Companies Using Intercom

With 10+ years in web crawling and technographic data, I've rebuilt this Intercom analysis around a cleaned count. As of our October 2026 crawl, Intercom runs on 61,897 live domains, and we matched 31,155 of them to LinkedIn company profiles, a 50.3% match rate. The headline is about half what this page used to show, and the smaller number is the one to sell against. Company news first: the business behind Intercom now calls itself Fin, and Salesforce signed an agreement to acquire it on 15 June 2026 for about $3.6 billion, with closing expected in the fourth quarter of Salesforce's fiscal 2027.

1. Growth trajectory: why the count halved

134,948 live domains passed our Intercom test in October. 73,051 of them, 54.1%, were not Intercom customers: they carried a domain-for-sale or gambling page title, and almost all were landing pages from the Atom domain marketplace, whose template loads Intercom. Remove them and 61,897 remain. Because our earlier monthly totals included those pages, I can't draw a clean trend line, so the chart shows October alone and I won't put a growth rate on it.

The same caution applies to churn. 22,117 domains have dropped Intercom since 16 March 2026, but that count was not cleaned, and a marketplace lander that stops loading a widget looks exactly like a customer that cancelled.

"More than half of the sites that loaded Intercom in October were for-sale pages from one marketplace. Strip them out and you're left with a much clearer picture: a tool bought by small software companies." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: A list built from a raw Intercom count would have sent half your sequences to parked domains. Work from the cleaned 61,897, and treat any Intercom list that still includes marketplace landers with suspicion.

2. Customer profile

The buyer is small and young. 52.75% of matched companies have 1-10 employees and 31.45% have 11-50, so 84.2% employ 50 people or fewer. 80.6% were founded in 2010 or later. Only 303 matched companies have more than 1,000 staff, about 1% of those with a known size.

Those 303 are worth knowing, though. Atlassian and MongoDB run Intercom on their main websites, and Bose, Asana and HackerOne run it on support or documentation sites. Three of the names in our top 50, Atlassian, Crypto.com and The Access Group, also appear on Intercom's own customers page, so both sources agree on them.

Sales Signal: Most Intercom accounts are founder-led or run by a small support lead, with no procurement team. Short, product-led pitches fit them. For the enterprise slice, the detection subdomain tells you which team owns the tool: a help centre points to support operations, a main-site widget to marketing or sales.

3. Industry and geographic concentration

Software Development (16.74%), Technology, Information and Internet (10.06%), IT Services (5.65%) and Information Technology & Services (1.59%) add up to a 34.04% tech cluster. Financial Services follows at 5.6%, which is where Crypto.com sits. No other industry passes 3.03%.

Geography needs one correction before you use it. The United States leads with 12,070 matched companies and the UK follows with 2,764, but New Zealand's third place (1,670) is inflated. Sites built on Rocketspark, a website builder based in Cambridge, New Zealand, carry Intercom's JavaScript object in the builder's own code, and our rule counts that object. When I opened three of them, no Intercom widget loaded, and none of the 2,164 Rocketspark sites in our script records had requested an Intercom file. Canada (1,493) and Australia (1,226) are the more reliable next markets.

Sales Signal: Filter New Zealand accounts out, or check them by hand, before running an Intercom campaign there. In the US and UK, the 14,834 matched companies are the core list, and the financial services slice is the most obvious regulated-industry opening.

4. Migration patterns

One switching flow passes our tests. Since 16 March 2026, 115 domains dropped Intercom and now run Tawk.to, 104 of them in the last 90 days, while 55 went from Tawk.to to Intercom. Tawk.to describes its chat software as free. Of the 410 domains that have ever run both, 124 (30.2%) still do, which tells me most of these sites replaced one widget with the other. The numbers are small next to a base of 61,897, and they're domains, not companies.

The other flows don't qualify. Movement with LiveChat runs both ways, 145 domains out and 251 in, so there's no clear direction. HubSpot Chat mostly runs alongside Intercom: 1,240 of the 1,681 domains that have ever had both still have both. And Zendesk's legacy Zendesk Chat widget barely overlaps with Intercom at all, with 34 domains ever running both.

"The only clear exit from Intercom in our data runs to Tawk.to, about two departures for every arrival, and it's small. Intercom isn't losing sites to its paid rivals in any volume; the one exit we can measure runs to a free tool." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: The Tawk.to direction lines up with the G2 pricing complaints below, so a lower-cost chat or AI-agent product has a story to tell Intercom accounts whose seat count is growing. Paid rivals should sell on capability, not price; the data doesn't show Intercom sites leaving for them.

5. Technology ecosystem

Across the 61,901 clean live Intercom domains, Google Tag Manager runs on 88.19% and Google Analytics on 85.98%. The more telling rows are product analytics: PostHog on 10.04%, Amplitude on 5.8% and Mixpanel on 2.63%. HubSpot is the main marketing platform at 12.97%, and Profitwell, a subscription-metrics tool, appears on 3.39%. On the site-builder side WordPress leads at 16.39%, with Webflow on 7.55% and Bubble on 3.08%.

Read together, that's a SaaS stack: product analytics, subscription metrics and a marketing platform, with Intercom as the support layer.

Sales Signal: If you sell product analytics, PostHog's lead over Amplitude and Mixpanel tells you which incumbent you'll meet most often. If you sell into HubSpot, the 12.97% overlap is a ready filter for marketing-mature SaaS accounts.

6. G2 review signals

The G2 summary for Fin by Intercom praises easy navigation (423 mentions) and Fin's accurate, helpful answers (407 mentions). The cons are about limits: missing features (148), answers that need specific phrasing (122), a steep learning curve (104) and pricing that feels high and keeps climbing (86).

The pricing complaint lines up with our migration data. Intercom's pricing page lists seats from $29 to $132 a month on annual billing, plus $0.99 per Fin outcome, and the one corridor we can see runs toward Tawk.to.

Sales Signal: Reviewers praise how easy Fin is to use but complain about where it stops. Tools that add workflow depth, or catch the conversations Fin can't resolve, have an opening.

Key takeaways

• Intercom runs on 61,897 live domains once 73,051 for-sale pages are removed from the raw 134,948.
• It ranks 10th in live chat and messaging at 2.08% on the cleaned count, and 6th at 4.33% in the uncleaned API figures.
• The core buyer is a small software company: 84.2% have 50 or fewer staff and 34.04% sit in tech industries.
• New Zealand's position in the country table is inflated by one website builder.
• The only switching flow that passes our tests runs to Tawk.to, and it is small.

Sales applications

Outreach template: "Hi [Name], I saw [Company] runs Intercom on [detection URL]. Most teams your size we track pair it with [PostHog / HubSpot]. We help Intercom teams [specific outcome] without adding seats. Worth 15 minutes?"

Targeting strategy: On TechnologyChecker.io, filter Intercom + 11-200 employees + Software Development in the US and UK, then exclude New Zealand until you've checked it by hand. Add HubSpot or PostHog as a second filter for marketing-mature or product-led accounts.

Competitive angle: For cost-led products, the Tawk.to corridor and the G2 pricing complaints point at the same accounts: small teams watching seat costs. For enterprise support suites, start with the 303 large companies and the help-centre subdomains that show who owns the tool.

Explore all 61,897 Intercom domains and 31,155 enriched company profiles at TechnologyChecker.io.