Companies Using Squarespace

Squarespace is used by 1,018,293 companies worldwide, including Kohl’s Corp., Inspire Brands Inc., Whole Foods, based on our analysis of 29.6M crawled domains at TechnologyChecker.io. It's particularly popular in the Business Consulting and Services industry (4.88% of customers).

Squarespace has 1,018,293 active customers detected through our full-sweep crawl of 29.9M live business domains. We enriched 679,978 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 17,543 sites that previously used Squarespace are also tracked.

Squarespace holds 6.84% of the CMS & Website Builders market, ranking #3 in the category — based on our analysis of 29.6M domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Squarespace include WordPress (64.17% market share), Wix (8.72% market share), GoDaddy Website Builder (3.67% market share), Webflow (1.75% market share) — based on our market share data across 29.6M crawled domains.

United States leads with 361,907 Squarespace customers, followed by United Kingdom (65,542), Australia (41,267), Canada (36,645), Germany (9,892), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 81.88% of Squarespace customers, based on our analysis of 679,978 enriched companies. This is followed by 11-50 employees (14.53%) and 51-200 employees (2.68%).

The majority of Squarespace customers were founded in the 2010s (43.36%), followed by the 2020s (31.45%), based on our analysis of 679,978 enriched companies. This suggests Squarespace is most popular among relatively young companies.

The ideal Squarespace customer is: Company Size: 1-10 employees, Location: US, UK, or Australia, City: London, New York, Los Angeles, San Francisco, Founded: 2010-2019, Company Age: ~7-16 years old — based on our analysis of 679,978 enriched companies at TechnologyChecker.io.

Brands using Squarespace in our live detection data include Kohl's, Whole Foods Market, Inspire Brands, Médecins Sans Frontières, AirAsia, Galeries Lafayette, Fanatics and SP Plus. Most large organisations don't use Squarespace as their main corporate site, they run newsrooms, franchise portals, investor pages and campaign microsites on it, typically on a subdomain like corporate.kohls.com or media.wholefoodsmarket.com.

Yes, heavily. Photographers, designers, media producers, consultants, and coaches are the core Squarespace audience. Design Services (2.86%), Media Production (2.42%) and Photography (2.35%) together account for 7.63% of Squarespace customers in our dataset, with Professional Training and Coaching adding a further 2.46%. Squarespace's template-first approach suits practitioners who need a polished site without a developer.

Check the page source for a Squarespace JavaScript global and Squarespace-specific script and CSS files, or look for a "Squarespace" value in the HTTP server header. TechnologyChecker.io automates this across 28M+ domains using script analysis, HTTP headers, and HTML pattern detection. You can also check any site at technologychecker.io.

Squarespace is a proprietary platform built in-house, not on top of WordPress, Drupal, or another open-source CMS. It uses Java on the backend. The frontend relies on its own template engine with CSS, JavaScript, and the JSONT template language. This closed architecture gives Squarespace full control over performance and design consistency but limits third-party extensibility.

For small businesses and creatives who want beautiful design without coding, yes. Across 69 G2 review mentions, ease of use (20 mentions) is the standout strength and stunning templates (7 mentions) follows. The trade-off shows up in the same reviews: limited advanced customization and customer support each draw 5 mentions. If you need deep customization, the migration data agrees. Webflow is where those users go.

Portfolio websites, small business sites, and service-oriented businesses. Our data shows 81.88% of Squarespace companies have 1–10 employees, making it the most micro-business-concentrated of the three largest platforms in this category. Top industries include consulting (4.88%), construction (3.43%), advertising (3.34%), non-profits (2.94%) and design (2.86%).

Squarespace has stronger design templates and a larger market share (6.84% vs GoDaddy Website Builder's 3.67%), based on TechnologyChecker.io's monthly crawl of 28M+ domains. GoDaddy targets users who want a quick, simple site bundled with domain registration. Our migration data favours Squarespace: since March 2026, 383 domains moved from GoDaddy to Squarespace against 210 the other way.

Yes. Squarespace has 1,018,293 active domains as of August 2026, ranking #3 in the CMS and website-builder category at 6.84% behind WordPress and Wix. Within our recent, consistent stretch the trend is a gentle climb. In the same period we have seen 17,543 domains drop Squarespace, under 2% of the base, normal turnover at this scale.

Yes. Squarespace Commerce is detected on 99.97% of Squarespace sites, but that reflects the commerce module shipping with the platform rather than the share of sites actually selling, it is not a useful adoption figure. What our data can say is that only 0.14% of Squarespace sites also run Shopify, so Squarespace users who sell almost always sell through Squarespace's own tooling rather than bolting on a dedicated platform.

No. Squarespace is primarily a website builder and CMS with commerce built in; Shopify is built specifically for online stores. Our data shows only 0.14% of Squarespace sites also run Shopify, suggesting these serve genuinely different needs. Squarespace's core audience is creative professionals and service businesses; Shopify's is retailers.

Squarespace's commerce-capable plans start at the Business plan ($33/month billed annually), which includes a 2.9% + $0.30 transaction fee. The Basic Commerce plan ($36/month) removes transaction fees and adds customer accounts. Advanced Commerce ($65/month) adds subscription selling and abandoned cart recovery. All plans include hosting, SSL, and templates.

Squarespace handles basic SEO well: clean URLs, automatic sitemaps, SSL, mobile responsiveness, and meta tag editing are all built in. However, it lacks the plugin ecosystem WordPress offers for advanced SEO. Our data shows 26.97% of Squarespace sites run Google Analytics, ahead of Wix (21.96%) but well behind WordPress (47.01%), which suggests most Squarespace owners rely on built-in reporting rather than external measurement.

Squarespace is one of the best platforms for portfolios. Design Services (2.86%), Media Production (2.42%) and Photography (2.35%) together represent 7.63% of all Squarespace customers in our dataset, a creative cluster that ranks higher here than on any other platform in this category. The template-first approach and built-in gallery layouts make it a natural fit.

Yes, small businesses are Squarespace's core market. Our analysis of 679,978 enriched companies shows 81.88% have 1–10 employees and another 14.53% have 11–50, 96.41% at fifty or fewer. Top small-business verticals include consulting (4.88%), construction (3.43%), advertising (3.34%), wellness and fitness (2.79%) and real estate (2.44%).

Fewer than the raw numbers suggest. Our migration data shows 2,362 domains moved from Squarespace to WordPress since March 2026, the largest outbound flow, but 2,777 came the other way over the same period, so Squarespace is net positive on that corridor. The one corridor genuinely running against it is Webflow: 435 out against 180 in. G2 reviewers name limited advanced customization as the recurring complaint, which is consistent with losing the design-led segment specifically.