Companies Using SMSBump

Direct-to-consumer Shopify merchants, almost exclusively. Shopify runs on 99.97% of the 11,899 domains where we detect SMSBump. Among the 1,131 we can match to a company, 62.07% have 1-10 employees and roughly 66% are in retail or retail-adjacent industries — apparel, beauty, supplements, food and sporting goods. Note that we can identify only 9.5% of SMSBump stores, because small DTC brands rarely have a corporate record beyond their storefront.

We detect 11,899 domains running SMSBump across our monthly crawl of live business domains. Company data could be matched for 1,131 of them (9.5%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 14,579 domains carried a SMSBump detection previously and no longer do.

SMSBump holds 25.8% of the SMS Marketing category, ranking #3. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to SMSBump include Postscript (38.55% market share), Attentive (26.42% market share), Zalo (5.46% market share), Emotive (1.64% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 586 matched SMSBump domains, followed by Australia (126), United Kingdom (100), Canada (55), France (51). These are counts within the 1,131 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 62.07% of the SMSBump domains we could match to a company record and size — a subset of 1,131 matched companies, not of all 11,899 detected domains. This is followed by 11-50 employees (24.14%) and 51-200 employees (10.18%).

Among the SMSBump domains we could match to a company with a known founding date, most were founded in the 2020s (22.75%), followed by the 2010s (49.01%). That matched subset is drawn from 1,131 companies and is not representative of all 11,899 detected domains. This suggests SMSBump is most popular among relatively young companies.

The ideal SMSBump customer is: Company Size: 1-10 employees, Location: US, Australia, or UK, City: New York, Sydney, Melbourne, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 1,131 enriched companies at TechnologyChecker.io.

SMSBump was acquired by Yotpo and now operates as Yotpo SMSBump, bundled alongside Yotpo's reviews and loyalty products. It remains actively deployed: our August 2026 crawl detects it on 11,899 domains, ranking third in the SMS Marketing category at 25.8% share behind Postscript and Attentive. Active domains dipped between June and August, which reflects normal Shopify app-marketplace turnover — 14,579 domains have installed and later removed it.

SMSBump alerts are automated text notifications triggered by store events — abandoned cart reminders, order confirmations, shipping updates and back-in-stock notices. They are the highest-ROI use of the product because they fire on intent rather than on a schedule. Among the 1,131 SMSBump stores we can identify, roughly 66% are retail or retail-adjacent, which is the customer profile where a per-message cost is justified by repeat-purchase margin.

SMSBump offers a free plan with limited message credits, but most usage is pay-per-message pricing starting at $0.0072 per SMS. The platform charges per text sent rather than monthly subscriptions, with costs decreasing at higher volume tiers (Growth, Prime, Powerhouse plans). Email marketing includes 10,000 free emails monthly, with paid tiers starting at $160 for 125,000 emails.

Yes. It is an established Shopify app, now operating as Yotpo SMSBump following its acquisition, and our August 2026 crawl detects it on 11,899 active domains — third in the SMS Marketing category at 25.8% share, behind Postscript and Attentive. Named merchants include Corelle Brands, Escalade Sports and Billini Shoes. Like any SMS platform it requires documented subscriber consent, and compliance obligations sit with the merchant.

SMSBump pricing starts at $0.0072 per SMS message (higher-volume plans) and ranges up to $0.0182 per message on free or low-tier plans. There's no fixed monthly fee for SMS, you pay per message sent. Email marketing costs $160/month for up to 125,000 emails, with 10,000 free emails monthly. Most customers fall into the Growth or Prime tier based on sending volume.

Named merchants include Corelle Brands, Escalade Sports and Billini Shoes. Our August 2026 crawl detects SMSBump on 11,899 active domains, though we can match a company record to only 1,131 of them. That 9.5% enrichment rate is the lowest in our recent refresh work and reflects the customer base: direct-to-consumer Shopify brands, many of which have no LinkedIn presence or corporate registration we can match.

In practice, no. Shopify appears on 99.97% of the 11,899 domains where we detect SMSBump — the tightest single-platform dependency we have measured on any technology in our index. WordPress registers just 0.45%. Yotpo has broadened its wider suite over time, but the SMSBump detection footprint remains effectively pure Shopify.

They compete differently. Klaviyo leads with email and adds SMS as a channel within one profile and one automation flow; SMSBump came from the opposite direction as an SMS-first Shopify app, now bundled with Yotpo reviews and loyalty. In the SMS Marketing category specifically, our data puts SMSBump third at 11,899 domains behind Postscript (17,783) and Attentive (12,185). The practical question is which suite you already pay for, since both advantages are bundling rather than message delivery.

Subscriber lists can generally be exported and imported, though consent records and automation logic have to be rebuilt. Our switching data suggests merchants rarely make a clean move at all: stores that dropped SMSBump are no more likely to run Postscript (4.65%) than stores that kept it (5.36%), and 14,579 domains have dropped SMSBump against 11,899 running it. That pattern indicates merchants trialling several SMS apps concurrently and uninstalling the losers, rather than migrating between platforms.

Retail leads at 20.15% of matched companies and Retail Apparel and Fashion adds 14.43%. Extending across retail-adjacent categories — personal care manufacturing (6.5%), manufacturing (5.51%), wellness and fitness (4.85%), food and beverage (3.41%), luxury goods (2.53%) and sporting goods (2.31%) — the total reaches roughly 66%. SMS costs money per message, so it only pays where there is a repeat-purchase product with margin.

Largely, yes. Among identifiable customers, 62.07% have 1-10 employees and 24.14% have 11-50, so 86.2% sit under 50 people, and no matched company exceeds 5,000 employees. That is the DTC Shopify merchant profile. Larger retailers tend to run enterprise messaging platforms rather than a Shopify app.