Companies Using Userpilot

I've spent the last decade helping B2B growth teams translate technographic data into revenue. When I dug into our April 2026 crawl on Userpilot, what surprised me most wasn't the total customer count. It was the bimodal shape of the customer base: 62% of enriched companies have 1 to 10 employees, and 2.2% have over 10,000, with almost nothing in the mid-market band. That split shapes everything I'll cover below. This analysis rests on 1,013 enriched companies matched to LinkedIn and 1,318 total active detections on TechnologyChecker.io. Context for readers: Userpilot was founded in 2017 by Yazan Sehwail and Thabet and raised $4.6M in seed funding led by Silicon Badia in 2022.

Growth trajectory

Userpilot first appeared in our crawl in October 2020 and climbed to a peak of 921 active domains by March 2025, adding roughly 184 new customers per year in our tracked sample. The sharpest acceleration landed between 2022 and 2024 as SaaS teams adopted no-code in-app tooling. Compared to Appcues in the same category, Userpilot's adoption curve is steeper and more concentrated in post-2022 cohorts. The July 2025 dip to 603 domains reflects a narrow freshest-crawl window, not churn.

"Userpilot's growth curve is a product-led-growth-era phenomenon. It scaled with the post-pandemic PLG wave, which is why its customer base looks so different from legacy category peers." - Elif Arslan, CMO & Co-founder at TechnologyChecker

Sales Signal: Userpilot's addressable market in our data is still expanding. If you sell complementary tools (product analytics, session replay, customer support), the volume of new Userpilot adoptions post-2022 is a signal-rich prospecting pool.

Customer profile

The bimodal distribution is striking. On one end, 621 companies (62%) sit in the 1-10 employee band, mostly US-based SaaS founders and early product teams. On the other end, 22 Fortune 500s including Stripe, Atlassian, HPE, AXA, Siemens Healthineers, Mayo Clinic, Commonwealth Bank, and Swarovski. The middle is thin. 47.74% of customers were founded in the 2010s, so the core archetype is a digital-native company building its first in-app onboarding flow. Vendor-verified case studies on Userpilot's customer page, including Attention Insight, Jiminny, Cleeng, and Cuvama, all sit in the 10-to-500 employee profile, which matches our 11-50 and 51-200 bands cleanly. Reported outcomes from these case studies include a 47% activation rate lift (Attention Insight), a 79% renewal rate on custom onboarding (Jiminny), and a 40% reduction in delinquent churn (Osano).

The enterprise deployments deserve a closer look. When I checked the subdomains in our detection data, Stripe runs Userpilot on stripe.com, Atlassian on enable.atlassian.com, HPE on salespro.hpe.com, AXA on security-awareness.axa.com, Diligent on trust.diligent.com, Gusto on academy.gusto.com, and Xero on learning.central.xero.com. These are not primary product deployments. They're partner enablement, trust centers, learning academies, and internal training portals. Enterprise L&D teams use Userpilot the same way startups do: to guide users through unfamiliar workflows without developer involvement.

Sales Signal: If your ICP is SMB SaaS (1-50 employees, founded 2015+), Userpilot detections are a near-perfect proxy for "modern product-led SaaS team." If your ICP is enterprise L&D or compliance, filter Userpilot customers by subdomain patterns like trust, academy, learning, or training to find product teams inside Fortune 500 orgs.

Industry and geographic concentration

Our data shows Retail (17.34%), Software Development (15.37%), and Accounting (15.15%) as the top three verticals. The Accounting cluster is unusual for a product-adoption tool and reflects a specific product-market fit: financial SaaS has complex workflows where in-app guidance measurably lifts activation. Gusto (academy.gusto.com) and TVS Credit (chatbotcld.tvscredit.com) are representative. Retail ranks high because of enterprise subdomain detections at Marks & Spencer, Abercrombie & Fitch, and Swarovski rather than the main storefronts.

Geographically, the United States accounts for 69.5% of enriched customers, followed by Canada (6.1%), the UK (5.1%), Germany (2.3%), and Australia (1.6%). English-speaking markets together hold over 82%. Userpilot is fundamentally a North American product with modest European and Oceanic penetration.

Sales Signal: The 82% English-market concentration means localization-heavy regions like DACH, Southern Europe, and Latin America are under-penetrated. Product teams running Userpilot in non-English markets are early adopters willing to use English-first tooling, a strong signal of product maturity.

Migration patterns

Userpilot is a net winner on its two largest direct rivals. Over five years, 52 companies switched from Pendo to Userpilot while 32 went the opposite direction, a 1.6:1 ratio. The Appcues corridor shows 35 gains against 25 losses (1.4:1). Smaller flows: Stonly +3 net, Chameleon +4 net, Userflow -2 net. Whatfix is effectively flat.

"The Pendo-to-Userpilot corridor is a budget story. SMB teams bought Pendo early, outgrew the price, and downgraded to Userpilot when they needed just the in-app guidance layer without the full analytics suite." - Elif Arslan, CMO & Co-founder at TechnologyChecker

Sales Signal: Pendo churners are Userpilot's hottest segment. If you sell migration services or adjacent tools (product analytics alternatives that pair with Userpilot), companies in the Pendo-to-Userpilot corridor are actively evaluating their stack. For retention tools, the 32 companies that moved Userpilot to Pendo are stories of enterprise feature gaps worth understanding.

Technology ecosystem

The tech stack data reveals an almost textbook modern SaaS profile. Stripe (73.64%) handles billing for nearly three in four Userpilot customers. React (42.05%) plus Next.js (22.01%) dominate the frontend. Intercom (38.5%) is the default support tool. Google Analytics (77.89%) and Google Tag Manager (79.07%) are effectively universal. For product intelligence, Amplitude (13.13%), Segment (10.17%), and FullStory (9.48%) are the most common choices.

What's missing is as revealing as what's present. HubSpot at 19.84% and Salesforce at 8.59% mean most Userpilot customers don't run a full enterprise CRM yet, which lines up with the SMB-heavy size distribution. Marketing automation tools (Marketo 3.06%, Pardot 2.57%) are low, confirming these are product-led not sales-led companies.

Sales Signal: If you sell product analytics, the 87% of Userpilot customers NOT using Amplitude and the 90% NOT using Mixpanel are a clean upsell list. If you sell revenue ops tools for PLG companies, the near-universal Stripe + Intercom + Userpilot combo is the starting stack your messaging should reference.

G2 review signals

Userpilot holds a 4.6-star average across 976 verified G2 reviews. Its pros and cons summary tells the clearest story of any data section. Ease of use leads with 291 mentions, followed by intuitive design (181), easy setup (163), and exceptional customer support (158). On the cons side, steep learning curve dominates with 201 combined mentions, then limited customization (60), reporting complexity (42), and expensive (37).

The apparent contradiction ("ease of use" and "steep learning curve" both at the top) resolves when you cross-reference our migration data. The 32 companies that moved from Userpilot to Pendo map directly to "limited customization" and "reporting complexity" complaints. Teams that outgrow the no-code editor and need custom segmentation or deep analytics go to Pendo. The 52 who went the other way cite ease of use and pricing. This isn't a product quality signal. It's a product-market fit signal: Userpilot wins clean at the SMB tier and loses at the power-user tier.

Sales Signal: For complementary tools targeting Userpilot's power users, the "reporting complexity" signal is your opening. Companies with 100+ employees running Userpilot are the most likely to need a dedicated product analytics tool to compensate.

Key takeaways

1. Userpilot is a post-2022 PLG-era winner with a concentrated SMB SaaS core (62% have 1-10 employees).
2. The customer base is bimodal: startups on main apps and Fortune 500 L&D teams on training and trust subdomains, with a thin middle.
3. It's net-positive on Pendo (+20) and Appcues (+10) in five-year migrations, but loses ground to UserGuiding and Userflow in the long tail.
4. The English-market concentration (82%) and React + Stripe + Intercom stack make customer ICP prediction straightforward.
5. G2 review sentiment reveals a clear SMB-to-mid-market ceiling: power users churn up to Pendo, new users praise ease of use.

Sales applications

Outreach template for tools targeting PLG SaaS: "I saw your team is running Userpilot on [domain]. Most companies we track with Userpilot + Stripe + React also run [your tool category]. Happy to share what we've learned from the 1,013 Userpilot companies in our dataset."

Targeting strategy on TechnologyChecker.io: filter for Userpilot detection + company size 11-200 + founded 2015+ + country US, CA, or UK. That yields the ~300 companies most likely to buy adjacent PLG tooling in the next 12 months.

Competitive angle: if you sell anything in the product-adoption space, the 25 companies that switched from Userpilot to Appcues in the last five years are your lookalike warm list. Our technographic data playbook shows how to segment these flows.

To get the full list of 1,318 companies using Userpilot with industry, size, and subdomain filters, register at TechnologyChecker.io. Our database covers 50M+ crawled domains and 40K+ tracked technologies with monthly refreshes.