Companies Using Insider One

We detect Insider One on 12,495 domains, including Samsung, Riachuelo, Cintas Corporation. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Retail (8.77%).

Insider One reports 2,000+ paying customers. Our crawl detects the platform on 12,495 active domains, roughly six times that figure, because its customers are multinational consumer brands that deploy per market — one registrable domain per country. Of those domains, 13,837 are distinct registrable names rather than subdomains, confirming a genuinely wide deployment footprint rather than a few brands with many subdomains.

Insider One holds 4.69% of the Customer Data Platform category on 12,495 detected domains, ranking #6 of 68 tracked technologies. Segment (69,596) and Adobe Experience Platform Identity Service (69,593) lead, followed by mParticle (21,362), Rudderstack (19,331) and Lotame (16,620). The ranking mixes product types, though: Segment and Rudderstack are event-routing pipelines, while Insider One is a customer engagement platform whose closer competitors are Braze and Bloomreach.

It depends which job you mean. For cross-channel customer engagement — Insider One's actual product — the comparison set is Braze, Bloomreach and Bluecore, which Insider One acquired in May 2026. For pure event routing and data pipelines, Segment (69,596 domains) and Rudderstack (19,331) are larger but solve a different problem, and our data shows enterprises commonly run both rather than choosing between them.

Among the 7,182 domains we can match to a company, the United States leads with 2,806 (39.1%), then the United Kingdom (566), Brazil (359), India (355) and Turkiye (242). The tail is what distinguishes it: Spain, Canada, Australia, France, the Netherlands, Mexico, Indonesia and Colombia all register. Insider One was founded in Turkey and built its base across emerging markets before expanding, and the footprint still reflects that.

Based on 7,182 enriched companies, 61.02% have 1-10 employees and 20.87% have 11-50, but the enterprise end is what distinguishes this platform: 1.01% have 10,001+ employees, three to ten times the rate of comparable tools in our recent refresh work, plus 2.67% in the 1,001-5,000 band. Bear in mind that a single multinational customer appears as several country domains.

Among the Insider One domains we could match to a company with a known founding date, the largest group was founded in the 2010s (43.69%), followed by the 2020s (18.51%). That matched subset is drawn from 7,182 companies and is not representative of all 12,495 detected domains. This suggests Insider One is most popular among relatively young companies.

The ideal Insider One customer is: Company Size: 1-10 employees, Location: Turkey, US, or Brazil, City: Istanbul, São Paulo, Singapore, Founded: 2010-2019, Company Age: ~10-15 years old — based on our analysis of 7,182 enriched companies at TechnologyChecker.io.

Yes. Insider One was founded in Istanbul, Turkey in 2012 by Hande Cilingir, Muharrem Derinkok, and Serhat Soyuerel, and the Turkish market still represents 22.0% of its active customer base according to TechnologyChecker.io detection data. The company is now headquartered globally with 30+ offices across six continents and 1,500+ employees of 50+ nationalities.

Insider rebranded as Insider One on December 8, 2025. The platform, product, and customer accounts stayed the same; the new identity reflects a strategic pivot from MarTech to AITech and the launch of the Insider One Advantage operating model. The vendor's product website moved from useinsider.com to insiderone.com, though useinsider.com still hosts case studies.

Braze is positioned as a cross-channel customer engagement platform focused on mobile and lifecycle messaging, while Insider One bundles a CDP, personalization engine, and 12+ communication channels in one stack. Our detection data shows Braze with broader US enterprise footprint, while Insider One leads in retail, airlines, and emerging markets like Turkey, Brazil, and Indonesia.

Insider One is the AI-powered customer engagement platform formerly known as Insider, founded in Turkey and now operating globally. It combines customer data with cross-channel orchestration across web, mobile app, email, SMS and WhatsApp. The vendor reports 2,000+ paying customers including Samsung, IKEA, Toyota, Adidas, Vodafone and Singapore Airlines; our August 2026 crawl detects the platform on 12,495 domains, the difference reflecting multinational customers deploying separately in each market.

Named customers include Samsung, IKEA, Toyota, Adidas, Vodafone and Singapore Airlines, alongside regional consumer brands such as Matahari in Indonesia and Touristica in Turkey. Our August 2026 crawl detects Insider One on 12,495 domains, of which 7,182 match a company record. Note that the vendor reports 2,000+ paying customers: the difference is that multinational brands deploy Insider One separately in each market.

It can, but the detected base is overwhelmingly consumer-facing. Retail leads at 8.77% of matched companies, Restaurants follow at 6.67%, and with hospitality, apparel and food and beverage the consumer cluster reaches roughly 23%. Technology and Internet sits at just 2.52% and IT Services at 2.36%. The product's strengths — push notifications, SMS, on-site personalisation for repeat purchase — fit consumer commerce far better than long B2B sales cycles.

Insider officially rebranded as Insider One on December 8, 2025, with the new name and visual identity launched globally on December 9. CEO Hande Cilingir framed the rebrand as 'The Great Reset in MarTech,' signaling the company's pivot from MarTech to AITech. The product, customer accounts, and contracts were unaffected by the rename.

Yes. Insider One announced its acquisition of Bluecore on May 13, 2026, expanding its customer engagement platform with Bluecore's commerce data and predictive analytics capabilities. Our migration data already shows 3 companies that had switched from Bluecore to Insider during the prior year, and the deal consolidates two of the larger retail-focused engagement platforms into one stack.

Insider One uses custom enterprise pricing tied to monthly active users, channels, and platform modules. The vendor does not publish public pricing tiers, requiring prospects to book a demo for quotes. G2 reviews indicate pricing is above SMB-focused alternatives like Klaviyo, which explains the 5.2:1 loss ratio to Klaviyo among smaller retail customers per our migration data.

Both, and the distinction matters when reading its category ranking. Insider One holds customer data in order to act on it — personalising web and app experiences and orchestrating email, SMS, push and WhatsApp. Pure CDPs like Segment and Rudderstack collect and route data without acting on it. That is why our switching tests show no displacement between them: 0.33% of domains that kept Insider One also run Segment against just 0.12% of those that dropped it, which is coexistence, not competition.