Companies Using Braze

Braze is one of the profiles where the headline number needs its caveat in the first line. Our October 2026 crawl finds Braze's web SDK on 3,904 domains, matched to 1,748 companies. Braze's own second-quarter release, dated 8 September 2026, reports 2,789 customers at 31 July 2026. Those two numbers don't measure the same thing, and the gap between them is most of what a seller needs to understand about this list.

What the 3,904 counts, and what it misses

A domain counts when its pages load Braze's JavaScript from js.appboycdn.com or create the braze or appboy objects that SDK uses. Braze counts customers at the parent-company level. So the two figures drift apart in both directions: one Braze customer can run the SDK on dozens of sites (one Australian publisher ran it on 47 news sites until mid-2026), and a customer that uses Braze only inside its iOS and Android apps leaves nothing on the web for us to see. When we checked the 50 companies on our list on 11 October 2026, every site we could load either ran Braze or was removed from the list; 16 big-brand sites, KFC and the NBA among them, blocked automated checks, so they stay in the table but aren't named in our prose.

Sales Signal: a Braze web detection proves a brand has a Braze contract and an engineering team that ships its SDK. It doesn't tell you how big the app deployment is. Treat the domain as a door into the account, not a measure of it.

Growth: a chart that mixes adoption with coverage

The chart rises from 2,787 domains in June 2026 to 3,904 in October, a gain of 1,117. That isn't Braze's growth rate. The set of domains we crawl turns over every month, with dead sites dropping out and new ones added, and our detection signals widen over time. Braze's own customer count grew from 2,422 to 2,789 in the year to 31 July 2026, which is the better read on adoption. Exits are clearer in our data: 1,680 domains dropped the web SDK between 16 March 2026, when we began recording drops, and October.

"On a web crawl, Braze's footprint looks small next to HubSpot's. Look at who's on the list instead: airlines, banks, national sports teams and fast-food chains, which is the customer base Braze reports." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales Signal: Braze reported 361 customers paying $500,000 or more a year, up from 282. The top of this market is still adding accounts, and each new one needs data, analytics and content tools wired in around Braze.

Customer profile: big brands, many small sites

Of the 1,627 matched companies with a known headcount, 164 (10.08%) have more than 1,000 employees and 30 have more than 10,000. That is a different shape from the tools Braze is ranked against: per their profiles, 1.37% of Customer.io's matched companies and 1.93% of HubSpot's are that large. Still, 32.88% of Braze's matched companies have 1 to 10 staff, so the list isn't only enterprises. The big names often show up on a side property: Whataburger's merchandise shop, Analog Devices' eShop, Intuit's TurboTax support site, Medibank's travel-insurance site and Peloton's apparel store all load Braze.

Sales Signal: at a large brand, the Braze detection usually belongs to the team running one digital property. Find that team before you go to central IT.

Industries and countries: consumer audiences, and a strong Australia

Retail leads at 7.54%, followed by Technology, Information and Internet (5.64%), Hospitality (4.72%), Spectator Sports (4.65%), Financial Services (4.46%) and Restaurants (4.06%). The sports share fits what Braze does: clubs and leagues message a large fan base around a fixture calendar. US Soccer and FOX Sports both run Braze on their sites. By country, 757 matched companies are in the United States and 233 in Australia, ahead of the United Kingdom (113), Germany (94) and Canada (55). Australia's Braze sites run from football and cricket clubs to concert venues, broadcasters and insurers.

Sales Signal: Australia and New Zealand (40 matched companies) punch above their size here. A seller with an APAC team has a concentrated Braze pool in sport, media and insurance.

Switching: one publisher, no real contest

Two corridors pass our switching test since March 2026, and the bigger needs reading carefully. 50 domains dropped Braze's web SDK and now run Airship, with only 2 of the 69 ever seen with both still on both. But 47 of the 50 are regional news sites of Australian Community Media, such as canberratimes.com.au and newcastleherald.com.au, and the other three are two domains of one US company and Atlanta Black Star. On 11 October 2026 the ACM sites loaded Airship's web SDK while still showing images served from Braze's image host, so ACM may have changed its web push tool rather than left Braze. That is one publisher's decision, and we don't read it as a market trend.

The Insider pair looked like the real contest, 35 domains to Insider and 12 back, but 24 of those 47 moves were copies of one Samsung page republished on gambling sites, not Braze customers. Once they are removed, 20 of the 49 domains ever seen with both still run both, and the pair fails our switching test. MoEngage's 5 domains are too few to read.

"Read a migration table by organisation. Fifty domains sounds like a trend until you see that 47 of them share a footer." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales Signal: for Braze competitors, sports leagues and multi-brand publishers are the accounts where one decision moves dozens of sites. For Braze partners, Customer.io is the overlap to watch: 110 domains run both today, and 46.2% of the 238 ever seen with both still do.

Tech stack: tag managers and a data layer

Across 3,859 live Braze domains, Google Tag Manager runs on 90.96% and Google Analytics on 79.66%. The customer data layer is what sets these sites apart: Segment on 15.70%, Adobe's identity service on 7.23%, mParticle on 5.65%, with Amplitude (9.69%) and Mixpanel (6.66%) for product analytics. Zendesk is on 10.81% and OpenAI on 8.66%.

Sales Signal: most Braze sites show no CDP in our data, so their customer data reaches Braze some other way. Data and integration vendors can open with that question.

G2 review signals

The G2 summary on this page puts ease of use first (364 mentions), then intuitive design (188) and flexibility (148). The complaints are missing features (140) and the learning curve (139), with Liquid templating singled out, and reporting limits (91). Our data is consistent with the reporting complaint: 9.69% of Braze domains also run Amplitude and 6.66% Mixpanel, so a share of Braze customers analyse behaviour in a second tool.

Sales Signal: analytics, reporting and template tooling that plugs into Braze answers the two complaints reviewers repeat most.

Key takeaways

• Braze reports 2,789 customers (31 July 2026); our crawl sees its web SDK on 3,904 domains matched to 1,748 companies.
• 164 matched companies have more than 1,000 employees, far more than Customer.io's or HubSpot's share per their profiles.
• Retail leads the industries at 7.54%, with spectator sports at 4.65%; Australia is the second country with 233 companies.
• The Airship corridor is one Australian publisher; the apparent Insider corridor rested on copies of one Samsung page and fails our switching test once they are removed.
• Segment (15.70%) and Amplitude (9.69%) are the most common data and analytics partners.

Sales applications

Outreach template: "Your team runs Braze on [domain]. Brands like yours pair it with a CDP and a product-analytics tool; [product] closes the reporting gap reviewers mention most."

Targeting strategy: filter the Braze list on TechnologyChecker.io by company size above 1,000 and by Retail, Spectator Sports or Restaurants, then check for Segment or Amplitude as a second technology.

Competitive angle: for Insider, Airship or MoEngage, target the multi-site organisations, leagues and publishers, where one decision moves many domains.

Build your prospect list on TechnologyChecker.io from the 3,904 Braze domains and 1,748 matched companies in our October 2026 data.