Companies Using Supabase

With 10+ years in web crawling and technographic data analysis, I've examined hundreds of backend platforms. Supabase isn't just another one. It's the fastest-growing technology in our dataset by percentage, and the story behind the numbers involves a $5 billion company that deliberately turns away enterprise revenue. This analysis draws on 5,147 enriched company profiles matched from our detection of 10,659 active Supabase domains (48.3% match rate), G2 reviews, Supabase's published case studies, TechCrunch funding coverage, and our migration tracking across 50M+ crawled domains as of our March 2026 crawl.

Growth trajectory and the vibe-coding effect

Our detection data first picked up Supabase in July 2023 at 252 active domains. By July 2025, that number hit 5,171. That's 20x in two years. But domain detection actually understates Supabase's real scale. The company reported 15.1 million databases created in 2025 alone (more than all prior years combined, per Supabase Wrapped) and $70M in annual revenue, up from $16M in 2024 (per Getlatka). Most Supabase usage happens through SDK calls invisible to web crawlers.

What drove this? Two words: vibe coding. Supabase has become the default backend for AI-assisted development tools. Lovable's CEO Anton Osika called it "extremely user friendly" and said it "covers all the needs to build full-stack applications." Bolt.new's CEO Eric Simmons said Supabase is "the best product in the world for storing and retrieving data." Vercel CEO Guillermo Rauch confirmed that v0 prompts users to create Supabase accounts directly in the app. Replit, Cursor, and Claude Code also integrate natively. When a vibe coder tells an AI to "build me a full-stack app," the AI picks Supabase.

"We track 40,000+ technologies. Fewer than 1% show 20x growth in two years. Supabase's acceleration is real, and it's being amplified by a distribution channel (AI coding tools) that didn't exist three years ago." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: The vibe-coding wave is creating Supabase customers who didn't choose the platform deliberately. They got it as a default from Lovable or Bolt.new. These users are underserved: they need monitoring, security audits, and migration paths. A SupaExplorer audit found 1 in 9 indie apps (11%) leak their Supabase database keys (January 2026 report, 20,000 URLs scanned). That's a concrete sales angle for security and consulting services.

Customer profile

The numbers are stark. 81.5% of Supabase companies have 1-10 employees. 60.2% were founded in the 2020s. This is the youngest, smallest customer base of any technology we track at this scale. Over 1,000 Y Combinator companies use the platform, per Supabase's published data.

This isn't an accident. CEO Paul Copplestone publicly said he turns down million-dollar enterprise contracts to keep the product focused on individual developers (per TechCrunch, November 2025). The strategy works: Supabase raised $500M total, hit a $5 billion valuation in October 2025 (Series E led by Accel and Peak XV, per TechCrunch), and grew revenue 372% year-over-year without chasing enterprise procurement cycles.

The enterprise tail is thin. Shell, GitHub, Razer, Vimeo, and Wiz show active detections. Supabase's case studies confirm eXp Realty and Brevo deployments, where non-engineering teams built AI workflows on their own. But these are departmental projects, not company-wide infrastructure.

Sales Signal: High churn potential but enormous volume. Enterprise targets? Approach through innovation labs, not IT procurement. Look for companies with active AI or internal tooling projects. The Firebase co-founder (James Tamplin) investing in Supabase as an angel tells you which direction the smart money is moving.

Industry and geographic concentration

Software Development (14%) and Technology (12%) dominate. Together, tech-adjacent industries account for 31.9%. No vertical exceeds 14%, confirming Supabase is horizontal. The United States leads at 29%, but India's 5.9% stands out (most SaaS platforms see India below 3%). Brazil at 4.1% and Nigeria (through government detections) show emerging-market traction, partly driven by vibe-coding tools that funnel international builders onto Supabase by default.

Sales Signal: India and Brazil have developer-led adoption but few enterprise contracts. Companies with 50+ employees and active Supabase usage are upsell targets.

Migration patterns

One corridor dominates. 150 enriched companies dropped Firebase and adopted Supabase. Only 54 went the other way. That 2.8:1 gain ratio is the strongest we've measured in the backend space.

The mechanics make sense. Developers outgrow Firebase's NoSQL model or hit pricing walls and move to Supabase's PostgreSQL foundation. Supabase's case study with Mobbin documents migrating 200,000 users from Firebase Auth. The Bree case study covers a full migration from FaunaDB. Humata, an AI document analysis tool, reported 4x cost savings after moving to Supabase.

"The Firebase-to-Supabase pipeline is the most clearly defined migration corridor in the BaaS space. A 2.8:1 ratio across 5,147 enriched companies isn't noise. It's a market moving." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Companies on Firebase with growing data complexity or cost pressure are the highest-conversion targets. Migration consulting, add-on services, and security audits for this corridor have built-in demand. The 54 companies moving back to Firebase likely hit the Pro plan's $25/month threshold after exhausting free tier limits (500MB database, 50K MAUs).

Technology ecosystem

Cloudflare Hosting at 41.2% leads, far ahead of Hostinger (5.2%) and Hetzner (5.1%). Frontend is React-dominant: Material-UI (8.1%), Emotion (7.3%), styled-components (2.8%). This tracks with vibe-coding defaults: Lovable and Bolt.new generate React, v0 outputs Next.js. CMS overlap is near-zero (Wix 3.6%, Squarespace 2.1%). These aren't website-builder users. Google Analytics at 50.4% is the default, but Cloudflare Web Analytics (21.3%) shows privacy-first interest.

Sales Signal: Product analytics tools are underrepresented. Anything that integrates with React, Next.js, and Cloudflare has partnership potential with this base.

G2 review signals

Ease of use leads with 9 mentions, documentation quality (7), easy integrations (5). The criticism: "beginner unfriendly" (2 mentions) seems contradictory until you realize experienced devs find it intuitive while SQL newcomers struggle. Vibe coding amplifies this: builders who got Supabase via Lovable or Bolt may have never written a SQL query. A SupaExplorer scan of 20,000 apps found 11% exposed Supabase credentials, mostly because vibe coders skipped Row Level Security.

Sales Signal: Security auditing and RLS configuration services can target vibe coders directly. These users need hands-on help, not just docs.

Key takeaways

1. Vibe-coding accelerant: Supabase's integration with Lovable, Bolt.new, v0, Replit, and Cursor gives it a distribution channel no traditional database has. The 15.1M databases created in 2025 dwarf our 5,720 domain detections.

2. Deliberate small-customer strategy: 81.5% micro-businesses isn't a weakness. CEO Copplestone rejects enterprise deals on purpose, and the company hit $70M revenue and $5B valuation anyway.

3. Firebase migration engine: 2.8:1 gain ratio. Firebase's own co-founder invested in Supabase as an angel.

4. Security gap: 11% of scanned vibe-coded apps leak database keys. This is the biggest risk in Supabase's growth story and the biggest opportunity for security vendors.

5. Global developer adoption: India (5.9%) and Brazil (4.1%) are unusually high for a dev tool at this stage, driven partly by vibe-coding tool accessibility.

6. Cloud-native stack: 41% Cloudflare, React-dominant frontend, almost zero CMS overlap. These aren't WordPress users.

Sales applications

Outreach template: "Hi [Name], I noticed [Company] is running Firebase on [subdomain]. 150 companies in our database recently switched from Firebase to Supabase, citing PostgreSQL flexibility and cost predictability. We track 5,147 Supabase companies with enriched profiles. Would a filtered list of companies that made this switch in [Industry] be useful?"

Targeting strategy: Filter for Firebase companies with 11-50 employees in Software Development or Financial Services on TechnologyChecker.io. Past the solo-founder phase, more likely to have budget.

Vibe-coder security angle: Target the 11% of apps that leak Supabase keys (per SupaExplorer, January 2026). Offer RLS audits, security configuration, and managed Supabase services. These builders have working products but missing security fundamentals.

For the full dataset of 5,147 enriched Supabase companies with industry, location, employee count, and tech stack data, visit TechnologyChecker.io.