Companies Using Google AdSense

The first thing to check on an AdSense count is what it's made of. Our October 2026 crawl finds AdSense code on 722,392 live domains, and we matched 182,380 of them to a company. AdSense ranks 2nd in our Ad Networks category with a 13.26% share, behind DoubleClick Floodlight, which is an advertiser's conversion tag rather than a way to sell ad space. Among tools a publisher uses to sell inventory, nothing in the category comes close: Google Publisher Tag, the Ad Manager tag, is on 123,130 domains.

1. What the number counts

We count a domain when its pages load AdSense's ad code: the adsbygoogle script or object, the older show_ads script, Google's google_ad_ settings, or an AMP AdSense unit. Some of the script clauses also match Google ad-serving hosts that other Google products share. To size that, we opened 24 random AdSense domains in October 2026. 16 showed AdSense's own ad code, most with a ca-pub publisher ID, 2 Blogger blogs loaded only a Google script from googlesyndication.com, and 6 were blocked, blank or showed no ad code.

The large-company rows were noisier. Nike's site loaded Google's Active View measurement script from the same host but no AdSense code, and Veolia's hazardous-waste site defined an empty adsbygoogle object carrying only its pauseAdRequests and requestNonPersonalizedAds switches. We took rows like those out of the company list. United Airlines, which looks just as unlikely, turned out to load AdSense with its own publisher ID.

"Sixteen of 24 random AdSense domains showed AdSense's own ad code, and only 2 showed a Google host alone. The doubtful rows were the famous names, so check the big logo before you trust it." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Treat the small-publisher bulk of this list as solid, and verify enterprise rows before outreach. A Google ad host on a corporate site is more often measurement than monetisation.

2. The publisher signature

The industry table is flat at the top: Technology, Information and Internet leads at 4.59%, IT Services and IT Consulting has 4.17% and Advertising Services 4.07%. Further down, three media categories make the top ten: Online Audio and Video Media (2.86%), Book and Periodical Publishing (2.74%) and Media Production (2.37%), 12,604 companies and 7.97% of the matched base between them. Those are businesses that sell an audience for a living.

The company list shows a second cluster the industry labels hide: job boards. Way2Fresher, Jobking, LookingForJob and Hospitality Jobs Vacancies all run AdSense with their own publisher IDs, and so do education sites such as BYJU'S, Magisterio and TeacherGoals. Job boards and learning sites have many pages, and every listing is another ad slot.

Sales Signal: The 12,604 media companies are the clearest prospect list for yield tools, because ad revenue is a line in their accounts rather than a side project. Job boards and education publishers are the next segment, with the same page-volume logic.

3. Size and age

AdSense is a small-publisher product. 72.51% of the 165,756 matched companies with a known headcount have 1 to 10 staff and 18.47% have 11 to 50, so 90.98% have 50 or fewer. Only 3.64% employ more than 200, and 424 have more than 10,000. By founding date, 48% started in the 2010s and 23.33% in the 2020s. Where large companies do carry AdSense code, it's usually on one property: BYJU'S on its main site, The FA on its learning site, Tate & Lyle and Keyence on corporate sites.

Sales Signal: Sell to the base as you would to sole traders: self-serve, fast setup, payment in local currency. The enterprise names are references, not a segment.

4. Geography

The United States leads with 40,094 matched companies, but India is second with 17,510, ahead of Brazil (12,172), the United Kingdom (10,372), France (8,652) and Germany (7,642). India and Brazil together hold 29,682 AdSense companies. Turkey (2,741), Indonesia (2,463) and Mexico (2,188) also make the top 15.

Availability is set by Google, not by demand. Its country restrictions page, checked October 11, 2026, says AdSense isn't available to publishers in Crimea, Cuba, the so-called DNR and LNR, Iran or North Korea. Our crawl still finds AdSense code on 81 .ir domains and 4 .mm domains, which shows that the code is on the page, not that anyone is being paid.

Sales Signal: India and Brazil are where the volume outside the United States sits. Offers priced and supported for those markets reach almost 30,000 matched AdSense companies.

5. What AdSense pays

Google's revenue share page is the only source I'd quote. For AdSense for Content, publishers receive 80% of revenue after the advertiser platform takes its fee, and when the buyer is Google Ads, publishers keep about 68%. Google says those rates don't vary by a publisher's location. The structure dates from Google's November 2, 2023 announcement, which split the share into buy-side and sell-side rates and moved AdSense to per-impression payments, effective early 2024. We don't measure CPMs, and we don't publish CPM tables by country: what varies by country is advertiser demand, not the share.

6. Overlap with Ad Manager, header bidding and managed networks

There's no migration table on this page, because every corridor failed our still-both test. Publishers who add another ad stack mostly keep AdSense. 37,637 domains run AdSense and Google Publisher Tag together, 68.39% of the 55,032 that ever ran both, and 19,408 run AdSense with Prebid, 60.16% of 32,263. Since March 16, 2026, 9,837 domains dropped AdSense while running Google Publisher Tag and 3,404 went the other way.

The managed networks show more consolidation, though still on small numbers. 519 domains dropped AdSense while running Raptive, against 20 the other way, and Mediavine's split is 174 to 25. Ezoic is even, 857 against 850, with 3,900 domains running both today.

"When a publisher grows into Ad Manager or header bidding, AdSense usually stays on the page. Two in three of those pairs are still running side by side." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: The 37,637 AdSense-plus-Ad Manager domains are publishers mid-way up the stack. Managed services and header-bidding partners should start there, not with the single-tag sites.

7. Technology ecosystem

Across the 718,800 live AdSense domains in our stack analysis, Google Tag Manager is on 59.99%, Google Analytics on 59.08% and WordPress on 41.93%, with Elementor on 10.17%. Funding Choices, the script behind Google's Privacy & messaging consent tools, is on 42.21%, far ahead of the next consent tool, CookieYes, at 2.37%. On the ad side, DoubleClick Floodlight shows on 10.02%, Google Publisher Tag on 5.26%, Prebid on 2.7% and DoubleClick Ad Exchange on 2.69%.

Sales Signal: AdSense sites lean on WordPress and Google's own consent banner, and only 2.7% run Prebid. A plugin-shaped product reaches them; an ad-ops-shaped one doesn't.

8. G2 review signals

G2's summary of AdSense reviews credits ease of use, a quick approval process and well-targeted ads, and its one recorded complaint is the $100 payment threshold for smaller publishers. The complaint fits the size table: a base of very small sites will feel a payout threshold more than anything else.

Sales Signal: Faster or lower payouts are the simplest message to a base where nine in ten matched companies have 50 or fewer staff.

9. Key takeaways

1. Size: 722,392 domains in October 2026, 13.26% of Ad Networks, 2nd behind an advertiser-side tag.
2. Customers: 90.98% of matched companies have 50 or fewer staff.
3. Mix: media, job boards and education publishers, with India second by country.
4. Pay: 80% after the buy-side fee, about 68% via Google Ads, the same in every country, per Google.
5. Competition: Ad Manager, Prebid and managed networks mostly sit beside AdSense.

10. Sales applications

Outreach angle: "Your site runs AdSense on WordPress with Google's consent banner and no header bidding. Here's what adding competing demand looks like on a site your size." The prospect can confirm the first sentence in a minute.

Targeting strategy: filter for AdSense plus WordPress, 11 to 200 employees, in Online Audio and Video Media, Book and Periodical Publishing or Media Production, in the United States, India or Brazil.

Competitive angle: the 102,316 domains that dropped AdSense code since March 16, 2026 still have content and audiences. They're a warmer list for any monetisation offer than cold publishers. Every figure here comes from TechnologyChecker.io's October 2026 crawl: 722,392 live AdSense domains, 182,380 matched to company records.