Companies Using Squarespace

I've spent 10+ years building web crawlers and detection systems. For Squarespace, we matched 322,350 company profiles against 674,118 active domains (47.8% match rate). Three signals stand out for sales teams.

1. The Micro-Business Goldmine (91.8% Have 1-10 Employees)

What the data says: Squarespace has the highest micro-business concentration of any major CMS. 91.8% of its customers have 1-10 employees, compared to roughly 77% for WordPress. This is solopreneur territory.

How to use it: If you sell to freelancers, consultants, or solo founders, Squarespace's customer list is your best audience. Try messaging like: "Your Squarespace site looks great. Now automate the business behind it." Expected cold email response rates: 3-5% for this segment, 2x higher than generic SMB lists.

2. The Creative Professional Cluster (Photography + Design + Media = 8.49%)

What the data says: Photography (2.69%), Design Services (3.18%), and Media Production (2.62%) make up 8.49% of the customer base. That's a creative-heavy distribution you won't find on other platforms. These users picked Squarespace for its visual design quality.

How to use it: Selling portfolio tools, booking software, or creative workflow products? Squarespace users are pre-qualified design-conscious buyers. Ad copy that works: "You invested in a stunning Squarespace portfolio. Your client booking should look just as good." Target Facebook/Instagram ads at Squarespace-detected creative businesses for 2.5x ROAS improvement over generic creative targeting.

3. The WordPress Migration Corridor (21,423 Gains vs 23,083 Losses)

What the data says: The largest migration flow is between Squarespace and WordPress. 21,423 companies moved FROM WordPress to Squarespace. 23,083 went the opposite direction. The near-balanced flow means companies are actively evaluating both platforms, and many are mid-decision right now.

How to use it: If you offer migration services in either direction, target domains with recent technology changes. Companies that switched in the last 12 months (1,936 gained, 2,722 lost) are the freshest leads. They're still adjusting and open to complementary services.

4. Capterra Reviewer Profile: Who Actually Uses Squarespace (1,200+ Reviews)

Capterra's reviewer base (157 profiled reviews) confirms what our detection data shows, then adds detail we can't crawl. Small businesses dominate the user base. Top job functions: Administrative (27%), Creative & Design (25%), Entrepreneurs/Owners (11%), and Consulting (9%). Only 34% use the platform monthly. The rest log in weekly or daily for active site management.

Sentiment data sharpens the signal. 94% of 1,210 reviewers rate no-code website creation positively. That's Squarespace's core value prop, and it holds. 92% praise the professional design tools (392 reviews). 92% say it's affordable for small businesses (177 reviews). Near-unanimous.

The complaints map directly to our migration data. 49% flag restrictive page layouts (246 reviews). 72% cite limited advanced customization (109 reviews). 65% report glitches and slowdowns (197 reviews). The 23,083 companies that left Squarespace for WordPress likely hit these exact walls. If you sell developer tools, migration services, or performance optimization, these frustrated users are your warmest leads.

Industry breakdown from Capterra lines up with our technographic data: Marketing & Advertising (24%), Health, Wellness & Fitness (22%), Non-Profit Management (19%), Design (19%). Our ClickHouse numbers show Business Consulting (5.09%), Advertising (3.74%), Design (3.18%) as top industries. Strong overlap. Use cases confirm it: 66% use Squarespace as a Website Builder, 23% for eCommerce, 20% for Email Marketing or Blogging.

Quick Pipeline Hacks

Email: Filter for Squarespace domains in the US (53.3% of the user base) with no marketing automation detected. Only 5.03% use MailChimp. Even fewer use other tools. That's a huge untapped market.

Ads: Layer Squarespace detection + Wellness/Fitness (2.72%) or Real Estate (2.44%) for hyper-specific landing pages. These industries have high customer acquisition costs and respond well to targeted messaging.

Pro Tip: 76%+ of the user base speaks English. Run English-only campaigns and you'll still reach three-quarters of all Squarespace customers. Focus budget on US, UK, Australia, and Canada.

Put these signals to work. Register at TechnologyChecker.io to access the full Squarespace customer database with company enrichment, filtering, and export.