Companies Using Square Online

I analysed Square Online against our September 2026 crawl. We find it through a setting the storefront app writes into every page, APP_ORIGIN pointing at square.online, and that rule is clean: in a random sample of loaded pages, 28 of 28 were Square Online stores. The count is 32,882 stores, and we match 14,319 of the live ones to a named company. One wrinkle shapes how to read everything else: Square built Square Online on Weebly's technology, so every store also trips our Weebly detection. We count the stores here and subtract them from the Weebly page, so each store is counted once.

How big it is, and how fast it moves

Square Online reads 29,432 stores in June 2026 and 32,882 in September. I wouldn't call that growth. The set of domains we crawl turns over every month, with dead sites dropping out and newly found ones added, our detection widens over time, and 12.63% of today's live stores were first seen in August or September. The other side of the ledger is steadier: Square Online disappeared from 1,899 store addresses since we began tracking in March 2026.

In the category it holds 0.44% of Ecommerce Platforms and ranks 13th of 720. Shopify has 31% and WooCommerce 20.63%, but two of the rows between them and Square Online, Wix eCommerce and Squarespace Commerce, count every site on those builders, selling or not.

"Square Online is the store a Square seller gets without shopping for one. Look at the customer list: cafés, campus shops and a sushi chain's ordering page." - David Thomson, CTO at TechnologyChecker.io

Sales signal: size this market by Square's seller base, not by ecommerce share. A 13th-place rank undersells a tool that ships inside a free payments account.

Who sells on Square Online

81.93% of matched companies with a known size employ 1 to 10 people and 15.88% employ 11 to 50. Only 9 have more than 1,000 employees, and the ones in our named list are single-purpose stores: Kura Sushi's online ordering at order.kurasushi.com, Snowbird's gift shop, Harris Ranch Beef's online shop. The founding dates are the striking part. 36.1% of matched companies were founded in the 2020s, against 8.18% on classic Weebly, built on the same technology. Weebly's help center tells people to build new sites on Square Online, and new businesses are doing it.

Sales signal: this is a young, very small base. Pitch tools that save an owner time this week, not platforms that need a project.

Food, campuses and four countries

Retail leads at 12.6%, but food is the real centre: restaurants, food and beverage services, food manufacturing and the food and beverages row add up to 24.29% of matched companies. The other visible group is campus and nonprofit merchandise. Hendrix College, CalArts, Olin College and the University of Lynchburg run campus stores on it, and so do museums and religious centres.

By country it is four markets: the United States (9,885 matched companies), Canada (1,493), Australia (1,155) and the United Kingdom (731). Spain is fifth with 34.

Sales signal: restaurant tech sells here. Online ordering, delivery, loyalty and menu tools fit a quarter of the base, and the campus stores are a distinct segment with a merchandise buyer.

Where stores come from and go

One move passes our switching tests. 90 sites dropped GoDaddy Website Builder and now run Square Online since March 2026, and 25 went the other way. 87 of the 90 carried GoDaddy's builder signature in their HTML before they left, so these were real builder sites rebuilt on Square Online, not sites that changed host.

Shopify is the larger neighbour and the obvious "Square Online vs Shopify" question, but our data doesn't show a winner: 213 stores left Square Online for Shopify and 223 came the other way. Squarespace (61 out, 66 in) and Wix (51 out, 50 in) look the same, and nearly half the sites that ever ran WooCommerce alongside it (48%) still run both. These are sellers trying platforms in both directions, so we publish none of them as a switch. Our Shopify migration analysis shows how different Shopify's own flows look.

"Stores trade places with Shopify in near-equal numbers. The only one-way flow we can prove runs into Square Online, from GoDaddy's builder." - David Thomson, CTO at TechnologyChecker.io

Sales signal: GoDaddy builder sites are the clearest source of new Square Online stores. For Shopify, pitch on fit rather than momentum, because neither side is winning.

The stack Square switches on

Square Online loads its own infrastructure on every store (Afterpay, Sentry, Datadog and Cloudflare), so we leave rows above 80% out of the table. What remains is what sellers turn on. The Facebook Pixel is on 46.35% of live stores, against 5.59% of classic Weebly sites, and Square Online has a built-in Meta for Business connection that manages it. Google Workspace is on 43.74% and Microsoft 365 on 11.22%. Email marketing tools are almost absent: Klaviyo 0.95%, Mailchimp 0.79%.

Payments need a note. Our list of companies that use Square counts sites that load Square's payment form code, and 6,271 Square Online stores do, about one in five. The others take payment through Square Online's hosted checkout, which that rule doesn't read.

Sales signal: almost half these sellers have the Meta pixel switched on, and almost none run a dedicated email tool. Email marketing is the obvious gap.

What G2 reviewers say

G2 lists the product as "Square Online (formerly Weebly)", 4.2 out of 5 from 482 reviews on 27 September 2026, a listing that still holds Weebly's older reviews. The AI summary praises ease of use (4 mentions) and the Square payments tie-in, and complains about limited customization and missing SEO features (2 mentions each). Those counts are too small to weigh, but they fit what our data shows: a builder chosen for convenience by sellers who already use Square, with the two-way traffic to Shopify suggesting some outgrow it and some come back.

Key takeaways

1. 32,882 Square Online stores in September 2026, 13th of 720 in Ecommerce Platforms.

2. 24.29% of matched companies are food businesses; retail is 12.6%.

3. 36.1% were founded in the 2020s, against 8.18% on classic Weebly.

4. 90 GoDaddy Website Builder sites moved in; Shopify traffic runs both ways at 213 and 223.

5. Facebook Pixel on 46.35%, dedicated email tools under 1% each.

How to use this list

Filter on country, then industry: the food and campus segments are distinct buyers. Each row shows the store address, which tells you whether you're looking at a whole business or one shop beside it. For the full list of 32,882 Square Online stores with company, size and stack data, explore TechnologyChecker.io.