The companies that run Miro centrally also run the tools its integrations page puts first: 55.88% of live Miro domains also show Atlassian, and 47.38% use Microsoft 365 for email. Our October 2026 crawl finds 18,261 domains whose owner verified them with Miro, and they lean large, not small: of the matched companies with a known headcount only 23.46% have 50 or fewer staff, while 23.92% have more than 1,000. Deloitte, Cisco, PepsiCo, Ford, Starbucks and Kaiser Permanente are among them. Below is the full list of companies that use Miro, with size, industry, country and stack.

The signal is a DNS record, miro-verification=, that a company publishes to verify its domain for Miro's Domain Control, a feature of the Business and Enterprise plans. So this is a count of organisations with a managed Miro account, not of everyone who has opened a board. Miro's About page claims more than 100 million users in 250,000 organisations. In our Productivity & Collaboration table it ranks 7th of 43 with 4.52%.

Published Mar 12, 2026 · Updated Oct 10, 2026 · Data analysed on October 10, 2026.

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Miro Usage Statistics

Our crawl reads Miro's verification record on 15,540 domains in June 2026, 17,199 in July, 17,400 in August, 17,986 in September and 18,261 in October. Part of the June-to-July step is on our side: the set of domains we crawl turns over every month, with dead sites dropping out and new ones added, and our DNS coverage has widened. The line can barely fall, because companies rarely delete a verification record after they stop using a tool. Only 167 domains have lost it since 16 March 2026.

List of Companies Using Miro

This list of companies using Miro shows 50 of the 15,761 companies we matched on TechnologyChecker.io. Almost all the brands that use Miro here have more than 10,000 employees. Unlike most websites using Miro lists, these rows don't depend on a board embedded in a page: each domain carries the verification record in its DNS, which we confirmed for every company named on this page in October 2026.

Download all 18,261 Miro customers with full company data, or create a signal to track when companies start or stop using Miro.

Verified list of companies and domains where we detect Miro — sorted by company size. Companies matched to domains where we detect Miro; a detection may be one storefront rather than a company-wide deployment.
CompanyDetection URLDomainCountryIndustryEmployeesTypeFoundedLinkedIn
Deloitte Touche Tohmatsu Limited logoDeloitte Touche Tohmatsu Limited
deloitte.comdeloitte.comUnited StatesBusiness Consulting and Services10001+Privately Held1900https://linkedin.com/company/deloitte
Cognizant Technology Solutions Corporation logoCognizant Technology Solutions Corporation
cognizant.comcognizant.comUnited StatesIT Services and IT Consulting10001+Public Company1994https://linkedin.com/company/cognizant
Wipro logoWipro
wipro.comwipro.comIndiaIT Services and IT Consulting10001+Public Company1945https://linkedin.com/company/wipro
Concentrix logoConcentrix
concentrix.comconcentrix.comUnited StatesIT Services and IT Consulting10001+Public Company1983https://linkedin.com/company/concentrix
Starbucks Corp. logoStarbucks Corp.
starbucks.comstarbucks.comUnited StatesRetail10001+Public Company1971https://linkedin.com/company/starbucks
Apple logoApple
apple.comapple.comUnited StatesComputers and Electronics Manufacturing10001+Public Company1976https://linkedin.com/company/apple
Samsung logoSamsung
samsung.comsamsung.comSouth KoreaComputers and Electronics Manufacturing10001+Public Company1938https://linkedin.com/company/samsung-electronics
Bosch logoBosch
bosch.combosch.comGermanySoftware Development10001+Privately Held1886https://linkedin.com/company/bosch
Abbott logoAbbott
abbott.comabbott.comUnited StatesHospitals and Health Care10001+Public Company1980https://linkedin.com/company/abbott-
PepsiCo, Inc. logoPepsiCo, Inc.
pepsico.compepsico.comUnited StatesFood and Beverage Services10001+Public Company1965https://linkedin.com/company/pepsico
Show 40 more Miro using companies as demo data
CompanyDetection URLCountryIndustryEmployeesTypeFounded
Ford logoFord
ford.comford.comUnited StatesMotor Vehicle Manufacturing10001+Public Company1903https://linkedin.com/company/ford-motor-company
Kaiser Permanente logoKaiser Permanente
kp.orgkp.orgUnited StatesHospitals and Health Care10001+Nonprofit1945https://linkedin.com/company/kaiser-permanente
CVS Health Corporation logoCVS Health Corporation
cvshealth.comcvshealth.comUnited StatesHospitals and Health Care10001+Public Company1963https://linkedin.com/company/cvshealth
Telefonica logoTelefonica
telefonica.comtelefonica.comSpainTelecommunications10001+Privately Held1924https://linkedin.com/company/telefonica
Itau Unibanco Holding SA logoItau Unibanco Holding SA
itau.com.britau.com.brBrazilBanking10001+Privately Held1924https://linkedin.com/company/itau
KW Worldwide, Ltd. logoKW Worldwide, Ltd.
kw.comkw.comUnited StatesReal Estate10001+Privately Held1983https://linkedin.com/company/keller-williams-realty-inc
Lowe's logoLowe's
lowes.comlowes.comUnited StatesRetail10001+Public Company1921https://linkedin.com/company/lowe's-home-improvement
ADP, Inc. logoADP, Inc.
adp.comadp.comUnited StatesHuman Resources Services10001+Public Company1949https://linkedin.com/company/adp
Pfizer Inc logoPfizer Inc
pfizer.compfizer.comUnited StatesPharmaceutical Manufacturing10001+Public Company1848https://linkedin.com/company/pfizer
Foundever Group logoFoundever Group
foundever.comfoundever.comUnited StatesOutsourcing and Offshoring Consulting10001+Privately Held—https://linkedin.com/company/foundever
Optum logoOptum
optum.comoptum.comUnited StatesHospitals and Health Care10001+Public Company2012https://linkedin.com/company/optum
Verizon Communications Inc. logoVerizon Communications Inc.
verizon.comverizon.comUnited StatesIT Services and IT Consulting10001+Public Company1983https://linkedin.com/company/verizon
AccorHotels logoAccorHotels
accor.comaccor.comFranceHospitality10001+Public Company1967https://linkedin.com/company/accor
Medtronic plc logoMedtronic plc
medtronic.commedtronic.comUnited StatesMedical Equipment Manufacturing10001+Public Company1949https://linkedin.com/company/medtronic
Cisco Systems logoCisco Systems
cisco.comcisco.comUnited StatesSoftware Development10001+Public Company1984https://linkedin.com/company/cisco
Bayer AG logoBayer AG
bayer.combayer.comGermanyChemical Manufacturing10001+Public Company1863https://linkedin.com/company/bayer
Spectrum logoSpectrum
spectrum.comspectrum.comUnited StatesTelecommunications10001+Public Company1993https://linkedin.com/company/spectrum
Sanofi logoSanofi
sanofi.comsanofi.comFrancePharmaceutical Manufacturing10001+Public Company2004https://linkedin.com/company/sanofi
Pizza Hut, Inc. logoPizza Hut, Inc.
pizzahut.compizzahut.comUnited StatesRestaurants10001+Public Company1958https://linkedin.com/company/pizza-hut
KFC Corporation logoKFC Corporation
kfc.comkfc.comUnited StatesRestaurants10001+Public Company1952https://linkedin.com/company/kfc
Hewlett Packard Enterprise logoHewlett Packard Enterprise
hpe.comhpe.comUnited StatesIT Services and IT Consulting10001+Public Company1939https://linkedin.com/company/hewlett-packard-enterprise
Publix logoPublix
publix.compublix.comUnited StatesRetail10001+Privately Held1930https://linkedin.com/company/publix-super-markets
Taco Bell logoTaco Bell
tacobell.comtacobell.comUnited StatesRestaurants10001+Public Company1962https://linkedin.com/company/taco-bell
TotalEnergies logoTotalEnergies
totalenergies.comtotalenergies.comFranceOil and Gas10001+Public Company1924https://linkedin.com/company/totalenergies
Thermo Fisher Scientific logoThermo Fisher Scientific
thermofisher.comthermofisher.comUnited StatesBiotechnology Research10001+Public Company1956https://linkedin.com/company/thermo-fisher-scientific
Hennes Mauritz AB logoHennes Mauritz AB
hm.comhm.comSwedenRetail10001+Public Company1947https://linkedin.com/company/h&m
AstraZeneca plc logoAstraZeneca plc
astrazeneca.comastrazeneca.comUnited KingdomPharmaceutical Manufacturing10001+Public Company1999https://linkedin.com/company/astrazeneca
Ambev logoAmbev
ambev.com.brambev.com.brBrazilFood and Beverage Services10001+Privately Held—https://linkedin.com/company/ambev
United Airlines logoUnited Airlines
united.comunited.comUnited StatesAirlines and Aviation10001+Public Company1926https://linkedin.com/company/united-airlines
CGI Group Inc. logoCGI Group Inc.
cgi.comcgi.comCanadaIT Services and IT Consulting10001+Public Company1976https://linkedin.com/company/cgi
CBRE logoCBRE
cbre.comcbre.comUnited StatesReal Estate10001+Public Company—https://linkedin.com/company/cbre
Danone logoDanone
danone.comdanone.comFranceFood and Beverage Manufacturing10001+Privately Held1919https://linkedin.com/company/danone
Novo Nordisk A/S logoNovo Nordisk A/S
novonordisk.comnovonordisk.comDenmarkPharmaceutical Manufacturing10001+Public Company1923https://linkedin.com/company/novo-nordisk
WSP Global Inc. logoWSP Global Inc.
wsp.comwsp.comCanadaProfessional Services10001+Public Company1959https://linkedin.com/company/wsp
AECOM Corporation logoAECOM Corporation
aecom.comaecom.comUnited StatesCivil Engineering10001+Public Company1990https://linkedin.com/company/aecom
Baker Hughes Inc. logoBaker Hughes Inc.
bakerhughes.combakerhughes.comUnited StatesEnergy Technology10001+Public Company2014https://linkedin.com/company/bakerhughes
Deutsche Telekom logoDeutsche Telekom
telekom.comtelekom.comGermanyTelecommunications10001+Public Company1995https://linkedin.com/company/telekom
EPAM Systems Inc logoEPAM Systems Inc
epam.comepam.comUnited StatesIT Services and IT Consulting10001+Public Company1993https://linkedin.com/company/epam-systems
Airbnb, Inc. logoAirbnb, Inc.
airbnb.comairbnb.comUnited StatesSoftware Development5001-10000Public Company2008https://linkedin.com/company/airbnb
Jabil logoJabil
jabil.comjabil.comUnited StatesAppliances, Electrical, and Electronics Manufacturing10001+Public Company1966https://linkedin.com/company/jabil

There are 18,261 companies and domains where we detect Miro, sign up to download the entire Miro dataset.

Here are some of the recognisable companies using Miro and brands using Miro in 2026. Each domain carried a miro-verification record when we checked it in October 2026:

  • Deloitte: deloitte.com, also named on Miro's About page
  • Cisco: cisco.com, also named on Miro's About page
  • Apple: apple.com
  • Samsung: samsung.com
  • PepsiCo: pepsico.com
  • Ford: ford.com
  • Starbucks: starbucks.com
  • Kaiser Permanente: kp.org
  • Pfizer: pfizer.com
  • United Airlines: united.com

Which Countries Use Miro the Most?

Which countries use Miro the most? The United States, with 4,805 of the 15,761 companies we matched, then Germany (2,087) and the United Kingdom (1,641). Germany is the number to notice: with Switzerland (548) and Austria (242), German-speaking Europe holds 2,877 matched companies, more than half the US total. Australia (988), Canada (675) and the Netherlands (582) follow.

🇺🇸United States4,80530.5%
🇩🇪Germany2,08713.2%
🇬🇧United Kingdom1,64110.4%
🇦🇺Australia9886.3%
🇨🇦Canada6754.3%
🇳🇱Netherlands5823.7%
🇨🇭Switzerland5483.5%
🇸🇪Sweden3382.1%
🇧🇷Brazil3112.0%
🇫🇷France3041.9%
🇳🇴Norway3041.9%
🇳🇿New Zealand2581.6%
🇦🇹Austria2421.5%
🇩🇰Denmark2281.4%
🇫🇮Finland2221.4%

Share of the 15,761 Miro domains we matched to a company record — 86.3% of the 18,261 we detect. Top 15 countries shown, so these do not sum to 100%. Domains with no matching company record are not represented here and skew small and independent.

Miro Market Share Among Productivity & Collaboration

What is Miro's market share? 4.52% of Productivity & Collaboration, 7th of the 43 tools we track there, on 18,261 domains, based on TechnologyChecker.io's October 2026 table. Atlassian leads with 35.26% (142,609 domains), ahead of Zoom (11.7%), DocuSign (10.18%), Kakao (9.18%), Webex (6.91%) and Slack (5.28%). The category mixes tools detected in different ways, so the share compares Miro's account record with other tools' records and website tags. Treat it as a rough position.

Customers18.3KCompanies using Miro
Companies Analyzed15.8KWith LinkedIn company data
Market Share4.52%Of the category market
Category Ranking#7In its category

Top Competitors by Market Share

Miro Customers by Company Size & Age

Is Miro mostly used by small businesses for visual collaboration? Not on our data. Of the matched companies with a known headcount, only 23.46% have 50 or fewer employees. The largest band is 51 to 200 (25.9%), and 23.92% have more than 1,000, including 858 with more than 10,000. That tilt partly reflects the signal: Domain Control comes with Miro's Business and Enterprise plans, which small teams are less likely to buy.

Company Size Distribution

Company Age (Founded Decade)

28.8% of matched companies were founded in the 2010s and 20.43% in the 2000s. Only 7.31% are from the 2020s, and 14.75% predate 1960, a group that includes Pfizer (1848), Bosch (1886) and Ford (1903). Miro's verified base is established companies more than start-ups, based on our enriched company data.

What Industries Use Miro the Most?

Software Development leads at 10.87%, then IT Services and IT Consulting (8.52%) and Financial Services (6.37%). Business consulting (3.29%), insurance (3.05%) and advertising (2.97%) follow, based on our enriched company data. No industry passes 11%, so Miro is a horizontal tool, with technology and financial firms slightly over-represented.

Software Development1,661 (10.87%)
IT Services and IT Consulting1,301 (8.52%)
Financial Services973 (6.37%)
Business Consulting and Services502 (3.29%)
Technology, Information and Internet473 (3.1%)
Insurance466 (3.05%)

IT services companies using Miro include Cognizant, Wipro, Concentrix and CGI, all with a verified Miro domain. Pharmaceutical companies on Miro include Pfizer, Sanofi, AstraZeneca and Novo Nordisk. Retailers using Miro range from Starbucks and Lowe's to H&M and Publix, and the restaurant brands Pizza Hut, KFC and Taco Bell each verified their own domain.

Miro Alternatives & Competitors

Miro shares its customers with the tools around it more than it fights them. Of the 18,236 live Miro domains, 55.88% also show Atlassian, 24.36% DocuSign, 15.6% Zoom, 9.67% Smartsheet, 9.44% Slack and 5.41% Notion, according to our crawl. Miro's closest whiteboard rivals don't publish a comparable DNS record, so they aren't in this table and we can't rank Miro against them.

TechnologyDomainsMarket Share
Atlassian
142,60935.26%
A favicon of Zoom
Zoom
47,33011.7%
A favicon of Slack
Slack
21,3735.28%
A favicon of Smartsheet
Smartsheet
14,8033.66%
A favicon of Notion
Notion
11,5072.85%

Tech Stack of Miro-Powered Websites

These percentages are of the 18,226 live Miro domains. Microsoft 365 runs on 47.38% and Google Workspace on 19.3%, so Miro companies are more often Microsoft shops. HubSpot is on 23.71%, Salesforce on 16.14% and Pardot on 9.33%. 1Password, on 7.45%, is the most common identity tool in the stack. Google Analytics runs on 65.07% of their websites.

Email & Webmail

A favicon of Apple iCloud Mail
Apple iCloud Mail
8,974 (49.24%)
A favicon of Microsoft 365
Microsoft 365
8,635 (47.38%)
A favicon of Google Workspace
Google Workspace
3,518 (19.3%)
Yahoo Mail
235 (1.29%)
A favicon of Zoho Mail
Zoho Mail
172 (0.94%)
A favicon of Proton Mail
Proton Mail
112 (0.61%)

Identity & Access (SSO/CIAM)

A favicon of 1Password
1Password
1,357 (7.45%)
A favicon of Duo Security
Duo Security
347 (1.9%)
A favicon of Facebook Login
Facebook Login
308 (1.69%)
A favicon of Google Sign-in
Google Sign-in
281 (1.54%)
A favicon of Auth0
Auth0
214 (1.17%)
A favicon of Linkedin Sign-in
Linkedin Sign-in
108 (0.59%)

CRM

A favicon of Salesforce
Salesforce
2,941 (16.14%)
A favicon of Zoho
Zoho
586 (3.22%)
A favicon of Intercom
Intercom
407 (2.23%)
Amazon Business
323 (1.77%)

Web Analytics

A favicon of Google Analytics
Google Analytics
11,859 (65.07%)
A favicon of Cloudflare Browser Insights
Cloudflare Browser Insights
1,627 (8.93%)
A favicon of Matomo Analytics
Matomo Analytics
1,087 (5.96%)
A favicon of Adobe Analytics
Adobe Analytics
724 (3.97%)
A favicon of Pendo
Pendo
522 (2.86%)
A favicon of Snowplow Analytics
Snowplow Analytics
515 (2.83%)

Marketing Automation

A favicon of HubSpot
HubSpot
4,322 (23.71%)
A favicon of Marketo
Marketo
536 (2.94%)
A favicon of 6sense
6sense
371 (2.04%)
A favicon of Qualified
Qualified
269 (1.48%)
A favicon of Pardot
Pardot
236 (1.29%)

Miro Customer Reviews with Pros and Cons

Based on aggregated G2 reviews, Miro scores highest for its user-friendly interface (3,935 mentions) and smooth team collaboration (3,083). The most common criticisms are missing features (1,375), board management (960) and the limits of the base plan (953).

Generated from real user reviews on G2

Pros
  • Users love Miro for its user-friendly interface, making task organization effortless and enhancing overall productivity.(3,935 reviews)
  • Users value Miro for its smooth team collaboration, enhancing brainstorming sessions and project visualizations effortlessly.(3,083 reviews)
  • Users love Miro's fantastic board scale and its ease of use for collaborative work across all ages.(2,368 reviews)
  • Users value Miro for its real-time collaboration, allowing effortless teamwork and engagement in remote brainstorming sessions.(2,159 reviews)
  • Users highlight the real-time collaboration in Miro, making teamwork and idea sharing efficient and smooth.(2,092 reviews)
Cons
  • Users find missing features in Miro, like AI process flow problems and insufficient content privacy options.(1,375 reviews)
  • Users find Miro's board management lacks user-friendliness, with issues like no search bar and automatic deletions.(960 reviews)
  • Users find the limited features of Miro's base plan frustrating, hindering usability and flexibility in projects.(953 reviews)
  • Users experience a steep learning curve with Miro, facing challenges like scaling inconsistencies and unintuitive prototyping tools.(893 reviews)
  • Users experience slow loading issues with Miro, especially when managing large files or navigating complex boards.(773 reviews)

Expert Analysis: Miro Growth Trends & Key Signals for Sales Teams in 2026

Mehmet Suleyman
Mehmet SuleymanCEO & Co-founder, TechnologyChecker

Miro is one of the cleaner customer lists we publish, because of what we detect. A domain counts when its DNS carries a miro-verification record, which a company adds to verify its domain for Miro's Domain Control on the Business or Enterprise plan. That's a deliberate act by an IT admin, so our October 2026 count of 18,261 domains is a list of organisations with a managed Miro account. We matched 15,761 of them to a company, and every company named on this page carried the record when we checked it in October 2026.

What the count can and can't show

Miro's About page claims more than 100 million users in 250,000 organisations. Our 18,261 is the subset that took the extra step of verifying a domain, which is the subset a B2B seller cares about. The line reads 15,540 in June and 18,261 in October. Part of that rise is on our side, because the set of domains we crawl turns over every month and our DNS coverage widens. It also can't fall much: only 167 domains lost the record since 16 March 2026, because almost nobody deletes a verification record when they stop paying.

"A DNS verification record is a strong signal on arrival and a weak one on departure. It tells you an IT team set Miro up for the whole company. It can't tell you they're still renewing." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales Signal: treat this as a list of companies that bought Miro centrally at some point. Confirm a live contract before you pitch a replacement, and don't read the low drop count as loyalty.

Who the customers are

Only 23.46% of matched companies with a known headcount have 50 or fewer employees. The largest band is 51 to 200 (25.9%), and 23.92% have more than 1,000, including 858 above 10,000. The companies named here are household names: Deloitte and Cisco, which Miro also lists on its About page, plus Apple, Samsung, PepsiCo, Ford, Starbucks, Pfizer and Kaiser Permanente. They're older than a typical SaaS base, too. Only 7.31% were founded in the 2020s and 14.75% before 1960.

Sales Signal: a verified Miro domain marks a company where collaboration tools are bought centrally, with SSO and an admin. That's the profile for enterprise-licence pitches: governance, security reviews and seat consolidation.

Where they are and what they do

The United States leads with 4,805 matched companies, but Germany is a strong second with 2,087, ahead of the UK's 1,641. With Switzerland and Austria, German-speaking Europe holds 2,877, more than half the US figure. By industry, Software Development (10.87%), IT Services (8.52%) and Financial Services (6.37%) lead, and nothing passes 11%. The IT services giants are all here: Cognizant, Wipro, Concentrix and CGI each verified a Miro domain, and so did four big pharma companies, Pfizer, Sanofi, AstraZeneca and Novo Nordisk.

Sales Signal: Germany is under-worked compared with the US. A German-language campaign aimed at verified Miro companies in software and financial services reaches 2,087 matched companies in one country.

Switching and overlap

We don't publish switching data for Miro. A verification record survives cancellation, so a company that moves to another whiteboard still looks like a Miro customer for months or years. What we can measure is overlap. Of 18,236 live Miro domains, 55.88% also show Atlassian, 24.36% DocuSign, 15.6% Zoom, 9.67% Smartsheet and 9.44% Slack. Notion is on 5.41%. Canva appears on 9.05%. These are the tools that live beside Miro, not the ones replacing it.

"More than half the companies that verified Miro also show Atlassian. For most of them Miro is the whiteboard inside an Atlassian and Microsoft shop." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales Signal: pitch anything that connects Miro to Jira or Confluence at the 10,191 domains that show both. That overlap is the single largest group in Miro's stack.

What runs next to Miro

Across 18,226 live Miro domains, Microsoft 365 handles email on 47.38% and Google Workspace on 19.3%. HubSpot is on 23.71%, Salesforce on 16.14% and Pardot on 9.33%. 1Password, on 7.45%, is the most common identity tool in the stack. KnowBe4's verification record is on 1,833 Miro domains, about one in ten. That's another sign of a managed IT estate: these companies verify domains for security training as well as collaboration.

Sales Signal: Microsoft-heavy Miro accounts are where Microsoft's own whiteboard is the threat to the Miro licence. Vendors selling Miro add-ons should prioritise Google Workspace and Atlassian accounts, where that pressure is weaker.

What reviewers say

G2 reviewers praise the user-friendly interface (3,935 mentions) and smooth collaboration (3,083). The complaints are missing features (1,375), board management (960), the limits of the base plan (953), a steep learning curve (893) and slow loading on big boards (773). The base-plan complaint fits our data: the companies we see have paid for Business or Enterprise to get Domain Control.

Sales Signal: board management and slow loading are the opening for tools that organise or archive large Miro estates. They bite hardest at the 3,719 matched companies with more than 1,000 staff.

Key takeaways

  • 18,261 domains verified with Miro in October 2026, 7th in Productivity & Collaboration with 4.52%.
  • The record marks a managed Business or Enterprise account, not a casual user.
  • 23.92% of matched companies have more than 1,000 staff; only 23.46% have 50 or fewer.
  • Germany is the second market, with 2,087 matched companies.
  • 55.88% of Miro domains also show Atlassian.

Sales applications

Outreach: "Your domain is verified with Miro and also runs Atlassian, like more than half of the Miro companies we track. Here is how teams like yours connect the two." Targeting: filter Miro companies on 1,001+ employees in the US and Germany, then on software, IT services and financial services. Competitive angle: Microsoft 365 shops with a Miro record are the accounts most likely to be weighing a cheaper bundled whiteboard at renewal.

Browse the full list of Miro companies on TechnologyChecker.io: 18,261 verified domains, 15,761 matched to a company, with size, industry, country and stack for each.

Frequently Asked Questions

Who uses Miro?

Mostly mid-sized and large companies. Our October 2026 crawl finds 18,261 domains whose owner verified them with Miro; 23.92% of the matched companies with a known headcount have more than 1,000 staff. Software and IT services firms lead. Verified examples include Deloitte, Cisco, Apple, Samsung, PepsiCo, Ford, Starbucks and Kaiser Permanente.

How many customers does Miro have?

Miro's About page claims more than 100 million users in 250,000 organisations. Our crawl counts something narrower: 18,261 domains carrying the record a company adds when it verifies its domain for Miro's Domain Control, a Business and Enterprise plan feature. We matched 15,761 of them to a company. Read it as managed accounts, not all users.

What is Miro's market share?

4.52% of Productivity & Collaboration on TechnologyChecker.io, 7th of the 43 tools we track there, on 18,261 domains. Atlassian leads with 35.26%, then Zoom, DocuSign, Kakao, Webex and Slack. The category mixes DNS verification records with website tags, so the share compares unlike signals. Use the 18,261 count and the company list rather than the percentage.

What are the best alternatives to Miro?

Our data can't rank Miro's whiteboard rivals, because they don't leave a comparable DNS record. What it shows is overlap: 55.88% of Miro domains also show Atlassian and 5.41% Notion, so many companies run Miro next to their documentation and project tools. If you're replacing Miro, compare whiteboards directly and check what your Atlassian or Microsoft 365 licence already includes.

Which countries use Miro the most?

The United States leads with 4,805 of the 15,761 companies we matched, then Germany (2,087), the United Kingdom (1,641), Australia (988), Canada (675), the Netherlands (582) and Switzerland (548). Germany, Switzerland and Austria together hold 2,877, more than half the US figure, which makes German-speaking Europe Miro's second market on our data.

What size companies use Miro?

The largest group has 51 to 200 employees (25.9% of matched companies with a known headcount), then 201 to 500 (16.34%) and 1,001 to 5,000 (14.81%). Only 9.03% have 1 to 10. 858 companies have more than 10,000 staff, including Deloitte, Cognizant, Starbucks and Pfizer, based on our October 2026 crawl.

How old are companies that use Miro?

Older than you might expect for a collaboration app. 28.8% of matched companies with a known founding year started in the 2010s and 20.43% in the 2000s, but only 7.31% in the 2020s, and 14.75% before 1960. Companies verifying a domain with Miro tend to be established firms rolling it out to many staff, not new start-ups.

What is the ideal customer profile for Miro?

The ideal Miro customer is: Company Size: 51-200 employees, with a large enterprise tail, Location: United States, then Germany and UK, Industry: Software, IT services and financial services, Founded: 2010-2019 (28.8%), Collaboration stack: Atlassian plus Microsoft 365 — based on our analysis of 15,761 enriched companies at TechnologyChecker.io.

Is Miro mostly used by small businesses for visual collaboration?

No. Among companies that verified their domain with Miro, only 23.46% of those with a known headcount have 50 or fewer employees. 25.9% have 51 to 200 and 23.92% have more than 1,000. Small teams on free or Starter plans don't set up Domain Control, so our signal under-counts them, but the managed accounts lean clearly toward mid-size and enterprise.

What are Miro's integrations for popular productivity tools?

Miro's integrations page leads with Microsoft 365 (Teams and Office), Google Workspace and Atlassian's Jira and Confluence. Those are what its customers run. Of 18,236 live Miro domains, 55.88% also show Atlassian, and Microsoft 365 handles email on 47.38% and Google Workspace on 19.3%. DocuSign (24.36%) and Zoom (15.6%) are common too.

What does a miro-verification DNS record mean?

It's a TXT record of the form miro-verification= followed by a code. Miro's help centre tells admins to publish it to verify a domain for Domain Control, which lets a company manage everyone who signs up with its email domain. Companies rarely delete it, so it shows an account was set up, not that it's still used.

Who are Miro's competitors, and what is its market position?

In our Productivity & Collaboration table Miro is 7th with 4.52%, behind Atlassian, Zoom, DocuSign, Kakao, Webex and Slack, and ahead of Smartsheet (3.66%) and Notion (2.85%). Most of those are neighbours rather than rivals: more than half of Miro's domains also show Atlassian. Its direct whiteboard competitors aren't measured the same way.

What kind of company is Miro?

A visual collaboration software company. Its About page says it began in 2011, when co-founder and CEO Andrey Khusid built a tool called RealtimeBoard for his design agency, and lists 13 offices, among them Amsterdam, Berlin, San Francisco and Yerevan. Our data shows who buys the managed plans: 23.92% of matched companies have more than 1,000 staff.

Which industries use Miro?

Software Development leads at 10.87% of matched companies with a known industry, then IT Services and IT Consulting (8.52%) and Financial Services (6.37%). Business consulting (3.29%), insurance (3.05%) and advertising (2.97%) follow. Verified examples include Cognizant and Wipro in IT services, Pfizer and Sanofi in pharma, and Starbucks and Lowe's in retail.

How many companies stopped using Miro?

We can't measure that well. Only 167 domains lost the Miro verification record between 16 March and October 2026, against 18,261 that still carry it, but a DNS record usually stays after a company cancels. So the low number reflects how rarely companies tidy their DNS, not how loyal Miro's customers are.

Miro Overview
Customers
18,261
Companies Analyzed
15,761
Market Share
4.52%
Category Rank
#7
Top Country
United States
Top Industry
Software Development
Miro Customer ICP

Based on 15,761 company data

Company Size
51-200 employees, with a large enterprise tail
Location
United States, then Germany and UK
Industry
Software, IT services and financial services
Founded
2010-2019 (28.8%)
Collaboration stack
Atlassian plus Microsoft 365
About Our Data

These insights include all TechnologyChecker.io detections of Miro (free & paid plans).

Total Detections2.08B
Detection History+20 Years
Domains Crawled29.9M
Technologies44K+
Company Match Rate86.3%