Companies Using Appcues

As of our March 2026 crawl, TechnologyChecker.io tracks 4,383 domains running Appcues and 3,268 enriched company profiles matched to LinkedIn data. Appcues is a no-code user onboarding platform founded in 2014 in Boston, and our detection data reveals both its growth story and its emerging churn challenge.

Growth Trajectory

Appcues went from 2 domains in late 2014 to over 4,383 active domains by March 2026, with particularly explosive growth during mid-2018 when active domains jumped from 47 in January to 1,476 by July. A 31x increase in six months. That showed clear product-market fit in the no-code onboarding space. But the recent drop from 3,718 active domains in November 2024 to 2,687 in July 2025 signals elevated churn, with total cumulative usage reaching 190 domains. That means 14,340 sites previously used Appcues and removed it. A churn pool 3.4x larger than the active base. The pattern is typical of mid-market SaaS where companies adopt fast during user growth phases but churn when usage-based pricing becomes prohibitive at scale.

Sales Signal: Focus on companies that installed Appcues within the last 6-12 months. They're in rapid user growth phases and need quick wins with product tours. Companies at 12-18 months are hitting scaling pain. They're the highest-intent prospects for complementary analytics, session replay, or customer research tools.

"Appcues has 190 total historical detections but only 4,383 active. A churn pool 3.4x larger than the current install base, signaling pricing-driven attrition among small businesses." - Mehmet Suleyman, CEO at TechnologyChecker.io

Customer Profile

Appcues' raw size curve says 77.05% of detected domains have 1-10 employees, with 11.88% at 11-50 and 7.26% at 51-200. Taken at face value that describes a product sold to sole traders, which is not what Appcues is.

The curve is the Zenfolio and Format fleet. 3,168 of the 4,605 domains where the Appcues script is currently live — 68.79% — also run Zenfolio or Format, the photography-portfolio platforms that embed fast.appcues.com in the sites they host for their own customers. Those are one Appcues account and several thousand wedding photographers.

The 1,437 independent domains that remain are the customer base worth describing: software companies like JFrog, Hack The Box and Remote, distributors like US Foods, FleetPride and Finning International, and financial institutions like Banco Guayaquil.

Sales Signal: filter any Appcues prospecting list on Zenfolio and Format before using it, or two-thirds of the names will be photographers who have never heard of the product.

Industry and Geographic Concentration

The industry table on this page needs a correction before it can be read. Photography reads 40.12% of Appcues' enriched base, and it is an artifact. Zenfolio — which acquired the portfolio platform Format in 2021 — serves fast.appcues.com inside the sites it hosts for its own customers, so every wedding and portrait photographer on the platform registers as an Appcues detection. Adding Individual & Family Services at 12.02%, which is how LinkedIn classifies many portrait studios, brings the fleet to just over half the enriched base.

Sized directly: 3,168 of the 4,605 domains where Appcues is currently live — 68.79% — also run Zenfolio or Format. Those are one Appcues account, not 3,168 of them.

Removing the fleet leaves 1,437 independent domains, and their industry mix is the one a product-onboarding tool should have: Software Development at 20.05%, Real Estate at 15.32%, Technology & Internet at 7.66%, Financial Services at 5.74% and IT Services at 5.41%. Geographically the base is North American — the United States at 75.7% and the United Kingdom at 12.1% — though both figures are inflated by the same photography fleet.

Sales Signal: any prospecting list built from Appcues' raw detection set will be two-thirds sole-trader photographers. Filter on Zenfolio and Format before using it.

Migration Patterns

Appcues produced no migration corridor, and the reason is more interesting than the absence. Only 190 domains dropped Appcues since March 2026 — a churn ratio of 4.1%, and low partly because most detections belong to a hosting platform's template rather than to a customer who could cancel. Across the eight substitutes I tested, the largest flow was two domains to Pendo.

The number that does say something is the coexistence rate. 99% of the domains that run both Appcues and Pendo still run both, and Pendo appears on 6.95% of Appcues' current customers. In-product onboarding and product analytics are bought by different teams and installed side by side. Any "Appcues vs Pendo" framing that assumes displacement is describing a market that does not exist in the data.

Technology Ecosystem

Appcues' co-occurrence table is dominated by the platform fleet, and reading it without that caveat produces nonsense. Format appears on 62.39% of Appcues domains and Zenfolio on 68.77% — those are the hosts, not customer choices. jQuery (88.84%), Font Awesome (84.69%), Lodash (79.74%), Underscore.js (79.67%) and Optimizely (72.68%) are all part of the same template; an A/B testing tool on nearly three-quarters of a product-onboarding tool's base is not a purchasing pattern, it is one platform's stack replicated a few thousand times.

The signals that describe real Appcues customers sit lower in the table: Sentry at 68.49%, Google Tag Manager at 24.93%, Google Analytics at 24.65%, Microsoft 365 at 22.98%, Tailwind CSS at 17.26% and WordPress at 11.18%. Pendo appears on 6.95% of Appcues domains, which is the clearest evidence that the two products are bought together rather than against each other.

G2 Review Signals

G2 reviewers cite ease of use (40 mentions) as Appcues' standout strength, while limited support availability (6 mentions) is the top complaint. Our switching data does not show displacement in either direction -- 99% of Appcues-and-Pendo pairs still run both. Userpilot correlate with the support limitation, companies scaling their onboarding programs need responsive vendor support that small-team Appcues can't always deliver. The 3.8:1 positive-to-negative ratio shows strong overall satisfaction, but the limited support gap isn't trivial when companies hit scaling challenges.

Sales Signal: If you compete with Appcues, lead with support quality and dedicated customer success. The 6-mention support gap is the clearest opening in an otherwise positive review profile.

Key Takeaways

1. Strong product-market fit, high churn. 31x growth in 2018 proved the concept, but 14,340 churned domains show retention is the challenge, likely driven by MAU-based pricing.

2. Photography is the surprise vertical. 40.12% of customers are in photography, portfolio platforms and creative tools needing lightweight onboarding.

3. English-speaking markets only. 84%+ concentration in US/UK/AU/CA, with virtually no non-English market penetration.

4. Wins mid-market vs. Pendo, loses enterprise vs. WalkMe. Net +24 against Pendo on simplicity; net -43 against WalkMe on feature depth.

5. 69% micro-business base creates pricing ceiling. Small companies adopt fast but churn when MAU limits make Appcues expensive relative to revenue.

Sales Applications

Outreach template: "Hi [Name], I noticed [Company] runs Appcues alongside HubSpot. Our data shows 8.93% of Appcues domains also run HubSpot. And companies at that stage typically need [your value prop] to convert onboarded users into paying customers. Can I show you what [similar company] achieved?"

Targeting strategy: Filter TechnologyChecker.io for Appcues + US + Software Development + 11-200 employees to reach growth-stage SaaS companies investing in user onboarding. For competitive displacement, filter Appcues + Intercom to find companies focused on in-app engagement that may be outgrowing Appcues' feature set.

Competitive angle: The 70 companies that left for WalkMe chose enterprise feature depth, if your platform offers mid-tier pricing with WalkMe-level functionality. These companies are ideal targets. The 31 that moved to Userpilot chose better value at the startup end.

Access the full dataset of 3,268 enriched companies and 4,383 total domains using Appcues on TechnologyChecker.io for advanced prospecting and competitive intelligence.