Companies Using Framer

I've tracked thousands of technology adoption curves over the past decade. Framer's is unusual. What started as a prototyping tool (Sacra reports it peaked at $4M revenue in 2019 before declining) has become a $2B company after pivoting to website building. Here's what our analysis of 14,849 enriched companies (out of 23,413 detected domains, a 63.4% match rate) reveals about who's using Framer, why they're switching, and what it means for sales teams. Data current as of our March 2026 crawl.

1. Growth trajectory

Framer went from 3 active domains in January 2022 to 19,937 by May 2025. 6,600x in 40 months. The company's own numbers back this up: $2.5M ARR in 2021, $10M in 2023, $25M in 2024, $50M in 2025 (Sacra, August 2025). That's 20x revenue growth in four years. The steepest single-month domain jump hit between April and May 2024 (6,417 to 8,414, a 31% increase in 30 days).

Recent months show a plateau around 19,000 active domains. But context matters: Framer raised $100M at a $2B valuation in August 2025 from Meritech and Atomico (TechCrunch), and is targeting $100M ARR by 2026. The company has been break-even for the past year.

"The ratio of active to total detected domains is 97%+ in recent months, meaning almost no abandoned sites. People who build on Framer keep their sites live." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: An expanding market with strong retention. The 97% active-to-total ratio says these buyers don't churn quickly. Upselling (analytics, marketing automation, CRM) will outperform replacement selling.

2. Customer profile

The typical Framer customer is a micro-company with 1-10 employees (82.8%) founded in the 2020s (66.4%). Add the 2010s cohort and that's 92% digital-native companies. The youngest base of any website builder we track.

The enterprise edge is growing fast, though. TechCrunch reports that business plans have become the majority of Framer's new customers. Named accounts include Miro, Perplexity, Scale AI, and 40% of the latest Y Combinator batch. Framer's Mixpanel case study is specific: page updates got 3x faster, the design team now owns 90% of site changes without engineering, and A/B tests that took days go live same-day. Miro built a custom CMS plugin to sync Framer with their internal content systems.

In our detection data, enterprise use is subdomain-focused. Telkom Group runs mycarrier.telkom.co.id. Bacardi uses trust.bacardilimited.com. These aren't full-domain migrations. They're marketing teams grabbing autonomy from engineering.

Sales Signal: Two buyer profiles. Primary (82.8%): early-stage startups needing a polished site fast. Secondary (growing): enterprise marketing teams deploying Framer for campaigns and microsites because, as Mixpanel's Principal Designer put it, it lets them "manage the design system, handle complex UI updates, and ship changes without slowing down engineering."

3. Industry and geographic concentration

Software Development (13.07%), Technology/Internet (10.38%), and Design Services (7.49%) account for 31% of all Framer customers. That's the most tech-concentrated distribution in the Page Builders category. Elementor's top industry (Business Consulting) accounts for just 7%.

The US leads at 26.2%, but that's unusually low for a US-focused SaaS tool. India sits at 4.4% (surprising for a premium product starting at $10/month). The Netherlands, Framer's home country, holds 3.1%. English-speaking markets combined account for roughly 40%, so 60% of the base is non-English. Compare that to Webflow (55%+ US) or Squarespace (60%+ US).

Sales Signal: The tech/design concentration makes these customers strong prospects for developer tools, APIs, and design software. The 60% non-English base signals demand for localization tools, which aligns with G2's #2 complaint: pricing confusion around multilingual features.

4. Migration patterns

This is the standout data point. Framer is net-positive against every single competitor we tracked. The numbers:

Wix: 1,102 companies to Framer, 89 back. 12:1 ratio. Squarespace: 1,054 vs. 76. 14:1. Webflow: 1,016 vs. 344. 3:1. WordPress ecosystem tools (Elementor, wpBakery, Divi): 1,986 vs. 197. 10:1.

Sacra notes that Webflow's recent bandwidth pricing changes have "drawn user criticism, creating migration opportunities for competitors." Our data confirms: the Webflow-to-Framer corridor is the largest in the last year (325 companies in 12 months).

"In three years of tracking migration data, I've never seen a platform with a positive net flow against every tracked competitor simultaneously. Most tools win some corridors and lose others. Framer wins them all." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Two-sided opportunity. Companies migrating to Framer need migration services, Framer development, and CMS setup. The Webflow-to-Framer corridor (1,016 companies) is especially active. Target these companies during the migration window.

5. Technology ecosystem

Google Analytics at 56.28%. GA4 specifically at 50.09%. That's table stakes. The interesting signals are in session recording: Microsoft Clarity (8.09%) and Hotjar (7.35%) together reach 15.4% of Framer customers. Nearly double the cross-platform average. These people care about UX.

Marketing automation is led by HubSpot (5.39%), followed by MailerLite (2.72%). Live chat leader is Intercom at 4.59%, matching the SaaS-heavy customer base. Plausible Analytics at 1.43% is above average, hinting at privacy-conscious users.

Sales Signal: The biggest gap is marketing automation. Only 5.39% use HubSpot despite 56% using Google Analytics. These companies measure their traffic but don't capture leads from it. Email marketing, form tools, and A/B testing are all underrepresented. Framer recently launched native A/B testing and funnel tracking, which could partially fill this gap.

6. G2 review signals

Top pro: intuitive drag-and-drop interface (39 mentions). Makes sense for a base that's 82.8% micro-companies. Small teams can't afford a developer for every site update. Support quality (23 mentions) and publishing speed (21 mentions) reinforce why people stay.

Top con: missing design features around gradients and image adjustments (10 mentions). This is a design-literate complaint, not a novice one. Pricing confusion around multilingual features (9 mentions) aligns with the 60% non-English-speaking customer base. Neither con appears to drive meaningful churn: our migration data still shows strong net gains.

Sales Signal: Position adjacent tools around what Framer can't do natively yet: advanced image editing, complex animations beyond CSS, and enterprise-grade localization workflows. Framer's AI-powered translation is pay-as-you-go, which the pricing complaints suggest isn't landing well with multi-language teams.

7. Key takeaways

1. Fastest-growing page builder in our dataset: 6,600x domain increase in 40 months, $50M ARR, $2B valuation.

2. Startup-concentrated but going enterprise: 82.8% micro-companies, but Miro, Perplexity, Scale AI, and 40% of the latest YC batch are on it.

3. Net-positive migration against every competitor: 12:1 vs. Wix, 14:1 vs. Squarespace, 3:1 vs. Webflow, 10:1 vs. WordPress ecosystem.

4. Tech and design-first: 31% in software/tech/design, 60% non-English base, more global than competing builders.

5. Marketing automation gap: only 5.39% use HubSpot despite 56% GA adoption. Biggest upsell opportunity in the stack.

6. The Mixpanel benchmark: 3x faster page updates, 90% of changes handled by design alone (Framer case study). That's the enterprise pitch in one line.

8. Sales applications

Outreach template (marketing automation): "Hi [Name], [Company] runs on Framer, which means your team ships fast without developers. Our data shows only 5% of Framer-powered companies have marketing automation connected. Given your [industry] focus, plugging [tool] into your Framer site could turn that traffic into pipeline. Quick 15-min call?"

Targeting strategy on TechnologyChecker.io: Filter for Framer + no HubSpot/MailerLite/Klaviyo. That's 14,000+ companies with polished sites and zero lead capture. Sort by 11-50 employees to find teams with budget.

Competitive angle: The 1,016 companies migrating from Webflow are in active transition. They've already decided to switch. Target them during migration with onboarding services, CMS setup, and analytics configuration.

Explore all 23,413 companies using Framer in our enriched database at TechnologyChecker.io, covering 14,849 company profiles with industry, size, location, and technology stack data.