Companies Using Wix

With 10+ years in web crawling and technographic data analysis, I've examined 1,298,903 active Wix domains and matched 1,096,571 of them to firmographic data, an 84.4% match rate, the highest of any platform in this category. Wix tells a specific story as of our August 2026 crawl: a builder that grew steadily for fifteen years, sits second in the category, and is now in equilibrium rather than in motion. Here's what our data reveals for sales teams targeting this install base.

Growth Trajectory

Wix climbed from 4 active domains in December 2010 to 638,140 in April 2025 in our records. That growth wasn't linear: Wix first broke 10,000 active domains in January 2014 and 100,000 by October 2017, and the pandemic-era surge from 2020 to the end of 2021 added roughly 154,000 domains in two years. The count then eased to 592,652 by July 2025.

Today we detect 1,298,903, roughly double that. Reading the difference as growth would be a mistake. Two things move it independently of adoption: the domains we crawl change every month as sites disappear and new ones are indexed, and our detection of Wix improved once we began executing pages, because Wix builds every site as a JavaScript application and the wixBiSession global we key on does not exist in raw source HTML at all. Within our own consistent series, Wix has moved from 1,272,019 in June 2026 to 1,298,903 in August, up 2.1% in two months and decelerating.

Sales Signal: Discount any pitch built on "Wix is shrinking" that rests on a year-over-year count, since coverage shifts drive those comparisons. The genuine signal is the churn we observe directly: 25,248 domains have dropped Wix since we began tracking in March 2026, which is under 2% of the base and represents a steady but modest replacement window rather than an exodus.

"The most common mistake in this category is reading a change in how something is measured as a change in the thing itself. Wix didn't double in size this year, and it didn't collapse last year. It has been remarkably stable, what changed is that we started executing the pages instead of just reading them." - Mehmet Suleyman, CEO at TechnologyChecker.io

Customer Profile

78.74% of Wix companies have 1–10 employees. Add the 11–50 range and you're at 95.11%, one of the most micro-business-skewed install bases in our entire database. The age distribution matches: 42.57% were founded in the 2010s and 30.71% in the 2020s, meaning 73% of Wix's base are digital-native businesses under twenty years old. Many are solo consultants, freelancers, fitness instructors, and local service providers who picked Wix for drag-and-drop simplicity.

The enterprise detections are real but easy to misread. Menzies Aviation runs its corporate site on Wix; The Warehouse Group uses it for twgcareers.co.nz; the University of Hong Kong for presidentoffice.hku.hk; Nutanix for service-partners.nutanix.com. With the exception of a handful like Menzies and Claire's, these are departmental sites and careers portals, pages someone needed quickly without involving engineering.

Sales Signal: The sweet spot is solo operators and micro-businesses with 1–10 employees. No IT department, no appetite for complexity: pitch simplicity first and cost second. For the 425 organisations at 10,001+ employees, the opportunity is the opposite, offer a consolidation path for those scattered microsites onto something that fits corporate IT governance.

Industry and Geographic Concentration

Business Consulting leads at 4.89%, followed by Construction (4.58%), Individual and Family Services (2.82%), Retail (2.76%) and Advertising Services (2.67%). No industry exceeds 5%. Wix is one of the most horizontally distributed platforms we track. The profile is distinctly local and appointment-driven: consultants, contractors, personal trainers, therapists, photographers, and local retailers, businesses that don't fit neat vertical categories.

Geographically, the United States leads with 39.0%, the UK adds 11.8%, and Brazil is third at 6.8%. The US-UK-Canada-Australia English cluster accounts for 60.7% of the base, the highest English concentration of any platform in this category. Europe as a whole contributes 30.6%. France (3.9%), Germany (3.4%) and India (2.9%) round out the next tier.

Sales Signal: Service-business concentration means vertical marketing won't work well here. Target by business model instead: appointment-based businesses (wellness, medical, coaching) that need scheduling; construction firms that need portfolio galleries; consultants who need lead capture. Brazil at 6.8% remains the largest non-English market and is plausibly underserved by localised tooling.

Migration Patterns

One corridor dominates everything else: WordPress. Since March 2026, 4,251 domains moved from Wix to WordPress and 3,440 moved back, heavy two-way traffic for a net loss of 811, which is 0.06% of Wix's base. Every other flow is an order of magnitude smaller. Wix gained 523 from GoDaddy Website Builder, 460 from Squarespace, 208 from Weebly and 189 from Duda; it lost 601 to Squarespace, 435 to Webflow, 421 to GoDaddy, 338 to Framer Sites and 211 to Duda.

Wix is not losing a migration war. The Squarespace corridor, often described as Wix's main vulnerability, runs 601 out against 460 in, a 1.3:1 ratio on flows of a few hundred domains. The one-sided corridors are with the design-forward tools: Webflow (435 out, 137 in) and Framer Sites (338 out, negligible in). That is a specific, small, high-value segment leaving, not the base.

Sales Signal: The Webflow and Framer corridors are the qualified lead list, those companies wanted design control Wix couldn't give them. If your product competes on design or developer flexibility, that's your segment. The much larger WordPress corridor runs in both directions and tells you little about intent on its own.

"Everyone assumes the builders are cannibalising each other. They aren't. Wix, Squarespace and GoDaddy trade a few hundred sites a month between them, which is noise at this scale. The traffic that actually matters runs between Wix and WordPress, in both directions, and it's about whether a business has outgrown a hosted platform, not about which logo it prefers." - Mehmet Suleyman, CEO at TechnologyChecker.io

Technology Ecosystem

Wix's stack data looks different from every other platform because Wix is a fully hosted, closed ecosystem. React (94.82%) and Google Cloud CDN (70.44%) are the Wix runtime itself, not user choices, and Wix eCommerce (82.13%) reflects a commerce module that ships with the platform rather than the share of Wix sites actually selling.

The most telling number is what users add. Only 21.96% of Wix sites run Google Analytics, against 47.01% of WordPress sites. Third-party live chat is almost absent: WhatsApp Business Chat leads at 2.57% and no dedicated vendor reaches 1%. The vast majority of Wix owners rely entirely on built-in analytics and never install anything external. That low external adoption confirms the user profile, micro-businesses that want one platform and don't customise beyond what it provides.

Sales Signal: The ~78% of Wix sites without Google Analytics are businesses with essentially no marketing stack. They aren't ready for complex tools. Products that integrate through Wix's own app marketplace have the best chance of reaching them, since these users rarely paste code snippets. The 21.96% who did install GA are the sophisticated segment worth targeting for upsell.

Key Takeaways

1. Wix is stable, not contracting. Year-over-year comparisons are distorted by coverage changes; our recent consistent stretch shows 1.27M to 1.30M across three months.
2. 95.11% of the base is at 50 employees or fewer. This is the most small-business-concentrated platform in the category. Enterprise names are departmental microsites, not corporate deployments.
3. No one is winning a migration war. The Squarespace corridor is near-balanced (601 out, 460 in). The real leakage is to Webflow and Framer, small, design-led, and worth watching.
4. Highest firmographic match rate in the category at 84.4%, which makes Wix an unusually addressable install base.
5. Minimal external tool adoption. Only 21.96% use Google Analytics; most never add third-party code at all.
6. Brazil (6.8%) is the largest non-English market, and English-speaking markets are 60.7% of the base overall.

Sales Applications

Outreach template for Wix-based service businesses:

"Hi [Name], I noticed [Company] runs its website on Wix. Our data shows that 4.89% of Wix businesses are in consulting, and most of them don't use any analytics beyond Wix's built-in tools. Are you tracking where your leads actually come from? Happy to share what we're seeing from similar [industry] businesses that added dedicated lead tracking."

Targeting strategy: Filter the Wix install base by company size (1–10 employees), industry (business consulting, construction, or wellness), and geography (US, UK, or Brazil). That narrows to the core Wix persona: a service business that needs a professional web presence but isn't technically sophisticated. For agencies, filter by the Webflow and Framer migration corridors to find designers reconsidering their platform.

Competitive angle: Don't pitch against Wix on features, its users chose it for simplicity and resist anything that adds complexity. Pitch through Wix's own app marketplace where possible, or focus on the pain point behind the Webflow corridor: design control and brand presentation. For the enterprise microsites, pitch consolidation onto the company's primary web platform.

Explore the full Wix install base with company-level filtering at TechnologyChecker.io. Our dataset covers 1,298,903 active Wix domains with 1,096,571 enriched companies including industry, size, location, and tech stack data.