Companies Using Insider One

I advise teams on growth data, and the first thing I check on any technographic page is whether the count describes customers or something else. For Insider One, most of the raw count was something else. Our October 2026 crawl finds Insider One's script on 21,417 live domains, and after two exclusions 3,899 remain, 1,788 of them matched to a company. Those 3,899 are the subject of this page.

The copied Samsung page

17,239 domains carried a copy of one Samsung Indonesia page, Insider One tag included. Five technologies give it away: Adobe Experience Manager, Decibel, Beusable, Sprinklr and lit-element. Before the removal, domains carried all five or almost none, and real customers don't cluster like that. The pages are mostly Indonesian-language gambling sites on domains that once belonged to other businesses. Two that I opened loaded Insider One under Samsung's samsungid account, with hundreds of Samsung references in the markup. Another 4,052 domains had a for-sale or gambling title, and 3,773 matched both rules.

"When five unrelated tools appear together on more than 17,000 domains and almost nowhere else, you are counting one page many times, not 17,000 customers." - Emre Elbeyoglu, Growth & AI Advisor at TechnologyChecker.io

Sales Signal: use the cleaned 3,899, not the 21,724 our category table still shows. Any Insider One list built from the raw count is mostly gambling sites.

Why the drop count is so high

20,039 domains have dropped Insider One since 16 March 2026, five times the 3,899 that run it now. That figure is raw. The copied pages change what they carry from crawl to crawl, so the same domain can drop Insider One and pick it up again, and for-sale pages come and go. I would not read the drop count as lost customers.

Sales Signal: retention pitches built on Insider One churn would rest on noise. Look at named accounts that went quiet instead.

Who the customers are

With the copies gone, the customers are consumer brands. Brazil leads with 311 of 1,788 matched companies, the United States follows with 257 and Turkey with 208; Brazil, Mexico, Colombia and Chile together hold 21.64%. Retail is 20.4% of matched companies, and 24.89% with apparel; Financial Services (3.62%), Restaurants (2.5%), Hospitality (2.37%) and Travel Arrangements (2.18%) fill out a consumer-facing list. 270 companies have more than 1,000 staff, 10.3% of those with a known size have 1,001 to 5,000, and 11.55% of those with a founding year predate 1960, so this is not a startup tool. Garanti BBVA loads Insider One as grnt, Singapore Airlines as singaporeairlines, LC Waikiki under its own name, and JB Hi-Fi, Cintas, Americanas, Maxis, Togg, Wizard and Outback Steakhouse Brazil do the same. Farmasi runs a separate account for its Italian store.

Sales Signal: Insider One's base is large consumer brands in Brazil, Turkey, Southeast Asia and Australia. Vendors selling to that base should start with Brazilian and Turkish retail and finance.

The switching questions

Search demand for this page is mostly about switching: from Bloomreach, Braze, WebEngage, MoEngage or Klaviyo to Insider One. Our answer is that no corridor passes our tests. Braze looked like one until the copies came out: without them, 49 domains have ever run both tools and 20 still do, too much overlap for a switch. The Klaviyo pair was the copied pages swapping payloads. MoEngage is the most common companion, on 16.86% of Insider One domains, and Klaviyo runs on 6.7%.

"The honest answer to most of these switching searches is that our data shows overlap, not migration, and some of what looked like migration was copied pages changing costume." - Emre Elbeyoglu, Growth & AI Advisor at TechnologyChecker.io

Sales Signal: the 657 domains running both Insider One and MoEngage are where consolidation conversations start. Two engagement platforms on one site usually means two contracts, and one of them comes up for renewal first.

The stack around it

Google Analytics runs on 92.17% of live Insider One domains and Cloudflare Browser Insights on 29.41%. The commerce rows describe the customers: Shopify on 9.01%, Magento on 4.98%, VTEX on 3.1% and SAP Commerce Cloud on 1.74%. Klaviyo (6.7%) and Amazon SES (6.08%) lead the email tools, and HubSpot runs on 5.16%.

Sales Signal: the VTEX and SAP Commerce Cloud stores running Insider One are the ones for commerce agencies to look at first.

G2 review signals

Insider One's G2 summary leads with ease of use (222 mentions) and dynamic customer engagement (205). The top complaint is the learning curve (81, with two related clusters of 38 and 31), then setup time (37) and integrations (29). That fits a platform sold to large brands with many channels to configure.

Sales Signal: onboarding, integration and campaign services have demand wherever a large brand runs Insider One.

Company facts

Insider was founded in Istanbul in 2012 and renamed Insider One in December 2025; the rename release reports more than 1,500 team members in 30+ offices. In January 2023 it bought MindBehind, whose script host is part of our detection rule, and in May 2026 it acquired Bluecore, which serves more than 400 US enterprise brands.

Key takeaways

1. 3,899 live domains after removing 17,518 copied, for-sale and gambling pages.

2. A consumer-brand base led by Brazil, the United States and Turkey, with retail at 20.4%.

3. No switching corridor passes our tests; MoEngage runs beside it on 16.86% of domains.

4. 1.35% and 12th of 68 in Customer Data Platform on the cleaned count.

How to use this list

Targeting: on TechnologyChecker.io, filter Insider One domains to companies with more than 1,000 employees, then group country domains under one brand, because the large users run Insider One per market.

Competitive angle: for engagement rivals, the domains shared with MoEngage and Braze are the places to look.

Outreach template: "You run Insider One across [channels] for [brand]. How long does a new campaign take to set up? Other [industry] brands on Insider One tell G2 setup is the slow part."

For all 3,899 Insider One domains with company, size and stack data, explore TechnologyChecker.io.