Companies Using SMSBump

SMSBump is the rare profile where the most useful number is the one heading to zero. Our October 2026 crawl finds its code on 625 domains, down from 13,823 in June, and only 115 of those match a company record. The cause is simple: Yotpo closed the product. What our data can still answer is the question its former customers, and anyone selling to them, actually ask: where did the stores go?

A product that ended twice

Yotpo announced it had bought SMSBump on 29 January 2020 and renamed it Yotpo SMS & Email in April 2022, saying at the time that it served more than 30,000 active brands. On 3 August 2025 a Yotpo FAQ said the company was winding down its native email and SMS products to focus on reviews and loyalty, with the sunset set for the end of December 2025. A September 2025 post repeated the date: full deprecation on 31 December 2025.

The service ended there. The code didn't. We began tracking SMSBump in March 2026 and still found it on 13,823 domains in June, 13,142 in July and 11,899 in August. Then the count fell to 3,613 in September and 625 in October, with most of the removals landing in late August and September. The set of domains we crawl turns over every month and our detection signals widen, but neither produces a fall of more than 95% in four months. These were dead tags coming off storefronts.

"SMSBump's customers left in 2025, when Yotpo announced the closure. This year we watched the code on their stores catch up with that decision." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: the 625 stores still carrying SMSBump code aren't SMSBump customers. Each has a dead script or a sign-up form that can't load, and some may have had no working text program since the start of 2026. That's a short list worth checking by hand, not a market.

Where the merchants went

Yotpo named Attentive as its primary partner and Omnisend for growing brands, and told customers they were free to choose. Our switching data says most chose neither. Counted as domains since March 2026, 5,842 that dropped SMSBump now run Klaviyo, 1,442 run Omnisend, 786 Postscript, 354 Attentive and 22 Emotive. Klaviyo's figure is about four times Omnisend's and more than 16 times Attentive's. Only 3 domains went the other way, from Klaviyo to SMSBump.

Two cautions. Klaviyo sells email as well as SMS, and our Klaviyo signal can't tell which a store uses, so part of its lead is stores that ran Klaviyo for email all along and kept it when the SMSBump tag came off. And in most of these rows the other tool was on the site before SMSBump's code disappeared. The decision was made in late 2025; these rows show where each store's messaging ended up.

Add the five destinations together and you get 8,446, a total that counts stores running two of them twice. So at most about half of the 17,152 domains that dropped SMSBump show a replacement we test for. The rest moved to tools outside that set or stopped texting customers.

"Yotpo picked two partners, and the stores mostly picked Klaviyo. When a merchant already pays for a tool that can send texts, the recommended partner has to beat the tool that's already installed." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: if you sell SMS, the 1,315 domains that dropped SMSBump in the last 30 days and run Klaviyo are recent movers, but expect many of them to have settled on Klaviyo's texting already. The better opening is the half of former SMSBump stores where we see no replacement at all.

Who is left

The 115 companies behind the remaining code are small consumer brands. Of the 113 with a known size, 64 have 1 to 10 employees and 32 have 11 to 50. Retail (19) and Retail Apparel and Fashion (17) lead the 97 with an industry, followed by wellness, personal care and food. 67 are in the United States, 11 in Australia and 11 in the United Kingdom. Don't read this as SMSBump's customer profile at its peak. It describes the stores where the code lingered longest, and in a sample this size one company moves a share by almost a full percentage point.

The company table shows how stale the group is. When we rechecked its 50 stores on 11 October 2026, 47 loaded and only 6 had any SMSBump code. Jofit and Anthony's Espresso still reference SMSBump's timer script, and Good Good's UK store still calls its sign-up form; Parks Project, Sidiz and Better Rhodes keep only the styling for SMSBump's pop-up. The other 41, including the two largest, iFIT and EcoFlow, had already removed it.

Sales signal: treat this as a cleanup list rather than a customer list. A store with a dead SMSBump form has a sign-up box that can't load, which is a concrete reason to talk to its owner this month.

The stack around the leftovers

Shopify runs on 99.83% of the 595 live SMSBump domains our stack figures cover, and Google Analytics on 58.32%. Beyond that the stack is thin: Instafeed and Cloudflare Browser Insights on 5.04% each, Automizely on 4.87%, Tolstoy on 4.37%, Shogun Page Builder on 3.19% and Elevar on 1.68%. These look like small Shopify stores that haven't cleaned up their apps in a while.

One more overlap matters. By the same switching test, 3,160 domains that dropped SMSBump still run Yotpo Reviews. Yotpo kept many of these merchants for reviews while their texting moved elsewhere, which is what its August 2025 plan described.

Sales signal: a former SMSBump store that still runs Yotpo Reviews has a Yotpo connection to set up with whatever now sends its texts. Integration and migration services have an opening there.

What reviewers say

The G2 reviews on this page cover Yotpo as a whole, mostly its reviews and loyalty products. Reviewers praise customer support (21 mentions) and ease of use (20). The most cited complaint is cost (11 mentions), and it lists SMS message costs among the expenses. That fits the switching data: a merchant already paying Klaviyo for email had little reason to keep a separate per-message bill once Yotpo forced a move.

Sales signal: price led the complaints before the shutdown, so a pitch to former SMSBump stores should open with total cost against the tool they run now, not with features.

Key takeaways

1. SMSBump is closed. Yotpo set the sunset for the end of December 2025, and smsbump.com shows a decommission notice.

2. Our count fell from 13,823 domains in June 2026 to 625 in October as leftover code came off, and the code that remains can't run.

3. Klaviyo is where most stores ended up: 5,842 domains, against 1,442 on Omnisend and 354 on Attentive, Yotpo's two named partners.

4. About half of the 17,152 drops show no replacement we test for.

5. The remaining base is 115 matched companies, too few for firm conclusions about size, country or industry.

How to use this list

Outreach template: "Your store still loads code from SMSBump, which Yotpo closed at the end of 2025, so the sign-up form it powered can't load. If your texting has moved to another tool, the old snippet can go. If it hasn't, we can help you set one up."

Targeting strategy: start with the 625 domains still showing SMSBump code and check each by hand. Then, on TechnologyChecker.io, look for former SMSBump stores that show none of Klaviyo, Omnisend, Postscript or Attentive.

Competitive angle: for Attentive and Omnisend, Yotpo's endorsement didn't carry most of the base, so the argument now has to be made against Klaviyo directly.

For the full list of the 625 SMSBump domains and the stores that replaced it, explore our dataset at TechnologyChecker.io.