Companies Using Google Maps

We detect Google Maps on 1,782,166 domains, including Deloitte Touche Tohmatsu Limited, Cognizant Technology Solutions Corporation, Bank of America. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Construction (5.17%).

We detect 1,782,166 domains running Google Maps across our monthly crawl of live business domains. Company data could be matched for 1,227,552 of them (68.9%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 148,928 domains carried a Google Maps detection previously and no longer do.

Google Maps holds 77.9% of the Maps & Geolocation category, ranking #1. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to Google Maps include Leaflet (10.15% market share), Mapbox GL JS (1.69% market share), Maptiler (0.58% market share), OpenStreetMap (0.24% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 332,829 matched Google Maps domains, followed by Brazil (89,414), United Kingdom (85,611), India (67,932), Spain (49,971). These are counts within the 1,227,552 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 65.36% of the Google Maps domains we could match to a company record and size — a subset of 1,227,552 matched companies, not of all 1,782,166 detected domains. This is followed by 11-50 employees (23.07%) and 51-200 employees (7.24%).

Among the Google Maps domains we could match to a company with a known founding date, the largest group was founded in the 2010s (37.17%), followed by the 2000s (19.33%). That matched subset is drawn from 1,227,552 companies and is not representative of all 1,782,166 detected domains. This suggests Google Maps is most popular among relatively young companies.

The ideal Google Maps customer is: Company Size: 1-10 employees, Location: US, UK, or Germany, City: New York, London, Toronto, Dallas, Founded: 2010-2019, Company Age: ~7-15 years old — based on our analysis of 1,227,552 enriched companies at TechnologyChecker.io.

Yes. The Google Maps Embed API lets you place an interactive map on any web page using a simple iframe, no JavaScript required. As of March 2025, Google replaced the old $200 monthly credit with usage-based free caps. Basic embeds with the Maps Embed API are free for most small-to-medium websites. Our data shows 1,782,166 websites currently use Google Maps embeds.

Google restructured Maps Platform pricing on March 1, 2025 into three tiers: Essentials, Pro, and Enterprise. The old $200 monthly credit is gone, replaced by per-SKU free usage caps (e.g., 10,000 free Geocoding requests/month). Volume discounts now scale to 5 million+ monthly events. New customers get a $300 trial credit. Most of the 65.36% of companies in our database with 1-10 employees stay within the free limits.

DoorDash has used both Google Maps and Mapbox at various points for delivery routing and driver navigation. In the broader maps market, our data shows Google Maps on 1,782,166 detected domains against 38,740 for Mapbox GL JS. Many delivery and logistics companies, including Domino's (a currently detected Google Maps user), run Google Maps on their public-facing store locators regardless of what powers their internal routing.

Based on our analysis of 1,227,552 enriched companies, Construction leads at 5.17%, followed by Retail (4.76%), Medical Practices (4.74%) and Real Estate (4.37%). The distribution is unusually flat: no single industry exceeds 6%, making Google Maps one of the most horizontally adopted technologies we measure.

Leaflet is the most popular open-source alternative with 232,303 detected domains, followed by Mapbox GL JS (38,740), Apple MapKit JS (26,763) and Maptiler (13,306). Leaflet requires JavaScript knowledge but offers free map tiles through providers like OpenStreetMap. Our switching data shows a near-equal two-way flow with Leaflet, 1,805 domains gained against 2,139 lost over 90 days, so the net movement is modest in both directions.

Open Google Maps, search for your business location, click "Share," then select "Embed a map." Copy the iframe HTML code and paste it into your website. No API key is required for basic embeds. Our data shows 65.36% of Google Maps companies are small businesses with 1-10 employees, most of whom use exactly this approach.

It depends on the use case. Google Maps leads the Maps & Geolocation category at 77.9% share against 1.69% for Mapbox GL JS. Google Maps is easier for non-developers to embed, while Mapbox offers more customisable map styling. Our switching data shows Google gaining 884 domains from the Mapbox products against 494 lost over 90 days, roughly 1.8 to 1 in Google's favour.

For the Maps Embed API (iframe embeds), you don't need an API key for basic functionality. For the JavaScript API, Directions API or Places API, an API key and a Google Cloud billing account are required. Most of the 1,782,166 websites in our database use the simpler embed approach that works without a key.

The United States dominates with 28.06% of detected Google Maps companies, followed by Brazil (7.54%), the United Kingdom (7.22%), India (5.73%), Spain (4.21%) and Germany (4.13%). Brazil's second place is the notable result, ahead of every European market.

Yes. The Maps Embed API uses a simple iframe tag with no JavaScript. You paste a URL with your location parameters, and the map renders inside the iframe. This is the most common implementation we detect: simple business location embeds on contact pages, store locators and footer widgets across 1,782,166 domains.

Google Maps (1,782,166 domains) leads direct OpenStreetMap adoption (5,377 domains) by a very wide margin, though OpenStreetMap's data also underpins a large share of the 232,303 Leaflet deployments we detect, so its real reach is considerably broader than its direct count. Google Maps is easier to embed but requires a Google Cloud account for advanced features. OpenStreetMap is fully open-source with free data.

Micro-businesses dominate. Based on 1,082,128 companies with a published size band, 65.36% have 1-10 employees and 88.4% have fewer than 50. Enterprise users (10,001+ employees) make up just 0.17%, but that is still 1,794 organisations, including Bank of America, FedEx, Kaiser Permanente and State Farm, which deploy Google Maps on store locators and facility finders.

Not exactly. Google restructured pricing on March 1, 2025. The old $200 monthly credit is gone. Instead, each API SKU gets its own free monthly usage cap (e.g., Geocoding gets 10,000 free requests). Products are split into Essentials, Pro, and Enterprise tiers. Volume discounts now scale to 5M+ events. Basic embeds via the Embed API remain free for most small sites, per Google's developer documentation.

Google's Maps Platform customer stories page highlights Domino's (delivery optimization), Allstate (agent locators), Wayfair (logistics), BBVA (banking services), Costa Coffee (store finders), and Allianz (service dispatch). Our detection data independently confirms several of these, with enterprise deployments on specific subdomains rather than full-domain integrations.