Companies Using Amazon Pay

We detect Amazon Pay on 66,288 domains, including Four Seasons Hotels and Resorts, Forever 21, Tommy Hilfiger. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Retail (18.6%).

We detect 66,288 domains running Amazon Pay across our monthly crawl of live business domains. Company data could be matched for 18,685 of them (28.2%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 8,109 domains carried a Amazon Pay detection previously and no longer do.

Amazon Pay holds 0.8% of the Payment Processing category, ranking #11. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to Amazon Pay include PayPal (19.13% market share), Apple Pay (15.46% market share), Shop Pay (14.61% market share), Visa (10.79% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 14,950 matched Amazon Pay domains, followed by Germany (1,581), United Kingdom (231), India (178), Italy (165). These are counts within the 18,685 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 73.87% of the Amazon Pay domains we could match to a company record and size — a subset of 18,685 matched companies, not of all 66,288 detected domains. This is followed by 11-50 employees (20.23%) and 51-200 employees (4.19%).

Among the Amazon Pay domains we could match to a company with a known founding date, the largest group was founded in the 2010s (47.51%), followed by the 2020s (23.52%). That matched subset is drawn from 18,685 companies and is not representative of all 66,288 detected domains. This suggests Amazon Pay is most popular among relatively young companies.

The ideal Amazon Pay customer is: Company Size: 1-10 employees, Location: US, Germany, or UK, City: London, New York, Los Angeles, Founded: 2010-2019, Company Age: 5-15 years old — based on our analysis of 18,685 enriched companies at TechnologyChecker.io.

Amazon Pay charges 2.9% plus $0.30 per domestic transaction and 3.9% plus $0.30 for cross-border transactions in the US. Disputed chargebacks cost $20. There are no monthly fees or setup costs, and processing fees are refundable if you issue a refund. Merchants only pay when a transaction completes, per pay.amazon.com/help/201212280.

McDonald's does not currently accept Amazon Pay for in-store or online orders. Amazon Pay is primarily used by ecommerce merchants on their own websites and apps. Our detection shows 66,288 domains displaying Amazon Pay, concentrated in retail (18.6%), apparel and fashion (9.63%), and DTC brands rather than quick-service restaurants.

Yes. Amazon Pay works on tens of thousands of third-party websites and apps, using the payment methods saved in your Amazon account. Our data shows 66,288 active domains displaying Amazon Pay, from small Shopify stores to larger retailers like Forever 21, GrubHub, Elizabeth Arden and Four Seasons. One caveat on that figure: 91.6% of these domains run Shopify and the detection partly relies on the accepted-payment icon in the storefront footer, so read it as storefronts offering the option rather than merchants with a confirmed integration.

Both are express checkout options that let shoppers pay without entering card details. Amazon Pay uses your Amazon account credentials, while PayPal uses your PayPal balance or linked accounts. Our migration data shows 21,219 companies switched from PayPal to Amazon Pay, while 49,489 went the other direction, suggesting merchants often use both.

Amazon Pay uses Amazon's own fraud detection and A-to-Z Guarantee protection. Per Amazon's published data, 86% of users rated their trust a 9 or 10 out of 10. The service processes payments through the same infrastructure that handles Amazon.com transactions, backed by Amazon's security systems.

Retail leads at 18.6%, followed by Retail Apparel and Fashion (9.63%), Manufacturing (5.89%), Wellness and Fitness Services (3.27%), and Food and Beverage Services (3.23%), based on our analysis of 18,685 enriched companies at TechnologyChecker.io. It is the most consumer-commerce-weighted distribution in the Payment Processing category, which is what an express-checkout button aimed at shoppers should look like.

Yes, and Shopify is effectively the whole population. 91.6% of the domains where we detect Amazon Pay run Shopify. That figure is partly a property of our detection: Amazon Pay is matched in part through the accepted-payment icon Shopify renders in the storefront footer, so our count is best read as storefronts displaying the Amazon Pay option rather than merchants with a confirmed live integration.

Express Checkout lets shoppers pay with one click using their Amazon account. Merchants add a button to product pages or carts. The Range, a UK retailer, reported conversion rates of 7.2% on mini-cart and basket pages with Express Checkout, compared to a 1.4% site-wide average, per Amazon Pay's merchant stories.

We do not publish a growth rate for Amazon Pay, and the reason is worth stating. Our current three-month window (48,656 → 64,052 → 66,288) rose alongside a 17.9% corpus-wide expansion in subdomain coverage, so the movement is measurement rather than adoption. Compounding that, 91.6% of detections are Shopify storefronts matched partly through the footer payment icon, so changes track Shopify theme and settings churn as much as merchant behaviour. Amazon reports 720,000+ merchants worldwide, an order of magnitude above what any crawl detects.

73.87% of the domains where we detect Amazon Pay belong to companies with 1-10 employees, and another 20.23% to companies of 11-50 — so about 94% of the base is under fifty people. Only 11 organisations in our 18,685-company enriched sample have 10,001+ employees. That is the profile of a Shopify app install: cheap to enable and enabled overwhelmingly by very small merchants.

No. Amazon Pay is free for buyers. The service lets you use payment methods already stored in your Amazon account. Merchants pay the processing fees (2.9% + $0.30 per domestic US transaction). Amazon's published data shows 93% of consumers say they'd use Amazon Pay again.

Pay with Amazon was rebranded to Amazon Pay in 2017. The service launched in 2007 under the original name. Our detection data shows a 750% adoption spike in the year of the rebrand (208 to 1,774 active domains), suggesting the simplified branding and updated SDK helped drive merchant adoption.

Both are express checkout options backed by trusted consumer brands. Our migration data shows a net loss from Amazon Pay to Apple Pay: 54,522 companies adopted Apple Pay after having Amazon Pay, while only 3,173 went the other direction. Many merchants offer both, since Apple Pay targets iPhone users while Amazon Pay targets Amazon's 300M+ account holders.