A favicon of Datadog

Companies Using Datadog

Our August 2026 crawl detects Datadog on 148,622 domains, third of 58 technologies in the APM and Error Tracking category at 5.78% share, behind Sentry and New Relic. Below you'll find a list of companies using Datadog with market share, industry breakdowns, geographic data and competitor analysis.

Read that number as browser-agent presence, not as a customer count. Datadog is detected when its real user monitoring or browser logging agent loads on a public page. Most of what Datadog sells runs server-side, inside a customer's own systems, and leaves no public trace at all, so this figure misses paying customers who never deploy the browser agent and it includes domains whose website platform shipped the agent on their behalf. We measured how often that second case happens rather than leaving it implied, and publish the result below.

Published Apr 4, 2026 · Updated Aug 26, 2026 · Data analysed on August 26, 2026.

Share:

Datadog Usage Statistics

This chart shows only what our current crawl has measured, from June 2026 onward: 115,140 active domains in June, 138,096 in July and 148,622 in August 2026. We hold earlier readings going back to 2015, but Datadog is detected almost entirely from JavaScript that runs in the browser, which is the kind of signal a change in coverage moves most, and joining our earlier readings to our current ones would imply a jump that describes our own measurement rather than Datadog's adoption. So this series starts where the current measurement starts. Read it as three months on one consistent basis, and remember that what it counts is browser-agent presence on public pages, not Datadog's server-side business.

List of Companies Using Datadog

The domains below are those where we detect Datadog's browser agent, ordered by company prominence. Treat this as sites carrying the agent, not as confirmed Datadog account holders. Large organisations run dozens of subdomains and many of these detections sit on exactly one of them: resources.sw.siemens.com, account.hp.com, marketplace.cisco.com, support.hpe.com, onlinebanking.usbank.com, developer.paypal.com. A detection on one business unit's portal is strong evidence about that portal and weak evidence about the contract behind it.

The opposite bias applies just as hard. Because Datadog's infrastructure, APM and log products run server-side, an organisation can be a large paying customer and never appear in a web crawl at all. Read this list as a floor on enterprise adoption rather than a census of it.

Download all 148,622 Datadog customers with full company data, or create a signal to track when companies start or stop using Datadog.

Verified list of companies and domains where we detect Datadog — sorted by company size. Companies matched to domains where we detect Datadog; a detection may be one storefront rather than a company-wide deployment.
CompanyDetection URLDomainCountryIndustryEmployeesTypeFoundedLinkedIn
Siemens AG logoSiemens AG
resources.sw.siemens.comsiemens.comGermanyAutomation Machinery Manufacturing10001+Public Company1847https://linkedin.com/company/siemens
Veterans Affairs logoVeterans Affairs
www.va.govva.govUnited StatesGovernment Administration10001+Government Agency1930https://linkedin.com/company/department-of-veterans-affairs
HP logoHP
account.hp.comhp.comUnited StatesIT Services and IT Consulting10001+Public Company2011https://linkedin.com/company/hp
Burger King Company LLC logoBurger King Company LLC
www.bk.combk.comUnited StatesRestaurants10001+Public Company1954https://linkedin.com/company/burger-king
Itau Unibanco Holding SA logoItau Unibanco Holding SA
feito.itau.com.britau.com.brBrazilBanking10001+Privately Held1924https://linkedin.com/company/itau
General Motors logoGeneral Motors
poweredsolutions.gm.comgm.comUnited StatesMotor Vehicle Manufacturing10001+Public Company—https://linkedin.com/company/general-motors
Roche logoRoche
diagnostics.roche.comroche.comSwitzerlandBiotechnology Research10001+Public Company1896https://linkedin.com/company/roche
Optum logoOptum
optum.comoptum.comUnited StatesHospitals and Health Care10001+Public Company2012https://linkedin.com/company/optum
Cisco Systems logoCisco Systems
marketplace.cisco.comcisco.comUnited StatesSoftware Development10001+Public Company1984https://linkedin.com/company/cisco
Spectrum logoSpectrum
spectrum.comspectrum.comUnited StatesTelecommunications10001+Public Company1993https://linkedin.com/company/spectrum
Show 40 more Datadog using companies as demo data
CompanyDetection URLCountryIndustryEmployeesTypeFounded
Pizza Hut, Inc. logoPizza Hut, Inc.
pizzahut.compizzahut.comUnited StatesRestaurants10001+Public Company1958https://linkedin.com/company/pizza-hut
KFC Corporation logoKFC Corporation
landing.kfc.comkfc.comUnited StatesRestaurants10001+Public Company1952https://linkedin.com/company/kfc
Hewlett Packard Enterprise logoHewlett Packard Enterprise
support.hpe.comhpe.comUnited StatesIT Services and IT Consulting10001+Public Company1939https://linkedin.com/company/hewlett-packard-enterprise
Fidelity Investments logoFidelity Investments
www.fidelity.comfidelity.comUnited StatesFinancial Services10001+Privately Held1946https://linkedin.com/company/fidelity-investments
Taco Bell logoTaco Bell
www.tacobell.comtacobell.comUnited StatesRestaurants10001+Public Company1962https://linkedin.com/company/taco-bell
U.S. Bank logoU.S. Bank
onlinebanking.usbank.comusbank.comUnited StatesBanking10001+Public Company1863https://linkedin.com/company/us-bank
Wendy's Company logoWendy's Company
order.wendys.comwendys.comUnited StatesRestaurants10001+Public Company1969https://linkedin.com/company/wendys-international
BASF Corporation logoBASF Corporation
construction.basf.combasf.comGermanyChemical Manufacturing10001+Public Company1865https://linkedin.com/company/basf
Nbcuniversal Media, LLC logoNbcuniversal Media, LLC
nbcuniversal.comnbcuniversal.comUnited StatesEntertainment Providers10001+Public Company1926https://linkedin.com/company/nbcuniversal-inc-
WTW group logoWTW group
events.wtwco.comwtwco.comUnited KingdomFinancial Services10001-10001Public Company2007https://linkedin.com/company/wtwcorporate
Deere logoDeere
www.deere.comdeere.comUnited StatesMachinery Manufacturing10001+Public Company1837https://linkedin.com/company/john-deere
Lumen technologies, inc. logoLumen technologies, inc.
developer.lumen.comlumen.comUnited StatesTelecommunications10001+Public Company—https://linkedin.com/company/lumentechnologies
HEB logoHEB
www.heb.comheb.comUnited StatesRetail10001+Privately Held1905https://linkedin.com/company/heb
Chipotle Mexican Grill logoChipotle Mexican Grill
chipotle.comchipotle.comUnited StatesRestaurants10001+Public Company1993https://linkedin.com/company/chipotle-mexican-grill
NVIDIA Corporation logoNVIDIA Corporation
marketplace.nvidia.comnvidia.comUnited StatesComputer Hardware Manufacturing10001+Public Company1993https://linkedin.com/company/nvidia
Magazine Luiza SA logoMagazine Luiza SA
www.magazineluiza.com.brmagazineluiza.com.brBrazilRetail10001+Privately Held1957https://linkedin.com/company/magazine-luiza
Scania Group logoScania Group
my.scania.comscania.comSwedenMotor Vehicle Manufacturing10001+Public Company1891https://linkedin.com/company/scania
Vivo logoVivo
lojaonline.vivo.com.brvivo.com.brBrazilTelecommunications10001+Public Company1998https://linkedin.com/company/vivo-telefonicabr
Turkish Airlines logoTurkish Airlines
holidays.turkishairlines.comturkishairlines.comTurkeyAirlines and Aviation10001+Public Company1933https://linkedin.com/company/turkish-airlines
E.Leclerc logoE.Leclerc
www.e.leclerce.leclercFranceRetail Groceries10001+Privately Held1949https://linkedin.com/company/e-leclerc
Liberty Mutual logoLiberty Mutual
agents.libertymutual.comlibertymutual.comUnited StatesInsurance51-200Privately Held—https://linkedin.com/company/renee-williams-liberty-mutual
IndiGo group. logoIndiGo group.
access.goindigo.ingoindigo.inIndiaAirlines and Aviation10001+Public Company2006https://linkedin.com/company/indigo-airlines
Thomson Reuters Corporation logoThomson Reuters Corporation
tr.comtr.comUnited StatesSoftware Development10001-10001Public Company—https://linkedin.com/company/thomson-reuters
PayPal, Inc. logoPayPal, Inc.
developer.paypal.compaypal.comUnited StatesSoftware Development10001+Public Company1998https://linkedin.com/company/paypal
MLB Network logoMLB Network
mlb.commlb.comUnited StatesSpectator Sports1001-5000Privately Held—https://linkedin.com/company/major-league-baseball
Drogasil S/A logoDrogasil S/A
drogasil.com.brdrogasil.com.brBrazilRetail10001+Public Company—https://linkedin.com/company/drogasil
Federal Aviation Administration logoFederal Aviation Administration
modernskies.faa.govfaa.govUnited StatesAviation and Aerospace Component Manufacturing10001+Government Agency1958https://linkedin.com/company/faa
Riachuelo logoRiachuelo
www.riachuelo.com.brriachuelo.com.brBrazilRetail10001+Privately Held1947https://linkedin.com/company/riachuelo
Staples, Inc. logoStaples, Inc.
directmail.staples.comstaples.comUnited StatesRetail Office Equipment10001+Privately Held1986https://linkedin.com/company/staples
Compass logoCompass
compass.comcompass.comUnited StatesReal Estate1001-5000Public Company2012https://linkedin.com/company/compassinc
British Airways logoBritish Airways
ba.comba.comUnited KingdomAirlines and Aviation10001+Public Company1919https://linkedin.com/company/british-airways
Sysco logoSysco
shop.sysco.comsysco.comUnited StatesFood and Beverage Services10001+Public Company1970https://linkedin.com/company/sysco
Arizona State University logoArizona State University
degrees.apps.asu.eduasu.eduUnited StatesHigher Education10001+Educational1885https://linkedin.com/company/arizona-state-university
Outlier AI, Inc. logoOutlier AI, Inc.
app.outlier.aioutlier.aiUnited StatesTechnology, Information and Internet1001-5000Privately Held2023https://linkedin.com/company/try-outlier
Popeyes Louisiana Kitchen logoPopeyes Louisiana Kitchen
popeyes.compopeyes.comUnited StatesRestaurants10001+Public Company1972https://linkedin.com/company/popeyes-louisiana-kitchen
nothing.tech logonothing.tech
playground.nothing.technothing.techUnited KingdomTechnology, Information and Internet201-500Privately Held2020https://linkedin.com/company/nothingtech
Home Instead Senior Care logoHome Instead Senior Care
www.homeinstead.comhomeinstead.comUnited StatesIndividual and Family Services201-500Privately Held—https://linkedin.com/company/homeinsteadinc
Decathlon logoDecathlon
activites.decathlon.frdecathlon.frFranceSporting Goods Manufacturing10001+Privately Held1976https://linkedin.com/company/decathlon
CenturyLink Inc. logoCenturyLink Inc.
shop.centurylink.comcenturylink.comUnited StatesIT Services and IT Consulting10001+Public Company1930https://linkedin.com/company/centurylink
Falabella Group logoFalabella Group
sodimac.falabella.comfalabella.comChileRetail1001-5000Privately Held1889https://linkedin.com/company/falabella-

There are 148,622 companies and domains where we detect Datadog, sign up to download the entire Datadog dataset.

The most recognizable domains where we currently detect Datadog's browser agent. These are detections in our crawl, not confirmations of a commercial relationship:

  • Siemens - detected on resources.sw.siemens.com
  • US Department of Veterans Affairs - www.va.gov
  • HP - account.hp.com
  • Cisco - marketplace.cisco.com
  • PayPal - developer.paypal.com
  • NVIDIA - marketplace.nvidia.com
  • General Motors - poweredsolutions.gm.com
  • Itau Unibanco - feito.itau.com.br
  • Burger King - www.bk.com
  • Fidelity Investments - www.fidelity.com

Datadog publishes its own customer case studies and testimonials at datadoghq.com. Those are the vendor's disclosures rather than our detections.

Which Countries Use Datadog the Most?

The United States leads with 50,840 domains (66.71%), ahead of the United Kingdom on 5,633 (7.39%), Canada on 3,108 (4.08%) and Australia on 2,818 (3.70%). Percentages are computed over the Datadog domains where we hold a country, not over all 148,622. Two thirds in one country makes Datadog the most US-weighted profile in this category, ahead of New Relic at 56.57% and Sentry at 41.39%. Part of that is a New York company selling hardest at home, and part of it is that the website platforms carrying the browser agent into the long tail are themselves North American. European detection stays modest: France 1.82%, Germany 1.70%, Spain 1.08%, Netherlands 1.02%.

🇺🇸United States50,84063.2%
🇬🇧United Kingdom5,6337.0%
🇨🇦Canada3,1083.9%
🇦🇺Australia2,8183.5%
🇫🇷France1,3871.7%
🇩🇪Germany1,2961.6%
🇧🇷Brazil1,0571.3%
🇮🇳India9271.2%
🇪🇸Spain8251.0%
🇳🇱Netherlands7811.0%
🇮🇹Italy4600.6%
🇨🇭Switzerland4150.5%
🇧🇪Belgium3800.5%
🇲🇽Mexico3320.4%
🇮🇪Ireland3090.4%

Share of the 80,468 Datadog domains we matched to a company record — 54.1% of the 148,622 we detect. Top 15 countries shown, so these do not sum to 100%. Domains with no matching company record are not represented here and skew small and independent.

Datadog Market Share Among APM & Error Tracking

Datadog holds 5.78% of the APM and Error Tracking category on 148,622 domains, third of 58 technologies behind Sentry (71.99%, 1,851,998 domains) and New Relic (8.81%, 226,775). Read that as a ranking of browser-visible agents rather than of monitoring spend. Datadog's largest products, infrastructure monitoring, APM and log collection, run inside a customer's own systems and never reach a public page, so a share built from client-side detection understates a platform whose business is server-side and flatters tools that live entirely in the browser. Sentry's 72% reflects an error-tracking SDK that almost every instrumented front end loads.

Customers148.6KCompanies using Datadog
Companies Analyzed80.5KWith LinkedIn company data
Market Share5.78%Of the category market
Category Ranking#3In its category

Top Competitors by Market Share

Datadog Customers by Company Size & Age

62.48% of enriched Datadog domains belong to companies of 10 or fewer employees and 84.63% to companies under 50, measured across the 74,152 domains carrying a size band, while companies above 1,000 staff account for 2.16%. That is a description of the detected population, not of Datadog's customer base. A ten-person business does not run the infrastructure Datadog monitors; it runs a website on a builder that ships a browser agent on every site it hosts. One caution on the records behind the table: a small number of company rows in our enrichment merge two different businesses, so read the bands as a distribution rather than as a verdict on any single company.

Company Size Distribution

Company Age (Founded Decade)

What Industries Use Datadog the Most?

Restaurants is the largest vertical at 10.27% (6,751 domains), ahead of Financial Services on 8.48% (5,578) and Retail on 6.25% (4,108), with Software Development only fourth at 4.54%. Restaurants leading an infrastructure monitoring platform is a platform signature rather than a market fact, and it is worth understanding before you filter on it. The cohort is mostly single-location independents, neighbourhood delis, pubs and barbecue joints with no engineers and no servers to monitor, and their stacks are near-identical: 5,426 of the 6,751 run Cloudflare (80.4%), 2,994 run Sentry (44.4%), 2,839 run Cloudflare Bot Management (42.1%), 2,269 sit on GoDaddy (33.6%) and 2,090 carry Snowplow Analytics (31.0%). That is one website builder's shipped stack repeated thousands of times, not thousands of independent purchasing decisions.

Restaurants6,751 (10.27%)
Financial Services5,578 (8.48%)
Retail4,108 (6.25%)
Software Development2,986 (4.54%)
Real Estate2,268 (3.45%)
Technology, Information and Internet1,704 (2.59%)

Restaurant websites running Datadog are two different populations wearing one label. The prominence-sorted list on this page holds genuine global chains, with Burger King, Pizza Hut, KFC, Taco Bell, Wendy's, Chipotle and Popeyes all carrying the browser agent on ordering or marketing sites, while the 6,751-domain vertical underneath them is mostly single-location independents on a shared site builder. Financial services companies using Datadog follow at 8.48% and are the highest-confidence vertical on the page, with Fidelity Investments, U.S. Bank and Itau Unibanco among the detected domains. Retail brands on Datadog take third at 6.25%, and software development firms only fourth at 4.54%, which is lower than a developer-facing platform should show and is another sign of how much of this footprint arrived by way of a site platform rather than an engineering team.

Datadog Alternatives & Competitors

Within APM and Error Tracking, Datadog is third of 58 at 5.78% on 148,622 domains, behind Sentry (71.99%) and New Relic (8.81%) and ahead of Boomerang (2.05%), BugSnag (2.00%) and Google Cloud Trace (1.87%). The table ranks client-side footprints, not observability revenue: each product is detected by a rule of different strictness and each exposes a different amount of itself to a browser. The fairer comparison is the migration data below, which watches the same domains pick up and drop each tool.

TechnologyDomainsMarket Share
A favicon of Sentry
Sentry
1,851,99871.99%
A favicon of New Relic
New Relic
226,7758.81%
A favicon of Boomerang
Boomerang
52,7082.05%
A favicon of BugSnag
BugSnag
51,3982%
A favicon of Google Cloud Trace
Google Cloud Trace
48,0651.87%

Datadog Customer Migration

We have only been tracking these movements since March 2026, so read them as recent domain movements rather than a long history, which is also why the 90-day and all-time columns are nearly identical. Datadog is net negative against Sentry: 2,293 domains dropped Datadog and now run Sentry, against 1,764 moving the other way, a net loss of 529. It is also behind on Boomerang (1,184 out, 937 in) and Akamai mPulse (1,131 out, 887 in), and ahead against New Relic (1,006 in, 843 out) and BugSnag (628 in, 504 out). Counts are domains and a domain can run several of these tools at once, so a corridor is not necessarily a switch: a site that adds Sentry for error tracking and keeps Datadog for everything else appears in this data. Separately, 27,185 domains have dropped Datadog since we began tracking it in March 2026, and the corridors above cover 6,005 of those moves.

Switched to Datadog
Left Datadog
CompetitorGainedLostNet
A favicon of Sentry
Sentry
+677
-1,147
-470
A favicon of Boomerang
Boomerang
+442
-577
-135
A favicon of Akamai mPulse
Akamai mPulse
+418
-551
-133
A favicon of New Relic
New Relic
+395
-378
+17
A favicon of BugSnag
BugSnag
+247
-214
+33
A favicon of Google Cloud Trace
Google Cloud Trace
0
-19
-19
A favicon of Pingdom RUM
Pingdom RUM
+17
0
+17

Tech Stack of Datadog-Powered Websites

The most informative number on this page sits here. Cloudflare fronts 116,977 Datadog domains (72.74%) and Weebly accounts for 32,563 (20.25%), which for a website builder is extraordinary: roughly one in five domains carrying Datadog's browser agent is a Weebly site, and 24.49% of the 132,976 Weebly sites we detect carry the agent. A quarter of one builder's estate running a monitoring agent is the platform shipping it, not its customers buying it. The rest of the table fits a footprint dominated by small hosted sites: Google Analytics on 58.01%, Cloudflare Browser Insights on 25.54%, Snowplow Analytics on 23.50%, and among frameworks React at 13.84% and Vue.js at 13.17%, well below what a base of software companies would show. Percentages are the share of detected Datadog domains that also carry the second technology.

CDN

Cloudflare
116,977 (72.74%)
jsDelivr
16,609 (10.33%)
cdnjs
16,597 (10.32%)
Amazon CloudFront
14,696 (9.14%)
Google Hosted Libraries
8,336 (5.18%)
Unpkg
6,920 (4.3%)

Web Analytics

Google Analytics
93,293 (58.01%)
Cloudflare Browser Insights
41,074 (25.54%)
Snowplow Analytics
37,794 (23.5%)
Vercel Analytics
1,158 (0.72%)
Matomo Analytics
1,081 (0.67%)

CMS Platforms

Weebly
32,563 (20.25%)
WordPress
12,955 (8.06%)
Squarespace
3,349 (2.08%)
Webflow
2,505 (1.56%)

JavaScript Frameworks

React
22,255 (13.84%)
Vue.js
21,177 (13.17%)
React Router
16,015 (9.96%)
Svelte
4,219 (2.62%)
Zone.js
3,429 (2.13%)
Angular
2,737 (1.7%)

Ecommerce Platforms

Shopify
4,641 (2.89%)
Squarespace Commerce
3,163 (1.97%)
Magento
982 (0.61%)

Datadog Customer Reviews with Pros and Cons

Based on aggregated G2 reviews (441 total pro mentions), Datadog scores highest for ease of use (145 mentions) and user-friendly interface (93 mentions). The most common criticism relates to expensive pricing (99 mentions) and pricing complexity (78 mentions), consistent with Datadog's usage-based billing model.

Generated from real user reviews on G2

Pros
  • Users appreciate the ease of use of Datadog, enjoying intuitive dashboards and smooth integrations for monitoring.(145 reviews)
  • Users praise the user-friendly interface and strong integrations of Datadog, enhancing monitoring efficiency and experience.(93 reviews)
  • Users value full-stack monitoring capabilities, combining metrics, logs, and traces into a single unified platform.(82 reviews)
  • Users highlight Datadog's powerful alerting and notification features for proactive incident detection and response.(67 reviews)
  • Users commend the extensive integrations with 700+ technologies and cloud providers, reducing tool sprawl.(54 reviews)
Cons
  • Users feel that Datadog's subscription is expensive and could benefit from more affordable options and training courses.(99 reviews)
  • Users report pricing complexity with per-host, per-log, and per-metric billing models that make costs unpredictable.(78 reviews)
  • Users find the learning curve challenging when setting up advanced features like custom dashboards and complex queries.(74 reviews)
  • Users note that log management costs can escalate quickly at high ingestion volumes, requiring careful budget planning.(45 reviews)
  • Users mention occasional UI slowness when loading large dashboards with many widgets and complex queries.(31 reviews)

Expert Analysis: Datadog Growth Trends & Key Signals for Sales Teams in 2026

Mehmet Suleyman
Mehmet SuleymanCEO & Co-founder, TechnologyChecker

This is a read of Datadog from our own detection data: 148,622 domains in August 2026, 80,468 of them matched to a company record. The count needs an honest description before any of the breakdowns are useful, because Datadog is the clearest case in this category of a number that measures something much narrower than the name on it.

1. What a Datadog detection actually proves

Datadog is detected when its browser agent loads on a public page: real user monitoring, browser logs, session data. That is one product line out of many. Infrastructure monitoring, APM, log collection and security monitoring, which are the bulk of what Datadog sells, run inside a customer's own systems and emit nothing a crawler can see. So this number is neither a customer count nor a proxy for revenue. It misses large paying accounts entirely, and it counts domains that never made a purchasing decision at all.

The chart above shows our current crawl only, opening at 115,140 domains in June 2026 and reaching 148,622 in August. We hold earlier readings back to 2015; they are deliberately not plotted beside these. The difference between those earlier readings and these is not adoption growth and should not be turned into a rate. The set of domains we crawl turns over every month, with dead sites dropping out and newly discovered ones added, and the signals we detect Datadog with have widened. A runtime JavaScript signal is exactly the kind that a coverage change moves most, which is why this profile steps further across that gap than either of its category neighbours. Our earlier readings thin out through 2025 as our coverage of that period tapers, so the apparent decline there reflects our own coverage rather than customers leaving. That is the second reason those months are not on the chart.

"Leaving the older readings off this chart is deliberate. When two coverage windows differ this much, the honest thing is to publish the new level on its own and refuse to compute a rate between them. What changed between those points is our coverage, not the market." - Mehmet Suleyman, CEO at TechnologyChecker.io

2. The leading vertical is a website builder

Datadog's top industry is Restaurants at 10.27%, ahead of Financial Services at 8.48% and Retail at 6.25%, with Software Development only fourth at 4.54%. An infrastructure monitoring platform whose largest vertical is restaurants is not describing a market, it is describing a platform.

We looked at the cohort. It is dominated by single-location independents, delis, pubs and barbecue joints, the kind of business with no servers to monitor, and their stacks are near-identical: 5,426 of the 6,751 sit behind Cloudflare, 2,994 carry Sentry, 2,839 carry Cloudflare Bot Management, 2,269 sit on GoDaddy and 2,090 carry Snowplow Analytics. That is one shipped stack repeated thousands of times.

The measurable version is cleaner. Datadog and Weebly co-occur on 32,563 domains, roughly a fifth of the Datadog footprint and 24.49% of the 132,976 Weebly sites we detect. A quarter of one site builder's estate does not independently buy an observability platform. The platform installed it.

Sales Signal: Screen the site-builder cohort out before anyone works this list. What remains, financial services, retail, the large restaurant groups, telecoms and manufacturers, is the part with a budget attached.

3. Customer profile

62.48% of enriched Datadog domains belong to companies of 10 or fewer employees and 84.63% to companies under 50, across the 74,152 domains carrying a size band. Only 2.16% sit above 1,000 staff. Read that as the shape of the detected population rather than of Datadog's customer base; it is the same platform effect measured a second way. On founding date, 38.57% started in the 2010s and 5.69% predate 1960.

One caution that applies to any individual row: a small number of company records in our enrichment fuse two different businesses, so an implausible size band against a well-known name is a data defect rather than a finding. Use the distribution, not the single band.

4. Where the real accounts show up

The prominence-sorted company list is the useful counterweight to everything above. Siemens, the US Department of Veterans Affairs, HP, Cisco, PayPal, NVIDIA, General Motors, Roche, Fidelity Investments, U.S. Bank, Itau Unibanco, Burger King, KFC, Taco Bell and Chipotle all carry the agent. Note where. resources.sw.siemens.com, marketplace.cisco.com, developer.paypal.com, poweredsolutions.gm.com and onlinebanking.usbank.com are business unit portals, not corporate homepages, which is exactly what a browser agent deployed by one team inside a large organisation looks like from outside.

Geographically the base is the most US-weighted in this category at 66.71%, against 56.57% for New Relic and 41.39% for Sentry, with the United Kingdom second at 7.39% and Canada third at 4.08%.

5. Migration

We have only watched these corridors since March 2026, so they are recent movements rather than a lifetime ledger, and the 90-day column sits within a rounding error of the all-time one for that reason.

Datadog is net negative against Sentry: 2,293 domains dropped Datadog and now run Sentry, against 1,764 moving the other way. It is behind against Boomerang (1,184 out, 937 in) and Akamai mPulse (1,131 out, 887 in), and ahead against New Relic (1,006 in, 843 out) and BugSnag (628 in, 504 out). 27,185 domains have dropped Datadog since tracking began, and the named corridors cover 6,005 of those moves.

The Sentry direction is worth stating plainly, because it runs opposite to the way this page previously read it. It is also not necessarily lost business: a domain can run several of these tools at once, and error tracking moving to Sentry while infrastructure monitoring stays on Datadog looks identical in this data.

Sales Signal: The Sentry corridor is a consolidation conversation, not a displacement one. New Relic and BugSnag are the only corridors where Datadog is genuinely net ahead in the browser layer, and both are small.

6. Key takeaways

1. 148,622 domains, third of 58 in APM and Error Tracking at 5.78%, behind Sentry (71.99%) and New Relic (8.81%).

2. The count measures a browser agent. Datadog's core products are server-side and invisible to any crawl, so this is a floor on enterprise adoption and an overcount of small sites.

3. The top vertical, Restaurants at 10.27%, is a site-builder artifact. Datadog and Weebly co-occur on 32,563 domains.

4. 62.48% of enriched domains are companies of 10 or fewer employees, which is not Datadog's buyer.

5. Net negative against Sentry by 529 domains, net positive against New Relic by 163 and BugSnag by 124.

6. The most US-concentrated profile in this category at 66.71%.

7. Sales applications

Targeting strategy: Filter the detected base to companies above 200 employees before treating a domain as a real account, and drop anything co-detected with a consumer site builder. The remaining list is far smaller and far truer.

Competitive angle: Cost is the most-cited criticism in Datadog's G2 reviews, with 99 mentions against expense and 78 against pricing complexity. That fits the direction of the Sentry corridor, where a narrower and cheaper tool takes the error-tracking slice.

Explore the full dataset of 148,622 domains where we detect Datadog on TechnologyChecker.io, with enriched company data on 80,468 domains.

  • internet outage report

    Q3 2026 internet outages: Cloudflare Radar logged 49, with 23 in September alone. Iraq exam shutdowns made 18, power failures 14. September is provisional.

Frequently Asked Questions

Who uses Datadog?

We detect Datadog on 148,622 domains, including Siemens AG, Veterans Affairs, HP. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Restaurants (10.27%).

How many customers does Datadog have?

We detect 148,622 domains running Datadog across our monthly crawl of live business domains. Company data could be matched for 80,468 of them (54.1%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 27,185 domains carried a Datadog detection previously and no longer do.

What is Datadog's market share?

Datadog holds 5.78% of the APM & Error Tracking category, ranking #3. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

What are the best alternatives to Datadog?

The top alternatives to Datadog include Sentry (71.99% market share), New Relic (8.81% market share), Boomerang (2.05% market share), BugSnag (2% market share) — measured as a share of the domains we detect running a platform in this category.

Which countries use Datadog the most?

United States leads with 50,840 matched Datadog domains, followed by United Kingdom (5,633), Canada (3,108), Australia (2,818), France (1,387). These are counts within the 80,468 domains we could match to a company record, not the full detected base.

What size companies use Datadog?

62.48% of the domains where we detect Datadog belong to companies with 10 or fewer employees and 84.63% to companies under 50, across the 74,152 domains carrying a size band. That describes the detected population rather than Datadog's customer base. Companies that size do not run the infrastructure Datadog monitors; their websites run on builders that ship a browser agent for them. Companies above 1,000 staff account for 2.16% of detected domains, and those are the ones most likely to be genuine accounts.

How old are companies that use Datadog?

Among the Datadog domains we could match to a company with a known founding date, the largest group was founded in the 2010s (38.57%), followed by the 2020s (24.34%). That matched subset is drawn from 80,468 companies and is not representative of all 148,622 detected domains. This suggests Datadog is most popular among relatively young companies.

What is the ideal customer profile for Datadog?

The ideal Datadog customer is: Company Size: 1-10 employees, Location: US, UK, or Canada, Founded: 2010-2019, Company Age: ~7-16 years old — based on our analysis of 80,468 enriched companies at TechnologyChecker.io.

What is Datadog monitoring used for?

Datadog is a SaaS monitoring and analytics platform that unifies infrastructure monitoring, APM, log management, real user monitoring, security monitoring, CI/CD visibility and LLM observability in one place. It passed 1,000 integrations in October 2025 (per datadoghq.com press release), covering AWS, Azure, GCP, databases, containers and AI platforms. Most of what it does runs server-side inside a customer's own infrastructure, which is why a web crawl only ever sees the part of Datadog that loads in a browser.

Who is Datadog's biggest competitor?

By client-side footprint, Sentry is the largest technology in the APM and error tracking category at 1,851,998 domains (71.99%), with New Relic second at 226,775 (8.81%) and Datadog third at 148,622 (5.78%). Read that as a ranking of browser-visible agents rather than of observability revenue: Sentry's error SDK loads on almost every instrumented front end, while Datadog's infrastructure and APM products never reach a public page. In the enterprise observability market Datadog's closest competitors are New Relic, Dynatrace and Grafana, none of which client-side detection can size fairly.

Is Datadog cheaper than New Relic?

It depends on the deployment. Datadog charges per host, starting at $15/host/month for infrastructure monitoring (per datadoghq.com/pricing/), while New Relic uses per-user pricing with a free tier that includes 100GB/month of data ingest. For small teams with high data volumes, New Relic's model can be cheaper. For large organizations with many users but fewer hosts, Datadog may cost less. G2 reviewers cite pricing as the top Datadog criticism, with 99 mentions of expense.

Is Grafana the same as Datadog?

No. Grafana is primarily an open-source visualization and dashboarding tool that connects to multiple data sources. Datadog is a fully managed SaaS platform that collects, stores and analyzes monitoring data itself. Grafana requires separate data backends such as Prometheus or InfluxDB, while Datadog provides end-to-end collection and storage. The two are also detected very differently on the public web, so our domain counts are not a fair way to compare their adoption.

Is Datadog an Israeli company?

No. Datadog was incorporated in 2010 and is headquartered in New York. Co-founders Olivier Pomel (CEO) and Alexis Le-Quoc (CTO) are French-born engineers who worked together before starting the company, and Datadog went public on NASDAQ under the ticker DDOG in September 2019.

What industries use Datadog the most?

Restaurants is the largest vertical in our detection data at 10.27% (6,751 domains), followed by Financial Services at 8.48% and Retail at 6.25%, with Software Development only fourth at 4.54%. Restaurants leading an infrastructure platform is a site-builder artifact rather than a market fact: that cohort is mostly single-location independents whose sites share one builder's stack, with 5,426 of the 6,751 behind Cloudflare and 2,269 on GoDaddy. Screen the site-builder cohort out and financial services is the vertical with the strongest claim to being a genuine Datadog buyer.

How much does Datadog cost per month?

Datadog uses per-host and per-volume pricing (per datadoghq.com/pricing/). Infrastructure monitoring starts at $15/host/month on Pro or $23/host/month on Enterprise, billed annually. APM is $31/host/month and log management is billed per GB indexed. A free tier covers up to 5 hosts with 1-day retention. Costs scale with host count and data volume, which is the most common complaint in G2 reviews, with 99 mentions of expense and 78 of pricing complexity.

Can Datadog replace Splunk?

For log management and SIEM, increasingly yes. Datadog's log management, Cloud SIEM and observability pipelines overlap with Splunk's core functionality, and pricing is published per GB indexed (per datadoghq.com/pricing/). Splunk retains advantages in on-premises deployments and in organizations with established SIEM playbooks. Many companies run both during a transition period.

Does Datadog have a free tier?

Yes. Per datadoghq.com/pricing/, Datadog's free tier covers infrastructure monitoring for up to 5 hosts with 1-day metric retention and includes the Datadog Agent and access to its integrations. Datadog also offers a 14-day free trial for its paid products. APM, log management, RUM and security monitoring all require paid plans, with infrastructure Pro starting at $15/host/month billed annually.

How many integrations does Datadog have?

Datadog surpassed 1,000 integrations in October 2025 (per datadoghq.com/about/latest-news/press-releases/datadog-reaches-1000-integrations-milestone/), covering AWS, Azure, GCP, databases, containers, CI/CD tools and AI platforms. G2 reviewers cite the breadth of integrations as a key pro, with 54 mentions.

Is Datadog good for small businesses?

Our detection data is a poor guide to this question. 62.48% of detected domains belong to companies with 10 or fewer employees, but most of those are small sites carrying a browser agent their website platform installed rather than small teams that chose Datadog. On the product itself, the free tier covers 5 hosts, pricing is per host and per volume, and cost is the most-cited criticism in G2 reviews with 99 mentions. Small teams should scope which Datadog products they actually need before adopting.

Datadog Overview
Customers
148,622
Companies Analyzed
80,468
Market Share
5.78%
Category Rank
#3
Top Country
United States
Top Industry
Restaurants
Datadog Customer ICP

Based on 80,468 company data

Company Size
1-10 employees
Location
US, UK, or Canada
Founded
2010-2019
Company Age
~7-16 years old
About Our Data

These insights include all TechnologyChecker.io detections of Datadog (free & paid plans).

Total Detections2.08B
Detection History+20 Years
Domains Crawled29.9M
Technologies44K+
Company Match Rate54.1%