Companies Using OpenStreetMap

I came to OpenStreetMap from the Google Maps side of our data, expecting a privacy niche. It's that, and two other things I didn't expect. A domain counts here when a page on it embeds a map iframe or script from www.openstreetmap.org. Our October 2026 crawl finds 6,331 live domains, 4,263 matched to a company. I opened 20 random ones and all 50 listed companies in a browser: the embed was there on 20 of 20 and 47 of 50, and every embed we found sat on the homepage.

A floor, not all of OpenStreetMap

This page counts the paste-in map from openstreetmap.org's Share panel and nothing else. A site that shows OpenStreetMap data through a library with its own tiles isn't here; Leaflet, whose own examples load OpenStreetMap tiles, has its own page at 246,886 domains. So the 6,331 are the owners who took the simplest route, a pasted iframe with no API key and no bill.

Sales signal: these owners picked a free map with no account behind it. A pitch built on mapping features won't land; a pitch about what the map sits next to (contact forms, booking, reviews) might.

Two cohorts inside the count

The first is a platform. At least 835 domains, about 13% of the count, are UK takeaways on Feed Me Online, an ordering service run by Action Prompt Ltd. Its template puts an OpenStreetMap embed on the takeaway's homepage, under titles such as "Pleck Balti Walsall WS2 | Up to 10% Off!", and all nine Feed Me Online sites we checked had one. The takeaways didn't choose OpenStreetMap; the platform did. The same template explains why Masonry (21.71%), Isotope (20.14%) and OWL Carousel (20.02%) sit so high in the stack. The second is a publisher. 114 domains are Newsquest local newspapers, whose business directories on leap subdomains, such as leap.oxfordmail.co.uk and leap.heraldscotland.com, show an OpenStreetMap map.

Sales signal: dedupe by platform before you count accounts. To reach 835 takeaways, talk to Feed Me Online, not to each shop.

Growth

The chart reads 4,266 domains in June 2026, 5,005 in July, 5,377 in August, 6,007 in September and 6,331 in October. Some of that is ours: the domains we crawl turn over every month, dead sites out and newly found ones in, and our detection signals widen over time. Some of it is Newsquest. All 114 of its directory domains were first seen with OpenStreetMap in October, about a third of September to October's rise of 324. Since March 2026, 560 domains have dropped the embed from at least one hostname, and 56 of those still run it on another.

"Strip out one takeaway platform and one newspaper group, and what's left leans hard towards small German businesses." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: don't read the October step as a market moving. One publisher's template change made a third of it.

Who embeds it

74.65% of matched companies with a known size have 1 to 10 employees, more than on Google Maps' profile (65.36%) or Leaflet's (62.27%). Restaurants (6.85%), real estate (6.01%), medical practices (4.62%) and construction (4.49%) lead the industries. The bigger names are mostly universities and public bodies, often on one department's site: TU Darmstadt's physics faculty, the University of Basel's IT services, the Université de Tours' faculty of letters, the Province of Perugia.

Sales signal: for local SEO, listings or booking tools, an OpenStreetMap embed marks a small business that handles its own website and has already put its address front and centre.

The German lead

Germany has 1,624 matched companies, the United Kingdom 428, France 326 and the United States 291. On Google Maps' profile the United States outnumbers Germany almost seven to one (332,829 to 48,931). Here Germany leads by more than five to one. Austria and Switzerland add 138. The likely reason is privacy. German guidance such as Dr. Datenschutz's 2021 article says a Google Maps embed needs consent before it loads and names OpenStreetMap as a European option. An OpenStreetMap iframe still calls OSM's servers, though, so it isn't consent-free by default.

Sales signal: for consent-management and privacy vendors, a German site with an OpenStreetMap embed is an owner who has already changed a tool for privacy reasons. Usercentrics runs on only 2.3% of these domains, and CookieYes on 1.8%.

Google Maps switching

Since March 2026, 398 domains dropped Google Maps while running an OpenStreetMap embed, 205 of them in the last 30 days and 351 in 90, against 64 that went the other way. That's the one switching row we publish, and it needs an asterisk: 114 of the 398, all in the last 30 days, are Newsquest's directories, which swapped maps between 2 and 4 October. Without them, 284 domains switched, 91 in the last 30 days, scattered small firms with no common owner. 281 domains still run both maps, out of 776 ever seen with both. The Leaflet pair fails our switching test, because about two in three domains ever seen with both still run both.

"The Google Maps to OpenStreetMap flow is real but small. Take out Newsquest and it's 284 domains since March, from small firms with nothing else in common." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: a site that dropped Google Maps in the last 30 days has been edited recently, so someone is working on it. That's a short window to offer whatever else belongs next to the map.

The stack around it

WordPress runs on 24.79% of live OpenStreetMap domains, Elementor on 5.18%, Joomla on 2.78% and TYPO3 on 1.37%. Google Analytics is on 33.87%. Google Maps still loads on 4.28% and Leaflet on 3.4%. These shares are of the 6,558 domains in our cleaned live set.

Sales signal: WordPress agencies and hosting providers will find these owners on familiar ground; a quarter of the list runs WordPress.

Key takeaways

1. 6,331 live domains embed an openstreetmap.org map, a floor of OpenStreetMap use.

2. Germany leads with 1,624 matched companies, the reverse of Google Maps' country mix.

3. One takeaway platform (at least 835 domains) and one newspaper group (114) sit inside the count.

4. 398 domains moved from Google Maps, 114 of them one publisher; 64 went the other way.

5. 93.01% of matched companies have 50 staff or fewer.

How to use this list

Filter by country and exclude the Feed Me Online and Newsquest domains before you count accounts. For the full list of 6,331 OpenStreetMap domains with company, size and stack data, explore TechnologyChecker.io. Licence and tile terms are on OpenStreetMap's copyright page and the OSM Foundation's tile policy.