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Companies Using PostHog

PostHog is an open-source product analytics suite that also covers session replay, feature flags, experiments and surveys, built by the company James Hawkins and Tim Glaser founded on 23 January 2020 in Y Combinator's W20 batch (PostHog's company story, checked 11 October 2026). In our October 2026 crawl, PostHog runs on 139,813 domains, #1 of the 16 tools we track in Product Analytics with 46.98% of the category.

A domain counts when its pages load PostHog's script from a posthog.com host, expose the posthog browser object or send events to posthog.com, so self-hosted and fully proxied installs can be missed. Below are the companies that use PostHog, drawn from the 75,665 domains we matched to a company record: 61.99% of those with a known size have 10 or fewer staff. Large organisations in the list usually show PostHog on one site, such as Cardinal Health's careers site, the FAA's airport data portal and Staples' Direct Mail site.

PostHog in large enterprises is a thin slice. In October 2026 we match 112 PostHog companies with more than 10,000 employees, 0.16% of the 70,726 with a known size, against 133 for Mixpanel and 142 for Pendo on far smaller bases.

Published Mar 10, 2026 · Updated Oct 10, 2026 · Data analysed on October 10, 2026.

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PostHog Usage Statistics

How fast is PostHog growing? Our crawl counts 139,813 PostHog domains in October 2026, up from 80,985 in June. The monthly readings in between are 106,563 (July), 119,697 (August) and 136,298 (September). PostHog's 72.6% four-month rise is not a clean adoption figure: the domains we crawl turn over every month, with dead sites dropping out and newly found ones added, and our detection signals for PostHog have widened over the same months. The latest step was small, 3,515 domains (2.6%) from September to October 2026. Since we began tracking PostHog on 16 March 2026, 34,342 domains have dropped it.

List of Companies Using PostHog

Our list of companies using PostHog is sorted by LinkedIn following, so large organisations sit at the top even though 87.23% of PostHog's sized companies have fewer than 51 staff. The brands that use PostHog here include Cardinal Health, Staples, Lululemon, Swarovski, MongoDB, HubSpot and Xero, each checked against its detection page in October 2026.

Many of the large websites using PostHog belong to a vendor's hosted product rather than the company's own build: Coursedog course catalogs at universities, brand portals for Saab and AtkinsRéalis, donor portals for TED and the American Heart Association, and careers sites for Cardinal Health and TriHealth. Read the detection URL before you treat a row as a company-wide PostHog account.

Download all 139,813 PostHog customers with full company data, or create a signal to track when companies start or stop using PostHog.

Verified list of companies and domains where we detect PostHog — sorted by company size. Companies matched to domains where we detect PostHog; a detection may be one storefront rather than a company-wide deployment.
CompanyDetection URLDomainCountryIndustryEmployeesTypeFoundedLinkedIn
AtkinsRéalis Major Projects inc. logoAtkinsRéalis Major Projects inc.
brand.atkinsrealis.comatkinsrealis.comCanadaEngineering Services10001+Public Company—https://linkedin.com/company/atkinsrealis
Cardinal Health, Inc. logoCardinal Health, Inc.
jobs.cardinalhealth.comcardinalhealth.comUnited StatesHospitals and Health Care10001+Public Company1971https://linkedin.com/company/cardinal-health
Federal Aviation Administration logoFederal Aviation Administration
adip.faa.govfaa.govUnited StatesAviation and Aerospace Component Manufacturing10001+Government Agency1958https://linkedin.com/company/faa
Staples, Inc. logoStaples, Inc.
directmail.staples.comstaples.comUnited StatesRetail Office Equipment10001+Privately Held1986https://linkedin.com/company/staples
M&T Bank Corporation logoM&T Bank Corporation
schedule.mtb.commtb.comUnited StatesFinancial Services10001+Public Company1856https://linkedin.com/company/m&t-bank
Outlier AI, Inc. logoOutlier AI, Inc.
outlier.aioutlier.aiUnited StatesTechnology, Information and Internet1001-5000Privately Held2023https://linkedin.com/company/try-outlier
Lululemon logoLululemon
likenew.lululemon.comlululemon.comUnited StatesRetail10001+Public Company—https://linkedin.com/company/lululemon
University of Arizona logoUniversity of Arizona
catalog.arizona.eduarizona.eduUnited StatesHigher Education10001+Educational1890https://linkedin.com/company/uarizona
Saab logoSaab
brand.saab.comsaab.comSwedenDefense and Space Manufacturing10001+Public Company1937https://linkedin.com/company/saab
Fastenal Co. logoFastenal Co.
vehicles.fastenal.comfastenal.comUnited StatesWholesale10001+Public Company1967https://linkedin.com/company/fastenal
Show 40 more PostHog using companies as demo data
CompanyDetection URLCountryIndustryEmployeesTypeFounded
Virtusa Corporation logoVirtusa Corporation
www.virtusa.comvirtusa.comUnited StatesIT Services and IT Consulting10001+Privately Held1996https://linkedin.com/company/virtusa
TED logoTED
giving.ted.comted.comUnited StatesNon-profit Organizations51-200Nonprofit1984https://linkedin.com/company/ted-conferences
The University of Calgary logoThe University of Calgary
calendar.ucalgary.caucalgary.caCanadaHigher Education1001-5000Educational1966https://linkedin.com/company/ucalgary
Hillsborough County School District logoHillsborough County School District
www.hillsboroughschools.orghillsboroughschools.orgUnited StatesPrimary and Secondary Education10001+Educational1871https://linkedin.com/company/hillsboroughschools
Florida International University logoFlorida International University
catalog.fiu.edufiu.eduUnited StatesHigher Education1001-5000Educational1967https://linkedin.com/company/florida-international-university
Express Inc. logoExpress Inc.
express.comexpress.comUnited StatesRetail5001-10000Privately Held1980https://linkedin.com/company/express-llc
HubSpot, Inc. logoHubSpot, Inc.
unbound.hubspot.comhubspot.comUnited StatesSoftware Development5001-10000Public Company2006https://linkedin.com/company/hubspot
Remote Technology, Inc. logoRemote Technology, Inc.
trust.remote.comremote.comUnited StatesHuman Resources Services1001-5000Privately Held2019https://linkedin.com/company/remote.com
Heart logoHeart
mygiving.heart.orgheart.orgUnited StatesWellness and Fitness Services1001-5000Nonprofit1924https://linkedin.com/company/american-heart-association
Swarovski Group logoSwarovski Group
kristallwelten.swarovski.comswarovski.comSwitzerlandRetail Luxury Goods and Jewelry10001+Privately Held1895https://linkedin.com/company/swarovski
Railway Corp. logoRailway Corp.
docs.railway.comrailway.comUnited StatesSoftware Development11-50Privately Held2020https://linkedin.com/company/railwayapp
Denver Public Schools logoDenver Public Schools
eba.dpsk12.orgdpsk12.orgUnited StatesPrimary and Secondary Education10001+Educational1902https://linkedin.com/company/denver-public-schools
Regus logoRegus
www.regus.comregus.comLuxembourgFacilities Services10001+Public Company1989https://linkedin.com/company/regus
Condor Super Center Ltda. logoCondor Super Center Ltda.
clube.condor.com.brcondor.com.brBrazilRetail Groceries10001+Privately Held1974https://linkedin.com/company/redecondor
BanCoppel logoBanCoppel
hipoteca.bancoppel.combancoppel.comMexicoBanking10001+Self-Owned2007https://linkedin.com/company/bancoppel
Digicel Group logoDigicel Group
corporate.digicelgroup.comdigicelgroup.comJamaicaTelecommunications5001-10000Privately Held2001https://linkedin.com/company/digicel
Howard Hanna logoHoward Hanna
choose.howardhanna.comhowardhanna.comUnited StatesReal Estate5001-10000Privately Held1957https://linkedin.com/company/howard-hanna-real-estate-services
Bacardi Limited logoBacardi Limited
media.bacardilimited.combacardilimited.comBermudaBeverage Manufacturing5001-10000Privately Held1862https://linkedin.com/company/bacardi
Baltimore City Schools logoBaltimore City Schools
baltimorecityschools.orgbaltimorecityschools.orgUnited StatesPrimary and Secondary Education10001+Government Agency—https://linkedin.com/company/baltcityschools
National Instruments Corp logoNational Instruments Corp
learn.ni.comni.comUnited StatesAppliances, Electrical, and Electronics Manufacturing5001-10000Public Company—https://linkedin.com/company/niglobal
TBC Bank Group logoTBC Bank Group
tbcbank.getbcbank.geGeorgiaBanking5001-10000Public Company1992https://linkedin.com/company/tbc-bank
MongoDB logoMongoDB
learn.mongodb.commongodb.comUnited StatesSoftware Development5001-10000Public Company2007https://linkedin.com/company/mongodbinc
Actionbehavior logoActionbehavior
www.actionbehavior.comactionbehavior.comUnited StatesMental Health Care10001+Educational2017https://linkedin.com/company/action-behavior-centers
Popular, Inc. logoPopular, Inc.
micredito.popular.compopular.comUnited StatesBanking5001-10000Public Company1893https://linkedin.com/company/banco-popular-de-puerto-rico
Loudoun County Public Schools logoLoudoun County Public Schools
www.lcps.orglcps.orgUnited StatesPrimary and Secondary Education10001+Educational1870https://linkedin.com/company/loudoun-county-public-schools
DU UAE logoDU UAE
du.aedu.aeUnited Arab EmiratesTelecommunications1001-5000Public Company2006https://linkedin.com/company/du
Anne Arundel County Public Schools logoAnne Arundel County Public Schools
aacps.orgaacps.orgUnited StatesPrimary and Secondary Education10001+Educational—https://linkedin.com/company/anne-arundel-county-public-schools
TriHealth logoTriHealth
careers.trihealth.comtrihealth.comUnited StatesHospitals and Health Care10001+Nonprofit1995https://linkedin.com/company/trihealth
Convergint Technologies logoConvergint Technologies
icare.convergint.comconvergint.comUnited StatesSecurity and Investigations5001-10000Privately Held2001https://linkedin.com/company/convergint
Oneccps logoOneccps
opengovernment.oneccps.orgoneccps.orgUnited StatesEducation Administration Programs5001-10000Educational—https://linkedin.com/company/oneccps
Nova Talent AB logoNova Talent AB
connect.novatalent.comnovatalent.comSpainTechnology, Information and Internet11-50Privately Held2020https://linkedin.com/company/nova
Nemours Children’s Health System logoNemours Children’s Health System
blog.nemours.orgnemours.orgUnited StatesHospitals and Health Care5001-10000Nonprofit1936https://linkedin.com/company/nemours
Toronto Catholic District School Board logoToronto Catholic District School Board
tcdsb.orgtcdsb.orgCanadaPrimary and Secondary Education10001+Educational1841https://linkedin.com/company/toronto-catholic-district-school-board
Veeam Software logoVeeam Software
cloud.veeam.comveeam.comUnited StatesSoftware Development5001-10000Privately Held2006https://linkedin.com/company/veeam-software
Varsity Tutors LLC logoVarsity Tutors LLC
varsitytutors.comvarsitytutors.comUnited StatesTechnology, Information and Internet501-1000Public Company2007https://linkedin.com/company/varsity-tutors
Deel, Inc. logoDeel, Inc.
developer.deel.comdeel.comUnited StatesHuman Resources Services1001-5000Privately Held2019https://linkedin.com/company/deel
Old Dominion University logoOld Dominion University
researchfoundation.odu.eduodu.eduUnited StatesHigher Education501-1000Educational—https://linkedin.com/company/old-dominion-university
Xero logoXero
innovations.xero.comxero.comNew ZealandSoftware Development1001-5000Public Company2006https://linkedin.com/company/xero
Volt logoVolt
jobs.volt.comvolt.comUnited StatesStaffing and Recruiting1001-5000Privately Held1950https://linkedin.com/company/volt
Cvent logoCvent
www.cvent.comcvent.comUnited StatesSoftware Development1001-5000Privately Held1999https://linkedin.com/company/cvent

There are 139,813 companies and domains where we detect PostHog, sign up to download the entire PostHog dataset.

Here are some of the best-known companies using PostHog and brands using PostHog in 2026, each verified on its detection page in October 2026:

  • Cardinal Health: PostHog runs on its careers site, jobs.cardinalhealth.com
  • Federal Aviation Administration: PostHog on the Airport Data and Information Portal, adip.faa.gov
  • Staples: PostHog on its Direct Mail site, directmail.staples.com
  • Lululemon: PostHog on Like New, its official resale shop at likenew.lululemon.com
  • Swarovski: PostHog on the Swarovski Kristallwelten visitor attraction site
  • MongoDB: PostHog on MongoDB University, learn.mongodb.com
  • HubSpot: PostHog on the site for UNBOUND, its annual conference
  • Xero: PostHog on its product-innovations site, innovations.xero.com
  • Saab: PostHog on its brand portal, brand.saab.com
  • University of Arizona: PostHog on its Coursedog-hosted course catalog

Which Countries Use PostHog the Most?

Which countries use PostHog the most? The United States, with 32,173 matched companies, 42.5% of the 75,665 PostHog domains we matched to a company in October 2026. Germany is second with 4,460 (5.9%), just ahead of the United Kingdom (4,361), then India (2,849), Canada (2,697) and France (2,073). PostHog's German share stands out in this category: per their October profiles, Germany is 1.3% of Amplitude's matched companies and 1.8% of Mixpanel's. US, UK, Canadian and Australian companies add up to 41,203, or 54.5%.

🇺🇸United States32,17342.5%
🇩🇪Germany4,4605.9%
🇬🇧United Kingdom4,3615.8%
🇮🇳India2,8493.8%
🇨🇦Canada2,6973.6%
🇫🇷France2,0732.7%
🇦🇺Australia1,9722.6%
🇪🇸Spain1,8842.5%
🇳🇱Netherlands1,3951.8%
🇧🇷Brazil1,2991.7%
🇳🇴Norway6380.8%
🇧🇪Belgium6270.8%
🇸🇪Sweden6090.8%
🇨🇭Switzerland6040.8%
🇮🇹Italy5520.7%

Share of the 75,665 PostHog domains we matched to a company record — 54.1% of the 139,813 we detect. Top 15 countries shown, so these do not sum to 100%. Domains with no matching company record are not represented here and skew small and independent.

PostHog Market Share Among Product Analytics

What is PostHog's market share? 46.98% of Product Analytics, #1 of the 16 tools we track there, on 139,813 domains in our October 2026 crawl at TechnologyChecker.io. Amplitude is second with 80,335 domains (27%), so PostHog's count is 1.74 times Amplitude's, and the two hold 73.98% of the category between them. Mixpanel (28,359, 9.53%) and Pendo (19,478, 6.55%) follow. PostHog's share counts domains, not revenue or paid seats, and 61.99% of the PostHog companies we matched have 10 or fewer staff.

Customers139.8KCompanies using PostHog
Companies Analyzed75.7KWith LinkedIn company data
Market Share46.98%Of the category market
Category Ranking#1In its category

Top Competitors by Market Share

PostHog Customers by Company Size & Age

What size companies use PostHog? Mostly very small ones. 61.99% of PostHog companies with a known size have 1 to 10 employees and 25.24% have 11 to 50, so 87.23% of the 70,726 sized companies have fewer than 51 staff. Only 848 (1.2%) have more than 1,000 employees and 112 (0.16%) more than 10,000. Several of those large names run PostHog on a single subdomain, such as jobs.cardinalhealth.com, adip.faa.gov or likenew.lululemon.com, based on our October 2026 data.

Company Size Distribution

Company Age (Founded Decade)

How old are companies that use PostHog? Mostly young. 43.23% of PostHog companies with a known founding year date from the 2020s and 33.93% from the 2010s, 77.16% together across 43,067 companies. The 1,661 founded before 1960 (3.86%) include Bacardi (1862), the University of Arizona (1890) and Swarovski (1895). For each, the detection we checked is a single site: Bacardi's news centre, the Arizona course catalog and the Swarovski Kristallwelten attraction site.

What Industries Use PostHog the Most?

Which industries use PostHog? Software Development leads at 12.14% of matched PostHog companies, followed by Technology, Information and Internet (8.85%) and IT Services and IT Consulting (4.56%), 25.55% together. Real Estate (3.94%), Financial Services (3.35%) and Construction (2.77%) are the largest groups outside software. No single industry passes 12.14%, so beyond its software core PostHog is spread thinly across ordinary businesses, based on our enriched company data at TechnologyChecker.io.

Software Development8,260 (12.14%)
Technology, Information and Internet6,020 (8.85%)
IT Services and IT Consulting3,105 (4.56%)
Real Estate2,681 (3.94%)
Financial Services2,277 (3.35%)
Construction1,887 (2.77%)

Software companies using PostHog are the largest group at 12.14%, and the ones we checked include Railway (on its docs site), MongoDB (on MongoDB University) and Xero (on its product-innovations site). Real estate companies using PostHog are the biggest group outside tech at 3.94%. Universities using PostHog often get it through their course catalog: catalog.arizona.edu and catalog.fiu.edu are hosted by Coursedog, whose catalog pages load PostHog, based on our October 2026 checks.

PostHog Alternatives & Competitors

Who are PostHog's competitors? In Product Analytics, Amplitude (80,335 domains, 27%), Mixpanel (28,359, 9.53%), Pendo (19,478, 6.55%) and Heap (10,384, 3.49%) in our October 2026 crawl. Few PostHog sites pick a second analytics tool: 1,783 domains run PostHog and Amplitude together right now, 1,077 run PostHog and Mixpanel, and 252 run PostHog and Pendo. Most domains that ever ran PostHog beside a rival still run both (1,783 of 2,797 for Amplitude), so we read the overlap as teams adding a tool, not switching, and publish no migration table for PostHog.

TechnologyDomainsMarket Share
A favicon of Amplitude
Amplitude
80,33527%
A favicon of Mixpanel
Mixpanel
28,3599.53%
A favicon of Pendo
Pendo
19,4786.55%
A favicon of Heap
Heap
10,3843.49%
A favicon of Sensors Data
Sensors Data
8,6712.91%

Tech Stack of PostHog-Powered Websites

What do PostHog sites run alongside it? Google Tag Manager on 62.73% and Google Analytics on 56.83% of the 140,812 live PostHog domains we read stacks for in October 2026, so most sites keep Google's tools and add PostHog. Cloudflare Browser Insights (16.11%) and Microsoft Clarity (11.45%) come next. Vercel Analytics (8.11%) and OpenAI (4.7%) point to developer-built and AI-product sites. Intercom (4.42%) is the most common support tool, and only 2.11% run Segment, so few PostHog sites put a CDP in front of it.

Web Analytics

A favicon of Google Analytics
Google Analytics
80,029 (56.83%)
A favicon of Cloudflare Browser Insights
Cloudflare Browser Insights
22,678 (16.11%)
A favicon of Vercel Analytics
Vercel Analytics
11,414 (8.11%)
A favicon of Snowplow Analytics
Snowplow Analytics
3,099 (2.2%)
Ahrefs Analytics
2,464 (1.75%)
A favicon of Plausible
Plausible
2,008 (1.43%)

Tag Management

A favicon of Google Tag Manager
Google Tag Manager
88,338 (62.73%)
A favicon of Adobe DTM
Adobe DTM
358 (0.25%)
The Conversion Cloud
177 (0.13%)
A favicon of Tealium
Tealium
150 (0.11%)
Stape
131 (0.09%)

Heatmaps & Session Recording

A favicon of Microsoft Clarity
Microsoft Clarity
16,124 (11.45%)
A favicon of Hotjar
Hotjar
5,901 (4.19%)
A favicon of Contentsquare
Contentsquare
940 (0.67%)
A favicon of Crazy Egg
Crazy Egg
571 (0.41%)
A favicon of Mouse Flow
Mouse Flow
471 (0.33%)
A favicon of LogRocket
LogRocket
411 (0.29%)

Customer Data Platform

A favicon of Segment
Segment
2,978 (2.11%)
A favicon of Apollo IO
Apollo IO
1,881 (1.34%)
A favicon of Merge
Merge
738 (0.52%)
A favicon of mParticle
mParticle
730 (0.52%)
A favicon of Rudderstack
Rudderstack
499 (0.35%)
A favicon of Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service
314 (0.22%)

Live Chat & Messaging

A favicon of OpenAI
OpenAI
6,625 (4.7%)
A favicon of Intercom
Intercom
6,221 (4.42%)
A favicon of Zendesk
Zendesk
3,248 (2.31%)
A favicon of HubSpot Chat
HubSpot Chat
2,240 (1.59%)
A favicon of Pusher
Pusher
1,680 (1.19%)

PostHog Customer Reviews with Pros and Cons

G2 reviewers rate PostHog highest for ease of use (229 mentions) and easy setup (185), and session recordings draw 138 positive mentions. The most common complaint is a steep learning curve (115 mentions), with initial setup complexity, confusing dashboards and missing features at 64 mentions each.

Generated from real user reviews on G2

Pros
  • Users appreciate the ease of use in PostHog, finding it straightforward and user-friendly for analytics.(229 reviews)
  • Users love the easy setup of PostHog, appreciating its simplicity and powerful analytics tools available immediately.(185 reviews)
  • Users appreciate the user-friendly analytics of PostHog, enjoying its easy setup and intuitive interface.(179 reviews)
  • Users appreciate the ease of use and detailed user data of PostHog, enabling data-driven decisions effortlessly.(151 reviews)
  • Users value the immensely useful session recordings in PostHog for effectively analyzing user behavior and improving experiences.(138 reviews)
Cons
  • Users face a steep learning curve with PostHog, finding it difficult to understand features and data effectively.(115 reviews)
  • Users face a steep learning curve with PostHog, finding it challenging to grasp its features and functionalities.(92 reviews)
  • Users find the initial setup complexity of PostHog challenging, particularly in configuring advanced features and self-hosting.(64 reviews)
  • Users find the dashboard organization confusing, requiring effort to navigate and understand key metrics effectively.(64 reviews)
  • Users often face missing features, like limited webhook control and inflexible experiment configurations, hindering their experience.(64 reviews)

Expert Analysis: PostHog Growth Trends & Key Signals for Sales Teams in 2026

David Thomson
David ThomsonCTO, TechnologyChecker

I pulled PostHog out of our October 2026 crawl to answer the two questions people search for most: who runs it, and whether it belongs on an enterprise shortlist. A domain counts here when one of its pages loads PostHog's script from a posthog.com host, exposes the posthog browser object, or sends events to a posthog.com endpoint. That gives 139,813 domains, #1 of the 16 tools we track in Product Analytics with 46.98%, and 75,665 of them matched to a company record (54.1%). Self-hosted installs on a custom domain and fully proxied setups can hide from that test, so read the count as a floor.

Four months on the chart, two causes

The chart reads 80,985 domains in June 2026, 106,563 in July, 119,697 in August, 136,298 in September and 139,813 in October. That's a 72.6% rise in four months, and I wouldn't sell it as adoption. Two things move the line besides installs. The set of domains we crawl turns over every month, with dead sites dropping out and newly found ones coming in, and our detection signals for PostHog have widened. The September to October step added just 3,515 domains (2.6%). Drops are real too: since we began tracking PostHog on 16 March 2026, 34,342 domains have removed it.

"PostHog's lead in product analytics comes from breadth. It's on 1.74 times as many domains as Amplitude, yet Pendo, on about a seventh of PostHog's domains, reaches more companies with over 10,000 staff." - David Thomson, CTO at TechnologyChecker.io

Sales signal: a PostHog list is big and still shifting. Re-pull it before each campaign instead of working from last quarter's export, since 34,342 domains have dropped PostHog since March.

Who runs it

The base is small and young. Of the 70,726 matched companies with a known size, 61.99% have 1 to 10 employees and 25.24% have 11 to 50. Of those with a known founding year, 43.23% were founded in the 2020s and 33.93% in the 2010s. Software Development is the top industry at 12.14%, then Technology, Information and Internet at 8.85%. PostHog describes its buyer the same way. Its customers page asks "Who brings PostHog in?" and answers "An engineer, usually." Supabase is one of the companies quoted there (checked 11 October 2026).

Sales signal: pitch this list the way you'd pitch developers. Docs, a free tier and self-serve signup will land better than a discovery call with a five-person team.

The Fortune 500 question

Searchers ask whether there are alternatives to PostHog for a Fortune 500 company. We don't hold a Fortune 500 list, so I used LinkedIn's largest band, 10,001+ employees, as the proxy and compared October 2026 counts for the analytics tools large buyers tend to shortlist.

ToolDomains, Oct 2026Matched companies with a known size10,001+ employeesShare of sized companies
PostHog139,81370,7261120.16%
Amplitude80,33529,8691010.34%
Mixpanel28,35917,2411330.77%
FullStory26,9749,896930.94%
Pendo19,4789,0321421.57%
Heap10,3845,791310.54%

So yes, there are alternatives, and on this measure Pendo and Mixpanel already reach more very large employers than PostHog does, from much smaller bases. The second finding matters more. When I opened the largest organisations on our PostHog list, many weren't running PostHog themselves. Their vendor was. Eight university course catalogs among the 90 largest candidates, including catalog.arizona.edu and catalog.fiu.edu, are hosted by Coursedog, whose catalog pages load PostHog. Saab's and AtkinsRéalis's brand portals run on the same portal software. Donor portals for TED and the American Heart Association load it, and so do the careers sites of Cardinal Health and TriHealth, which run on the same careers-site platform. Across the whole crawl only 75 live PostHog subdomains carry a catalog, bulletin or calendar name, so these fleets barely move the count but crowd the top of the list.

PostHog does sell upmarket. Its pricing page lists an Enterprise package at $2,000 a month with role-based access control and dedicated support, and a Scale package at $750 a month that adds SAML (checked 11 October 2026).

Sales signal: before you call a 10,001+ employer on a PostHog list, open the detection URL. If it's a catalog, portal or careers page, you're talking to the vendor's customer, not PostHog's.

Germany is the outlier

The United States accounts for 32,173 matched companies, 42.5% of 75,665. Germany is second with 4,460 (5.9%), ahead of the United Kingdom's 4,361. That's unusual in this category: per their October profiles, Germany is 1.3% of Amplitude's matched companies, 1.8% of Mixpanel's and 0.6% of Pendo's. PostHog runs an EU cloud on servers in Frankfurt (PostHog's GDPR docs, checked 11 October 2026), which is a plausible reason, though not one we measured.

Sales signal: for DACH campaigns in analytics or developer tooling, PostHog gives you 4,460 German companies, about ten times the 417 on Amplitude's profile.

Overlap, not migration

We don't publish a switching table for PostHog this month, because none of its corridors passed our still-both test. Domains that ran PostHog and a rival at some point mostly still run both: 1,783 of 2,797 for Amplitude, 1,077 of 1,502 for Mixpanel, 252 of 403 for Pendo and 387 of 602 for FullStory. The one-way counts lean towards PostHog but stay small. Since March 2026, 579 domains dropped Amplitude while running PostHog and 199 dropped PostHog while running Amplitude; for Mixpanel the pair is 192 and 113. With Microsoft Clarity it is 2,735 and 2,375, close to even, on 16,136 domains that run both.

"Nearly two thirds of the sites that ever ran PostHog next to Amplitude still run both. That's teams adding a tool for one job, not a market changing hands." - David Thomson, CTO at TechnologyChecker.io

Sales signal: the 1,783 domains running PostHog and Amplitude together have two tools doing overlapping jobs. That's where a vendor on either side can make the case for consolidating.

The stack around PostHog

Percentages here are of the 140,812 live PostHog domains we read stacks for. Google Tag Manager is on 62.73% and Google Analytics on 56.83%, so most PostHog sites keep Google's tools and add PostHog beside them. Cloudflare Browser Insights (16.11%) and Microsoft Clarity (11.45%) follow. Vercel Analytics (8.11%) and OpenAI (4.7%) point to developer-built and AI-product sites. Intercom (4.42%) is the most common support tool, and Segment sits on just 2.11%.

Sales signal: CDP and data-pipeline vendors have open ground. Fewer than 3 in 100 PostHog domains show Segment.

What G2 reviewers say

G2's review summaries rate PostHog highest for ease of use (229 mentions) and easy setup (185). The top complaint is a steep learning curve (115), with initial setup complexity and confusing dashboards at 64 each. Easy to install and slow to master is a common pairing for tools adopted bottom-up, and 61.99% of PostHog's matched companies have ten or fewer staff.

Sales signal: analytics implementation and coaching services have a documented opening, since the learning-curve complaint tops the list of cons.

Key takeaways

  • #1 in Product Analytics at 46.98% on 139,813 domains in October 2026.
  • 87.23% of sized PostHog companies have fewer than 51 staff, and Pendo (142) and Mixpanel (133) reach more 10,001+ employers than PostHog (112).
  • Many enterprise detections are a vendor's hosted page: Coursedog catalogs, brand portals, donor portals and careers sites.
  • Germany is PostHog's second country at 5.9% of matched companies, far above its rivals.
  • Overlap with Amplitude and Mixpanel is coexistence, not switching.

Sales applications

Outreach template: "Hi [Name], I noticed [Company] runs PostHog on [detection URL]. Across the 75,665 PostHog companies we track, most also run Google Tag Manager and only about 2 in 100 run Segment. If your team still wires PostHog events by hand, we can help with [specific value]."

Targeting strategy: filter PostHog companies with 11 to 200 employees in Software Development or Technology, Information and Internet, then run Germany and the United Kingdom as a second pass.

Competitive angle: start with the 1,783 domains running PostHog and Amplitude together and the 1,077 running PostHog and Mixpanel. Those teams already run two analytics tools for overlapping jobs.

TechnologyChecker.io tracks 139,813 PostHog domains and 75,665 matched companies from our crawl of 29.9M live business domains. Filter them by size, country, industry and stack, and see where PostHog sits in our ranking of nine web analytics tools.

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Frequently Asked Questions

Who uses PostHog?

Mostly small software teams, plus large organisations whose PostHog detection is usually a single site. Our October 2026 crawl finds PostHog on 139,813 domains, and 61.99% of matched companies with a known size have 10 or fewer staff. Large names include Cardinal Health (careers site), Staples (direct-mail site), Lululemon (Like New resale shop), MongoDB (MongoDB University) and the FAA (airport data portal).

How many customers does PostHog have?

PostHog runs on 139,813 domains in our October 2026 crawl, and we matched 75,665 of them (54.1%) to a company record. Domains are not accounts, since one customer can run several sites. PostHog's own company story put it at 100,000 customers, paying or free, in October 2024. Since March 2026 we have also seen 34,342 domains drop PostHog.

What is PostHog's market share?

PostHog holds 46.98% of Product Analytics, #1 of the 16 tools we track there, on 139,813 domains in October 2026. Amplitude is second with 80,335 domains (27%), so PostHog's count is 1.74 times Amplitude's. Mixpanel (9.53%) and Pendo (6.55%) follow. The share is of domains running a product analytics tool, not of revenue or paid seats.

What are the best alternatives to PostHog?

By footprint, Amplitude (80,335 domains), Mixpanel (28,359), Pendo (19,478) and Heap (10,384) are PostHog's nearest product analytics alternatives in our October 2026 crawl. For session replay alone, PostHog sites most often also run Microsoft Clarity (11.45%) and Hotjar (4.19%). Overlap is low: 1,783 domains run PostHog with Amplitude and 1,077 with Mixpanel.

Which countries use PostHog the most?

The United States leads with 32,173 matched PostHog companies, 42.5% of the 75,665 we matched in October 2026. Germany is second with 4,460 (5.9%), just ahead of the United Kingdom (4,361), then India (2,849) and Canada (2,697). Germany's share is far above Amplitude's 1.3% and Mixpanel's 1.8%, per their October profiles.

What size companies use PostHog?

Small ones, overwhelmingly. 61.99% of the 70,726 PostHog companies with a known size have 1 to 10 employees and 25.24% have 11 to 50, so 87.23% have fewer than 51 staff. Only 848 (1.2%) have more than 1,000 employees. Those large names often run PostHog on one subdomain, like jobs.cardinalhealth.com or adip.faa.gov, in our October 2026 data.

How old are companies that use PostHog?

Mostly young. 43.23% of PostHog companies with a known founding year were founded in the 2020s and 33.93% in the 2010s, 77.16% together across 43,067 companies. Only 3.86% (1,661) were founded before 1960. That older group includes Bacardi (1862), the University of Arizona (1890) and Swarovski (1895), and each one's detection we checked is a single site, such as Bacardi's news centre.

What is the ideal customer profile for PostHog?

The ideal PostHog customer is: Company Size: 1-10 employees (61.99%), Location: US, Germany, UK, Industry: Software Development, Founded: 2020s (43.23%), Stack Signal: Google Tag Manager (62.73%) — based on our analysis of 75,665 enriched companies at TechnologyChecker.io.

Are there alternatives to PostHog for a Fortune 500?

Yes. Using 10,001+ employees as a proxy for the Fortune 500, our October 2026 data matches 142 such companies to Pendo, 133 to Mixpanel, 112 to PostHog, 101 to Amplitude and 93 to FullStory. Large employers are 0.16% of PostHog's sized companies against 1.57% of Pendo's, and many of PostHog's are a vendor's hosted page, such as a course catalog.

What kind of company is PostHog?

PostHog is a venture-backed software company that James Hawkins and Tim Glaser founded on 23 January 2020 and took through Y Combinator's W20 batch. Its company story says it raised a $75m Series E led by Peak XV in October 2025 at about a $1.4bn valuation, bringing total funding to about $194m (posthog.com/handbook/story, checked 11 October 2026).

How many employees does PostHog have?

About 200, according to PostHog's own company story for early 2026, up from about 140 at its October 2025 Series E and about 65 in October 2024 (posthog.com/handbook/story, checked 11 October 2026). For comparison with its footprint, our October 2026 crawl finds PostHog on 139,813 domains, #1 in Product Analytics.

What is the latest PostHog news in 2026?

PostHog's own timeline lists PostHog Desktop as its main early-2026 launch and puts headcount at about 200; its latest funding is a $75m Series E from October 2025. Our crawl counts PostHog on 80,985 domains in June 2026 and 139,813 in October, a rise we can't read as pure adoption, because the domains we crawl turn over monthly and our detection has widened.

How does PostHog compare to Mixpanel?

PostHog is far larger by footprint: 139,813 domains against Mixpanel's 28,359 in our October 2026 crawl, and 46.98% of Product Analytics against 9.53%. Mixpanel's base is more corporate, with 133 companies above 10,000 employees (0.77% of its sized companies) to PostHog's 112 (0.16%). Right now 1,077 domains run both, and most domains that ever ran both still do.

What are the key differences between PostHog and Pendo?

Pendo pairs product analytics with in-app guides, per pendo.io, and its customers in our data skew American and larger; PostHog's are global and mostly small. In October 2026, Pendo runs on 19,478 domains to PostHog's 139,813, yet has more 10,001+ employee companies (142 against 112). 78.3% of Pendo's matched companies are in the US, against 42.5% of PostHog's.

Is PostHog free?

Yes, up to monthly limits. PostHog's pricing page lists a free plan with 1 million product analytics events, 5,000 session recordings, 1 million feature flag requests and 1,500 survey responses a month, no credit card and no per-seat fees. Above that, analytics starts at $0.00005 per event, and platform packages start at $250 a month (posthog.com/pricing, checked 11 October 2026).

Does PostHog replace Google Analytics?

Usually not. In our October 2026 crawl, 56.83% of live PostHog domains also run Google Analytics and 62.73% run Google Tag Manager, so most teams add PostHog beside Google's tools rather than swapping. Cloudflare Browser Insights (16.11%) and Vercel Analytics (8.11%) are the next most common analytics tools found on the same PostHog domains.

PostHog Overview
Customers
139,813
Companies Analyzed
75,665
Market Share
46.98%
Category Rank
#1
Top Country
United States
Top Industry
Software Development
PostHog Customer ICP

Based on 75,665 company data

Company Size
1-10 employees (61.99%)
Location
US, Germany, UK
Industry
Software Development
Founded
2020s (43.23%)
Stack Signal
Google Tag Manager (62.73%)
About Our Data

These insights include all TechnologyChecker.io detections of PostHog (free & paid plans).

Total Detections2.08B
Detection History+20 Years
Domains Crawled29.9M
Technologies44K+
Company Match Rate54.1%