Sophie Clarke

Product Marketing Manager

Sophie leads product marketing at TechnologyChecker, translating complex technology intelligence into compelling narratives for sales teams. With a background in enterprise technology adoption analysis, she specialises in helping customers understand CRM trends, SaaS migrations, and competitive landscapes.

Her writing on topics like why SaaS companies switch CRMs combines data-driven analysis with practical insights for go-to-market teams.

Areas of Expertise

CRM Trends & AnalysisSaaS Migration StrategyGo-to-Market PlanningProduct Positioning

Credentials

  • BSc Business Management, University of Manchester
  • Pragmatic Institute Certified Product Marketer
  • Certified Scrum Product Owner (CSPO)

Achievements

  • Authored the most-shared CRM switching analysis report with 10,000+ downloads
  • Launched 5 product positioning campaigns resulting in 35% increase in qualified leads
  • Built competitive intelligence framework used across sales and marketing teams
Sophie Clarke

7+ years of experience

Articles by Sophie Clarke