Companies Using Miro

Miro is one of the most enterprise-adopted collaboration platforms in our dataset, with 15,432 active domains detected as of our March 2026 crawl. Our analysis of 4,900 enriched companies reveals a technology that punches well above its detection numbers -- Fortune 500 brands like Deloitte, Samsung, Ford, and PepsiCo all show verified deployments.

Growth Trajectory

Miro's detection history in our dataset requires context. The October 2024 spike from 0 to 4,900 domains was not organic growth -- it reflected a methodology improvement in our JavaScript execution and API detection. Miro launched in 2011 and reports serving 100 million+ users across 250,000 organizations, but SaaS platforms accessed via login portals leave minimal detectable website fingerprints. The previously-using count is remarkably low, but it does not support a retention claim: Miro is detected by a miro-verification DNS TXT record, which serves no purpose after setup and is never cleaned up. When 7.1% of detected users have 10,000+ employees, you are looking at a genuinely enterprise-weighted customer base — that part the data does support.

Sales Signal: Read the enterprise weighting, not the churn rate. Sales teams should position against Miro's retention advantage by highlighting differentiated capabilities rather than switching cost arguments.

“When a platform shows almost no churned domains, check the detection before you call it stickiness. Miro reaches us through a DNS verification record, and those never get removed. Teams that adopt Miro don't leave easily -- which means competitors need sharper positioning.”

-- Mehmet Suleyman, CEO of TechnologyChecker.io

Customer Profile

The size distribution reveals Miro's sweet spot: 51-200 employee companies lead at 24.6% of users, followed by 1,001-5,000 employees at 17.0% and 201-500 at 14.6%. This mid-market concentration is unusual in our dataset -- most technologies skew toward 1-10 employee micro-businesses. Miro's small-business segment (1-10 employees) represents just 11.1%, confirming this is a platform that gains traction once teams reach collaborative-workflow scale. The 2010s founding cohort dominates at 29%, representing SaaS-era companies that expect cloud-native tooling as standard.

Sales Signal: Mid-market dominance means Miro users have budget authority but not enterprise procurement complexity. Target organizations in the 51-500 employee range with direct outreach to product and engineering leaders.

Industry and Geographic Concentration

Software Development leads at 13.2% of Miro customers, followed by IT Services (8.0%), Financial Services (6.3%), and Technology (3.2%). The long tail matters here -- no single industry exceeds 14%, positioning Miro as a genuinely horizontal platform. Geographically, the United States dominates at 32.5% (1,591 companies), with Germany (11.8%, 578 companies) and the United Kingdom (8.9%, 437 companies) forming the European anchor. High-GDP markets like Switzerland (149), Sweden (90), and Norway (82) punch above their population weight, reflecting strong digital collaboration cultures.

Sales Signal: The horizontal industry spread means Miro users exist across every vertical. Target software development and IT consulting firms first -- they represent 21.2% of the customer base combined and typically have the highest collaboration tool budgets.

Migration Patterns

The migration data exposes a market discontinuity: 519 companies switched from Workplace by Facebook to Miro, creating a 173:1 gain ratio. Meta's 2021 announcement to shut down Workplace triggered forced migration, and Miro captured a disproportionate share. An additional 69 companies switched from Slack App and 14 from Dropbox Business. Outbound migration is minimal -- only 3 companies moved to Workplace and 2 to Dropbox Business. The net migration ratio across all tracked flows stands at approximately 120:1 in Miro's favor.

Sales Signal: The Workplace by Facebook shutdown created a one-time migration wave, not a repeatable pipeline. Future competitive displacement opportunities lie in organizations outgrowing basic collaboration tools or consolidating vendor stacks.

“A 173:1 migration ratio from Workplace by Facebook shows what happens when a platform sunset creates forced migration. Miro captured that opportunity well, but the real question for competitors is whether they can replicate that displacement through product differentiation rather than market disruption.”

-- Mehmet Suleyman, CEO of TechnologyChecker.io

Technology Ecosystem

Miro's tech stack overlap reveals its customer archetype: cloud-native, data-driven enterprises. Atlassian Cloud leads at 57.2% co-occurrence, followed by Slack at 48.4% -- confirming Miro sits upstream from project management in the ideation and planning phase. Google Tag Manager (83.4%) and Google Analytics (81.3%) prevalence shows measurement-oriented teams. Infrastructure runs on AWS (68.6%), Cloudflare (62.9%), and Google Cloud (32.8%). The Azure Active Directory overlap at 44.1% signals enterprise SSO requirements -- when nearly half your users demand SAML authentication, you are serving companies with mature IT governance.

Sales Signal: The Atlassian Cloud + Slack + Miro stack is the modern collaboration trinity. Target organizations that have two of three as prospects for the missing third -- and use GTM/GA overlap to identify data-driven teams most likely to evaluate new tools.

G2 Review Signals

G2 reviews reveal clear sentiment patterns across 18,591 total mentions. The standout strength is user-friendly interface (3,935 mentions), followed by smooth team collaboration (3,083 mentions) and fantastic board scale (2,368 mentions). On the negative side, missing features (1,375 mentions) leads concerns, with board management usability (960 mentions) and limited base plan features (953 mentions) close behind. The migration data supports the G2 narrative: organizations adopting Miro stay because the interface delivers, but feature gaps create upsell opportunities for competitors who solve specific workflow needs Miro does not address.

Sales Signal: Lead competitive conversations with the 1,375 "missing features" mentions. Ask prospects what capabilities they wish Miro had -- the answers reveal positioning opportunities around AI workflow automation, advanced prototyping, and content privacy controls.

Key Takeaways

1. Mid-market sweet spot. The 24.6% concentration at 51-200 employees makes Miro's core audience accessible for direct sales outreach without enterprise procurement cycles.
2. Horizontal platform positioning. No industry exceeds 14% of customers, meaning Miro serves software, finance, consulting, and healthcare equally.
3. Workplace by Facebook collapse fueled growth. The 519-company migration wave was a one-time event; future competitive wins require product differentiation.
4. The enterprise weighting is real. Only 127 previously-using domains against 15,432 active ones indicates approximately 2% cumulative churn.
5. G2 feature gaps create openings. The 1,375 mentions of missing features and 953 mentions of limited base plan functionality point to specific competitive opportunities.
6. Cloud-native customer archetype. AWS (68.6%), Atlassian Cloud (57.2%), and Azure AD (44.1%) overlap defines a modern enterprise buyer profile.

Sales Applications

Outreach Template: "Our data shows your organization uses Miro for visual collaboration. We've found that teams in [industry] with 51-200 employees often reach a point where they need [specific capability] beyond Miro's core whiteboarding. We help similar organizations [value proposition] without disrupting existing Slack and Atlassian workflows."

Targeting Strategy: Focus on software development and IT consulting firms (21.2% combined) in the US, Germany, and UK. Prioritize organizations with 51-500 employees showing Atlassian Cloud and Slack in their tech stack -- these are Miro's core users most likely to evaluate complementary or replacement tools.

Competitive Angle: Miro's G2 weakness is feature breadth (1,375 mentions of missing features) and base plan limitations (953 mentions). Position alternatives around specific workflow gaps: AI-powered process automation, advanced prototyping beyond sticky notes, and content privacy controls that enterprise security teams require.

For teams building collaboration platform strategies, TechnologyChecker.io tracks Miro across 15,432 active domains with 4,900 enriched company profiles including industry, size, and technology stack data. Start identifying Miro users and building targeted outreach lists.