Companies Using ClickFunnels

I have spent more than ten years reading web-crawl data, and ClickFunnels is one of the few profiles where the headline number needs a caveat before anything else. Our August 2026 crawl detects ClickFunnels on 19,488 domains, of which 6,562 match an enriched company record. That is a count of custom domains only. ClickFunnels lets customers publish funnels on clickfunnels.com subdomains and a great many do, so the figure is a floor on the customer base rather than a measure of it. Read everything below as a description of the custom-domain population, which skews towards operators established enough to have bought a domain of their own.

1. Where the number sits

19,488 domains gives ClickFunnels 1.59% of Marketing Automation and ninth place out of the 415 technologies we track in the category. The current crawl window covers three months: 17,000 active domains in June 2026, 17,908 in July, 19,488 in August. I would not call that growth. Our coverage widened over the same three months, and inside a window that short there is no way to separate new funnels from newly seen domains. The count is the count.

"A funnel builder is the hardest kind of product to size from crawl data, because a large part of what it publishes never touches a customer's own domain. The number we publish is the part that does." - Mehmet Süleyman, CEO at TechnologyChecker.io

Sales Signal: Treat 19,488 as the addressable set of ClickFunnels businesses that have already committed to their own domain and brand. They are further along than the median funnel builder and they are the ones who buy tools. The 803 domains that dropped ClickFunnels since March 2026 are a much smaller pool than the churn figures published elsewhere suggest.

2. Customer profile

This is the most concentrated micro-business base in our marketing automation data. 72.02% of enriched customers have 1-10 employees, and 94.18% have fewer than 50. Only 88 companies in the enriched set report more than 200 staff, and six report more than 10,000. On company age, 48.61% were founded in the 2010s and 30.17% in the 2020s, so nearly four in five are digital-native businesses under 16 years old. The large organisations that do appear behave differently from the rest: Teach For America, CrossCountry Freight Solutions and LGCY Power all run ClickFunnels on a single recruitment or campaign page, not across their estate.

Sales Signal: Sell to an individual, not a procurement team. At 72% micro-business concentration, price sensitivity is the dominant variable and any increase pushes users towards HighLevel. The complements that land here are the ones that make one person look like a team: follow-up automation, attribution, and conversion testing.

3. Industry and geography

The vertical mix tells you who the product is for. Advertising Services (10.83%), Professional Training and Coaching (8.60%) and Business Consulting and Services (6.91%) make up 26.34% of the base, with Wellness and Fitness (5.60%) and Marketing Services (5.14%) behind them. That is a knowledge-commerce and lead-generation platform, not a general marketing tool. Compare it with HubSpot, whose industry spread is far flatter.

Geographically the United States dominates with 3,435 domains in the enriched set, ahead of the United Kingdom (405), Canada (314) and Australia (292). Germany leads the non-English markets with 195 domains, and Clever Fit's gym franchise funnels are a good example of what adoption looks like there. The counts fall away quickly after the top four, which is a distribution problem as much as a product one.

Sales Signal: The densest prospecting segment is Advertising Services plus United States plus 1-10 employees, on the order of 250 accounts in the enriched set. For enterprise-grade outreach, the 88 companies above 200 employees are the unusual ClickFunnels users, and most of them are running a single funnel that someone in marketing owns without IT involvement.

4. Migration patterns

This is where the current data contradicts the received wisdom about ClickFunnels. Since we began tracking switches in March 2026, and with nearly all of it inside the last 90 days, ClickFunnels gained 100 domains from HubSpot and lost 20 to it. Five to one in its favour. Against HighLevel it runs the other way: 54 gained, 78 lost. Every other corridor is in single figures, three domains from Vitals, three to Salesforce Marketing Cloud Account Engagement, two each from Tolstoy, Automizely and PayPal Marketing Solutions.

"Read the two big corridors together and you get the position exactly. ClickFunnels wins the domain that found HubSpot too much and loses the one that found HighLevel cheap enough." (For a wider view of these shifts, see our 2026 Marketing Automation Report.) - Mehmet Süleyman, CEO at TechnologyChecker.io

Sales Signal: These are domain counts in the low hundreds, so do not build a forecast on them, but the direction is usable. Agencies that have outgrown HubSpot's pricing are arriving. Agencies that want white-label and CRM in one bill are leaving for HighLevel. Migration services, funnel rebuilds and data export tooling sell in both directions. (Related reading: Why 73% of SaaS Companies Switch CRMs Within 3 Years.)

5. Technology ecosystem

Half of the tech stack table describes ClickFunnels itself. jQuery on 85.57% of domains, core-js on 71.88%, Underscore.js on 52.76% and Moment.js on 48.96% are the platform's own front end, not choices customers made. The signal is in the rest. Cloudflare fronts 83.36% of ClickFunnels domains, and Cloudflare Browser Insights runs on 53.74%, which is roughly two thirds of the Cloudflare-fronted set switching on the analytics that ships with the CDN. Google Analytics reaches 40.76%.

The most specific number in the table is SegMetrics at 6.47%. It is a funnel attribution product built for this audience, and roughly one in fifteen ClickFunnels domains runs it. WordPress appears on 18.31%, Elementor on 6.97%. So most ClickFunnels domains are not also running a content CMS, which fits a customer base that treats the funnel as the whole website.

Sales Signal: The 59% of ClickFunnels domains with no Google Analytics tag are the clearest gap on this page. Cloudflare Browser Insights covers part of it automatically, but page-level conversion data is missing for a large share of the base. Attribution, heatmap and split-testing tools all have room here, and SegMetrics has shown the segment will pay for a tool built specifically for funnels.

6. G2 review signals

ClickFunnels holds a 4.6/5 G2 rating from 413 reviews. Ease of Use and Easy Setup are the top positive themes, which validates the core pitch of making funnel building work for non-technical operators. The negatives are more useful. Learning Curve appears as both the first and fourth theme, G2 listing "Learning Curve" and "Steep Learning Curve" separately, with Limited Features and Missing Features at two and three. That is the profile of a product that is easy to start and harder to grow into.

Sales Signal: The users worth talking to are the ones twelve months in, past the setup, running into the ceilings the reviews describe. Anything that adds CRM depth, SMS or reporting without a platform migration answers the exact complaint in the review data.

7. Key takeaways

1. Measured position: #9 in Marketing Automation at 1.59% share, on 19,488 custom domains.
2. The caveat that matters most: funnels on clickfunnels.com subdomains are not counted, so this is a floor, not a customer count.
3. Core customer: 1-10 employee businesses in advertising, coaching and consulting, founded since 2010, overwhelmingly US and English-speaking.
4. Migration: net gain against HubSpot at five to one, net loss to HighLevel at roughly three to two, everything else negligible.
5. Stack gap: 59% of domains carry no Google Analytics tag, and only 6.47% run a purpose-built funnel attribution tool.
6. Churn: 803 domains have dropped ClickFunnels since March 2026.

8. Sales applications

Outreach template: "Hi [Name], I noticed [Company] runs ClickFunnels on its own domain, which puts you in the 19,488 we track in Marketing Automation. Most of that base is under ten people, and [pitch relevant to their vertical]. Happy to share how [product] helps [advertising/coaching/wellness] businesses get more out of the funnels they already have."

Targeting strategy: on TechnologyChecker.io, filter ClickFunnels by Advertising Services, United States and 1-10 employees for the densest segment. For a different motion, filter to 201+ employees and work the 88 outliers, who tend to be running one campaign funnel alongside a much larger web estate.

Competitive angle: the HubSpot corridor is the one to sell into. Domains arriving from HubSpot outnumber those leaving for it five to one, which means there is an active population deciding that a full CRM suite costs more than their funnel is worth. Explore the full ClickFunnels dataset (19,488 domains and 6,562 enriched company profiles) at TechnologyChecker.io.