Webflow
Compared on our own monthly crawl of 29.9M live business domains, both vendors' pricing pages read on Sep 7, 2026 and 1,139 G2 reviews.
Published Sep 7, 2026Updated Sep 7, 2026August 2026 crawl
Webflow
108
domains gained from Framer in 90 days
Framer
391
domains gained from Webflow in 90 days
Choose Webflow if…
- Content at scale: 20,000 CMS items and 40 collections on Premium, against 2,500 items and 10 collections on Framer Pro before paid extensions
- Custom code from Basic at $15 a month on yearly billing, code components on Premium, and localization on the Team plan
- Your team is an agency or an advertising business: Webflow's largest industries after software are advertising services and IT consulting, and 27% of its enriched base has 11 to 50 people
Choose Framer if…
- You want a live site this week: G2 scores Framer 8.9 to Webflow's 8.4 on ease of setup, and Webflow's third most cited complaint is learning curve (102 mentions)
- A lower entry price with a CMS included: Basic is $10 a month on yearly billing with 2 collections and 1,000 items, where Webflow Basic at $15 has no CMS
- Staging, branching and A/B testing without an enterprise contract: staging and branching on Pro at $30, Convert as a $50 add-on
How we collect this data
Every number names its source and the date it was read.
391 domains dropped Webflow and now run Framer in the 90 days to September 7, 2026, against 108 that went the other way: a 3.6 : 1 flow in Framer's favour, the clearest direction of any site-builder pair we track (TechnologyChecker, August 2026 crawl). Webflow is still 4.5x the larger platform, detected on 262,281 domains (1.72% of CMS platforms, position #5) to Framer's 58,661 (0.38%, #13), and only 177 domains carry both signals at once, so a move between them is a move of the whole site. Webflow is the pick when the CMS and the design system carry the business: 20,000 CMS items and 40 collections on Premium at $25 a month on yearly billing, custom code from Basic, localization on the Team plan, and design flexibility is its second most praised G2 topic (158 mentions). Framer is the pick when speed to a live site matters more than depth: Basic at $10 a month on yearly billing with a CMS included, staging and branching on Pro at $30, and G2 reviewers score it ahead on ease of setup (8.9 to 8.4) and ease of admin (9.1 to 8.7). G2 rates Framer 4.5 to Webflow's 4.4, on a panel of 144 reviews against 995.
At a glance
August 2026 crawlWebflowWebflow262,281Framer58,661WebflowWebflow1.7%Framer0.4%WebflowWebflow#5Framer#13FramerWebflow108Framer391Webflow$2,500/moFramerNot publishedWebflowYesFramerYesWho is switching between Webflow and Framer?
Analysed Sep 7, 2026391domains moved from Webflow to Framer in the 90 days to Sep 7, 2026 · 108 went the other way
Switched = dropped Webflow on every host we track since May 29, 2026 and currently runs Framer. A drop is a tag disappearing from our crawl, not a confirmed cancellation. 177 domains run both today. Counts are domains, not accounts.
“391 domains switched from Webflow to Framer in the 90 days to Sep 7, 2026 (TechnologyChecker, https://technologychecker.io/compare/webflow-vs-framer)”
391 domains switched from Webflow to Framer in the last 90 days → See the list
13,306 domains have dropped Webflow since we began tracking it in March 2026. Most go to WordPress.
WordPress1,195
Framer Sites309
Squarespace184
Wix144
GoDaddy Website Builder81Both pricing pages show yearly-billing prices only, so the monthly-billing figure is absent for every paid tier on both sides. The prices below are the yearly-billing rate per month. (checked Sep 7, 2026)
Webflow plans
| Plan | Monthly | Annual (per mo) | Includes |
|---|---|---|---|
| Starter | Free | Free | Site on a webflow.io domain, limited Webflow CMS, Webflow AI, MCP server, Webflow Cloud app hosting2 static pages · 1 GB bandwidth · 50 form submissions · No custom domain |
| Basic | Not published | $15/mo | Custom domain, 300 static pages, unlimited form submissions, password protection, Webflow AI10 GB bandwidth · No Webflow CMS · Monthly billing price not shown on the yearly view |
| Premium | Not published | $25/mo | Everything in Basic plus the Webflow CMS, code components, site search, form file upload and well-known filesBandwidth from 50 GB, scaling to 2.5 TB in paid steps · Monthly billing price not shown on the yearly view |
| Team (platform plan) | $2,500/mo | Not published | Platform plan for growing teams with more control; enterprise-ready scale and governance on EnterpriseAnnual contract required · Sold through sales |
Framer plans
| Plan | Monthly | Annual (per mo) | Includes |
|---|---|---|---|
| Free | Free | Free | Site on a free Framer domain, design pages, 500 AI credits to try1 GB bandwidth · No custom domain |
| Basic | Not published | $10/mo | Custom domain (free .com for a year on yearly billing), 30 pages, 2 CMS collections, 1,000 CMS items, 1,000 AI credits a month, 20 CDN locations, 30 days of analytics50 GB bandwidth · Additional editors $20 a month each, content editors $10 · 10 seats · Localization as an add-on at $20 per locale · Monthly billing price not shown on the yearly view |
| Pro | Not published | $30/mo | Everything in Basic plus 150 pages, 10 CMS collections, 2,500 CMS items, 3,000 AI credits a month, site redirects, staging environment, branching with previews, 300+ CDN locations, 90 days of analytics100 GB bandwidth, then $40 per 100 GB up to 2 TB · Pages then $20 per 100 (700 maximum), CMS items then $20 per 10,000 (40,000 maximum) · A/B testing (Convert) and advanced hosting are paid add-ons · Monthly billing price not shown on the yearly view |
| Enterprise | Not published | Not published | Custom limits, enterprise security, dedicated support, all CDN locations, unlimited analytics historyCustom pricing; request a trial through sales |
| Feature | Webflow | Framer |
|---|---|---|
| Free plan | Starter at $0 on a webflow.io domain: 2 static pages, 1 GB bandwidth, 50 form submissions, limited CMS | Free at $0 on a Framer domain: design pages, 1 GB bandwidth, 500 AI credits to try |
| Entry paid plan | Basic at $15 a month on yearly billing: custom domain, 300 static pages, 10 GB bandwidth, no CMS | Basic at $10 a month on yearly billing: custom domain, 30 pages, 2 CMS collections, 1,000 CMS items, 50 GB bandwidth |
| CMS plan | Premium at $25 a month on yearly billing: 20,000 CMS items, 40 collections, site search, scheduled publishing | Pro at $30 a month on yearly billing: 10 CMS collections, 2,500 items, 150 pages, staging and branching |
| Monthly billing | Prices not shown on the yearly view | Prices not shown on the yearly view |
| Custom domain | Basic and above | Basic and above; free .com for a year on yearly billing |
| Pages | 2 static pages on Starter, 300 on Basic and Premium | 30 on Basic, 150 on Pro, then $20 per 100 up to 700 |
| CMS items and collections | 50 items and 20 collections on Starter, none on Basic, 20,000 items and 40 collections on Premium | 1,000 items and 2 collections on Basic, 2,500 and 10 on Pro, then $20 per 10,000 items up to 40,000 |
| Bandwidth | 1 GB on Starter, 10 GB on Basic, 50 GB scaling to 2.5 TB on Premium | 1 GB on Free, 50 GB on Basic, 100 GB on Pro, then $40 per 100 GB up to 2 TB |
| Forms | 50 submissions on Starter, unlimited from Basic; file upload on Premium | Not listed on the pricing page |
| Custom code | From Basic; code components on Premium | Not listed on the pricing page |
| Staging and branching | Not listed on the pricing page | Staging environment and branching with previews on Pro |
| Localization | Webflow Localization on the Team plan at $2,500 a month | Add-on on Basic and Pro: up to 20 locales at $20 per locale |
| Editors and seats | Free Starter Workspace with a site plan; paid Workspace plans for teams | Owner and viewers free; additional editors $20 a month, content editors $10; 10 seats on Basic and Pro |
| AI | Webflow AI, MCP server and Webflow Cloud app hosting on every plan | 500 credits to try on Free, 1,000 a month on Basic, 3,000 on Pro; external agents free during preview |
| CDN and hosting | Global CDN on every plan; surge protection on Premium | 20 CDN locations on Basic, 300+ on Pro, all locations on Enterprise |
| Analytics | Not listed on the pricing page | 30 days of history on Basic, 90 on Pro, unlimited on Enterprise |
| A/B testing | Not listed on the pricing page | Convert add-on at $50 per 500,000 events, up to 5 tests |
| Backups | Unlimited automatic backups with one-click restore | Not listed on the pricing page |
| Enterprise | Team at $2,500 a month on an annual contract; Enterprise through sales | Custom limits, security and dedicated support; trial through sales |
Webflow13,306Framer6,284Webflow200,513Framer45,833Webflow+1,516Framer+416Top countries for WebflowTop countries for Framer- Lear CorporationMotor Vehicle Manufacturing
- AdobeSoftware Development
- TELUS InternationalIT Services and IT Consulting
- Laureate IncHigher Education
- Little Caesars InternationalFood and Beverage Services
- Outlier AI, Inc.Technology, Information and Internet
- RebankReal Estate
- SmartfitWellness and Fitness Services
- CovisianSoftware Development
- Urban CompanyTechnology, Information and Internet
Share of each vendor's enriched companies in the segment. A gap is a lean, not a verdict; rows under 30 companies a side or under 5 pp are marked.
By company size
Leans Framer (+10.7 pp)Webflow58.5%Framer69.2%Webflow26.0%Framer21.0%Webflow8.4%Framer5.7%Webflow2.7%Framer1.7%Webflow0.7%Framer0.4%By industry
Webflow6.1%Framer8.6%Webflow4.2%Framer5.1%Webflow4.1%Framer5.0%Webflow3.6%Framer6.3%Webflow3.6%Framer4.5%Webflow3.4%Framer3.6%How buyers rate Webflow and Framer
G2, read Sep 7, 2026- Largest segment
- Not published
- Entry price on G2
- Free · Starter
- Free trial
- G2 has no trial information
- Plans listed
- Not published
- Largest segment
- Not published
- Entry price on G2
- Free 1 Site · Free
- Free trial
- Available
- Plans listed
- Not published
Webflow8.6Framer8.4Framer +0.3· 839 / 126 answeredWebflow8.1Framer8.4Framer +0.5· 549 / 67 answeredWebflow8.4Framer8.9Framer +0.4· 372 / 37 answeredWebflow8.7Framer9.1Webflow8.5Framer8.5Webflow8.9Framer9.0Webflow8.8Framer8.9What else G2 puts on this comparison
| Product | Rating | Reviews | Largest segment |
|---|---|---|---|
| Duda | 4.6 / 5 | 790 | Small-Business |
| WordPress.com | 4.4 / 5 | 2,717 | Small-Business |
| Elementor | 4.4 / 5 | 421 | Small-Business |
1 of 3 shortlisted alternatives is where domains actually go. G2 puts Duda, WordPress.com and Elementor beside this pair. Of those, WordPress.com also appears among the technologies Webflow leavers move to. The destinations we measure — WordPress, Framer Sites, Squarespace, Wix and GoDaddy Website Builder — include Framer Sites, Squarespace, Wix and GoDaddy Website Builder, absent from G2's shortlist.
G2 scores features by category only when both products are rated on a shared feature set, and it publishes none for Webflow and Framer. The feature table above is ours, read off each vendor's own pages.
G2 also publishes an AI-generated summary and a set of generated FAQs for this pair. We link rather than reproduce them — they are machine-written, we cannot verify the claims in them, and the verdict and FAQs on this page are the editor's. Read G2's own comparison →
Webflow
What people like about Webflow. Ease of use leads the G2 topic counts (246 mentions), then design flexibility (158), on a panel of 995 reviews. Webflow scores 8.6 on meets requirements against Framer's 8.4, the one criterion it leads, and ties on quality of support at 8.5. Our profile data puts software development, advertising services and IT consulting as its three largest industries, and 27% of its enriched base at companies of 11 to 50 people, the agency and studio shape.
What people do not like. Learning curve (102 mentions) and limited features (94) are the two complaints, and they pull in opposite directions: the same designer-grade control that earns the design flexibility praise is what takes time to learn. Webflow trails Framer on ease of use (8.1 to 8.4), ease of setup (8.4 to 8.9) and ease of admin (8.7 to 9.1). The pricing page adds a cost complaint of its own: localization sits on the Team plan at $2,500 a month.
G2's own summary of the g2.com/products/webflow listing, with each topic's mention count.
Generated from real user reviews on G2
- Users love the ease of use in Webflow, reporting quick site builds and design controls they can pick up without training.(246 reviews)
- Users praise the design flexibility of Webflow, which lets them ship responsive layouts fast without giving up creative control.(158 reviews)
- Users commend the fast publishing and CMS, which make it simple to collaborate on content and push updates.(158 reviews)
- Users find that Webflow's visual controls improve their web development workflow, making site creation quicker and more predictable.(149 reviews)
- Users appreciate the customization options in Webflow, which let them build highly tailored sites without custom code.(143 reviews)
- Users find the learning curve steep, saying the interface overwhelms newcomers and complex builds need workarounds.(102 reviews)
- Users report limited features in Webflow, particularly around CMS depth and ecommerce, which blocks more advanced use cases.(94 reviews)
- Users note missing capabilities, including slow performance on larger projects and areas that still feel unfinished.(82 reviews)
- Users coming from other platforms describe the transition as difficult, since Webflow's model differs from template-driven builders.(75 reviews)
- Users often find Webflow expensive relative to hand-coding, citing plan costs against the feature set they get.(68 reviews)
Framer
What people like about Framer. Ease of use (37 mentions) and customer support (23), on a panel of 144 reviews. Framer leads Webflow on five of the seven G2 criteria, widest on ease of setup (8.9 to 8.4) and ease of admin (9.1 to 8.7), and G2's largest reviewer segment for both products is small business. Our profile data shows a younger customer base: companies founded 2020 to 2026, based in San Francisco, London and Bangalore, with software development and design services as the largest industries.
What people do not like. Missing features (10 mentions) and Expensive (8), at counts a tenth of Webflow's on a panel a seventh the size. The pricing page shows where the limits sit: 2 CMS collections and 1,000 items on Basic, 10 collections and 2,500 items on Pro, with pages, items and bandwidth sold in paid steps above that, and each additional editor at $20 a month. Framer's G2 criteria rest on 37 to 126 responses each, against 372 to 839 for Webflow.
G2's own summary of the g2.com/products/framer listing, with each topic's mention count.
Generated from real user reviews on G2
- Users appreciate the intuitive drag-and-drop interface of Framer, making design and publishing exceptionally easy.(39 reviews)
- Users commend the responsive customer support from Framer, enhancing their experience with quick and helpful assistance.(23 reviews)
- Users enjoy Framer's abundance of tools and exceptional support, facilitating quick web development and content management.(23 reviews)
- Users appreciate the intuitive interface of Framer, making it easy to learn and use effectively.(21 reviews)
- Users love the speed of Framer, allowing rapid publishing and smooth deployment of interactive projects.(21 reviews)
- Users note missing features in Framer, particularly regarding gradients, image adjustments, and tool functionalities.(10 reviews)
- Users find the pricing structure of Framer frustrating, especially for multilingual features and templates.(9 reviews)
- Users find pricing tiers confusing, especially the costs for multiple language features and template access.(8 reviews)
- Users find Framer's limited options for gradients and image adjustments hinder their design flexibility and creativity.(7 reviews)
- Users experience slow loading times with Framer, causing frustration and hindering site performance.(7 reviews)
The reviews lean Framer and the switching data leans the same way, harder. 391 domains dropped Webflow for Framer in the 90 days to September 7, 2026 against 108 going back, a 3.6 : 1 balance, with 177 domains running both. G2's setup and admin gaps (8.9 to 8.4 and 9.1 to 8.7) and Webflow's learning-curve complaints (102 mentions) are the most plausible reasons for the net 283 domains a quarter, while Webflow's lead on meets requirements (8.6 to 8.4) and its CMS ceilings explain why sites with large content models stay. Both platforms lose more domains to WordPress than to each other: Webflow lost 1,195 to WordPress in the same window and Framer lost 231.
The number worth citing is the ratio. 391 domains moving from Webflow to Framer against 108 moving back in one quarter is 3.6 : 1, the strongest direction among the site-builder pairs on this site, and the overlap is small: 177 domains carry both signals, so these are whole sites moving, not embeds. The bases are small too. 391 is 0.15% of Webflow's 262,281 domains in a quarter, so this is a trend in the newest cohort of sites, not an exodus.
The profile data says who is moving. Framer's customers are companies founded between 2020 and 2026 in San Francisco, London and Bangalore, mostly software and design businesses of 1 to 10 people. Webflow's base is older and wider, with advertising services and IT consulting as its second and third industries and 27% of its enriched companies at 11 to 50 people. A startup building a marketing site picks Framer; an agency with a content model and client hand-offs picks Webflow, and the Team plan at $2,500 a month for localization is priced for that agency, not for the startup.
Where the crowd may be wrong: G2's Framer lead of 4.5 to 4.4 rests on 144 reviews and 37 to 126 responses per criterion, against 995 reviews and 372 to 839 responses for Webflow, so a 0.1 to 0.5 gap is inside the noise for Framer's side. The return flow of 108 domains is also close to what Framer's own churn rate would predict for sites that ever ran both, so the direction that carries information is Webflow to Framer, not the other way. Neither pricing page shows its monthly-billing price on the yearly view; the editor should confirm both before this page is indexed.
How we compared · TechnologyChecker sells access to the switching lists behind this page; the numbers do not change with that.
Where this data comes from
August 2026 crawlOur detection dataFirst-party
The switching corridor, adoption curves, market shares and customer lists come from our own monthly crawl of 29.9M live business domains, detected across the full signal stack: HTTP headers, rendered DOM, JS globals, DNS, TLS and certificate transparency.
A switch is an observed change, not a survey answer: a domain dropped Webflow on every host we track and now runs Framer. Counts are domains, not accounts. Company attributes (industry, employee band, country) come from the enriched samples named in each caption (200,513 companies for Webflow, 45,833 for Framer).
Full detection methodology →The vendors' own pages
Pricing tables and the feature matrix are read from webflow.com and framer.com, entered by hand and checked cell by cell by an editor. Every table names its source URL and the date it was verified.
A verification older than 90 days withdraws the page from search until an editor re-checks it, so a stale price cannot outrank a current one.
G2's published numbers
Star ratings, review counts, the seven satisfaction scores with respondent counts, segment shares and topic mention counts, as read on Sep 7, 2026. Numbers only: no review prose is reproduced, and every figure links back to G2's own comparison.
G2's comparison of this pair →Only the first column is ours alone: no other tracker publishes who is switching between Webflow and Framer. Where the sources disagree, the page says so next to the numbers rather than averaging them.
How many companies switched from Webflow to Framer?
391 domains dropped Webflow and now run Framer in the 90 days to September 7, 2026, against 108 that moved from Framer to Webflow. Counts are domains, not companies or contracts, and a drop means the Webflow signal disappeared from our crawl on every host we track while a Framer-hosted site appeared.
Which is more widely used, Webflow or Framer?
Webflow, by about 4.5x: 262,281 detected domains and 1.72% of the CMS platforms category (position #5) against Framer's 58,661 and 0.38% (position #13), as of the August 2026 crawl. WordPress leads the category at 9,555,391 domains.
Is Framer cheaper than Webflow?
At the entry tier, yes: Framer Basic is $10 a month on yearly billing with a CMS included, against Webflow Basic at $15 without one. At the CMS tier it flips: Framer Pro is $30 a month against Webflow Premium at $25, and Webflow Premium allows 20,000 CMS items to Framer Pro's 2,500. Framer charges $20 a month per additional editor; neither page shows its monthly-billing price on the yearly view.
Which has the bigger CMS, Webflow or Framer?
Webflow. Premium allows 20,000 CMS items across 40 collections at $25 a month on yearly billing; Framer Pro allows 2,500 items across 10 collections at $30, extendable at $20 per 10,000 items up to 40,000. Webflow Basic has no CMS at all, while Framer Basic includes 2 collections and 1,000 items.
What do G2 reviewers say about Webflow vs Framer?
Framer scores 4.5 stars on 144 reviews and Webflow 4.4 on 995 (read September 7, 2026). Framer leads on five of seven criteria, widest on ease of setup (8.9 to 8.4) and ease of admin (9.1 to 8.7); Webflow leads on meets requirements (8.6 to 8.4) and the two tie on quality of support (8.5). Webflow's top complaints are learning curve (102 mentions) and limited features (94); Framer's are missing features (10) and Expensive (8).
Which is better, Framer or Webflow?
On movement, Framer: 391 domains dropped Webflow for Framer in the 90 days to September 7, 2026 against 108 going the other way, and G2 rates Framer 4.5 to 4.4 with leads on ease of setup and ease of admin. On depth, Webflow: 4.5x the installed base at 262,281 domains, a CMS that scales to 20,000 items on Premium, custom code from Basic. Pick Framer for a fast marketing site, Webflow for a content-heavy site or agency work.
What are the downsides of Framer?
G2 reviewers cite missing features (10 mentions) and Expensive (8) on a panel of 144 reviews. The pricing page shows the ceilings: 2 CMS collections and 1,000 items on Basic, 10 collections and 2,500 items on Pro, pages and bandwidth sold in paid steps above the plan, each additional editor at $20 a month, and localization at $20 per locale. Framer is also the smaller platform at 58,661 domains (position #13 in CMS platforms).
Is Webflow still the best?
Webflow is still the larger platform by 4.5x, 262,281 domains to Framer's 58,661, and it leads G2 on meets requirements (8.6 to 8.4). But in the 90 days to September 7, 2026, 391 domains left Webflow for Framer and 108 came back, and Webflow's G2 complaints are learning curve (102 mentions) and limited features (94). It remains the deeper tool; it is no longer the default for new sites in this pair.
How much does Webflow cost a month?
On the yearly billing view of the pricing page: Starter is $0 on a webflow.io domain, Basic is $15 a month for a custom domain and 300 static pages without a CMS, Premium is $25 a month with the CMS, site search and up to 2.5 TB of bandwidth, and the Team platform plan is $2,500 a month on an annual contract. Monthly-billing prices are not shown on the yearly view.
Is Framer just Figma?
No. Framer publishes and hosts live websites: our crawl detects it on 58,661 domains serving their site from Framer, and 391 of those arrived from Webflow in the 90 days to September 7, 2026. Figma is a design tool that does not host a site, and it is not tracked on this page.
Includes questions people also ask on Google for this comparison, quoted as Google shows them; the answers are ours, from the data on this page.