Companies Using Braze

We detect Braze on 3,666 domains, including Burger King Company LLC, KFC Corporation, Goldman Sachs. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Retail (7.93%).

We detect 3,666 domains running Braze across our monthly crawl of live business domains. Company data could be matched for 1,666 of them (45.4%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 1,182 domains carried a Braze detection previously and no longer do.

Braze holds 0.3% of the Marketing Automation category, ranking #31. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to Braze include HubSpot (47.55% market share), HighLevel (8.91% market share), Salesforce Marketing Cloud Account Engagement (4% market share), WonderPush (2.8% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 757 matched Braze domains, followed by Australia (219), United Kingdom (99), Germany (85), Canada (43). These are counts within the 1,666 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 32.27% of the Braze domains we could match to a company record and size — a subset of 1,666 matched companies, not of all 3,666 detected domains. This is followed by 11-50 employees (23.74%) and 51-200 employees (19.8%).

Among the Braze domains we could match to a company with a known founding date, most were founded in the 2010s (41.45%), followed by the 2000s (18.46%). That matched subset is drawn from 1,666 companies and is not representative of all 3,666 detected domains. This suggests Braze is most popular among relatively young companies.

The ideal Braze customer is: Company Size: 51-500 employees, Industry: Retail, restaurants, media, or sport, Channel: Mobile app with a large active audience, Location: US, Australia, or UK, Founded: 2010-2019 — based on our analysis of 1,666 enriched companies at TechnologyChecker.io.

Yes. Braze is an enterprise customer engagement platform (CEP) that unifies push notifications, email, SMS, in-app messages, Content Cards, and WhatsApp into a single orchestration layer. Our crawl data shows 3,666 domains running the Braze web SDK, most running on mobile-first consumer apps and loyalty subdomains rather than primary marketing websites, based on our detection data at TechnologyChecker.io.

The Braze web SDK is detected on domains belonging to Burger King, KFC, Goldman Sachs, Canadian Tire, the NBA, Analog Devices, Whataburger, Dow Jones, Intuit and JetBlue, among others. Bear in mind that a detection means the SDK is present on that domain, which for a large brand is usually one property rather than the whole estate, and it tells you nothing about the scale of the mobile deployment behind it.

Because the two products live on different surfaces. HubSpot works by placing a tag on a customer's website, so its domain count tracks its customer count closely and reaches 583,796. Braze is mobile-first: most of its messaging runs inside iOS and Android apps, which a web crawl cannot see. The 3,666 domains we detect are the subset of Braze customers who also run its JavaScript web SDK, so the figure is a floor on its customer base rather than a measure of it.

Yes, Braze competes directly with Salesforce Marketing Cloud and Data Cloud for enterprise customer engagement budget. Braze tends to win with mobile-first consumer brands (streaming, food delivery, fintech), while Salesforce wins in industries where it already has CRM lock-in. Pricing is similar at six figures per year. Braze went public in November 2021 on NASDAQ under ticker BRZE and posted $738.2M in FY2026 revenue, growing into Salesforce's most credible CEP challenger.

Not really. Mailchimp is an SMB email marketing tool with 283,000+ active customers at price points starting free. Braze is an enterprise cross-channel CEP with roughly 3,100 active customers at $60K+ per year. Our migration data shows 242 companies switched from Mailchimp to Braze, but 306 companies went the other direction, confirming that the two serve different budgets and use cases.

Based on 1,510 G2 sentiment mentions, the top Braze cons are a steep learning curve around Liquid coding (139 mentions), limited native reporting and analytics (172 combined mentions across two sentiment clusters), and missing features that complicate campaign management (140 mentions). Most teams pipe Braze events into Hotjar, Snowplow, or external BI tools to compensate.

Braze does not publish pricing. Spendbase procurement data puts the average annual contract at $88,506, while Vendr reports enterprise deals typically start around $250,000 per year and scale into the millions for accounts like IBM or Goldman Sachs. Pricing is value-based rather than seat-based, scaling with monthly active users, channels, and data storage. There is no free tier.

Neither. Braze is a customer engagement platform (CEP), which sits downstream of a CRM or CDP. Most Braze customers integrate it with a CRM like Salesforce and a CDP like Segment, mParticle, or Amperity. Our tech stack data shows Braze users heavily co-adopt Hotjar and Snowplow for analytics, which indicates the typical stack is CDP + Braze + analytics, not Braze as a standalone system of record.

Consumer brands with large audiences rather than large payrolls. Retail leads at 7.93% of matched companies, followed by technology (5.88%), financial services (5.19%), hospitality (5.13%), restaurants (4.51%) and spectator sports (4.03%). Only 32.27% have 1 to 10 employees, the lowest share of any platform in this category, and 1.59% have more than 10,000. Braze is priced on monthly active users, so the qualifying trait is audience size, not headcount.

The data suggests it is built for B2C. The leading industries are retail, hospitality, restaurants and spectator sports, all of which involve reaching a large consumer audience on a recurring schedule. Technology and financial services do appear at 5.88% and 5.19%, but companies such as Intuit and Goldman Sachs are reaching retail customers rather than running account-based B2B campaigns. For B2B demand generation the platforms in this category with a CRM at the centre are a closer fit.

Braze was incorporated in 2011 as Appboy, founded in New York by Bill Magnuson, Mark Ghermezian, and Jon Hyman after a 2011 Android hackathon. The company rebranded to Braze in November 2017. Our detection crawl first picked up Braze in August 2016, about a year before the rebrand. Braze went public on NASDAQ under ticker BRZE in November 2021.

Our detection data shows Braze is most often deployed on mobile-first subdomains and loyalty microsites, not primary corporate domains. Typical use cases are push notifications for food delivery apps (Deliveroo, Instacart), loyalty messaging for restaurant chains (Burger King, Dairy Queen), streaming engagement (Max reports 18% more viewers for movie debuts, Showmax 204% subscriber growth), and cross-channel onboarding for fintech. Braze itself powered 7.8 billion monthly active users in late 2025.

Yes. Braze has native integrations with Segment, mParticle, Amperity, Tealium, and RudderStack, plus direct warehouse syncs via Snowflake and BigQuery. Our tech stack data shows 6.14% of Braze customers use Snowplow for event collection, confirming the CDP-plus-CEP architecture is common. Braze's Currents product also streams raw event data back to a customer's warehouse for analysis.