Companies Using Emotive

I expected Emotive to look like a smaller Postscript, and in our October 2026 crawl the stores do: Shopify, small, mostly American. What's different is how many of its domains still have a working install. A domain counts here when its pages load Emotive's script from emotivecdn.io or define emotivePopupInitializing, a variable name our rule also looks for. 739 domains carry that tag. I fetched every one, and 685 have a working install; 404 of those are matched to a company, and Emotive is 4th of 10 in SMS Marketing with 1.87%.

One brand ID per merchant

Emotive's script address carries the store's brand ID, and on Shopify the store's shop name too, so we can count accounts as well as domains. On 16 October 2026, 681 of the 685 loaded Emotive with a brand ID on a working store, under 490 different IDs, about 1.4 domains per account. 127 IDs sit on two or more domains, nearly always one store's spelling variants and country sites; the largest covers 13. No ID is shared by unrelated stores, so no agency or platform is running Emotive under its own account. 639 of the 681 load it through a Shopify script tag, and Shopify removes an app's script tags automatically when the app is uninstalled, so those stores still have Emotive installed.

Sales signal: dedupe an Emotive list by brand ID or root store before you count accounts. About 490 merchants sit behind the 685 domains.

What we took out

The 54 domains removed from the count all carry Emotive's tag, but none has a working install. Nine load the script with a blank brand ID, so it starts and does nothing, and four of those are one hair-care brand's domains. Twenty are closed Shopify stores, among them six domains of one vape retailer behind a single password page. Twelve are dead, parked or for sale. Ten are live sites that have taken Emotive off since our previous visit, and three are Emotive's own. I also queried Emotive's pop-up endpoint directly. It returns the same empty list for any brand ID without a live sign-up form, including one I made up, so it can't tell you whether an account is still paying. Only 22 of the 482 IDs we checked returned a live form.

Sales signal: the closed stores and blank installs aren't prospects for anyone. The ten sites that removed Emotive recently are, because they chose to stop.

A short chart

The usage chart starts in October 2026, the first month on the corrected count, at 685 domains. Month-to-month counts wouldn't be like for like in any case: the domains we crawl turn over every month as dead sites drop out and new ones are found, and the signals we detect Emotive with widen over time. Since tracking began on 16 March 2026, 242 domains dropped Emotive on at least one hostname; 31 still run it on another, leaving 211 that left it entirely. Some drops are misses rather than exits. One of Emotive's own case-study brands shows as a drop in our records, yet its homepage loaded Emotive when I checked.

"Emotive's tag sits on 739 domains, but the working installs come down to about 490 merchants. That's the number a sales team should plan around." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: treat Emotive as a small, settled pool. Nothing here supports pitching it internally as a fast-growing segment.

Who the customers are

60.15% of matched companies with a known size have 1 to 10 employees and 31.98% have 11 to 50. Postscript's profile is more micro, with 70.84% in the smallest band. They're older, though. Only 9.13% were founded in the 2020s, against 24.45% of Postscript's, and 62.24% date from the 2010s. Two companies have more than 500 staff: Nature Republic USA, the US store of the Korean skincare brand, and Landry's, which runs it on its merchandise shop, shop.landrysinc.com. Emotive's case-study page names 19 brands. Four of them load Emotive today, two have dropped it, and four don't load it at all.

Sales signal: these are small brands with about a decade of trading, buying a managed service with strategists and copywriters. Pitch done-for-you help, not another dashboard.

North America and consumer brands

The United States has 335 of the 395 companies we could place and Canada 41, so 95.19% are in one or the other. Canada's 10.38% is nearly twice its share on Postscript's profile (5.63%), and the Canadian names include OwlCrate, Judith & Charles and Cowbell Brewing. The industry labels describe consumer goods throughout: Retail 16.72%, Retail Apparel and Fashion 12.61%, Manufacturing 8.21% and Wellness and Fitness Services 5.57%. LinkedIn's three food and drink labels add up to 33 companies, 9.68% of the 341 with an industry.

Sales signal: for a Canadian agency or app developer, Emotive's list is denser in Canadian direct-to-consumer brands than Postscript's.

Switching and overlap

The clearest switching flow on Emotive's own count: 20 domains dropped Yotpo SMSBump and kept Emotive in the last 90 days. Emotive didn't win those stores from Yotpo. Yotpo closed its SMS product at the end of December 2025, and on every one of those domains Emotive was installed before the SMSBump code came off, so the stores were deleting dead code. Several are sister domains, including three from one brand. The bigger rivals overlap instead. 48 Emotive domains run Postscript today, out of 68 ever seen with both, and 42 run Attentive, out of 61.

"About seven in ten stores that have run Emotive beside Postscript or Attentive still run both. For most of them, dropping one is a conversation nobody has had yet." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: a store running two SMS tools is a consolidation conversation. For Postscript and Attentive sellers, those 48 and 42 domains are the warmest part of this list.

The stack around it

Across the 685 domains, Shopify runs on 95.33% and Google Analytics on 86.86%. Email is where Emotive stores differ. Klaviyo is on 63.94%, against 45.32% on Postscript's domains, and MailChimp is on 20%. Privy, which bought Emotive in July 2025, is on 14.6%, against 5.23% on Postscript's. Instafeed (19.71%), Blotout EdgeTag (15.04%) and Hextom (12.12%) fill out the app list. Our Shopify analytics report shows how far ahead of other Shopify apps Klaviyo is.

Sales signal: most Emotive stores send email from Klaviyo and texts from Emotive. Klaviyo's own SMS is the obvious consolidation pitch. Privy, Emotive's owner, sells email and SMS as one bundle, but its own Shopify app was off the App Store when we checked on 30 October 2026.

Price and reviews

Emotive's pricing page (checked 16 October 2026) lists Starter at $100 a month plus $0.015 per SMS, Pro at $200 plus $0.01, Advanced at $300 plus $0.008 with a $400 minimum spend, and custom Enterprise pricing for lists above 10,000. Its 5x ROI guarantee needs a site with at least 10,000 monthly unique visits. The Shopify app has a 4.0 rating from 94 reviews, with 79% at five stars and 15% at one. The one-star reviews are mostly about billing and contracts: carrier fees, minimum spend and 12-month terms that renew automatically.

Sales signal: contract end dates matter here. A merchant on an annual term is a better prospect near renewal than mid-contract.

Key takeaways

1. 685 working installs out of 739 tagged domains, 4th of 10 in SMS Marketing with 1.87%, far behind Postscript and Attentive.

2. About 490 merchant accounts behind those domains, at roughly 1.4 domains each.

3. Small, established North American brands: 92.13% with 50 or fewer staff, 9.13% founded in the 2020s, 95.19% in the US or Canada.

4. No real switching. The SMSBump flow is dead code coming off, and Postscript and Attentive mostly run alongside Emotive.

5. Klaviyo is on 63.94% of Emotive domains and Privy, its owner, on 14.6%.

How to use this list

Filter by country and company size, and dedupe by brand ID or root domain before you count. For the full list of 685 Emotive domains with company, size and stack data, explore TechnologyChecker.io.