Companies Using LinkedIn Insights Tag

We detect LinkedIn Insights Tag on 425,955 domains, including Tata Consultancy Services Limited, Accenture PLC, Deloitte Touche Tohmatsu Limited. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Software Development (7.87%).

We detect 425,955 domains running LinkedIn Insights Tag across our monthly crawl of live business domains. Company data could be matched for 293,366 of them (68.9%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 76,469 domains carried a LinkedIn Insights Tag detection previously and no longer do.

LinkedIn Insights Tag holds 7.48% of the Attribution & Conversion Tracking category, ranking #3. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to LinkedIn Insights Tag include Facebook Pixel (60.21% market share), Google Ads Conversion Tracking (15.99% market share), TikTok Pixel (6.86% market share), Pinterest Conversion Tag (2.61% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 101,648 matched LinkedIn Insights Tag domains, followed by United Kingdom (26,598), Australia (13,432), Netherlands (13,308), Canada (12,998). These are counts within the 293,366 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 37.94% of the LinkedIn Insights Tag domains we could match to a company record and size — a subset of 293,366 matched companies, not of all 425,955 detected domains. This is followed by 11-50 employees (32.56%) and 51-200 employees (16.88%).

Among the LinkedIn Insights Tag domains we could match to a company with a known founding date, the largest group was founded in the 2010s (37.38%), followed by the 2000s (18.87%). That matched subset is drawn from 293,366 companies and is not representative of all 425,955 detected domains. This suggests LinkedIn Insights Tag is most popular among relatively young companies.

The ideal LinkedIn Insights Tag customer is: Industry: Software Development, IT Services and IT Consulting, Advertising Services, Financial Services, Company Size: 1-10 employees (37.94%) and 11-50 (32.56%) dominate, with 51-200 adding 16.88%, Geography: United States (101,648 matched domains), United Kingdom (26,598), Australia (13,432), Netherlands (13,308), Company Age: Founded in the 2010s (37.38%), 2000s (18.87%) and 2020s (16.38%), Use Case: LinkedIn ad conversion tracking, website retargeting audiences, professional demographic reporting, campaign optimization, Tech Stack: Google Tag Manager (90.58%), Google Analytics (87.9%), HubSpot (24.07%), Facebook Pixel (55.86%) — based on our analysis of 293,366 enriched companies at TechnologyChecker.io.

The LinkedIn Insights Tag is a lightweight JavaScript pixel that you add to your website. It enables conversion tracking, website retargeting, and aggregate demographic reporting about the professionals who visit your site.

Yes. The Insights Tag itself is free to install and use. You only pay if you run LinkedIn ads that use the audiences or conversions it tracks.

You can install it manually by pasting the base code into your website's global footer, or you can deploy it through Google Tag Manager, Adobe Experience Platform Launch, or a custom tag manager. LinkedIn provides step-by-step instructions inside Campaign Manager under Data > Signals manager > Insight Tag.

It collects page URLs, referrer information, device type, IP address, and timestamps. When matched to a LinkedIn member profile, it can surface aggregate insights about job titles, companies, industries, seniority levels, and company sizes. It does not collect personally identifiable information in standard reports.

Yes. The tag is the primary mechanism for building Website Retargeting audiences in LinkedIn Campaign Manager. You can segment audiences by specific pages visited, such as pricing pages or contact forms, and then serve targeted ads to those visitors.

Yes. LinkedIn now supports a first-party cookie mode and generates a first-party pseudonymous identifier called li_adsid. This helps maintain measurement accuracy as browsers increasingly block third-party cookies.

LinkedIn provides tools and documentation to help advertisers comply with GDPR, but ultimate compliance responsibility lies with the website owner. You must obtain valid user consent before firing the tag in the European Economic Area and provide an opt-out mechanism.

The Insights Tag is a client-side JavaScript pixel that runs in the user's browser. The Conversions API is a server-side integration that sends event data directly from your servers to LinkedIn. Using both together creates a redundant measurement system that improves attribution accuracy.

No. LinkedIn only provides aggregate demographic reports. You cannot see individual names or profiles due to privacy policies. However, if a visitor submits a lead form or clicks an ad, that action is attributed to your campaign.

Match rates vary by audience and geography, and they are structurally lower than a consumer platform's because LinkedIn's graph is smaller and professional rather than universal. That is usually acceptable for B2B campaign optimization: fewer visitors are identified, but the ones who are tend to be the decision-makers you were buying the ads for.

Inside Attribution & Conversion Tracking the larger pixels are Facebook Pixel (3,428,681 domains), Google Ads Conversion Tracking (910,792) and the TikTok Pixel (390,736). In practice these are rarely an either/or decision: 55.86% of Insights Tag domains run the Facebook Pixel at the same time. Teams add a pixel per advertising channel rather than replacing one with another.

For full-funnel measurement and the largest retargeting audiences, yes. Site-wide installation ensures you capture all touchpoints. However, avoid placing it on pages that collect sensitive data such as health records or financial account details, as this violates LinkedIn's terms.

LinkedIn provides a Tag Helper browser extension and a diagnostics panel inside Campaign Manager. You can also verify firing through Google Tag Manager's preview mode or by checking network requests for linkedin.com/insight in your browser's developer tools.

Website Demographics is a free reporting tool unlocked by the Insights Tag. It shows the professional traits of your website visitors, including job function, seniority, company size, industry, and geography. You can access it from Campaign Manager under Analytics > Website Demographics.

Because that is the job it does. The tag exists to attribute conversions to LinkedIn campaigns and to build retargeting audiences that feed back into the ad platform, which is the same function the Facebook Pixel and Google Ads Conversion Tracking perform for their networks. It is not a session and pageview analytics tool, which is why 87.9% of the domains carrying it also run Google Analytics.

We match it on the _linkedin_data_partner_id and _linkedin_partner_id JavaScript globals, an inline script containing _linkedin_partner_id, the script source snap.licdn.com/li.lms-analytics/insight.min.js, a Content-Security-Policy header that names .licdn.com, and the ORIBI global or a cdn.oribi.io script source. Any one of those is enough for a domain to be counted.

Usually, but not always. One of the signals we match is a Content-Security-Policy header that allows .licdn.com, and a policy is a permission rather than an execution: it shows the site is configured so the tag can load, not that the tag is on the page or that it fired for a visitor. If a domain matters to you, confirm the tag in a browser with LinkedIn's Tag Helper extension or the network panel before treating it as an active LinkedIn advertiser.

Yes. LinkedIn acquired Oribi in 2022 and folded it into its marketing suite, so the ORIBI global and the cdn.oribi.io script source are part of this technology's detection rule. A share of the domains counted here are therefore legacy Oribi installations rather than a deliberate LinkedIn Ads measurement setup.

Because the products it would be compared against are complements, not substitutes. On our live crawl 55.86% of Insights Tag domains are also running the Facebook Pixel right now, along with 10.51% on Google Ads Conversion Tracking, 9.28% on the Pinterest tag and 7.63% on the TikTok Pixel. A switching figure between tools that more than half of these sites run simultaneously would measure crawl timing rather than any decision, so we publish none.

76,469 domains have lost a detection since tracking began on 16 March 2026, about 18% of the base, but that number should not be read as abandonment. 55.1% of those domains were only ever detected once, compared with 49.1% for ASP.NET, 49.0% for Framer and 44.4% for TYPO3, so this tag sits at the high end for intermittent detection. A pixel that only loads after a visitor accepts a consent banner naturally comes and goes between crawls.

Overwhelmingly, yes. 90.58% of the Insights Tag domains we sample also run Google Tag Manager, an unusually high overlap even for a marketing pixel. The rest of the tag-management field is marginal by comparison: Adobe Experience Platform Launch 2.6%, Adobe DTM 2.05%, Ensighten 1.31%, Tealium 0.54%. In most organizations the tag is controlled by whoever owns the container, which is marketing rather than engineering.

No, and almost nobody treats it that way. Google Analytics runs alongside the Insights Tag on 87.9% of sampled domains. The Insights Tag answers who the visitor is professionally and whether a LinkedIn campaign deserves credit for them; an analytics platform answers what happened on the site. Most B2B stacks carry both, plus HubSpot on 24.07% of these domains for the CRM side.