closed architecture gives Squarespace full control over performance and design consistency but limits third-party extensibility.

For small businesses and creatives who want beautiful design without coding, yes. Based on 1,112 G2 reviews (4.4/5), 94% of users praise no-code website creation and 92% rate the design tools positively. The trade-off: 72% of Capterra reviewers cite limited advanced customization. If you need deep customization or complex integrations, WordPress or a headless CMS may be a better fit.

Portfolio websites, small business sites, and service-oriented businesses. Our data shows 91.8% of Squarespace customers have 1-10 employees, making it the most micro-business-concentrated major CMS. Top industries include consulting (5.09%), advertising (3.74%), design (3.18%), and photography (2.69%). E-commerce is secondary, with only 5.88% of Squarespace sites using its commerce features.

Squarespace has stronger design templates and a larger market share (18.42% vs GoDaddy's 10.33%), based on TechnologyChecker.io's monthly crawl of 50M+ domains. GoDaddy targets users who want a quick, simple site bundled with domain registration. Our migration data shows Squarespace gains more users from GoDaddy (2,012) than it loses to GoDaddy (792), suggesting more users prefer the Squarespace experience.

Yes, squarespace has 653,387 active domains as of early 2026, holding the #2 CMS market share at 18.42% (behind WordPress). Growth peaked during 2018-2022, and the platform remains stable above 650,000 domains. TechnologyChecker.io's detection data shows 341,040 previously used domains, meaning churn exists but active usage remains high relative to competitors.

Yes, but it's not the primary use case. Only 5.88% of Squarespace sites use Squarespace Business (its commerce tier), based on our tech stack data from 322,350 enriched companies. For comparison, dedicated platforms like Shopify power millions of stores. Squarespace works well for selling a small number of products alongside a content-heavy site, but high-volume merchants typically choose Shopify or WooCommerce.

No, squarespace is primarily a website builder and CMS, with ecommerce as an add-on. Shopify is built specifically for online stores. Our TechnologyChecker.io data shows only 0.82% of Squarespace sites also run Shopify, suggesting these serve different needs. Squarespace's core audience is creative professionals and small service businesses, while Shopify focuses on product-based merchants.

Squarespace's commerce-capable plans start at the Business plan ($33/month billed annually), which includes a 2.9% + $0.30 transaction fee. The Basic Commerce plan ($36/month) removes transaction fees and adds customer accounts. Advanced Commerce ($65/month) adds subscription selling and abandoned cart recovery. All plans include hosting, SSL, and templates.

Squarespace handles basic SEO well: clean URLs, automatic sitemaps, SSL, mobile responsiveness, and meta tag editing are all built in. However, it lacks the plugin ecosystem WordPress offers for advanced SEO (like Yoast or Rank Math). Our data shows 30.16% of Squarespace sites run Google Analytics, indicating active performance tracking. For small businesses targeting local or niche keywords, Squarespace's built-in tools are usually sufficient.

Squarespace is one of the best platforms for portfolios. Photography (2.69%), Design Services (3.18%), and Media Production (2.62%) together represent 8.49% of all Squarespace customers in our TechnologyChecker.io dataset. The platform's template-first approach and built-in gallery layouts make it a natural fit for photographers, illustrators, architects, and other visual professionals.

Yes, small businesses are Squarespace's core market. Our analysis of 322,350 enriched companies shows 91.8% have 1-10 employees and another 6.4% have 11-50. Top small-business verticals include consulting (5.09%), wellness and fitness (2.72%), construction (2.99%), and real estate (2.44%). The no-code builder, built-in scheduling, and email marketing tools make it a solid all-in-one choice for small teams.

Our TechnologyChecker.io migration data shows 23,083 companies moved from Squarespace to WordPress, the largest outbound flow. Capterra reviews highlight the main friction points: 49% flag restrictive page layouts, 72% cite limited advanced customization, and 65% report performance glitches. Companies that outgrow Squarespace's template constraints typically move to WordPress for plugin extensibility or to Shopify for dedicated ecommerce.