Companies Using ClickFunnels

With 10+ years in web crawling and technographic data analysis, I've examined ClickFunnels across 8,789 enriched company profiles matched from 31,549 active domains — a 27.9% match rate against our LinkedIn company database. Combined with G2 review data (413 reviews), migration patterns from 5 competitors, and tech stack overlaps across 4 categories, this analysis covers what the numbers reveal about ClickFunnels' position as of our March 2026 crawl.

1. Growth Trajectory

ClickFunnels' growth story breaks into three distinct phases. Phase 1 (2015-2017): slow organic ramp from 11 active domains to 1,982 — the early adopter period when Russell Brunson's book funnels and webinars seeded the customer base. Phase 2 (2018-2025 Q1): the pandemic pushed domain counts from 6,150 to a peak of 30,074 in March 2025, a nearly 5x expansion over five years. The ClickFunnels 2.0 relaunch in late 2022 accelerated this growth further. Phase 3 (2025 Q2-present): the cliff. Active domains dropped 36% in four months, from 30,074 to 19,247 by July 2025.

"A 36% decline in four months doesn't happen because of seasonal churn. When I see this pattern in our crawl data — sustained growth followed by a sharp reversal — it almost always means a competitor has changed the economics of the category." — Mehmet Süleyman, CEO at TechnologyChecker.io

Sales Signal: The declining domain count creates a two-sided opportunity. Agencies serving existing ClickFunnels users need migration support (19,247 active domains still represent real spend). Meanwhile, the 46,521 previously-detected domains are abandoned funnels — their owners may be looking for alternatives or have paused their marketing entirely.

2. Customer Profile

ClickFunnels has the most concentrated micro-business base I've seen in our dataset. 81.1% of customers have 1-10 employees. Add the 11-50 range and you're at 95.2%. This is a solopreneur platform at its core — coaches, course creators, and advertising consultants who need a page builder with checkout functionality. The 56.76% of companies founded in the 2010s and 22% from the 2020s confirm this is a digital-native audience. Only 5 companies in our data exceed 10,001 employees. The Art of Living (nonprofit, 10,001+) uses ClickFunnels for its Australian chapter at au.artofliving.org — a campaign microsite, not enterprise infrastructure. ClickFunnels doesn't publish a traditional customers page with corporate logos. Its marketing centers on individual success stories through the Funnel Hacking Live community and the One Funnel Away Challenge.

Sales Signal: Products targeting the 1-10 employee segment should focus on individual decision-makers, not procurement teams. Budget sensitivity is high — the 81.1% micro-business concentration means any price increase pushes users toward cheaper alternatives like HighLevel. Tools that help solopreneurs manage multiple funnels, optimize conversion rates, or automate follow-up sequences are the highest-value complements.

3. Industry & Geographic Concentration

ClickFunnels' industry spread tells you exactly who its audience is. Advertising Services (11.12%), Professional Training & Coaching (8.50%), and Wellness & Fitness (6.99%) together represent 26.6% of the base. Business Consulting (5.83%) and Financial Services (3.80%) round out the top five. This is a knowledge-commerce and lead-generation platform, not a general-purpose marketing tool. Compare that to HubSpot, where no single industry exceeds 6%.

Geographically, the US accounts for 52.3% of enriched customers, with the UK (7.2%), Canada (5.5%), and Australia (5.3%) following. English-speaking markets represent over 70% of the base. Germany (4.1%) is the only non-English market cracking the top five — NÜRNBERGER Versicherung's use of ClickFunnels for campaign pages (mehr.nuernberger.de) hints at localized adoption by German insurers and financial services firms.

Sales Signal: The 52.3% US concentration means the remaining 47.7% represents real international expansion potential. German-language funnel templates, UK coaching communities, and Australian wellness brands are underserved. For prospecting, filter by Advertising Services + 1-10 employees + United States on TechnologyChecker.io to get the highest-density segment.

4. Migration Patterns

ClickFunnels' migration data is the most striking finding in this analysis. The platform shows a net loss to every single tracked competitor. The largest corridor: 1,950 companies moved from ClickFunnels to HighLevel, against just 427 going the other direction. That's a 4.6:1 loss ratio. ActiveCampaign shows a 1.7:1 loss ratio (1,048 vs. 617). Even HubSpot, which serves a different market segment, pulled 697 companies from ClickFunnels against 583 going back.

The HighLevel migration is the key story. In the last year alone (since July 2024), 698 companies switched from ClickFunnels to HighLevel — and 303 went the other way. That 2.3:1 recent ratio is better than the all-time 4.6:1, but the direction hasn't reversed. HighLevel's agency-first pricing (white-label SaaS mode at $497/month) created an economic incentive that ClickFunnels hasn't matched.

"When the all-time loss ratio to a single competitor exceeds 4:1, you're watching market share transfer in real time. ClickFunnels built the category. HighLevel is repricing it." (For a deeper look at these shifts, see our 2026 Marketing Automation Report.) — Mehmet Süleyman, CEO at TechnologyChecker.io

Sales Signal: The 1,950 companies that already migrated to HighLevel are gone. But the 19,247 still on ClickFunnels — and especially the ones comparing options — represent the active decision window. Migration services (ClickFunnels to HighLevel funnel rebuilds, data export tools, training) are a growing market. For ClickFunnels partners, retention-focused tools that reduce the incentive to switch are the play. (Related reading: Why 73% of SaaS Companies Switch CRMs Within 3 Years.)

5. Technology Ecosystem

Google Analytics (61.1%) is the dominant stack companion, followed by Cloudflare Web Analytics (55.3%) and Hotjar (10.8%). The low CMS co-usage is telling: only 3.57% use Squarespace and 3.45% use Wix alongside ClickFunnels. This confirms that most ClickFunnels users treat it as their primary (or only) web presence — they're not running a separate corporate website.

E-commerce overlap is minimal: Wix Stores (2.57%), Cart Functionality (2.53%), Ecwid (0.93%). ClickFunnels' built-in checkout covers most users' needs. Live chat tells a more interesting story — Intercom (2.07%) leads, followed by Brevo Live Chat (1.42%) and Tawk.to (1.15%). The Intercom over-indexing relative to the micro-business base suggests a subset of ClickFunnels users running more sophisticated customer communication.

Sales Signal: The 89% of ClickFunnels customers without any live chat tool represent a significant gap. Same for the 39% without Google Analytics — they're flying blind on conversion data. Heatmap tools (only 10.8% use Hotjar, 8.7% use Microsoft Clarity) and A/B testing platforms are underrepresented across the base.

6. G2 Review Signals

ClickFunnels holds a 4.6/5 G2 rating from 413 reviews. The top positive themes — Ease of Use, Easy Setup, and Features — validate the product's core value prop: making funnel building accessible to non-technical users. But the negative themes are more revealing.

Learning Curve ranks as both the #1 and #4 negative theme (G2 lists "Learning Curve" and "Steep Learning Curve" separately). Limited Features and Missing Features occupy spots #2 and #3. This aligns directly with our migration data: users find ClickFunnels easy to start with, but as their needs grow — more funnels, CRM, SMS, white-labeling — they hit capability ceilings that HighLevel and HubSpot don't have. Bug Issues (#5) is worth noting for timing: ClickFunnels 2.0's relaunch introduced platform changes that likely drove some of these reports.

Sales Signal: The "easy to start, hard to scale" pattern means ClickFunnels users who've been on the platform 12+ months are the most likely to consider alternatives. Filter TechnologyChecker.io by ClickFunnels detection with first-detected date before 2024 to identify these mature accounts.

7. Key Takeaways

1. Market position: #10 in Marketing Automation with 1.88% share — a niche player under pressure.
2. Growth phase: contracting. 36% domain decline in 4 months signals active market share transfer.
3. Core customer: solopreneurs in advertising, coaching, and wellness with 1-10 employees, 70%+ English-speaking, founded in the 2010s.
4. Competitive moat: community (Funnel Hacking Live), Russell Brunson's personal brand, template marketplace. These are social, not technical.
5. Key vulnerability: HighLevel has replicated ClickFunnels' core features at competitive pricing with agency-friendly white-labeling that ClickFunnels doesn't offer.
6. Migration verdict: net loss to all 5 tracked competitors. The 4.6:1 HighLevel ratio is the most decisive competitive signal in our dataset.

8. Sales Applications

Outreach template: "Hi [Name], I noticed [Company] is running ClickFunnels — you're one of 29,755 active domains we track in the Marketing Automation category. Our data shows 81.1% of ClickFunnels users are micro-businesses like yours. [Pitch relevant to their industry from our top-10 list]. I'd like to share how [product] helps [Advertising/Coaching/Wellness] businesses get more from their funnels."

Targeting strategy: On TechnologyChecker.io, filter by ClickFunnels + Advertising Services industry + United States + 1-10 employees. This gives you the densest segment (estimated 400-500 accounts). For enterprise outliers, filter 201+ employees — these 89 companies are the unusual ClickFunnels users who might need enterprise tools they're currently missing.

Competitive angle: The 1,950 companies that migrated from ClickFunnels to HighLevel left gaps. Search for domains detected on both technologies (our migration data shows the overlaps). These companies may need migration services, training, or complementary tools as they transition platforms.

Explore the full ClickFunnels customer dataset — 29,755 active domains and 8,789 enriched company profiles — at TechnologyChecker.io.