Userpilot is a no-code tool for in-app onboarding flows, checklists, surveys and product analytics, and our October 2026 crawl finds it on 662 live domains. The alternatives we track beside it in Website Personalization are Appcues (4,703 domains), UserGuiding (3,382), Userflow (730), Stonly (453) and WalkMe (426). The list of companies that use Userpilot below is mostly software firms: Propio, Ocrolus, Unzer, Abl and Ethos run it on their own sites and apps.

662 is a floor. Most Userpilot flows run inside logged-in SaaS products that no crawl reaches, so we see the installs that also touch a public page: sign-up flows, docs and marketplaces. Userpilot says it was founded in 2019, has offices in Austin and Dublin and counts more than 1,000 customers, per its about page.

Published Apr 14, 2026 · Updated Oct 10, 2026 · Data analysed on October 10, 2026.

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Userpilot Usage Statistics

Userpilot reads 119 domains in June 2026, 139 in July, then 524 in August, 659 in September and 662 in October. The jump between July and August is our side, not a rush of sign-ups: the domains we crawl turn over every month, with dead sites dropping out and new ones added, and our detection signals widen over time. Since we began tracking drops on 18 March 2026, 78 domains have stopped loading it. Our records first show Userpilot in October 2020, before this chart starts.

List of Companies Using Userpilot

This list of companies using Userpilot holds 50 of the 452 matched companies, ordered by LinkedIn following. The brands that use Userpilot here are mostly SaaS and fintech firms, and many of the websites using Userpilot are product hosts: 239 of the live domains carry it on an app., portal., admin. or similar address. Some big names arrive through a vendor. HPE's and Paycor's marketplaces load the same Userpilot account, both built on AppDirect's platform.

Download all 662 Userpilot customers with full company data, or create a signal to track when companies start or stop using Userpilot.

Verified list of companies and domains where we detect Userpilot — sorted by company size. Companies matched to domains where we detect Userpilot; a detection may be one storefront rather than a company-wide deployment.
CompanyDetection URLDomainCountryIndustryEmployeesTypeFoundedLinkedIn
Hewlett Packard Enterprise logoHewlett Packard Enterprise
marketplace.greenlake.hpe.comhpe.comUnited StatesIT Services and IT Consulting10001+Public Company1939https://linkedin.com/company/hewlett-packard-enterprise
Zscaler, Inc. logoZscaler, Inc.
admin.private.zscaler.comzscaler.comUnited StatesComputer and Network Security5001-10000Public Company2008https://linkedin.com/company/zscaler
Epiq Systems, Inc logoEpiq Systems, Inc
access.epiqglobal.comepiqglobal.comUnited StatesLaw Practice5001-10000Privately Held1988https://linkedin.com/company/epiqglobal
Premier Inn Limited logoPremier Inn Limited
business.premierinn.compremierinn.comUnited KingdomHospitality10001+Public Company—https://linkedin.com/company/premier-inn
Propio Language Services, Inc. logoPropio Language Services, Inc.
propio.compropio.comUnited StatesTranslation and Localization201-500Privately Held1998https://linkedin.com/company/propiols
Hudl logoHudl
fan.hudl.comhudl.comUnited StatesSoftware Development1001-5000Privately Held2006https://linkedin.com/company/hudl
Cast & Crew Entertainment Services, LLC logoCast & Crew Entertainment Services, LLC
my.castandcrew.comcastandcrew.comUnited StatesEntertainment Providers501-1000Privately Held1976https://linkedin.com/company/castcrew
Mercury Insurance Co. logoMercury Insurance Co.
cp.mercuryinsurance.commercuryinsurance.comUnited StatesInsurance5001-10000Public Company1962https://linkedin.com/company/mercury-insurance
Paycor, Inc. logoPaycor, Inc.
marketplace.paycor.compaycor.comUnited StatesSoftware Development1001-5000Public Company1990https://linkedin.com/company/paycor
Infoblox logoInfoblox
ecosystem.infoblox.cominfoblox.comUnited StatesComputer and Network Security1001-5000Privately Held1999https://linkedin.com/company/infoblox
Show 40 more Userpilot using companies as demo data
CompanyDetection URLCountryIndustryEmployeesTypeFounded
Universiti Teknologi PETRONAS logoUniversiti Teknologi PETRONAS
ulearnplus.utp.edu.myutp.edu.myMalaysiaHigher Education1-10Educational1997https://linkedin.com/company/universiti-teknologi-petronas
Siigo logoSiigo
pos.siigo.comsiigo.comColombiaSoftware Development1001-5000Privately Held1988https://linkedin.com/company/siigo-colombia
Alteryx Inc. logoAlteryx Inc.
marketplace.alteryx.comalteryx.comUnited StatesSoftware Development1001-5000Privately Held2010https://linkedin.com/company/alteryx
Life Fitness logoLife Fitness
facility.lifefitness.comlifefitness.comUnited StatesWellness and Fitness Services1001-5000Privately Held1977https://linkedin.com/company/life-fitness
Stampin' Up!, Inc. logoStampin' Up!, Inc.
www.stampinup.comstampinup.comUnited StatesRetail Art Supplies201-500Privately Held1988https://linkedin.com/company/stampin'-up
Choice International Limited logoChoice International Limited
choiceindia.comchoiceindia.comIndiaFinancial Services5001-10000Public Company2010https://linkedin.com/company/choice-hq
Gardens Real Estate LLC logoGardens Real Estate LLC
impact.garygreene.comgarygreene.comUnited StatesReal Estate1001-5000Privately Held1963https://linkedin.com/company/garygreene
AppDirect, Inc logoAppDirect, Inc
catalog.appdirect.comappdirect.comUnited StatesIT Services and IT Consulting501-1000Privately Held2009https://linkedin.com/company/appdirect
University of Mary Hardin-Baylor logoUniversity of Mary Hardin-Baylor
advance.umhb.eduumhb.eduUnited StatesHigher Education201-500Educational1845https://linkedin.com/company/university-of-mary-hardin-baylor
Ambry Genetics logoAmbry Genetics
careportal.ambrygen.comambrygen.comUnited StatesBiotechnology Research501-1000Privately Held1999https://linkedin.com/company/ambry-genetics
Ocrolus Inc. logoOcrolus Inc.
docs.ocrolus.comocrolus.comUnited StatesFinancial Services201-500Privately Held2014https://linkedin.com/company/ocrolus
Brevo, Inc. logoBrevo, Inc.
brevo.combrevo.comFranceTechnology, Information and Internet501-1000Privately Held2012https://linkedin.com/company/brevo
Ethos Solutions logoEthos Solutions
app.ethos.comethos.comUnited StatesInsurance501-1000Privately Held2016https://linkedin.com/company/ethoslife
Goglobal logoGoglobal
goglobal.travelgoglobal.travelIsraelTravel Arrangements501-1000Privately Held2000https://linkedin.com/company/go-global-travel
Lumen Inc. logoLumen Inc.
www.lumen.calumen.caCanadaWholesale501-1000Privately Held1962https://linkedin.com/company/lumen-sonepar
Larcopetroleo logoLarcopetroleo
csl.larcopetroleo.com.brlarcopetroleo.com.brBrazilOil and Gas201-500Privately Held2000https://linkedin.com/company/larcopetr%c3%b3leo
Unzer Group logoUnzer Group
docs.unzer.comunzer.comGermanyFinancial Services501-1000Privately Held2003https://linkedin.com/company/unzer
Canvasre logoCanvasre
rtech.canvasre.comcanvasre.comUnited StatesReal Estate501-1000Privately Held2019https://linkedin.com/company/canvas-realestate
Garlock Inc logoGarlock Inc
garlock.comgarlock.comUnited StatesManufacturing1001-5000Public Company1887https://linkedin.com/company/garlock-family-of-companies
Central Insurance Co logoCentral Insurance Co
jupiter.central-insurance.comcentral-insurance.comUnited StatesInsurance501-1000Privately Held1876https://linkedin.com/company/central-insurance-companie
Sectigo Limited logoSectigo Limited
sectigo.comsectigo.comUnited StatesSoftware Development201-500Privately Held—https://linkedin.com/company/sectigo
Abl Schools logoAbl Schools
app.ablschools.comablschools.comUnited StatesEducation Administration Programs11-50Privately Held2015https://linkedin.com/company/ablschools
Livance logoLivance
admin.livance.com.brlivance.com.brBrazilHealth, Wellness & Fitness51-200Privately Held2017https://linkedin.com/company/livance
Duo logoDuo
ecosystem.duo.comduo.comUnited StatesComputer and Network Security501-1000Public Company2010https://linkedin.com/company/duosec
Becker Professional Development Corporation logoBecker Professional Development Corporation
cpelearning.becker.combecker.comUnited StatesHigher Education51-200Public Company1957https://linkedin.com/company/-becker-professional-education
Satruckbodies logoSatruckbodies
apprenticeship.satruckbodies.co.zasatruckbodies.co.zaSouth AfricaTransportation/Trucking/Railroad1001-5000Privately Held1981https://linkedin.com/company/satruckbodies
Rubicon logoRubicon
cmc.rubicon.nlrubicon.nlNetherlandsIT Services and IT Consulting201-500Privately Held1998https://linkedin.com/company/rubicon
Baylor Genetics logoBaylor Genetics
providers.baylorgenetics.combaylorgenetics.comUnited StatesBiotechnology Research201-500Privately Held1978https://linkedin.com/company/baylorgenetics
PrismHR, Inc. logoPrismHR, Inc.
marketplace.prismhr.comprismhr.comUnited StatesSoftware Development201-500Privately Held1985https://linkedin.com/company/prismhr
Rewaa logoRewaa
platform.rewaatech.comrewaatech.comSaudi ArabiaSoftware Development201-500Privately Held2018https://linkedin.com/company/rewaa
Appspace logoAppspace
marketplace.appspace.comappspace.comUnited StatesSoftware Development201-500Privately Held2002https://linkedin.com/company/appspace
Phrase GmbH logoPhrase GmbH
eu.phrase.comphrase.comCzechiaTranslation and Localization201-500Privately Held2010https://linkedin.com/company/phraseplatform
UNGUESS S.r.l. logoUNGUESS S.r.l.
app.unguess.iounguess.ioItalyIT Services and IT Consulting51-200Privately Held2015https://linkedin.com/company/unguess
Openly Inc. logoOpenly Inc.
fnol.openly.comopenly.comUnited StatesInsurance201-500Privately Held2017https://linkedin.com/company/openlyllc
E78 Partners LLC logoE78 Partners LLC
nexus.e78partners.come78partners.comUnited StatesBusiness Consulting and Services201-500Partnership2016https://linkedin.com/company/e78partners
ItsaCheckmate Inc. logoItsaCheckmate Inc.
mm.itsacheckmate.comitsacheckmate.comUnited StatesRestaurants201-500Privately Held2016https://linkedin.com/company/itsacheckmate
Futura S.p.A. logoFutura S.p.A.
app.futura.studyfutura.studyItalyE-Learning Providers11-50Privately Held2020https://linkedin.com/company/futurastudy
Built Technologies logoBuilt Technologies
id.getbuilt.comgetbuilt.comUnited StatesSoftware Development201-500Privately Held2014https://linkedin.com/company/built-technologies-inc-
Reveleer, Inc. logoReveleer, Inc.
platform.reveleer.comreveleer.comUnited StatesSoftware Development201-500Privately Held2009https://linkedin.com/company/reveleer
Beyondpricing logoBeyondpricing
v2.beyondpricing.combeyondpricing.comUnited StatesSoftware Development51-200Privately Held2013https://linkedin.com/company/beyond-pricing

There are 662 companies and domains where we detect Userpilot, sign up to download the entire Userpilot dataset.

Here are some of the recognisable companies that use Userpilot and brands using Userpilot in 2026. Each loaded Userpilot when we opened the page in October 2026:

  • Propio: the language services company, on propio.com
  • Choice International: the Indian broker, on choiceindia.com
  • Ocrolus: on docs.ocrolus.com, its user guide
  • Unzer: the Berlin payments company, on its developer docs
  • AppDirect: on its own marketplace catalogue
  • Hewlett Packard Enterprise: on the HPE GreenLake Marketplace, which AppDirect runs
  • Paycor: on its integration marketplace, also built on AppDirect
  • Garlock: the sealing products maker, on garlock.com
  • Ethos: the life insurer, on app.ethos.com
  • University of Mary Hardin-Baylor: on its giving site

Which Countries Use Userpilot the Most?

Which countries use Userpilot the most? The United States, with 213 of the 452 matched companies (47.12%). The United Kingdom and Canada have 26 each, France 18, and Australia, Germany and Brazil 13 each. That spread is wider than WalkMe's, whose matched companies are 72.87% American. The list is international: South Africa (7), Colombia (4) and Saudi Arabia (4) all appear.

🇺🇸United States21347.1%
🇬🇧United Kingdom265.8%
🇨🇦Canada265.8%
🇫🇷France184.0%
🇦🇺Australia132.9%
🇩🇪Germany132.9%
🇧🇷Brazil132.9%
🇳🇱Netherlands81.8%
🇸🇪Sweden71.5%
🏳️South Africa71.5%
🇨🇭Switzerland61.3%
🇮🇳India51.1%
🇪🇸Spain51.1%
🏳️Colombia40.9%
🏳️Saudi Arabia40.9%

Share of the 452 Userpilot domains we matched to a company record — 68.3% of the 662 we detect. Top 15 countries shown, so these do not sum to 100%. Domains with no matching company record are not represented here and skew small and independent.

Userpilot Market Share Among Website Personalization

What is Userpilot's market share? 0.31% of Website Personalization, 48th in the category, on 662 domains in October 2026, based on our crawl at TechnologyChecker.io. The category mixes personalisation suites, Shopify apps and in-app onboarding tools, so the rank compares unlike products. Among onboarding tools, Userpilot sits above WalkMe (426 domains, 0.2%) and Stonly (453) and below Userflow (730).

Customers662Companies using Userpilot
Companies Analyzed452With LinkedIn company data
Market Share0.31%Of the category market
Category Ranking#48In its category

Top Competitors by Market Share

Userpilot Customers by Company Size & Age

What size companies use Userpilot? 36.61% of matched companies have 11 to 50 employees, the largest band, followed by 1 to 10 (24.11%) and 51 to 200 (20.98%). Together the 11 to 200 bands hold 57.59%. Only 20 companies have more than 1,000 staff, and the biggest names among them, HPE and Paycor, carry Userpilot on marketplaces that AppDirect builds and runs for them.

Company Size Distribution

Company Age (Founded Decade)

53.91% of matched companies with a known founding year were founded in the 2010s and 18.49% in the 2020s, so 72.4% were founded in 2010 or later. Only 2.34% predate 1960. Userpilot's customers are young software companies, the reverse of WalkMe's list, where the largest group predates 1960.

What Industries Use Userpilot the Most?

Software Development leads at 24.43%, then IT Services and IT Consulting (9.73%) and Technology, Information and Internet (8.6%), based on our enriched company data. Those three make up 42.76% of matched companies. Financial Services (4.3%) and Information Services (3.62%) come next, mostly fintech and data vendors with a product to explain, such as Ocrolus and Unzer.

Software Development108 (24.43%)
IT Services and IT Consulting43 (9.73%)
Technology, Information and Internet38 (8.6%)
Financial Services19 (4.3%)
Information Services16 (3.62%)
Transportation, Logistics, Supply Chain and Storage15 (3.39%)

Software companies using Userpilot run it on sign-up pages, apps and docs, as Ocrolus and Unzer do on their documentation sites. Language services companies on Userpilot stand out: Propio runs it on propio.com, and the domains of CyraCom, United Language Group and Akorbi now redirect there. Universities using Userpilot include the University of Mary Hardin-Baylor, on its giving site.

Userpilot Alternatives & Competitors

These are the onboarding tools our category table puts closest to Userpilot, based on our crawl of public pages. Appcues (4,703 domains) and UserGuiding (3,382) are the largest. Userflow (730), Stonly (453) and WalkMe (426) are near Userpilot's 662. Pendo isn't in this table, but it runs on 14 Userpilot domains today. Of 20 domains that have ever run both, three dropped Pendo and kept Userpilot and one went the other way, too few to call a trend.

TechnologyDomainsMarket Share
A favicon of Appcues
Appcues
4,7032.22%
UserGuiding
3,3821.6%
A favicon of Userflow
Userflow
7300.34%
A favicon of Stonly
Stonly
4530.21%
A favicon of WalkMe
WalkMe
4260.2%

Tech Stack of Userpilot-Powered Websites

Across the 673 live Userpilot domains, HubSpot runs on 39.08%, which marks these as B2B marketing sites. Salesforce Marketing Cloud Account Engagement adds 7.43% and Marketo 2.53%. Product analytics often runs alongside: Amplitude on 9.81%, PostHog on 8.62%, Mixpanel on 6.09% and Heap on 2.67%. For support, HubSpot Chat is on 14.56%, Zendesk on 10.4% and Intercom on 10.25%. Google Tag Manager (84.1%) and Google Analytics (81.58%) are close to universal.

Web Analytics

A favicon of Google Analytics
Google Analytics
549 (81.58%)
A favicon of Cloudflare Browser Insights
Cloudflare Browser Insights
113 (16.79%)
A favicon of Apollo IO
Apollo IO
28 (4.16%)
A favicon of Site Kit
Site Kit
25 (3.71%)
A favicon of Snowplow Analytics
Snowplow Analytics
17 (2.53%)

Product Analytics

A favicon of Amplitude
Amplitude
66 (9.81%)
A favicon of PostHog
PostHog
58 (8.62%)
A favicon of Mixpanel
Mixpanel
41 (6.09%)
A favicon of Heap
Heap
18 (2.67%)
A favicon of Pendo
Pendo
14 (2.08%)

Tag Management

Live Chat & Messaging

A favicon of HubSpot Chat
HubSpot Chat
98 (14.56%)
A favicon of OpenAI
OpenAI
91 (13.52%)
A favicon of Zendesk
Zendesk
70 (10.4%)
A favicon of Intercom
Intercom
69 (10.25%)
A favicon of Pusher
Pusher
25 (3.71%)
A favicon of Twilio
Twilio
15 (2.23%)

Marketing Automation

A favicon of HubSpot
HubSpot
263 (39.08%)
A favicon of Pardot
Pardot
21 (3.12%)
A favicon of Marketo
Marketo
17 (2.53%)
A favicon of 6sense
6sense
11 (1.63%)

Userpilot Customer Reviews with Pros and Cons

On G2, Userpilot's most praised quality is ease of use (291 mentions), followed by intuitive design (181) and easy setup (163). The most common complaint is a steep learning curve (108 mentions, plus 93 more in a second cluster), then limited customisation (60) and reporting complexity (42). 37 reviews call it expensive as usage grows.

Generated from real user reviews on G2

Pros
  • Users appreciate the ease of use of Userpilot, finding it intuitive for optimizing flows and enhancing user engagement.(291 reviews)
  • Users appreciate the intuitive design of Userpilot, making it easy to create journeys without coding.(181 reviews)
  • Users value the easy setup of Userpilot, enabling quick adjustments and seamless integration for enhanced user engagement.(163 reviews)
  • Users praise Userpilot's exceptional customer support, noting quick assistance and effective guidance during implementation and use.(158 reviews)
  • Users find Userpilot extremely helpful for optimizing workflows and enhancing user engagement effectively and efficiently.(156 reviews)
Cons
  • Users note a steep learning curve with Userpilot, requiring time to fully navigate and utilize its features.(108 reviews)
  • Users experience a steep learning curve with Userpilot, finding it overwhelming initially but worth the effort.(93 reviews)
  • Users find limited customization in Userpilot, impacting flexibility in user segment creation and survey triggering.(60 reviews)
  • Users find the reporting complexity in Userpilot challenging, with a steep learning curve and limited features.(42 reviews)
  • Users find Userpilot to be expensive, particularly as costs increase with higher usage, challenging early-stage startups.(37 reviews)

Expert Analysis: Userpilot Growth Trends & Key Signals for Sales Teams in 2026

Elif Arslan
Elif ArslanCMO & Co-founder, TechnologyChecker

I've spent years helping B2B growth teams turn technographic lists into pipeline, and Userpilot is a useful case, because the public list is so different from the customer stories. A domain counts here when a page loads Userpilot's SDK from js.userpilot.io or creates one of its browser globals. Our October 2026 crawl finds that on 662 live domains, and 452 of them match a company. Like every onboarding tool, Userpilot mostly runs after login, so this is the public edge of the business: sign-up pages, app logins, docs and marketplaces.

The August step

The chart reads 119 in June, 139 in July, 524 in August, 659 in September and 662 in October. That jump is about us. The domains we crawl turn over every month, with dead sites dropping out and new ones added, and our detection signals widen over time. Since September the line is flat. 78 domains have dropped Userpilot since we began tracking drops on 18 March 2026.

"Userpilot's public footprint is the edge of the product: the sign-up screen, the docs, the marketplace. The part customers pay for sits behind a login." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales Signal: treat the October count as a stable base of about 660 domains, not a fast-growing one. The useful filter is the host: 239 domains carry Userpilot on an app., portal., admin. or similar address, which is where the product runs.

Who the customers are

36.61% of matched companies have 11 to 50 employees, 24.11% have 1 to 10 and 20.98% have 51 to 200. 53.91% were founded in the 2010s and 18.49% in the 2020s. Only 20 companies have more than 1,000 staff. The named ones are mostly software and data firms: Ocrolus and Unzer on their documentation sites, Abl and Ethos on their apps, Choice International on its broker site. Userpilot's own customer page names others, such as Osano, Jiminny, Cleeng and Smoobu, whose use sits inside their products.

Sales Signal: this is a list of funded B2B software companies with a product team. Tools for product analytics, feedback and support fit it better than enterprise IT software does.

The AppDirect effect

Rank the list by LinkedIn following and Hewlett Packard Enterprise comes first, and Paycor, Infoblox and Alteryx are in the top 15. That looks like an enterprise customer base. It isn't quite. HPE's GreenLake Marketplace and Paycor's integration marketplace both run on AppDirect's platform, and when we opened them both loaded Userpilot with the same Userpilot account. AppDirect's own marketplace loads Userpilot too. 13 live domains carry Userpilot on a marketplace or catalogue host.

Sales Signal: for HPE or Paycor, the Userpilot buyer is AppDirect. Exclude marketplace hosts before you treat a big logo here as a Userpilot account.

Industries and countries

Software Development leads at 24.43%, IT Services at 9.73% and Technology, Information and Internet at 8.6%; together they make 42.76%. Language services is an odd cluster: Propio runs Userpilot on propio.com, and CyraCom's, United Language Group's and Akorbi's domains now redirect there, which is why we removed them as separate rows. By country, the United States has 213 of 452 matched companies (47.12%), the United Kingdom and Canada 26 each and France 18. Germany, Australia and Brazil have 13 each.

Sales Signal: more than half the list sits outside the US. Vendors with localised onboarding content or EU data hosting have a real opening in the UK, France and Germany.

Switching: nothing to publish

No competitor passes our switching tests, so the page has no migration table. The numbers are small. Pendo runs on 14 Userpilot domains today, out of 20 that ever ran both. Three domains dropped Pendo and kept Userpilot since March; one went the other way. Two dropped Userflow and kept Userpilot. One domain moved from WalkMe.

"Three domains is a conversation, not a trend. Product teams keep Pendo and Userpilot side by side more often than they swap one for the other." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales Signal: don't sell Userpilot replacement on churn data; there isn't any. The 14 shared domains are the better story for analytics vendors.

The stack around it

Across the 673 live Userpilot domains, HubSpot runs on 39.08%. Salesforce Marketing Cloud Account Engagement adds 7.43% and Marketo 2.53%. Product analytics is common: Amplitude on 9.81%, PostHog on 8.62%, Mixpanel on 6.09%. Support runs through HubSpot Chat (14.56%), Zendesk (10.4%) and Intercom (10.25%). OpenAI turns up on 13.52%.

Sales Signal: about nine in ten Userpilot domains have no Amplitude and nine in ten have no PostHog. Analytics vendors can start with the HubSpot-running Userpilot sites that have neither.

G2 review signals

Userpilot's G2 summary leads with ease of use (291 mentions) and intuitive design (181), and its top complaint is a steep learning curve (108 mentions, with another 93 in a second cluster). Limited customisation (60), reporting complexity (42) and price (37) follow. Our data fits the split. Building a first flow is easy; the analytics side is where teams struggle, and that is where Amplitude and PostHog show up beside Userpilot. Its pricing page lists Starter at $299 a month for up to 2,000 monthly active users and Growth from $849.

Sales Signal: reporting complexity and price are the two complaints a rival can act on. Sites growing past 2,000 monthly active users are the natural moment to raise them.

Key takeaways

1. 662 live domains, flat since September, a floor for a tool that runs mostly after login.

2. A small-company base: 36.61% at 11 to 50 employees, 72.4% founded in 2010 or later.

3. The biggest logos, HPE and Paycor, arrive through AppDirect's marketplaces.

4. No switching corridor; Pendo and Userpilot coexist on 14 domains.

How to use this list

Targeting: on TechnologyChecker.io, filter Userpilot domains to app and portal hosts, companies with 11 to 200 employees and HubSpot in the stack. Then drop marketplace hosts.

Competitive angle: rivals should look at Userpilot sites without product analytics. A team doing onboarding without measurement is easier to move than one with a full stack.

Outreach template: "You guide new users in [product] with Userpilot. When a flow underperforms, can your team see where users drop? Other [industry] SaaS teams pair onboarding with analytics for that."

For all 662 Userpilot domains with company, size and stack data, explore TechnologyChecker.io.

Frequently Asked Questions

Who uses Userpilot?

Mostly small and mid-sized software companies. Our October 2026 crawl finds Userpilot on 662 live domains, and 452 match a company. 36.61% of those have 11 to 50 employees and 24.43% are in software development. Named users include Propio, Choice International, Ocrolus, Unzer, Ethos and AppDirect, whose marketplaces also bring it to HPE and Paycor.

How many customers does Userpilot have?

Userpilot's about page says more than 1,000 customers worldwide, and elsewhere that more than 1,200 companies use it. Our crawl sees the public part of that: 662 live domains in October 2026, 452 matched to a company. Most Userpilot flows run inside logged-in products we can't see, so our count is a floor. 78 domains have dropped it since 18 March 2026.

What is Userpilot's market share?

0.31% of Website Personalization, 48th in the category, on 662 domains in October 2026. That category also holds personalisation suites and Shopify apps, so the share mostly says Userpilot is a specialist. Among onboarding tools we track, Appcues (2.22%) and UserGuiding (1.6%) are larger on public pages, Userflow (0.34%) is close, and WalkMe (0.2%) is smaller.

What are the best alternatives to Userpilot?

The onboarding tools we track nearest to Userpilot are Appcues (4,703 domains), UserGuiding (3,382), Userflow (730), Stonly (453) and WalkMe (426). Pendo is the other common name; it runs on 14 Userpilot domains today, so many teams use both. Product analytics tools such as Amplitude and PostHog sit beside Userpilot on 9.81% and 8.62% of its domains.

Which countries use Userpilot the most?

The United States, with 213 of the 452 matched companies (47.12%). The United Kingdom and Canada have 26 each, France 18, and Australia, Germany and Brazil 13 each. That is a wider spread than WalkMe's list, where 72.87% of matched companies are American. Userpilot itself lists offices in Austin, Texas and Dublin, Ireland.

What size companies use Userpilot?

Small software companies with a product to explain. 36.61% of matched companies have 11 to 50 employees, 24.11% have 1 to 10 and 20.98% have 51 to 200, so the 11 to 200 bands hold 57.59%. Only 20 have more than 1,000 staff, and the largest of those, HPE and Paycor, get Userpilot through marketplaces AppDirect runs for them.

How old are companies that use Userpilot?

Young. Among matched companies with a known founding year, 53.91% were founded in the 2010s and 18.49% in the 2020s, so 72.4% started in 2010 or later. Only 2.34% predate 1960. That is close to the opposite of WalkMe's customer base, where the largest group was founded before 1960, and it fits a tool built for SaaS product teams.

What is the ideal customer profile for Userpilot?

The ideal Userpilot customer is: Company Size: 11-50 employees, then 1-10, Location: United States, then UK and Canada, Industry: Software, IT services, internet, Founded: 2010-2019 (53.91%), Site stack: B2B SaaS site running HubSpot — based on our analysis of 452 enriched companies at TechnologyChecker.io.

What is Userpilot used for?

Building in-app experiences without code: onboarding flows, tooltips, checklists, surveys and resource centres, plus product analytics on how users behave. In our crawl it shows up on sign-up flows, app logins, documentation sites and partner marketplaces. HubSpot runs on 39.08% of Userpilot domains, which tells you most of these companies sell software to other businesses.

Who is the CEO of Userpilot?

Yazan Sehwail, who is listed as CEO and co-founder on Userpilot's about page. The same page names Thabet Gharabah as CTO, says the company was founded in 2019 and lists more than 90 team members, with offices in Austin, Texas and Dublin, Ireland. Our crawl finds Userpilot on 662 live domains in October 2026.

How much does Userpilot cost?

Userpilot's pricing page lists Starter at $299 a month for up to 2,000 monthly active users, Growth from $849 a month and Enterprise on a quote. It offers a 14-day free trial with no credit card. Prices scale with monthly active users, and 37 G2 reviews say it gets expensive as usage grows. Checked 11 October 2026.

What kind of teams use Userpilot for digital adoption?

Product and growth teams at software companies, going by who runs it. 42.76% of matched companies are in software development, IT services or internet businesses, and their sites run HubSpot (39.08%), Amplitude (9.81%) and PostHog (8.62%). That's a product-led B2B stack. A few non-software users appear too, such as Propio in language services and UMHB's giving site.

How does Userpilot compare with Techtouch, Lemon Learning, Nexthink or Cornerstone?

We don't publish profiles for Techtouch, Lemon Learning, Nexthink or Cornerstone, so we can't compare their footprints with Userpilot's. Our data covers Userpilot's side: 662 live domains in October 2026, mostly software companies with 11 to 200 staff. Against tools we do track, Appcues has 4,703 domains, UserGuiding 3,382 and WalkMe 426.

Is Userpilot better than Pendo?

They overlap more than they compete in our data. Pendo runs on 14 Userpilot domains today, out of 20 that have ever run both. Since March, three domains dropped Pendo and kept Userpilot and one did the reverse, too few to show a direction. Pendo is in our product analytics group; Userpilot is filed with onboarding tools. Many teams run both.

Is Userpilot good for enterprise?

It reaches some. 20 matched companies have more than 1,000 staff, 4.46% of those with a known size. HPE and Paycor load it on marketplaces that AppDirect builds for them, and Userpilot's pricing page lists an Enterprise plan on a quote. Most of its base is smaller: 60.72% of matched companies have 50 or fewer employees.

Userpilot Overview
Customers
662
Companies Analyzed
452
Market Share
0.31%
Category Rank
#48
Top Country
United States
Top Industry
Software Development
Userpilot Customer ICP

Based on 452 company data

Company Size
11-50 employees, then 1-10
Location
United States, then UK and Canada
Industry
Software, IT services, internet
Founded
2010-2019 (53.91%)
Site stack
B2B SaaS site running HubSpot
About Our Data

These insights include all TechnologyChecker.io detections of Userpilot (free & paid plans).

Total Detections2.08B
Detection History+20 Years
Domains Crawled29.9M
Technologies44K+
Company Match Rate68.3%